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1、用用PPT 说话:有效推:有效推销你的你的观点和点和产品品免免费增增值下下载资料:商料:商务PPT图形素材形素材1使用使用指南指南本工具文档包含了最常用的一些图表以帮助我们更为方便快捷地制作PPT。在应用这些图表之前,你需要首先在你所做的文档里应用本PPT的模板,这样所有的报告文档可以统一模式。如果你需要在你的演示中应用某图表,只需复制该图表在你的文档中,然后修改。一般有两种复制方法:在普通视图下,按 Ctrl+A选择所有对象,复制,然后切换到新文档中粘贴;在幻灯片浏览视图下,选择你要复制的幻灯片单页,然后复制、粘贴到新的文档里,当然也是在浏览模式下。2使用指南使用指南标题和正文在模板中已经预
2、设,所以你只需要应用即可。应用时选择菜单中格式 中的幻灯片版式。你即可选择你需要的版式,再填入文字。按增加缩进量,文字缩进一级后字体大小和粗细或项目符号会自动改变。行间距也是预设的,不要按两次回车以增加行间距。记住,复制是最有效而准确的方式将一个对象的格式应用到另一个对象上。所以如果你要插入一个新的对象如文本框,并且对格式不那么确定,请从本工具文档中复制。3使用指南使用指南一些“要”和“不要”:不要在按照文本自动调整格式下输入文本,否则编辑时会很难调整。文本中排列间隔不要用空格,而用Tab键:不要在一个文本框中输入太多的文本,不然以后将很难修改格式。12The upper triangle c
3、ontrols the indentation of the first line of a paragraphThe bottom triangle controls the indentation of the second and the consequent line of a paragraphThese triangles control the level 2 textTable markTable mark controller4以下的快捷键极为方便:Ctrl+C: 复制Ctrl+X: 剪切Ctrl+V: 粘贴Ctrl+S: 保存Ctrl+A: 全选Ctrl+Z: 撤销Ctrl
4、+D: 复写用鼠标移动对象十分方便,需要垂直或水平移动时可同时按住Shift键。如果你需要复制对象到指定地方,按住Ctrl移动即可复制。同时按 Ctrl 和 Shift可以使复制的对象和原对象垂直或水平。使用指南使用指南5移动鼠标以选中对象。但当对象没有填充内容时,只有点中边框才能选中,而边框又不易看到。所以除了矩阵和表格,一般可将对象填充颜色设为白色。如果想选中分散的对象,按住 Shift 键然后一个一个选中对象。按住鼠标左键拖动覆盖住你想选择的多个对象,可以选中区域内所有对象。结合Shift键可以十分方便地选中一些小的或隐藏的对象。快捷键 Ctrl+A 可使你选中幻灯片中所有的对象或者文本
5、框中所有的文本。按住 Shift 击中文本框的任一部分,你便能选中整个文本框。在文本框中,连续单击鼠标左键两次可选中词或词组,三次可选中整个段落。使用指南使用指南6 行动行动7行动行动8逆势逆势/顺势而为顺势而为逆逆势顺势.9平衡平衡 10不平衡不平衡 11平衡平衡/不平衡不平衡 12条形图条形图图名图名13Chances/risks 14Change of directionMoment of directional change15Circulation (2 factors)16Circulation (3 factors)17Circulation (4 factors)18Circu
6、lation (5 factors)19Circulation (6 factors)20Circulation (7 factors)21Circulation (8 factors)22Columns and tablesCategory 1Category 2Category 3Category 1Category 2Category 3Category 1Category 2Category 3Category 1Category 2Category 323Column chartGraph TitleUnitCAGR?%24Column chartYou can put your p
7、oints here in the header of the boxGraph TitleCAGR?%25Column chartHeaderGraph TitleHeaderGraph TitleUnitUnit26Column chartCategory 4Category 3Category 2Category 1Column 1000000000000000Graph TitleCategory 5000TotalUnit0000000000000000000000000000000000000000000000X,000X,000X,000X,000X,000X,000LabelL
8、abelLabel000000000Series 1Column 2000000000000000000Series 2Series 1Series 227Conflict 28?Conflict29Consequences (2).30.Consequences (3)31Consequences (4).32Consequences (5).33Consequences (2) 34 Consequences (3) 35Consequences (4) 36Consequences (5)37Consequences12345638Cooperation39Cooperation40De
9、ad end41Dependance42Development43Dice44Direction45Factors (2) 46Factors (3)47Factors (3)48Factors (3)49Factors (4) 50Factors (4) 51Factors (4) 52Factors (4) 53Factors (6)54Factors (6)55Factors (8)56Factors (4)57Factors (5)58Factors (6)59Factors (4)Success factors60Factors (5)Success factors61Success
10、 factorsFactors (6)62Factors (3) 63 Factors (4)64Factors (5) 65Feedback 66Feedback 67Feedback68Feedback?!69Feedback70Filter 71FilterInitial situation1. Criterion2. Criterion3. CriterionResult72Flexibility73FlexibilityAbilityIntentionFlexibilty74Flexibility75Focus expansionvvvvvvvvtvvvvvvvvt76Growth7
11、7Guidelines78Harmony79Hurdles and brakesvvvvvCompanyvX80Impact.81Influence (1 factor) 82Influence (2 factors) 83Influence (2 factors)84Influence (4 factors)85Influence (4 factors)86Influence (6 factors)vvvvvv87Input/output.88Interaction89Matrix90Matrix91MatrixDimension 2Dimension 1ScaleScaleScaleSca
