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1、啤酒推广方案啤酒推广方案2Contents 目录 What is Beer?What is Beer? How to make Beer?How to make Beer? BeerBeer Varieties Varieties BeerBeers services service Beer TastingBeer Tasting Beer StorageBeer Storage Handling Drought BeerHandling Drought Beer什么啤酒？如何酿造啤酒？啤酒的品种啤酒的服务啤酒品尝啤酒的储藏处理扎啤3456789Lager啤酒颜色较淡，口味干，酒精度比啤酒颜
2、色较淡，口味干，酒精度比Ales低。主要有低。主要有4种不同的种不同的LagerLagertendstobepaler,drierandlessalcoholicthanales.Therearebasicallyfourtypesofbeerthatfallunderthelagercategory:淡Lager通常更多的碳酸饱和，它的颜色更淡，如百威Pale lager usually contains more carbonation than the other types of beer. It tends to be light in color as well as in bod
3、y, examples are Coors and Budweiser.全麦啤酒是另外一种淡色Lager，它有更明显的特点，口味也更苦一点。All Milt Pilsner is another type of lager that is pale in color. However, pilsners tend to have more distinct flavors and are often more bitter than American style pale lager.浓色啤酒是由烘培过的麦芽和啤酒花制成，所以具有丰富的口味，颜色也更深。Dark lagers are made
4、 with roasted barley and hops, and therefore have richer flavor, a very dark color and a full-bodied taste. 淡色啤酒 中的啤酒花和大麦含量比较少，所以它的卡里路和酒精含量低使得它更健康。Light lager beer contains less hops and barleys, which reduces the calorie and alcohol content of the beer making it healthier to consume.Lager10Ales; al
5、e, porter & stouts总的来说，总的来说，Ale的酒精含量较高，比的酒精含量较高，比Lagers口感更丰富，更烈。主要包括下列三种口感更丰富，更烈。主要包括下列三种Generally,alesarehigherinalcoholcontent,morerobustandcomplexthanlagers.Themaintypesofbeerthatarereferredtoasalesincludebrownale,porterandstout.BrownAle通常是红色或铜色，它的口味相对温和。Brownaleisusuallyredorcoppercoloredrathert
6、hanbrown.Ithasamilderflavorthantheothertypesofalebeer.Porters是黑色并丰满的，黑啤酒通常有很强的烘烤麦芽的口味而让人回忆起巧克力。啤酒花的口味中等。Portersaredarkerandmorefullbodied.Portersusuallyhaveamorenoticeablebarleyflavorthatisreminiscentofchocolate,alongwithamildhopflavor.Stouts是最黑的一种啤酒，几乎是黑色的。它有很强的大麦和啤酒花的味道。Stoutsarethedarkesttypeofbe
7、er,almostblackincolor.Theyarethickandtastestronglyofthebarleyandhopsthattheyaremadefrom.11按生产方式分类：按生产方式分类：鲜啤酒：Draught熟啤酒:BottleBeerBeer classification啤酒的分类啤酒的分类12Beer Brand啤酒的品牌啤酒的品牌HeinekenHollandBudweiserAmericanTiger SingaporeSan Miguel PhilippinesCarlsbergDenmark AsahiJapanCorona MexicoGuinnessI
8、rish13Beer & food啤酒和食品的搭配啤酒和食品的搭配Finediningandbeerismakingacomeback!Countrieswithalongbeerdrinkingtraditionhavedevelopedcuisineshighlycompatiblewiththeirfavoritebeverage.GermansausagesandsmokedgoodsgodownwellwithpilsnerandtheBritishlovealewiththeirfishandchips.StoutcomplimentsoystersandWelshrarebitw
