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1、全新版大学英语Book 3Unit 7Text A Life of a SalesmanI. Warm-up QuestionsII. Introduction to Sales PromotionIII. Text OrgnazationIV. Group Discussion1. Who is Bill Porter? Can you describe him in English?2. Would you be a salesman after graduation? Why?I. Warm-up questions. Sales PromotionSales promotion is
2、the work of selling a product by all useful methods such as:A) Powerful advertising; B) personal persuasion of possible customers by visit, phone or letter; C) exhibitions; D) displays and demonstrations;E) competitions for prizes; F) free samples; G) trading stamps. Four Stages in Promoting a Produ
3、ct attract the attention of potential customers Stage One arouse interest in the product Stage Twocreate a desire for its benefits Stage Threeencourage customers to take prompt action Stage FourIII. Text Organization Parts LinesTime of the DayBills Activities1121early morningearly morning preparatio
4、n for the days work22275mid-morningmid-morningon his way to work376123day day door-to-door selling4124158evening evening paper work IV. Group Discussion1.What are the characteristics of journalistic writing?2.2. What are the basic qualities of a good salesperson? 3. courage, physical fitness, imagin
5、ation, pleasing tone of voice, hard workFirst of all, a journalist tries to be objective in reporting. As a First of all, a journalist tries to be objective in reporting. As a result, third-person narrative is usually preferred over first-result, third-person narrative is usually preferred over firs
6、t-person narrative. Moreover, the journalist would not make person narrative. Moreover, the journalist would not make any comments to reveal his/her feelings , but simply give any comments to reveal his/her feelings , but simply give the facts.the facts.Secondly, an eye-catching begining helps lure
7、readers to Secondly, an eye-catching begining helps lure readers to linger more on the story out of an overwhelming number of linger more on the story out of an overwhelming number of stories offered by the newspaper. For example, at the stories offered by the newspaper. For example, at the begining
8、 of the story, we learn that it takes our phisically begining of the story, we learn that it takes our phisically deformed hero great efforts to get up so as to do something deformed hero great efforts to get up so as to do something important, yet what is this important? We are kept in important, y
9、et what is this important? We are kept in suspense until the fourth paragraph.suspense until the fourth paragraph.Journalistic WritingThirdly, the vocabulary is simple, the sentences and Thirdly, the vocabulary is simple, the sentences and paragraphs short, sometimes elliptical. When need arise, a p
10、aragraphs short, sometimes elliptical. When need arise, a paragraph is as short as a sentence. paragraph is as short as a sentence. Lastly, conversation can be transcribed word for word if Lastly, conversation can be transcribed word for word if they illustrate the theme, like the one in the text be
11、tween they illustrate the theme, like the one in the text between Bill Porter and his indecisive female customer.Bill Porter and his indecisive female customer.Journalistic WritingSome salesman may work hard and even Some salesman may work hard and even intellegiently use their imaginations well, un
12、til they intellegiently use their imaginations well, until they meet a succession of refusal and turndowns. It is meet a succession of refusal and turndowns. It is here that the salesman with sand(here that the salesman with sand(坚毅毅) in his soul, ) in his soul, stamina(stamina(耐力耐力) in his backbone, and courage in his ) in his backbone, and courage in his heart, comes right back and whips the salesman heart, comes right back and whips the salesman who hasnt these qualities.who hasnt these qualities.Thoughtsrole play: classroom salesmanrole play: classroom salesmanHomework