12、leLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 text92MatrixLabelLabelLabelLabelDimension IIContentDimension ILabelLabelContentContentContentContent93Measures plan planned activitiesOverview: Activities
13、Wk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Comments94ModelsKey StepsType your phrases and sentences hereSourcesLevel 1 textLevel 2 textStep 1Step 2Step 3Step 4Type your phrases and sentences hereType your phrases and sentences hereType your phrases and sentences here95Moon chart11BarBallBarArrow96Multipliers.+.+
14、= Projektteams97Multipliers98Mutuality99 Mutuality100Obstacle101Obstacle.102Obstacle103Option123104Option1234105Optionquitdevelope106Penetration107Pie chartHeaderChart TitleLabel%Label%Label%Label%Label%Series 1Series 2Series 3HeaderChart TitleLabel%Label%Label%Label%Label%100%=XXXX100%=XXXX108Pie c
15、hartChart TitleLabel%Label%Label%Label%Label%Series 1Series 2Series 3HeaderLevel 1 textLevel 2 text-Level 3 text100%=XXXX109Pie chartChart TitleLabel%Label%Label%Label%Label%Chart TitleLabel%Label%Label%Label%Series 1Series 2Series 3Chart TitleLabel%Label%Label%Label%Label%Chart TitleLabel%Label%Lab
16、el%Label%100%=XXXX100%=XXXX100%=XXXX100%=XXXX110Plus/minus.111Plus/minus.112Plus/minus.+113Plus/minus114Plus/minus115Plus/minus116Portfolio+117Pressure118Pressure119Pressure120PrioritizationPrioritization121Process122Process123412345123Process decrease12345124Process increase12345125Progress126Proje
17、ctPhase IPhase IIPhase III127Project weeks weeksPhase IPhase II4312128Project procedurePhasesTime requiredProject features.Phase I.Phase II.Phase III.weeksweeksweeks1234129Puzzle130Puzzle (for color presentations)131Puzzle3 parts123To apply color, ungroup the object, then regroup it afterwards=132Re
18、design (Cube)Redesign does not mean:But:Solving individual problemsCreating a comprehensive solution133RedesignShot gunMarksmanAutomatic pistolOpen fire in an uncontrolled mannerRather dissatisfactory resultLengthy sightingGood but rarely optimal resultNot appropriate for dynamic environment and tar
19、getRapid sightingSwift feedbackHit bulls eye after a few interactive shots!Target solutionActual situation134Resistance.135RestructuringvImprovement of liquidityvCost reductionvReduction in personnelvStructural changevPositioning on the marketvImprovement of liquidityvCost reductionvReduction in per
20、sonnelvStructural changevPositioning on the marketRestructuring does not mean .But .136Rethink137Separation138Separation.139Separation.140Storyboard141Storyboard142Strengths/weaknessesvStrengthsvWeaknessesvWeaknessesvStrengths.TodayTomorrow143Target (1 factor)144Target (2 factors)vv145Target (3 fact
21、ors)vvv146Text blocks (2).147Text blocks (3).148Text blocks (4).149Text blocks (5).150Text blocks (2).151Text blocks (3).152Text blocks (4).153Text blocks (5).154Text blocks (2 + 3)vv.v155Text blocks (3 + 3).vvv156Text blocks (3 + 4)vvv.157Text in boxBox titleBox titleBox titleLevel 1 textLevel 2 te
22、xt-Level 3 textLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 text158Text in boxBox titleBox titleBox titleBox titleLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 text159Text in bo
23、xBox titleBox titleBox titleBox titleLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 text160Text in boxBox titleBox titleBox titleBox titleLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Lev
