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1、TheBritishMediaTheBritishMedia英国的英国的媒体媒体Focal points1.Popularityofthemedia(媒体的受欢迎程度)2.Thequalitypress(优质报章)3.TheObserver观察家报4.TheTimes泰晤士报5.TheGuardian卫报6.TheTelegraph电讯报7.TheFinancialTime金融时报8.Thetabloids(小报)9.Televisionandradio(电视和无线电)10.TheBritishBroadcastingCorporation(BBC)(英国广播公司)11.TheIndepend
2、entTelevisionCommission(独立电视委员会)Howmanymediatypesdoyouknow?Whatarethey?Whatsthefunctionofmedia?Division of mediaPopularity of the mediaThemediaiscentraltoBritishleisurecultureThe degree of popularity of the media in UK: 1st:TV2nd:newspaper3rd:radioThe functions of the mediavprovideentertainment;vinf
3、ormationaboutpoliticalandsocialissues;vweatherreports;vcarryadvertising;veducation;vprovideaforumforpeopletowritelettersorphoneintoexpresstheirviewsorseekadvice;vengenderinganationalculturevIthasoneoftheworldsoldestestablishednewspaperindustries;vlate18th&early19thcenturyvReasons:vBritainbegantoindu
4、strializevThedemocraticfranchise(选举权）wasextendedvLiteracy（识字）levelrosevTheObserver(1791):theworldsoldestnationalpapervThe Times(1785):theUKsoldestdailynewspaperBritish NewspapersThe power of the pressvPoliticsvWatchdog（监督者）function:offertheelectorateobjectivereports(theimportanceoffreepresstothefunc
5、tioningofparliamentarydemocracy)vBusinessvInformpotentialcustomersabouttheirproductsandservices,sotheadvertisingbusinesswasbornAdvertising Code (广告法规广告法规AC)vInBritain,mostadvertisingiscarriedinnewspapers.AllmediamustfollowACvItmakessurethatalladvertisementsarelegal,decent,honestandtruthfulvAlladvert
6、isementsshouldhaveasenseofresponsibilityforconsumersandsocietyvAllshouldrespecttheprinciplesoffaircompetition.vAdvertisingStandardsBoard(广告标准委员会）Controversial Benetton ad designsvBritishnewspapercultureisunusual(不常见的）intheextenttowhichclassandeducationaldifferencesarereflectedinthenewspaperspeoplere
7、advThequalitypress(严肃的报纸)orthebroadsheetsvThegutterpress(低级趣味报纸)orthetabloidsThe Quality PressvThequalitypresscarrymoreseriousandin-deptharticlesofparticularpoliticalandsocialimportancevTheyalsocarryreviewsandfeaturearticlesabouthighcultureandwillgenerallybereadbyawell-educated,middleclassaudiencevT
8、heDaily Telegraph每日电报vTheTimes泰晤士报vTheGuardian卫报vTheObserver观察家报The Daily TelegraphvFoundedin1855,itisadailymorningbroadsheet（大幅印刷）newspaperdistributedthroughouttheUnitedKingdomandinternationallyanditisforitscentre-rightandconservativestancevInJanuary2009,theTelegraphwasthehighestsellingnewspaperamo
9、ngBritishbroadsheetsThe Times http:/www.thetimes.co.uk/tto/news/vItisadailynationalnewspaperpublishedintheUnitedKingdomsince1785vThoughtraditionallyamoderatelycentre-rightnewspaperandasupporteroftheConservatives,itsupportedtheLabourPartyinthe2001and2005generalelectionsThe Guardianhttp:/www.guardian.
