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1、Marketing Vocabulary 11. Cell phone market _ is at 100% in many European countries.penetrationpenaltypenance2. Im doing an _ of consumer trends in cellular markets such as Japan.analysisanalyzeanalytics3. Every marketer should have an idea of how to build strong _.namesideasbrands4. We plan to _ thi
2、s product in the Spring of 2009.lunchlaunchlynch5. The process of gathering, recording and analyzing of data about customers, competitors andthe market is called market _.reviewreplayresearch6. Recent market _ show that there is a considerable increase in the use of ourtechnology in the banking sect
3、or.1 / 22trendsideastrials7. Last year we brought together a team to _ for a completely new type of car.develop a conceptmake a conceptstart a concept8. I dont think well have a problem _ this product. It will almost sell itself.marketto marketingmarketing9. Jane, could you bring me that _ on the Br
4、azilian biotechnology sector?rapportreportnote10. The _ (= statistics/figures) in this report cover three year trends in themanufacturing sector.matrixmetricsmathematicsMarketing Vocabulary 21. More and more companies are _ (= accepting/doing) email marketing,although its still considered a less sop
5、histicated way to market a product or service.embracing2 / 22embarrassingmaking2. We have to work on our brand name _. 55% of consumers have never evenheard of us!awareawarenessclarity3. Our marketing software will help you track _ results correctly.campaignchampagnecamp4. We want our image in the _
6、 to be strong, positive, and compelling.marketingmarketplacemarket5. Brand-_ occurs more often when there are big differences between brands.changingsswitching6. It is important to create ads that will _. (= be different)stand upstand forwardstand out3 / 227. We hope to increase our _ (= our percent
7、age of sales on the market) to 20percent within 3-4 years.market sharemarket sharingmarket value8. Buying _ (= the rate at which customers buy something) is lower for officefurniture than for office supplieslevelfrequencyability9. A _ found that price was the most important consideration when buying
8、 a cellphone.customer reportconsumer scienceconsumer research study10. In the next six months, we have to _ to increase our brands equity (= worth).take stepsmake stepsdo thingsMarketing Vocabulary 31. Due to a series of failed initiatives, we seem to have lost our competitive _.4 / 22borderedgeknow
9、-how2. A successful marketer is able to determine what intangible product attributes lead toconsumer _ to pay a premium price.willingwillwillingness3. The _ ( = percentage/rate) of brand-loyal consumers is about 35%.propertyproportionpromotion4. Price-_ consumers are the ones for whom price is the d
10、etermining factor as towhether or not to buy something.sensitivesavvysensitivity5. The measurement and management of brand value has become a major _ formarketers in the past couple of years.issuetonetool6. If two products are _, this means they are perceived to be the same.indifferentdifferentiated
11、undifferentiated7. Generally speaking, new products that _ ( = offer) unique benefits to the5 / 22customer have a higher commercial success rate.delivergivemake8. Tangible brand attributes = _ brand attributesclear, realunreal, imaginaryatypical9. _ visual cues = Visual cues that are always of a sim
12、ilar natureComplexConsistentCommon10. A set of products that a consumer considers for purchase is referred to as their consideration_.groupsettingsetMarketing Vocabulary 41. A _ market, is a market which an organization/company sets its views on.targettargetingbullseye2. When describing a products b
13、enefits, one often uses the words tangible ( = real), and_ ( = inherent).intangible6 / 22intrinsicintroductory3. Brands that have high perceived value are often included in a _s considerationset. ( = buyers consideration set)purchasesellerpurchaser4. To trade off A for B, means to gain A _. For exam
14、ple, people often trade offprice against product features.at the expense of Bas well as Bfor free5. Bills company was able to charge a _ ( = high price) in the market placebecause of their positive brand equity. ( = the value built up in a brand)premierpromotionpremium6. A product with no brand name