24、el 3 textLevel 1 textLevel 2 text-Level 3 textLevel 1 textLevel 2 text-Level 3 textPhase IPhase Name (Title Case)Phase IIPhase Name161时间表时间表WkMonth.Issues162Value-added chainSupplierCustomerDevelopmentProductionSalesDistributionCompany163愿景愿景愿景愿景164Waste of resources problemvProblem 3vProblem 1vProb
25、lem 2vProblem 4165Waste of resources solutionvSolution to problem 3vSolution to problem 1vSolution to problem 2vSolution to problem 4166As a short-term cash-cow, more public products are expected to be sole in contributing to the early break evenProject selling onlyPurely import Doesnt take up much
26、corporate capacityHigh unit priceHigh profit marginShort-term sales-up potentialStrong Swiss brand with original import conceptCurrent sales of public products account for 38% of Geberit gross sales turnoverLong-term prospectThe market size for public products itself is limited and shrinkingLimited
27、number of targeted high-end hotels and buildings for GeberitMany competitors within the industryLack of one-set solutionCombined selling approach is becoming difficult (e.g. Kohler to whom Geberit used to provide electronic produces and sell in projects has launched its own electronic productsMarket
28、 size for Geberit public products is limited167100% stacked bar graphAxis TitleAxis TitleTitle, Time PeriodSubtitleColumn 1Column 2Column 3Column 4Column 5Key168Stacked column graph2135408454CAGR1995-1999Total xx%Axis LabelAxis LabelDataset 5 xx%Dataset 4 xx%Dataset 3 xx%Dataset 2 xx%Dataset 1xx%Tit
29、le, Time PeriodSubtitle169100% stacked column graphAxis LabelAxis LabelCAGR1995-1999Dataset 5 xx%Dataset 4 xx%Dataset 3 xx%Dataset 2 xx%Dataset 1xx%Title, Time PeriodSubtitle170Waterfall chart, double stepAxis TitleAxis TitleTitle, Time PeriodSubtitleDataset 1Dataset 2171Tornado chart: back-to-back
30、bar graphsAxis TitleCategory ACategory BCategory CCategory DCategory FAxis TitleCategory ETitle, Time PeriodSubtitle172Tornado chart: horizontal stacked chartAxis TitleCategory ACategory BCategory CCategory DCategory ECategory FCategory GCategory HTitle, Time PeriodSubtitle173Combination line and co
31、lumn graph: dual-axisAxis TitleAxis TitleDataset 1Dataset 2Axis TitleTitle, Time PeriodSubtitle174Area graph: data labels insideAxis LabelAxis LabelTitle, Time PeriodSubtitle175Pie graph: labels on outsideTitle, Time PeriodTotal = xx millionOrder the pieces from largest to smallest, unless some othe
32、r order is logically more appropriate.In general, the angle of the first slice should be set to zero degrees.176Porters five forcesThreat of New EntrantsThreat ofSubstitutesBargainingPowerof SuppliersBargainingPowerof BuyersIndustry Rivalry177Three interlocking circlesLabel 1Label 2Label 3Label ALab
33、el BLabel C Note: You can check “Semi-transparent” in the “More Fill Colors” dialog box to create the overlapping color effect (used on the Label A, B, C section).178Four-piece puzzle (assembled)179何时采用什么图形?何时采用什么图形?线图线图建议采用图形建议采用图形时间序列和多重数据、标准相比较两组数据的相关性频率不同数据的比较整体的一部分其他其他水泡水泡水平柱水平柱垂直柱垂直柱饼图饼图要表达的数据
34、和信息要表达的数据和信息180流程:线性流程:线性TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText流程流程: 圆周式圆周式TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText TextTextTextTextTextTextTextTextTextText影响因素:影响因素:Text TextTextTextTex
35、tTextGoalTextTextTextTextTextText互动互动/相互制约:相互制约:TextTextTextTextTextTextTextTextTextTextText整体整体/部分:部分:TextTextTextTextTextTextTextLabel ALabel B原因原因-结果:结果:TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText矛盾:矛盾:TextTextTextTextTextTextText TextTextTextTextTextText障碍障碍/阻力:阻力:TextTextTextEND