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1、A Brief Introduction to Starbucks小组成员：戴宏涛1星巴克英文介绍 Were not just selling a cup of coffee, we areproviding an experience. -Howard Schultz2星巴克英文介绍Howard D.Schults(born July 19,1953)is an American business man.He is best known as the chairman and CEO of Starbucks and a former owner of the Seattle SuperS
2、onics.He was a member of the Board of Directors at Square,Inc.In 1998,Schultz co-founded Maveron,an investment group,with Dan LevitanIn 2012,Forbes magazine ranked Achultz as the 354th richest person in the United Stares,with a net worth of $1.5 billion.3星巴克英文介绍Starbucks Timeline and History4星巴克英文介绍
3、CommoditiesBeveragesFoodTeaCup5星巴克英文介绍BeveragesEspresso浓缩咖啡Frappuccino星冰乐Coffee & Tea6星巴克英文介绍EspressoIced Caff Latte 冰拿铁 Caramel Macchiato焦糖玛奇朵Espresso Con Panna 浓缩康保蓝 Vanilla Latte香草拿铁7星巴克英文介绍Frappuccino可可碎片星冰乐Java Chip FrappuccinoCaramel Coffee Frappuccino焦糖咖啡星冰乐摩卡星冰乐Mocha FrappuccinoGreen Tea Fra
4、ppuccino抹茶星冰乐8星巴克英文介绍Coffee & Tea密斯朵咖啡Caff Misto英式红茶拿铁Full Leaf Black Tea Latte经典热巧克力Hot Chocolate星巴克英式红茶English Breakfast Tea冰摇柠檬茶Iced Shaken Lemon Tea9星巴克英文介绍Food10星巴克英文介绍Tea11星巴克英文介绍Cup12星巴克英文介绍SWOT Analysis of StarbucksSWOT Analysis of StarbucksStrenghsWeaknessesOpportunitiesThreats Starbucks ha
5、s stores all over the world Starbucks corporations is a very profitable organization A high-end brand of coffee Starbucks cultureShort of capitalHigh priceHigh concentration levelLack of diversificationEmerging international marketsTecchological advancementEconomy experiencing a recessionEmergence o
6、f competitorsRise in the cost of coffee & dairy products13星巴克英文介绍StrengthsStarbucks has stores all over the world Starbucks corporations is a very profitable organization A high-end brand of coffee Starbucks culture14星巴克英文介绍WeaknessShort of capitalHigh priceHigh concentration levelLack of diversific
7、ation15星巴克英文介绍OpportunitiesEmerging international marketsTecchological advancement16星巴克英文介绍ThreatsEconomy experiencing a recessionEmergence of competitorsRise in the cost of coffee & dairy products17星巴克英文介绍SolutionsSolutions1.DevelopingCompetitiveAdvantage2.Developingastrategicfocus.18星巴克英文介绍19星巴克英文介绍Thank you!20星巴克英文介绍此课件下载可自行编辑修改，供参考！感谢您的支持，我们努力做得更好！21星巴克英文介绍
