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1、OgilvyInteractive Database MaketingIBM PSGIntroducingi-Bridge A proven integrated web and marketing database solutionThe I-Bridge package (Bridge) is developed using the integrated Oracle development suite, namely, Designer 2000, Developer2000 and of course the Oracle 8 database. This comprehensive
2、use of the tools has provided us will excellent productivity gains, documentation, standardisation and ease of implementation.i-Bridge BackgroundData LoadData LoadDataDataValidationValidationDataDataLoadLoadDataDataLoadLoadi-Bridge Core Modulesi-Bridge DatabaseSelection andSelection andOutputOutputD
3、DEDDEDataDataExtractExtractDataDataExtractExtractDFM AnalysisDFM AnalysisStandardStandardReportingReportingReporting andReporting andAnalysisAnalysisReporting andReporting andAnalysisAnalysisCellCellManagementManagementCounts andCounts andQueriesQueriesCommunicationCommunicationUtilisationUtilisatio
4、nCommunicationCommunicationUtilizationUtilizationQuestionnaireQuestionnaireManagementManagementCampaignCampaignHistoryHistoryCampaignCampaignManagementManagementCampaignCampaignManagementManagementDeduplicationDeduplicationDataDataEnhancementEnhancementDataDataManagementManagementDataDataManagementM
5、anagement i-Bridge Real-time Database EngineWeb SitePersonalizationWeb MarketingProfilingRelevant HistoryActivityResponseWebUserActivity and Profile DataRelevant information for real-time web marketingCall CenterDirect MailE-MailReportsAnalysisi-Bridge MarketingEngineCampaign ManagementManual Redupl
6、icationSelections AnalysisClient What does i-Bridge do? Campaign Management ModuleQuestionnaire Management ModuleData Loading and Validation ModuleQuality Checking and Data Enhancements ModuleDeduplication Merge/PurgeSegmentationProfilingCount and SelectionDifferential PyramidingCell ManagementOutpu
7、t & Response ManagementData ExtractionFulfilmentReportingDouble ByteData AnalysisIntegration with other systemsSecurity What does i-Bridge do? Captures and stores:campaign information directly from the web site including the sourcean individuals web response history including page viewsthe additiona
8、l data you collect on the web e.g. customer profiles, product purchased, Enquirer made, questionnaire dataAppended to the individuals marketing database record thereby combining and agglomerating web data with the traditional analogue communication dataWhat does i-Bridge do? Appended to the individu
9、als marketing database recordMakes the data available:included as part of a future selectionIncluded within your campaign management including cell creationfor reporting, data mining/analysis both individually and as part the overall database On-line or Off-linei-Bridge can receive this data both of
10、f-line or on-lineOff-line electronic files can be sent either by electronic mail, on tape or CD ROM in standard pre-agreed formatsOn-line data is sent directly from the host system to i-Bridge at regular intervals Some of the benefitsQuite simply it allows an organization to integrate their web data
11、 with traditional marketing informationOn-line it enables an organization to:to be even more personalizedprovide more relevant contentbetter targeted e-messagingimproved customer serviceOff-line:enable cross analysis of analogue Vs digital mediaundertake more complete profiling and data mining of yo
12、ur customers and prospectsimproves campaign planningi-Bridge Demo Homepage DemoLogin Democampaign management with all forms of commsIndividual record with web related infoCount screenSome standard reports showing web Vs other mediaReport PDF DemoQ and A/Discussion青苹果出品青苹果出品 必属精品必属精品http:/ / 企业管理人力资源全套企业管理人力资源全套 / 品牌策划资料品牌策划资料/行业分析报告分析报告/PPT模板模板等。
