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1、Strategic Business Planning for Commercial ProducersHow Can the Business Be Positioned Through Strategic Thinking?Strategic Business Planning for Commercial ProducersOverviewStrategic managementYour own strategic directionTools for analyzing strategic directionDetermining strategic alternativesStrat
2、egic Business Planning for Commercial ProducersWhat is strategic management?Strategic management is all about anticipating, driving, and capitalizing on change:Anticipating: seeing the futureDriving: shaping the futureCapitalizing: making the most of the futureStrategic Business Planning for Commerc
3、ial ProducersWhat is strategic management?“If it aint broke.Dont fix it.”“If it aint broke.You havent looked hard enough.Fix it anyway!” Tom PetersThriving on ChaosStrategic Business Planning for Commercial ProducersWhat is strategic management?In any strategic planning process, we must answer three
4、 key questions:Where are we now?Where are we going?How will we get there?Strategic Business Planning for Commercial ProducersThe Performance GapTimeGapGoalCurrent PathTODAYOutcomeStrategic Business Planning for Commercial ProducersHow do we close the gap?Define our current position .with respect to
5、customer needs, competitors, the general market situationDetermine our goal .where should our firm be in 5, 10, , years?Evaluate our firm and our market .Strengths, Weaknesses, Opportunities, ThreatsStart down the path that will lead to our goalshort - long-term action steps to move toward our targe
6、tStrategic Business Planning for Commercial ProducersWhat is strategy?Operational effectiveness versusstrategyWhat is operational effectiveness?Strategic Business Planning for Commercial ProducersWhat is strategy?“Competitive strategy is about being different.”“Strategy is the creation of a unique a
7、nd valuable position in your industry.”“Activities are the basic units of competitive advantage.”“Strategy is about combining activities.”“Strategy is about creating fit among a companys activities.”“Strategy is choosing what not to do.”Strategic Business Planning for Commercial ProducersWhat is str
8、ategy?Strategy is.Looking longer termCapitalizing on changeA stream of decisionsFocused on a purposeManaging strategic risksCreating a unique and valuable positionChoosing what not to doStrategic Business Planning for Commercial ProducersThe Strategic Management ProcessAssessing the SituationYourFir
9、mVisionStrengthsCompetitorsMissionObjectivesMarketConditionsGoalsCustomersOpportunitiesThreatsWeaknessesStrategyImplementationCoreStrategyFunctionalStrategiesProductMarketingVolumeResourcesPurchasingFinancePeopleOrganizationSocialOperationsManagementThe Strategic Management ProcessStrategic Business Planning for Commercial ProducersStrategic Business Planning for Commercial Producers