15、 is referred to as being _.brandedunbrandedunidentified7. Our marketing manager believes that a _ would highlight the new redesign.name changechange name7 / 22naming change8. If a product is discontinued it is _.availableno longer availablefree9. The four Ps of marketing (also known as the marketing
16、 mix) refers to product, price,promotion and _ (= where the product can be bought)place-settingplace/placementplacation10. A business model is, in a way, a business _.streamlinestrengthstrategyMarketing Vocabulary 51. Some marketers believe that pricing is the most important _ in the marketingmix.id
17、eavalueitem2. A 1% increase in price could increase _ by up to 5%.profiteeringprofitabilitymoney8 / 223. Prices are often altered as a _ to competitive moves.changereactionreference4. In marketing, a products _ refers to how potential buyers see the product.position/positioningplacementprofit5. Re-p
18、ositioning involves changing the _ of a product.identificationidenticalidentity6. What impact will introducing this new product have on _ products?existingnewexist7. To tailor offerings = To _ offeringscreatescrapgive birth to8. Optimal price = _ priceaverage9 / 22exceedingly highperfect9. Whats the
19、 opposite of long-term strategies?short-time strategiesshort-term strategiessmall-time strategies10. Many companies use historical data to _ ( = set) pricing strategies.determinedetermineddeterminationMarketing Vocabulary 61. In marketing, market segmentation refers to the _ of a market into differe
20、ntparts/segments.divisionsplitcutting2. We use a three-level segmentation _.schemescamschematics3. One problem with forecasting is that consumers often _ ( = exaggerate) theirintent to purchase new goods and services.say too much aboutsay too little about10 / 22overstate4. This approach has some sig
21、nificant _. ( = negative aspects)cut-backsdrawbackstake-backs5. To _ an interest = To show an interestexclaimexposeexpress6. This approach can be used with _ on any product.confidenceconfidantconfident7. Were always thinking of new strategies to expand our marketing _.reachreach outreaching8. Viral
22、marketing uses word-of-_ ( = information passed from one person toanother) to increase brand awareness.11 / 22speechmonthmouth9. Tell me a little about the types of _ you used in your last position.technicaltechniquestechnique10. When your marketing and sales teams are _ ( = on the same page) yourbu
23、siness will grow exponentiallyin linealigneddelineatedMarketing Vocabulary 71. We have to develop a better online _. Were not getting as many hits as weused to.strategystatusstronghold2. Which audience _ are you aiming for? Teenagers?segmentselectionsegway3. _ placement refers to having a brand (Cok
24、e, Nike, etc.) appear during a movie,show, etc. Companies usually pay a lot of money to have their products appear this way.StuffObjectProduct4. The _ of products into the plot of a movie is critical to many companies12 / 22marketing strategy.intrusionintegrationinterest5. Brand entertainment is a f
25、airly new concept that involves marketing a brand within the_ of original programming. In other words, the advertisements become part ofa program.contentmentcontextualcontext6. In some ways, brand entertainment is more _ ( = less obvious) thantraditional advertising, which is why some people see it
26、as being more subversive.subtlesillyscalable7. If something is _, it is present everywhere.ubiquitousuninspiredunveiled8. _ will be spending billions of dollars on Olympics-related advertising.RespondentsAdsSponsors9. The goal here is to start new relationships, and to _ ( = strengthen) existing13 /
27、 22ones.make strongerdeepenelectrify10. We need to do a better job at _ what the brand is mutingcommunicatingcompetingMarketing Vocabulary 81. To _ sales = To increase salesboastbestboost2. Were trying to _ ( = attract) new clients from Asia.pull outpull inpull on3. The written part of an advertisem
28、ent is whats known as marketing _.structurecopyletters4. We had to cut our marketing budget in _ to recessionary concerns. ( = becauseof recessionary concerns)response14 / 22reviewretraction5. Hows the new campaign going? Well, the _ is pretty encouraging. Sales haveincreased by 5% in the first mont
