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1、LOGOChapter2 企业战略和营销战略 协同构建客户关系协同构建客户关系LOGOstrategyAdd Your TextAdd Your TextAdd Your TextMarketing strategy and .Business portfolioCompany objectives and goalsCompany mission公司层级业务单元，产品等Growth-share matrixstarCash cowdogQuestion markhighlowlowhighMarket shareMarketGrowthtareStrategy for growth and
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5、tleTitleThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.New product pricing strategy1Market-skimming2Market-penetrationProduct mix pricing strategyProduct lineOptional productCaptiveproductByproductProductbundleProduct price adjustment strategyDiscount andallowancesegmentedpsychologicalpromotionalgeographicalLOGO