10、co.uk/vIt(formerlyknownasThe Manchester Guardian)isaBritishnationaldailynewspaperownedbytheGuardianMediaGroup.vFoundedin1821,itisknownforitsleft-of-centrepoliticalstance.Atthe2010electionitsupportedtheLiberalDemocrats.vTheGuardianis“apaperthatwillremainbourgeoistothelast”.vThe ObserverisitssisterSun
11、daypaperThe Gutter PressTabloid:Itisasmallerformatnewspaperwithcolourphotosandcatchyheadlines.Itcarriesscandalsandgossipusuallyaboutfamouspeoplesoastoattractreaders.Storiesareshort,easytoreadandoftenrelymoreonopinionthanfact.The News of the WorldItbeganpublishingasapaperin1843.Itgivesgreatcoverageon
12、crime,sportandsexstories.Bythe1930sitwasBritainsmostpopularSundaypaper,selling3.4millioncopieseachweek.Itnowsellsabout4.7millionpaperseachweek,andisBritains biggest seller. vItwasthehomeoftheBritishpressuntilthe1980s.vItisalsoknownastheStreetofShame（羞耻街）vEventhoughthelastmajorBritishnewsoffice,Reute
13、rs,leftin2005,FleetStreetcontinuestobereferredtoBritishnewspaperculture.Fleet StreetBritish Newspaperspolitical learningThe Daily Telegraph(dailyqualitynewspaper):The Daily Mail(dailymid-marketnewspaper):The Financial Times(dailyqualitynewspaper):The Times(dailyqualitynewspaper):The Sunday Times(wee
14、klyqualitynewspaper):The Sun(dailypopularnewspaper):The Independent(dailyqualitynewspaper):The Daily Mirror(dailypopularnewspaper):The Guardian(dailyqualitynewspaper):ConservativeLiberal-socialistvOfficiallyspeakingtheBritishnewspapersarefreefromgovernmentcontrolandcensorship（新闻检查）andcanprintwhatthe
15、ylike,butmanyBritishlawslimitthefreedomofnewspapers.vThemediaarealsoaffectedbyOfficialSecretAct(官方保密法案).alegalactwhichdemandsthatallgovernmentinformationiskeptsecretunlessthegovernmentsaysitcanbereleasedandthosewhobreakthislegalactwouldbefinedorevensenttoprison.Other information about British newspa
16、perv“thereisalmostnoescapefromtelevision”v97%householdshaveaTVsetandvirtallyeverybodyhasaradio,4hoursadaywatchingTV.vTonotparticipateinBritishtelevisionviewingistoeffectivelycutoneselfofffromBritishcultureandsocietyvWhatdoBritishpeoplewatch?vBritishsoapspresentgrittyandrealisticaccountsoftheeveryday
17、lifeofBritonsandareofhighquality.(localpub)The Broadcast mediaCoronationStreet(加冕街)East Enders(伦敦东区伦敦东区)vBritainhasafairlyconservativetelevisionculturevSatelliteTVisnotsopopular.vThereareonly5televisionchannelsBBC1,BBC2,fundedbylicensefeesandthreeotherchannels,runbytheIndependentTelevisionCommission
18、 (独立电视委员会ITC)andfundedbyadvertising(ITV1,Channel4,Channel5)The Broadcasting Act（广播法案）（广播法案）Itisdesignedtokeepownershipofbroadcastmediawidelyspreadsotherearenoconcentrationsofmediapowerinthehandsofafew,andforeignownershipisnotallowed.Itsalsotoretainstandardsofdecency,taste,accuracyandbalance.BBC http
19、:/www.bbc.co.uk/ vTheBritishBroadcastingCorporation（英国广播公司）wasfoundedin1927asapublicserviceradiostationandlatermovedintotelevisionin1936.ItsnowBritainsmainpublicservicebroadcaster.vItcurrentlyhastwoTVchannels.BBC1specializesinshowswithabroadappeal.BBC2suppliesspecialinterestaudienceswithdocumentarie
20、sandshowsaimedatparticularsocialgroups.vTheBBCalsoprovidestheWorldServicewhichbroadcastsinEnglishand43otherlanguagesthroughouttheworld.The importance of TV to British politicsvWithTV,politicians“comeintoourlivingroom”andsotheyhavetoseemmorerelaxedandfriendly,asiftheyarespeakingtouspersonally.vspindo
21、ctors:为政治家们上电视作讲演的形象设为政治家们上电视作讲演的形象设计顾问计顾问 vThesessions（会议）tobetelevisedin1990. vTheBritishgovernmentisoneofthecountrys10biggestadvertisers.英国主要报刊杂志网站大全一、英国全国性高级报纸有：一、英国全国性高级报纸有： 1、泰晤士报Times：http:/www.thetimes.co.uk2、每日电讯报TheDailyTelegraph：http:/www.dailytelegraph.co.uk3、卫报TheGuardian：http:/www.guar
22、dian.co.uk/4、金融时报TheFinancialTimes：http:/ 1、每日快报TheDailyExpress：http:/www.express.co.uk/2、每日邮报TheDailyMail：http:/www.dailymail.co.uk/3、每日镜报DailyMirror：http:/www.mirror.co.uk/4、星期日快报TheSundayExpress5、世界新闻报TheNewsoftheWorld：www.newsoftheworld.co.uk（一个很有特点的英语新闻网站） 三、地方性报纸三、地方性报纸它主要以刊登本地新闻和广告为主,具有浓厚的地方特色。包括晨报、晚报、周报、3日刊。1、格拉斯哥先驱报(GlasgowHerald)http:/www.theherald.co.uk/2、旗帜晚报(TheEveningStandard)http:/
