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1、Global BeveragesIndustry ProfileReference Code: 0199-2014Publication date: May Datamonitor USA245 Fifth Avenue4th FloorNew York, NY 10016USAt: +1 212 686 7400f: +1 212 686 2626e: Datamonitor EuropeCharles House108-110 Finchley RoadLondon NW3 5JJUnited Kingdomt: +44 20 7675 7000f: +44 20 7675 7500e:
2、Datamonitor GermanyKastor & PolluxPlatz der Einheit 160327 FrankfurtDeutschlandt: +49 69 9754 4517f: +49 69 9754 4900e: Datamonitor Asia PacificRoom 2413-18, 24/FShui On Centre6-8 Harbour RoadHong Kongt: +852 2520 1177f: +852 2520 1165e: ABOUT DATAMONITORABOUT DATAMONITORDatamonitor is a leading bus
3、iness information company specializing in industryanalysis.Through its proprietary databases and wealth of expertise, Datamonitor providesclients with unbiased expert analysis and in depth forecasts for six industry sectors:Healthcare, Technology, Automotive, Energy, Consumer Markets, and FinancialS
4、ervices.The company also advises clients on the impact that new technology andeCommerce will have on their businesses. Datamonitor maintains its headquarters inLondon, and regional offices in New York, Frankfurt, and Hong Kong. The companyserves the worlds largest 5000 companies.Datamonitors premium
5、 reports are based on primary research with industry panelsand consumers. We gather information on market segmentation, market growth andpricing, competitors and products. Our experts then interpret this data to producedetailed forecasts and actionable recommendations, helping you create new busines
6、sopportunities and ideas.Our series of company, industry and country profiles complements our premiumproducts, providing top-level information on 10,000 companies, 2,500 industries and50 countries. While they do not contain the highly detailed breakdowns found inpremium reports, profiles give you th
7、e most important qualitative and quantitativesummary information you need - including predictions and forecasts.All Rights Reserved.No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form byany means, electronic, mechanical, photocopying, recording or o
8、therwise, without the prior permission ofthe publisher, Datamonitor plc.The facts of this report are believed to be correct at the time of publication but cannot be guaranteed.Please note that the findings, conclusions and recommendations that Datamonitor delivers will be basedon information gathere
9、d in good faith from both primary and secondary sources, whose accuracy we arenot always in a position to guarantee. As such Datamonitor can accept no liability whatever for actionstaken based on any information that may subsequently prove to be incorrect.Global - Beverages Datamonitor (Published Ma
10、y 2004)Page 2EXECUTIVE SUMMARYEXECUTIVE SUMMARYMarket ValueThe global beverages industry grew by 2.6% in 2003 to reach a value of $950.1billion.Market Value ForecastIn 2008 the global beverages industry is forecast to have a value of $1.11 trillion, anincrease of 16.8% since 2003.Market VolumeThe gl
11、obal beverages industry grew by 3.4% in 2003 to reach a volume of 815.8billion liters.Market Volume ForecastIn 2008 the global beverages industry is forecast to have a volume of 1.01 trillionliters, an increase of 23.6% since 2003.Market Segmentation IThe leading source of revenue in the global beve
12、rages industry is the wine & spiritssector, which generates 39.7% of the industrys revenue.Market Segmentation IIThe leading consumer in the global beverages industry is Europe, whoseconsumption accounts for 37.7% of the industry by value.Market ShareThe leading company in the global beverages indus
13、try is Coca-Cola, which generates2.1% of the industrys revenue.Global - Beverages Datamonitor (Published May 2004)Page 337910111213141517CONTENTSTABLE OF CONTENTSEXECUTIVE SUMMARYCHAPTER 1Market Overview1.11.21.3Market DefinitionResearch HighlightsMarket Analysis778CHAPTER 2CHAPTER 3CHAPTER 4CHAPTER
14、 5CHAPTER 6CHAPTER 7CHAPTER 8Market ValueMarket VolumeMarket Segmentation IMarket Segmentation IIMarket ShareCompetitive LandscapeLeading Companies8.18.28.38.48.5The Coca-Cola CompanyDiageo plcAnheuser-Busch Companies, Inc.PepsiCo, Inc.Heineken N.V.1515151616CHAPTER 9Market Forecasts9.1Market Value