9、hiletheFrenchdevelopedterrinesandpatestoservewithaglassofbeerinthebrasseries.ModernAustraliaeatsanenormousdiversityoffoodsthankstoitsmulticulturalnatureandgenuineloveofbeer! 好的啤酒和食品搭配会使客人再次光临不同国家的习惯和传统使得啤酒和食品成为良好的配搭。如：德国香肠和烟熏的食品同暗色lager 搭配，而英国人则喜欢Ale同他们的鱼和薯片搭配。Stout 适合和生蚝和野兔，法国人也用啤酒搭配拼盘。而时尚的澳大利亚人更喜欢
10、用啤酒搭配各种意大利美食。14ChineseandMalaysian/中餐和马来餐中餐和马来餐AflavoredpackeddishlikeCantonesestirfry,richduckorSingaporefriednoodlesdeservearefreshingicecoldlightbeersuchas:Budweiserlightice,FosterslighticeorMichelobUltra.Thaiandchilidishes/泰国和辣菜泰国和辣菜Whenitshotandspicydishesthatareheatingupyourtastebuds,coolthemw
11、ithathirstquenchingCoronaorSolbeer.Indian/印度菜印度菜AnaromaticallyspicyandhotcurrycanbewellcontrastedwitharefreshingStellaArtoisorHeineken.Japanese/日本菜日本菜Thisflavorsomeyetrefreshingcuisinerequiresabeertocomplimenteachmouthful.AperfectmatchwouldbeanicedrybottleofAsahiorTooheysextradry.Lightlunches/fish/c
12、hickenandsalads/清淡午餐清淡午餐/鱼鱼/鸡肉和沙拉鸡肉和沙拉ComplimentingsimplelightdisheswithacrispBudweiserorasmoothFosterslagermakesforanenjoyablelunchorlightdinnerSundayroasts/周末烧烤周末烧烤YoujustcantgopastJohnsmithsoraBoddingtonsA few quick food matches!几种食品的啤酒的搭配几种食品的啤酒的搭配15How to pour the perfect pint; from the tap如何从水
13、龙接啤酒如何从水龙接啤酒Selectabrandedglasstomatchthebeerthathasbeenordered.选择合适的酒杯Checkthattheglassiscool,clean,unchippedandstreakfree.检查杯子是否凉，干净，无缺口HandlethebottomhalfoftheglassonlythetophalfbelongstotheGuest拿杯子的底部-杯子的上半部是客人使用的部位Placetheglassunderthebeertapata45degreeangletopreventfoamingofthebeer.将杯子放在龙头下斜45
14、度角以免杯子充满泡沫。Ensuretheglassdoesnottouchthebeernozzle.确保杯子没有碰到啤酒龙头口。Usingyourfreehand,gentlypullthetaphandledown,releasingthebeerstream.用空着的另一只手打开龙头让啤酒流出。Keeptheglassata45degreeangleuntilglassishalffull.保持杯子45度角倾斜直至杯子半满。Ifthebeerheadatthispointistoobig(over2cm)stopthepourandletthebeersettle.如果啤酒沫太多（超过2
15、公分）停止接啤酒让泡沫落下Iftheheadisacceptablecontinuethepourinasinglemotionbybringingtheglasstoanuprightpositiontofinishthepour.如果沫不多就继续倒满啤酒并直立酒杯Alwayspresentapintwitha12cmhead.总是预留1-2厘米的空16How to pour the perfect pint; ale / stout!如何接黑啤如何接黑啤Selectthecorrectbrandedglasswaretomatchthedrinkthathasbeenordered.选择正
16、确的杯子。Alwaysholdthelowerpartoftheglassthetophalfbelongstotheguestandshouldnotbetouchedbyserver.拿杯子的底部-杯子的上半部是客人使用的部位Checkthattheglassiscool,clean,unchippedandstreakfree.检查杯子是否凉，干净，无缺口Holdtheglassata45degreeangleunderthebeernozzlebeingcarefulnottolettheglasstouchthebeernozzle.将杯子放在龙头下斜45度角以免杯子充满泡沫开始时要
17、小心不要让被子碰到龙头Gentlypullthehandledowntoreleasetheflowofbeer,Pourproductuntilglassis3/4full.让啤酒流出至被子3/4满处。Placeglassdownandlettheale/stoutsettleincolor(approx1min).将杯子放下，并让啤酒静止以便颜色显现。（大约1分钟）Onceproducthassettled,continuepouringuntilglassisfull.当酒稳定后，继续将被子倒满。Allow1-2cmforthebeerhead.杯口允许1-2公分的空间17How to
