《巨量引擎城市研究院-2023抖音生活服务餐饮专题报告-2023.03》由会员分享,可在线阅读,更多相关《巨量引擎城市研究院-2023抖音生活服务餐饮专题报告-2023.03(18页珍藏版)》请在金锄头文库上搜索。
1、2023o_? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?cWO|_wsuog_|2022.1-2023.2051015202530350246810121416182020221o20222o20223o20224o20225o20226o20227o20228o20229o202210o202211o202212o20231o20232oWOOWO01suW?2020wu3.95SO15.4%2021kgwu4.69OS2ONv20221o-20232os|geWg_o220232o38%20101N|geW4.69OSO15.43.95OSwuuo
2、uog3820232oVS20222ouwueW4100Ossuog_|2022.1-2023.2uwk?swxNuwueW20224100O_ss2ouwu15%20101uw4100O012345678920221o20222o20223o20224o20225o20226o20227o20228o20229o202210o202211o202212o20231o20232oWOO01uwu4100O+202215%20232oVS 20222o01uwu01uwuwr-=nuog_|2022.1-2023.2wouWowouWo?uww1.3Ok220k|11kssr-=n2wn_Wg_
3、20101220+kuku1.3O+11+|ku3.2+sskuw|uog_|2022.1-2023.2w|kuNWW|?w|2022718o|kuW|2022SN=|ku3000O+_=1_=o|2010100.20.40.60.811.21.420221o20222o20223o20224o20225o20226o20227o20228o20229o202210o202211o202212oWO01s|20222022SS20222022gg20222022NN2022202220222022SNSN01sW|kuw|_01|w1gs=uog_|2022.1-2023.2gsssOW?uw
4、OWwgsswgwgNg_OW_POIV_o18-30_V_owOWsOwss2010118-30wOW01uwVSOWwuV_gwguw4555OWw425812%25%38%18%7%21%30%35%10%3%0%10%20%30%40%18-2324-3031-4041-5050N01uwVSOWwV_uwOWw8%19%19%25%18%11%10%22%21%24%16%8%0%5%10%15%20%25%30%NNO01uwVSOWwV_uwOWwsOWOsssWoTWYuog_|2022.1-2023.2WueW?wsuwuWox20221o-20232oWu2V_o_W1sg
5、Ws2020220221o20222o20223o20224o20225o20226o20227o20228o20229o202210o202211o202212o20231o20232o01Wu_W1WwW/v_Wk_uWkuW_NWuog_|2022.1-2022.12W1_o?_WNgwkuO_OwW_NWjk20232oWu43On2022wku72kWkuNwkurkUg20202024681012140510152025303540455020221o20222o20223o20224o20225o20226o20227o20228o20229o202210o202211o2022
6、12oWOO01WukuukuWO43O+Wujk20232o72ku2022oa_wWouog_|2022.1-2023.2?oa_OWu1_ow_WouogoWeWW_gwWY202022022WeWTW_20221o20222o20223o20224o20225o20226o20227o20228o20229o202210o202211o202212o01W01WgkWW2022N=W2022 2022SN=_W2023 S2023 gw_WWw/vWw_Wu_Wu_OWO?|_WTW_n_W1uog_|2022.1-2023.2?wO_Wg_NOW_sO1WWV_W111WWu2Wu_
7、ON_2020201OWWTOP 1TOP 10TOP 9rTOP 8TOP 7TOP 6WTOP 5wWTOP 2TOP 3TOP 4yW_WNuog_|2022.1-2023.2_WNss?oo_W_uN2_Woy1m120202_k01000200030004000500060007000800090001000020221o20222o20223o20224o20225o20226o20227o20228o20229o202210o202211o202212o20231o20232o01_W_POIo_WTOP10TOP10W_w1Wwuog_|2022.1-2023.2?Oww_1W
8、wwoowws_WW1ymwsWwwsOW202021WwwoW1ymwsWowws_WwsOW01OwWPOIwwssguog_|2022.1-2023.2POI_w?2022ssku3.2k61%o1W1W2wowgwsssss1.220202ssg120%106%106%102%80%74%62%59%51%45%WWv_W/w01ssTOP102022VS20210510152025303520212022WOSO3.2k61ssku2022VS2021012021&2022ssku_uoeWc_uog_|2022.1-2023.2_uN_?_2022oW64On_uO20232o_u
9、21%2030301234567820221o20222o20223o20224o20225o20226o20227o20228o20229o202210o202211o202212o20231o20232oWOSO01s_u20222o20232o01s_u21_20232oVS20222ooW64On2022_u012345678920221o20222o20223o20224o20225o20226o20227o20228o20229o202210o202211o202212o20231o20232oWOO01s_uoeWc_uog_|2022.1-2023.2?20228200Ogu_
10、/ssk_r_k20232o_20%2030328_20232oVS20222o20228200Og_uoeWc_uog_|2022.1-2023.2?030301_W/wv_Wuogbuog_|2uo|20221o-20232on_2uos111|1=skuuw_POIwOWwOWw_uo=_=_WuWuTGIo_u|no_sTGI=os/_s*100Point of Interestu=2wvOoo1oo_oWsNuonou0_|1v_2o_1uoogs2o_Ouow_obog_|bo20_|1ob_Ouow_oO_vO2_Oo2o_s20_|1o_O_|Tw|o2z1guo_oc_|uo_|NWwuosoY|2oQO2kv_2ov_Nsn0_|12_| wWWOwooA|111_| n