15、Forecast17Global - Beverages Datamonitor (Published May 2004)Page 41919CONTENTS9.2Market Volume Forecast18CHAPTER 1010.1 SourcesFurther Reading1910.2 Related Datamonitor ResearchGlobal - Beverages Datamonitor (Published May 2004)Page 5Table 1:Table 2:Table 3:Table 4:Table 5:Table 6:Table 7:CONTENTSL
16、IST OF TABLESGlobal Beverages Industry Value: $ billion, 1999-2003 . 9Global Beverages Industry Volume: Liters billion, 1999-2003 . 10Global Beverages Industry Segmentation I: % Share, by Value, 2003 . 11Global Beverages Industry Segmentation II: % Share, by Value, 2003 . 12Global Beverages Industry
17、 Share: % Share, by Value, 2002 . 13Global Beverages Industry Value Forecast: $ billion, 2003-2008. 17Global Beverages Industry Volume Forecast: Liters billion, 2003-2008 . 18Global - Beverages Datamonitor (Published May 2004)Page 6MARKET OVERVIEWCHAPTER 1MARKET OVERVIEW1.11.2Market DefinitionThe gl
18、obal beverages industry consists of the markets for beer, wine, spirits and softdrinks. The industry is valued at retail selling price (RSP) and values includes allapplicable taxes and levies. Any currency conversions included in this report havebeen calculated at constant 2003 exchange rates.Resear
19、ch HighlightsThe market is expected to accelerate slightly between 2003-2008, posting a CAGR of3.1%, compared to 2.9% in the 1999-2003 period.The leading drivers of this improved growth are expected to be the increaseddemand for healthy soft drinks (juices and bottled water) and the rising popularit
20、y ofalcoholic spirits and flavored alcoholic beverages (FABs) within the important 18-35age group.As consumers across the globe become increasingly conscious of their health theyare turning away from traditional sugar-loaded carbonated drinks toward morehealthy options such as bottled water and frui
21、t juices.Global - Beverages Datamonitor (Published May 2004)Page 7MARKET OVERVIEW1.3Market AnalysisThe global beverages industry, which consists of beer, wine, spirits and soft drinks,has been growing at a stable, if not very strong rate over the last few years. Allindications show that things will
22、improve during the next few years, albeit by a smallmargin.The global beverages industry reached a value of $950.15 billion in 2003, an increaseof 2.62% over 2002. The global industry has risen from a 1999 value of $847.51billion, representing a compound annual growth rate (CAGR) of 2.9% in the 1999
23、-2003 period.Looking forward, the industry is forecast to grow at a slightly stronger rate over thenext five years, reaching a value of $1.1 trillion in 2008, following expansion at aCAGR of 3.1% between 2003-2008. The leading drivers of this improved growth areexpected to be the increased demand fo
24、r healthy soft drinks (juices and bottledwater) and the rising popularity of alcoholic spirits and flavored alcoholic beverages(FABs) within the important 18-35 age group.In terms of segmentation, wine and spirits account for the largest share of theindustry with 40% of the value share. This equated
25、 to a value of $377.5 billion in2003. The soft drinks sector accounts for a further 32% of the industry value share,while brewers generate the remaining 28%. Despite the size of the wine and spiritssector, it has been the weakest performing part of the industry since 1999. However,the sector has sho
26、wn signs of improvement, with wine, spirits and FABs beginning toreplace beer, cider and lagers as the drink of choice for consumers in many parts ofthe Europe and in the US.The leading consumer of beverages is the European region, which generates 38% ofthe global industry value share. The region ac
27、counted for 45% of the wine and spiritssector value share, 40% of the beer sector, but only 27% of the soft drinks sector.The US is the largest consumer of soft drinks, with a sector share of 44%. Indeed, thecountry spends almost as much on soft drinks as it collectively does on products fromthe win
28、e and spirits and beer sectors. This is in direct contrast to Europe and Asia-Pacific, where distillers and vintners are traditionally more successful than eitherbrewers or soft drinks manufacturers.Global - Beverages Datamonitor (Published May 2004)Page 8%Growth$billionMARKET VALUECHAPTER 2MARKET V