18、pour the perfect pint; from the bottle!如何倒瓶啤如何倒瓶啤Donotagitatethebottlethismaycausethebeertogushwhenopening不要晃动酒瓶，以免开启时泡沫喷出Alwaysholdthebottlebytheshoulderneverfromthetoporthebase拿啤酒瓶的中部，不要拿底部或杯口Checkthebeertemperaturemakesureitiscold!检查啤酒的温度-确保它是冷的！Placetheneckofthebottleoveracleanglass瓶口放到杯子里Quickl
19、yraisethebottomofthebottletoahighangle-causingthebeertoagitateintothebottomoftheglass快速提起瓶子的底部-以使啤酒冲到杯子底部Lowerthebottletoreducetheflowuntiltheheadrisestotherim!慢慢放低杯子降低酒的流动直到酒达到杯边18Thegeneralcauses;主要的问题：主要的问题：1.Glassesarenot“beerclean2.NotenoughCO2pressureinthelines3.Coolerordispensingsystemtoocold
20、4.Leakinpressureinthetubingorbarrels5.Loosetaporpressureconnections6.Defectivepressurecheckvalveintap7.Sluggishpressureregulator8.Obstructioninlinenearbarrel9.Aircompressorusedforpressure10.LongexposuretoairinsteadofCO2pressure11.Pressurerequireddoesnotcorrespondtobeertemperature(systemisnotbalanced
21、)12.Beerlinesystemisnotascoldasbeerinthebarrel13.Beerdispensedthroughsmall-diametertubingintolargeshanksandfaucets14.BeerhaspulledincorrectlyBeer trouble shooting; flat beer倒酒时可能遇到的问题倒酒时可能遇到的问题19Look一看：*看酒体色泽*看透明度*看泡沫Smell二闻：闻香气Tasting三尝：品尝味道Beer Tasting啤酒的品尝啤酒的品尝20Cloudybeer/啤酒混浊啤酒混浊1.Faucetsinbado
22、rworncondition2.Kink,dent,twistorotherobstructionintubingnearfaucet3.Beerlinesystemistoolong,unrefrigeratedorun-insulated4.Beerwarminbarreland/orindispensingsystem5.Toomuchpressure(systemisnotbalanced)6.Creepinggaugesorincreasingpressure7.FrozenglassesOfftastingbeer/味道变质味道变质1Hotspotsinbeerlines2.Bee
23、rhoseinpoorcondition3.Dirtylines4.Defectivepressurecheckvalves,causingcontaminatedpressuresystem5.Contaminatedpressuresource6.Beerthathasbeenfrozenfaucets7.Oldstock8.DirtyglassesBeer trouble shooting; cloudy & off tasting beer啤酒的问题啤酒的问题21Therearefivekeythingstorememberwhenstoringbeer:啤酒的储藏主要注意以下五点：啤
24、酒的储藏主要注意以下五点：1.Rotateyourstock-beerdoesnotimprovewithage.Donotstacknewdeliveriesinfrontoforontopofoldstock.2.库存流动啤酒的品质不随时间增长，不要将新的啤酒放在旧的啤酒之前3.Storagetemperature-storagetempshouldnotexceed70degreesFashightemperaturecausestheflavorofthebeertodepreciaterapidly.4.储藏温度仓库的温度应该不超过21摄氏度。否则会使啤酒味道降低5.Storagec
25、leanliness-keepallstorageareascleananddustfree.6.库房卫生保持库房干净无灰尘7.Keepitdrydampnessbreedsmoldormildew.Dampcardboardcartonscanfallapartcausingbreakage.8.保持干燥潮湿会滋生细菌，而潮湿的箱子容易破碎造成破损9.Storageareasforbottledbeershouldbedarkmanybeersaresensitivetolighthencewhymanybottledbeersarebottledinbrownglass.Toomuchex