29、h.sightviewpointoutlook6. His top-notch marketing skills helped _ the way to ( = lead to/ ensure) thisbrands success.pavepaypale7. We have to be a little more aggressive in our marketing _. ( = We have to spendmore money on marketing)spendcostsprice-breakdown8. Id think _ ( = think about it carefull
30、y) before entering that market.wellsotwice9. A _ refers to the elimination of competing businesses or products in aparticular field.shake-up15 / 22shakeoutshackle10. We have to engage in marketing activities that are closer to the _. ( = wherepeople buy the product/s)point of transactionpoint of tra
31、nsfertransaction zoneMarketing Vocabulary 91. We should target the group with the highest _.potentialpotencypatent2. The current economic conditions are creating an even _ demand for ourproducts.bigstrongerharder3. We often have to _ ( = explain) why we charge so much to create and run amarketing ca
32、mpaign.talkexplicatejustify4. Your devoted customers = You loyal _clientelesubjects16 / 22persons5. In this case, it would be wiser to concentrate on existing customers, instead of trying to_ ( = find/get) new ones.accessaccordacquire6. This new software will allow you to _ ( = get, find out) inform
33、ation aboutcustomers.reach (for)mine (for)acknowledge7. In marketing terms, a _ customer is an average customer.mid-tiermiddle of the roadmiddle way8. We have to take steps to _ ( = utilize/exploit ) the potential of this powerfulnew medium.harassharnessharp on9. We _ everything in preparation for t
34、he presentation.checked twicedouble-checkeddouble-glanced17 / 2210. We planned to increase our marketing budget by 10% this year, but we had to_ to 5%.revise that uprevise that onrevise that downMarketing Vocabulary 101. When marketing specialists speak about a _, they are referring to a decline ina
35、n economic cycle.downsizedownturndowntime2. Horizontal marketing refers to when two companies market their products _ ( =together)joinedjauntilyjointly3. When marketers speak about engaging an industry, they are referring to creating an interestor _ within the industry about a product, service, etc.
36、clientelebuzzstupor4. Weve been trying to create a new metric ( = method/system) of ad _.effectivenessaffectationaffliction18 / 225. On the internet, consumers can take part in a kind of _ marketing, whichmeans that not only does a company market to the consumers, the consumers themselves cancreate
37、content (through an application on a website, etc.)two-waytwo-approachtwo-direction6.Thephenomenoninthepreviousquestioniscommonlyreferredtoasconsumer-_ media.generalgivengenerated7. To put something _ = To focus on the importance of something, to devotemost of ones attention to somethingfront and ce
38、nteroutrightin the front8. Unfortunately, this analysis doesnt really show the _. ( = all the facts, whatsreally going on)whole picturewhole paintingwhole drawing9. If something is an industry-_ standard, it means that it is used/adhered to bymost people in the industry.wisewide19 / 22wire10. The _
39、new iPhone was launched last year.people waiting onawaited muchmuch awaitedGreenification 11. Greenification refers to making a companys practices, work environment, or products moreenvironmentally _.friendlyfriendslike a friend2.Onewaytomakeacompanymoreenvironmentallyresponsibleistouse_ power ( = e
40、nergy obtained from the sun/sunlight) instead of regularelectricity.electricalsolarsun3. _ means processing used materials into new products toprevent waste.SustainabilityRecyclingReproduction4. _ refers to using a natural resource so that it will also beavailabe for future generations.RecyclingSust
41、ainability20 / 22Reproduction5. Customers are often willing to pay a _ ( = higher) price fororganic goods.properprevalentpremium6.Wewanttomakesurethatthiscompanydoesnotcauseanegative_ ( = effect) on the environment.causeloadimpact7. These new policies will help our store to be more energy _. ( =less
42、 wasteful of energy)efficientevasiveeventful8. A _ resource is one that can be re-grown, regenerated,produced again.wastefulrenewablegood9. Our office recently installed a water _ system, so we no longerbuy bottled water.fillingfill-up21 / 22filtration10. Noise _ ( = excessive noise in the work environment) is anotherfactor to consider when greenifying ones place of work.pollutionpolicypolitics22 / 22