29、ALUEThe global beverages industry grew by 2.6% in 2003 to reach a value of $950.1billion.The compound annual growth rate of the market in the period 1999-2003 was 2.9%.The strongest growth was in 2000 when the market grew by 3.7%.Table 1:Global Beverages Industry Value: $ billion, 1999-2003Year19992
30、000200120022003CAGR, 1999-2003:Source: Datamonitor$ billion847.5879.2907.0925.9950.1% Growth3.70%3.20%2.10%2.60%2.9%DAT AMONITORFigure 1:Global Beverages Industry Value: $ billion, 1999-20031,0009008007006005004003002001000$ billion% Growth4.0%3.5%3.0%2.5%2.0%1.5%1.0%0.5%0.0%19992000200120022003Sour
31、ce: DatamonitorGlobal - Beverages Datamonitor (Published May 2004)DAT AMONITORPage 9Litersbillion%GrowthMARKET VOLUMECHAPTER 3MARKET VOLUMEThe global beverages industry grew by 3.4% in 2003 to reach a volume of 815.8billion liters.The compound annual growth rate of the market volume in the period 19
32、99-2003 was8.3%.The strongest growth was in 2000 when the market grew by 14.4%.Table 2:Global Beverages Industry Volume: Liters billion, 1999-2003Year19992000200120022003CAGR, 1999-2003:Source: DatamonitorLiters billion593.4679.1748.9789.0815.8% Growth14.40%10.30%5.30%3.40%8.3%DAT AMONITORFigure 2:G
33、lobal Beverages Industry Volume: Liters billion, 1999-20039008007006005004003002001000Liters billion% Growth16.0%14.0%12.0%10.0%8.0%6.0%4.0%2.0%0.0%19992000200120022003Source: DatamonitorGlobal - Beverages Datamonitor (Published May 2004)DAT AMONITORPage 10MARKET SEGMENTATION ICHAPTER 4MARKET SEGMEN
34、TATION IThe leading source of revenue in the global beverages industry is the wine & spiritssector, which generates 39.7% of the industrys revenue.The soft drinks sector accounts for a further 32.3% of the industry value, making it thesecond largest sector.The beer sector is responsible for the rema
35、ining 28% of the industrys value.Table 3:Global Beverages Industry Segmentation I: % Share, by Value,2003CategoryWine & SpiritsSoft DrinksBeerTotalSource: Datamonitor% Share39.70%32.30%28.00%100.0%DAT AMONITORFigure 3:Global Beverages Industry Segmentation I: % Share, by Value,2003Beer28.0%Wine & Sp
36、irits39.7%Soft Drinks32.3%Source: DatamonitorGlobal - Beverages Datamonitor (Published May 2004)DAT AMONITORPage 11MARKET SEGMENTATION IICHAPTER 5MARKET SEGMENTATION IIThe leading consumer region in the global beverages industry is Europe, whoseconsumption accounts for 37.7% of the industry by value
37、.The US alone is responsible for a further 29.3% of the global industry consumption,making it the second largest consumer region.The Asia-Pacific region accounts for 23% of the global industry consumption value.Table 4:Global Beverages Industry Segmentation II: % Share, by Value,2003GeographyEuropeU
38、nited StatesAsia-PacificRest of the WorldTotalSource: Datamonitor% Share37.70%29.30%23.00%10.10%100.0%DAT AMONITORFigure 4:Global Beverages Industry Segmentation II: % Share, by Value,2003Rest of theWorld10.1%EuropeAsia-Pacific23.0%Source: DatamonitorGlobal - Beverages Datamonitor (Published May 200
39、4)United States29.3%37.7%DAT AMONITORPage 12MARKET SHARECHAPTER 6MARKET SHAREThe leading company in the global beverages industry is Coca-Cola, which generates2.1% of the industrys revenue.Coca-Colas nearest competitor is Diageo, which accounts for a further 1.7% of theindustry value.The vast majori
40、ty (95.0%) of the industry is fragmented between smaller players,which individually generate industry value shares of less than 1.2%.Table 5:CompanyCoca-ColaDiageo PLCGlobal Beverages Industry Share: % Share, by Value, 2002% Share2.10%1.70%Anheuser-BuschOtherTotalSource: Datamonitor1.20%95.00%100.0%
41、DAT AMONITORFigure 5:Global Beverages Industry Share: % Share, by Value, 2002Coca-Cola2.1%Source: DatamonitorGlobal - Beverages Datamonitor (Published May 2004)Other95.0%Diageo PLC1.7%Anheuser-Busch1.2%DAT AMONITORPage 13COMPETITIVE LANDSCAPECHAPTER 7COMPETITIVE LANDSCAPEThe global beverages industr