26、cessivelightcancausebeertosmellbad!10.库存成瓶啤酒的仓库必须保持黑暗很多种啤酒对光线敏感，所以啤酒瓶通常是暗色的。光照会使啤酒变味Storing your beer:啤酒的储藏啤酒的储藏22Draught beer handling:处理扎啤处理扎啤Temperatureisbyfarthemostimportantissuewhenitcomestodispensingkegdraftbeer.Almostalldraftbeerproblemsaretemperaturerelated.Mostdraftbeerisnotpasteurized,soi
27、tmustbekeptcold.Thetemperatureofnon-pasteurizedAle&Lagertypebeersmustbemaintainedbetween1-3Callthewaytothepointofdispense.Temperaturesevenhalfadegreeabove4-5CwillcauseCO2tobreakoutofthebeerandresultinfoamandpromotesour/cloudybeer.Whentemperaturerisesabove10-15C,bacteriagrowthrapidlybeginstospoilflav
28、orandcloudthebeer.Simplyput,kegbeerstoragecanbecomparedtomilkstorage:ifitisnotkeptcold,itwillspoil.Thingstorememberwhenhandlingdraught:checkcoolertemperaturesdaily;keepalogofthecheckremindemployeesanddeliverymentokeepthecoolroomdoorclosedtominimizetemperaturelossneverstackotheritemsontopoffullkegsdo
29、notstoreanyfoodstuffwithdraftbeercheckthatgas(co2)isconstantanduniforminpressure23对小桶的扎啤来说温度是最重要的几乎所有的扎啤问题都是因温度引起的。大部分的扎啤都没有经过杀菌所以它必须冷冻保存。温度必须保持在1-3度。即使温度仅比4-5度超出半度，也会使二氧化碳挥发导致啤酒变质和发酸/或混浊。当温度上升到10-15度，细菌就会大量滋生破坏啤酒的口味。简单来说啤酒的储存和牛奶的相似“如果不保持冷藏就会坏掉”处理扎啤时应注意的几点：每天检查冰箱的温度，并记录在工作日志上每天检查冰箱的温度，并记录在工作日志上提醒员工和
30、送货人及时关闭冰箱门以保持低温提醒员工和送货人及时关闭冰箱门以保持低温不要在啤酒桶上存放其他物品不要在啤酒桶上存放其他物品不要同扎啤一同存放食品不要同扎啤一同存放食品checkthatgas(co2)isconstantanduniforminpressure检查检查CO2气罐的压力参数保持一致气罐的压力参数保持一致Draught beer handling:处理扎啤处理扎啤24Cleaning beer lines:清洁扎啤线清洁扎啤线Allbeerlinesregardlessofthevolumeofdraughtneedregularcleaningandrinsingatleasto
31、nceeverytwoweeks.Linesmustbecleanedtoremovesedimentthatadherestotheinsideofthebeerlines.Thissedimentcancausethebeertotasteandsmelloff.MixabreweryapprovedcleanerinabucketofwateraccordingtomanufacturersdirectionDisconnecttapfromthebarrelandtubing.RemovethebeerfaucetPutthetapandfaucetpartsinbuckettosoa
32、kPutonfaucetcleaningattachment.ConnectcouplingtocleaningattachmentPumpsolutionfrombucketthroughline(withbuckettypepump)untilitstartstoflowoutthebeerline.ContinuetopumpthecleaningsolutionthroughthesystemforseveralminutestothoroughlycleanlinesWhileyourewaiting,scrubthetapandbeerfaucetpartswithbrushins
33、ideandout.putthesmallspongeinthelineatthefaucetcleaningattachmentReconnectcouplingandpumpspongethroughbeerline.Thiscleansoutthesediment.Assemblerinsedfaucet.Fillbucketwithfresh,coolwater.Connectpumphoseandbeerlineusingtwinmalecoupling.Pumpfreshwaterthroughthelinesystemtoremovecleaningsolution.Whencrystalclearwatercomesthrough,youarereadytore-connectthebarrel!25Cleaning beer lines:结束语结束语谢谢大家聆听！谢谢大家聆听！26
