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1、L/O/G/O关于国货关于国货的研究的研究陈斯杰谢欣成曾雨馨张玄邹国鹏关宇高等教育开题报告高等教育开题报告选题背景在google搜索中输入关键词“国货”可以得到20，000，000条结果，第一条是淘宝，国货，点进去浮现在我们眼里的大多数国货却是一些日常用品护肤品，化妆品和曾经在中国火热过的服饰：海魂衫和回力鞋是的，国货回来了。国货在潮流界，在时装界的回归让我们有开始省审视那些写着“madeinchina”的商品，然而出去这极少部分的“国货热”，其他的国货的生存现状如何，我们的国货曾有过怎样的历史与背景，而今，国货又将怎样影响我们的90后00后呢？民族品牌会如何与国际品牌抗衡？国货背后的“精神”
2、是否能够借助如今的商品继续发扬光大？这个问题既是我们对这股“复古潮”的提问，也是我们对国货背后文化的提问高等教育开题报告1基础基础2国货的精神影响国货的精神影响（文化）（文化）影射影射3发展发展研究目的我们的研究目的主要分为以下三个部分国货的物质发展国货的物质发展（经济与社会）（经济与社会）总结出未来的发展方向总结出未来的发展方向 （宏观，目标指向，定（宏观，目标指向，定位，个性）位，个性）高等教育开题报告主课题与子课题关于国货的研究国货对几代人的影响国货未来的发展方向新中国以后国货的发展改革开放与加入世博对国货发展的影响各领域国际品牌的挑战西方文化的冲击营销，市场，管理质量与安全问题国货对6
3、0、70、80年代人的影响90后、00后对国货的观点与看法国货背后的精神，潜在的内涵如何竖立品牌文化与个性，充分发挥科技力量，创新开拓如何提高影响力，与国际品牌竞争从企业角度，如何解决国货质量与安全问题国货的历史与生存现状高等教育开题报告结果预期历史历史复古潮复古潮现状现状未来未来国货影响了60、70年代人的生活与生长改革开放和2001年加入世贸组织是对于60年代以来民族的发展是两个重要的转折点在电子科技、汽车、时装等领域，国际品牌具有较大的优势，人们更倾向与选择国外品牌国内品牌的安全、质量、卫生情况令人担忧，严重影响了品牌营销国货的精神正在萌芽产业转型时民族品牌发展的一个很好的契机自主创新的
4、精神以及品牌意识正在提升科技实力是决定品牌实力的一个重要因素“复古潮”只在较小的范围（潮流界、时尚界）产生影响，没有从根本上改变国货的现状同时，在年轻人群体中，“复古潮”也起了一定宣传作用高等教育开题报告研究方法文献研究法历史研究法调查研究法高等教育开题报告现有资源/优势Contents我们的优势包括资源的丰富度，话题课题的研究性，及人员分配的科学性具体优势advantages同为住宿生，利于安排工作便于我们扩大研究对象与深入调查文献影像资料丰富贴近生活，影响深远，学术性强高等教育开题报告网上资料千篇一律，难以取得有效信息话题过于广泛，信息量庞大，难于处理涉及市场、经济一些专业领域国货对人们的
5、精神影响较为抽象广泛困难预计及方法预计困难增加调查的比例，寻求第一手资料尽快定下方向们展开有目的与重点的搜查，合理分工请教老师或专业人士，把研究目标集中在对人们具体生活及精神的影响对研究对象进行更深一步的了解与探讨应对方法在研究过程中我们预计会出现以下的困难并提出了相应的解决方案高等教育开题报告时间内容备注第二周确定课题大致方向对我们可能想要研究的课题进行头脑风暴式的讨论，并记录下来第三周讨论课题内容的整体框架和具体细节最终经过多次讨论后决定最后要讨论的课题并布置后来的工作第四周正式确定课题并且安排研究性学习计划以及分工细节完成研究性学习记录手册的填写和分工表的填写第五周、第六周搜集课题相关信
6、息对信息准备开题报告PPT、相关资料整理任务分工和计划高等教育开题报告第七周第十二周继续对课题进行研究信息的采集和初步整理完成课题的采访、调查工作以及关于网络、纸质资料信息的调查准备中期报告PPT、相关资料整理完成各种资料整理将收集而来的各方面信息都整合成为可直接应用于论文的信息第十三周、第十四周准备论文写作每一个位小组成员完成各自负责部分的论文写作并且进行校对和修改第十五周、第十六周准备结题报告PPT、相关资料整理完成论文写作将各位组员撰写的论文进行合并，进行修改后合订成为一篇完整的论文任务分工和计划高等教育开题报告任务分工和计划姓名分工陈斯杰组长（组织会议）、完成信息搜集、完成部分论文并校
7、对整合曾雨馨完成信息收集、完成部分论文并校对整合张玄完成信息收集、完成部分论文并校对整合谢欣成完成信息收集、完成部分论文并校对整合关宇完成信息收集、完成部分论文并校对整合邹国鹏完成信息收集、完成部分论文并校对整合高等教育开题报告Click to edit title styleTextTextTextTextText4. Description of the business5. Description of the business1. Description of the business2. Description of the business3. Description of the
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