42、y is very diverse due to differences in consumer tastes,which can generally be defined on a national level. As a result, companies are forcedto address their sales and marketing efforts differently for each country. In thealcoholic beverage sectors, this has traditionally prevented companies fromdev
43、eloping truly global coverage. In contrast, the major soft drinks manufacturershave been more successful in globalizing their interests.Coca-Cola, the worlds leading soft drinks company, is the largest player within theindustry, holding a 2.1% market share and generating revenues of $19.56 billion i
44、n2002. In order to take advantage of the highest growth areas within the soft drinkssector, the company has launched a bottled water brand, Dasani. However, itsattempt to break into this sector has not been met with a large deal of success.Indeed, Dasani has largely flopped in the UK after a combina
45、tion of poor marketresearch and a contamination scandal that forced the company to pull 500,000bottles off UK supermarket shelves.Operating within the distillers and vintners sector, Diageo is also a significant playerin industry terms, holding 1.6% of the total global value share. The company, whic
46、hwas formed from the merger of Guinness and Grand Metropolitan in 1997, generated$15.62 billion from the global beverages industry. The companys strategy is basedon one of ensuring that it is present within the most important area of the distillers &vintners sector (premium branded drinks) as well a
47、s maximizing its geographicalcoverage.It is true to say that the global beverages industry is undergoing much change.Indeed, the trends that are manifesting themselves today look to become even moreacute in the future. As consumers across the globe become increasingly conscious oftheir health they a
48、re turning away from traditional sugar-loaded carbonated drinkstoward more healthy options such as bottled water and fruit juices. The brewersindustry is also seeing a move away from traditional ales toward premium beers.Furthermore, the wine and spirits sector is suffering in many traditional wine-
49、drinkingcountries such as France and Italy as a result of the new generations bourgeoningpenchant for premium beers.Global - Beverages Datamonitor (Published May 2004)Page 148.3LEADING COMPANIESCHAPTER 8LEADING COMPANIES8.18.2The Coca-Cola CompanyThe Coca-Cola Company is the worlds leading manufactu
50、rer, marketer anddistributor of non-alcoholic beverage concentrates and syrups. For fiscal 2002, thecompany had an operating revenue of $19.6 billion, an increase of 12% on theprevious year.The company markets products under the Coca Cola, Barqs, Fruitopia, Minute Maid,POWERade, Sprite and Dasani br
51、ands. The syrups, concentrates and beveragebases for Coca-Cola and over 230 other soft-drink brands are manufactured and soldby The Coca-Cola Company and its subsidiaries in nearly 200 countries around theworld. More than 60% of its products are sold outside of the US. The company isheadquartered in
52、 Atlanta, Georgia.Diageo plcDiageo is the worlds largest producer of alcoholic drinks, with operations in over 200countries. In the fiscal year ending June 2003, revenues decreased 16% toGBP9,440 million ($14,995 million).Drink brands include Guinness, Johnnie Walker, Bells, Gordons, Smirnoff andBai
53、leys. In order to concentrate on its core business activities, Diageo sold BurgerKing to a venture consortium consisting of Texas Pacific, Bain Capital and GoldmanSachs partners. Diageo is headquartered in London, UK.Anheuser-Busch Companies, Inc.Anheuser-Busch, the fifth largest company in the food
54、, drink and tobacco segment onthe Fortune 500, focuses its operations and resources on beer, adventure parkentertainment and packaging. Revenues were $14,147 million in 2003, an increase of4.3% on the previous year.The company is the worlds largest producer of beer. Its major brands includeBudweiser
55、 and Michelob, with products being sold both in the US and overseas. Thecompany is segmented chiefly on a product basis, with the business units beingdomestic beer, international beer, packaging, entertainment and other. Anheuser-Busch is headquartered in St Louis, Missouri.Global - Beverages Datamo
56、nitor (Published May 2004)Page 15LEADING COMPANIES8.48.5PepsiCo, Inc.PepsiCo, best known as the manufacturer of concentrates for its namesake soft drink,is a diversified food group specializing in soft drinks, juices and snacks. For the fiscalyear ending December 2003 the company reported revenues o
57、f $26,971 million, anincrease of 7.4% on the previous year.PepsiCo makes and markets a range of soft drinks in markets around the world. Theyinclude Pepsi, Diet Pepsi, Mountain Dew, 7Up, Slice, Sport, Mug and Miranda. Butthe company is also the name behind some of the worlds best known snack brandst
58、hrough its Frito-Lay division. In August 2001 the company acquired the Quaker OatsCompany, adding market leading brands such as Quaker and Gatorade to itsportfolio. PepsiCo is headquartered in Purchase, New York.Heineken N.V.Heineken is one of the ten largest brewers in the world, with production fa
59、cilities infive continents. In 2002, the company had net revenues of $11.2 billion, an increaseof 10% on the previous year.The company sells its products in over 150 countries under a vast number of brandnames inclusive of Amstel and Tiger. The company has more than 110 breweries inover 50 countries
60、 and export activities all over the world. Heineken is headquarteredin Amsterdam, The Netherlands.Global - Beverages Datamonitor (Published May 2004)Page 16$billion%GrowthMARKET FORECASTSCHAPTER 9MARKET FORECASTS9.1Market Value ForecastIn 2008 the global beverages industry is forecast to have a valu
61、e of $1.11 trillion, anincrease of 16.8% since 2003. The compound annual growth rate of the market in theperiod 2003-2008 is predicted to be 3.1%. The strongest growth is predicted for 2005when the market is forecast to grow by 3.6%.Table 6:Global Beverages Industry Value Forecast: $ billion, 2003-2
62、008Year200320042005200620072008CAGR, 2003-2008:Source: Datamonitor$ billion950.1981.61,016.61,048.01,077.81,109.3% Growth2.60%3.30%3.60%3.10%2.80%2.90%3.1%DAT AMONITORFigure 6:Global Beverages Industry Value Forecast: $ billion, 2003-20081,1501,1001,0501,000950900850$ billion% Growth4.0%3.5%3.0%2.5%
63、2.0%1.5%1.0%0.5%0.0%200320042005200620072008Source: DatamonitorGlobal - Beverages Datamonitor (Published May 2004)DAT AMONITORPage 17Litersbillion%GrowthMARKET FORECASTS9.2Market Volume ForecastIn 2008 the global beverages industry is forecast to have a volume of 1.01 trillionliters, an increase of
64、23.6% since 2003. The compound annual growth rate of themarket volume in the period 2003-2008 is predicted to be 4.3%. The strongest growthis predicted for 2004 when the market is forecast to grow by 5.2%.Table 7:Global Beverages Industry Volume Forecast: Liters billion,2003-2008Year2003200420052006
65、20072008CAGR, 2003-2008:Source: DatamonitorLiters billion815.8858.5898.3936.3972.31,008.2% Growth3.40%5.20%4.60%4.20%3.80%3.70%4.3%DAT AMONITORFigure 7:Global Beverages Industry Volume Forecast: Liters billion,2003-20081,2001,0008006004002000Liters billion% Growth6.0%5.0%4.0%3.0%2.0%1.0%0.0%20032004
66、2005200620072008Source: DatamonitorGlobal - Beverages Datamonitor (Published May 2004)DAT AMONITORPage 18CONTENTSCHAPTER 10 FURTHER READING10.1 SourcesThis report is based on a combination of primary Datamonitor research, includingonline, face-to-face and telephone interviews with consumer and indus
67、try players,and secondary research using various sources (including trade associations, newsproviders and others).Industry AssociationsNational Soft Drinks Association (US)11011 16th Street, NW, Washington, DC 20036Tel: 1 202 463 6732Fax: 1 202 463 8277E-mail: http:/www.nsda.org/The Wine and Spirit
68、AssociationFive Kings House, 1 Queen St Place, London, EC42 1XXTel: 44 (0) 20 7248 5377Fax: 44 (0) 20 7489 0322E-mail: infowsa.org.ukhttp:/www.wsa.org.uk/english2/index.htmlMaster Brewers Association3340 Pilot Knob Road, St. Paul, MN55121 2097Tel: 1 651 454 7250Fax: 1 651 454 0766E-mail: http:/ Rela
69、ted Datamonitor ResearchDatamonitor Industry ProfilesGlobal Brewers ($200)Global Distillers & Vintners ($200)Global Soft Drinks ($200)Global Agricultural Products ($200)Global Packaged Foods & Meats ($200)Global Food Products ($200)Global Tobacco ($200)Global Food, Beverage & Tobacco ($200)Global - Beverages Datamonitor (Published May 2004)Page 19
