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1、Creating a Culture of Execution1JFK Speech to Congress“I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth.”2JFK AT RICE UNIVERSITY“We choose to go to the moon. We choose to go to the moo
2、n in this decade and do the other things, notbecausetheyareeasy,butbecausetheyarehard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to w
3、inIrealizethatthisis,insomemeasure,anactoffaithandvision,forwedonotknowwhatbenefitsawaitus. But if I were to say, my fellow citizens, that we shall send to the moon, 240,000 miles away from the control station in Houston, a giant rocket more than 300 feet tall, the length of this football field, mad
4、e of new metal alloys, some of which have not yet been invented, capable of standing heat and stresses several times more than have ever been experienced, fitted together with a precision better than that of the finest watch, carrying all the equipment needed for propulsion, guidance, control, commu
5、nications, food and survival, on an untried mission, to an unknown celestial body, and then returned it safely to earth, re-entering atmosphere at speeds of over 25,000 miles per hour, causing heat about half that of the temperature of the sun and do all this, and do it right, and do it first before
6、 this decade is out, then wemustbebold.”- President John F. Kennedy3“Up is not an easy direction.”4The Challenge: Ability to Execute“Leadership without the discipline of execution is incomplete and ineffective. Without the ability to execute, all other attributes of leadership become hollow” Larry B
7、ossidy Chairman, Honeywell International5THE POWER OF FOCUS01223Goals Achieved With Excellence112041023Number of Goals6A leader who says “Ive got ten priorities” doesnt know what he is talking about. He doesnt know himself what the most important things are. Youve got to have these few, clearly real
8、istic goals and prioritiesLarry Bossidy & Ram Charan, Execution: The Discipline of Getting Things Done, New York: Crown Business, 2002Our Partner7WILDLY IMPORTANTimportant adj. 1: meaning a great deal; having significance, valuewildly important adj. 1: of visionary and strategic import; carrying ser
9、ious economic consequence; potential for unbelievable satisfaction of key stakeholders; causing intense excitement and enthusiasm8WildlyImportantGoals=TheBIGWIGSWhy WIGS?9HarrisInteractiveSMMcKinsey & CompanyRam Charan10Synergy Focus 8 Standards of Execution11Clarity Commitment Translation Disciplin
10、e Enabling Collaboration Trust Accountability Synergy Focus 1.Do people know what to do?8 Standards of Execution12Lack of Clarity13Clarity Commitment Translation Discipline Enabling Collaboration Trust Accountability Synergy Focus 8 Standards of Execution1.Do people know what to do?2. Do they want t
11、o do it?3. Do they know how to do it?4. Do they sustain the course?5. Do they work together?14Clarity 52Commitment 52Translation 43Discipline 65Enabling 32Collaboration 49Trust 59Accountability 57Synergy 49Focus 53XQ51 (National Averages)215xQ Results: Individuals in Typical OrganizationsI clearly u
12、nderstand my organizations most important goalsCan name their organizations most important goalsPercent of time spent on organizations most important goalsThe goals of my work group are translated into my individual work goalsMy individual work goals are translated into daily tasks and/or performanc
13、e standards44%15%49%25%32%16xQ: Teams in Typical OrganizationsMy organizations most important goals are translated to the goals of my work groupIndividual tasks are reviewed at least monthly with my managerWe work in an atmosphere of trust where people can express differences of opinion freelyWe hol
14、d each other accountable for doing what we commit to do27%12%56%46%17xQ: Typical OrganizationsMy organization has decided what its most important goals areMy organization has clearly communicated its most important goalsPeople get recognized and rewarded for doing things that support key goalsMy org
15、anization consistently achieves its most important goals52%43%33%21%18Four Disciplines of ExecutionFocus on the “wildly important” not the merely important.Build measures that motivate.Translate 30,000 foot goals into new front line behaviors.Win as a team.19Mymanager.RankingIsahardworker1Prioritize
16、sworksoourtimeisspentonthemostimportantissues74Setsclearexpectationswhenassigningtasks75Plansaheadtoreducehavingtoworkinacrisismode76Providesfeedbackonourgroupsperformance77MANAGERSWORKHARDBUTFAILTOPROVIDEFOCUSANDDIRECTIONMore than 2.5 million workers were asked to rank their managers on a scale of
17、77 pre-determined characteristics in this FranklinCovey Pro. (Source: FranklinCovey Pro Aggregate Report, 2002)Where it began20Work CompassExecution Tool21Four Disciplines of Execution#1: Focus on the Wildly Important22“After five years of research, Im absolutely convinced that if we just focus our
18、attention on the right thingsand stop doing the senseless things that consume so much time and energywe can create a powerful Flywheel Effect.”Jim CollinsGood to Great23Execution Discipline #1: Focus on the Wildly ImportantIdentify 2 or 3 “MUST DO” goalsState them so that they are self-orienting and
19、 galvanizingGain line-of-sight understanding and commitment all the way to front-lineAlign resources, recognition, and incentives to reinforce commitment24Four Disciplines of Execution#2: Build Measures that Motivate25#2: Build Measures that MotivateOnce you reach a certain level, everyone is good,
20、and everyone trains hard. The difference is who is more meticulous, willing to find the smallest increments of time, and as you get older and more experienced, the percentage gains grow smaller and smaller. You have to become a slave to data, to performance indicators like pedal cadence, and power o
21、utput measured in watts. You have to measure literally every heartbeat, and every morsel you eat, down to each spoonful of cereal. If you weigh too little, you wont have the physical resources to generate enough speed. If you weigh too much, your body is a burden. It is a matter of power to weight.
22、Who knows when you might find a winning margin in a wind tunnel in December, during equipment testing? You might find another fraction of time in your position on the bike, or in a helmet, or in the composition of a wheelbecause the smallest thing, like moving your hands on the handlebars, could mak
23、e you three seconds slower over 25 miles.”-Lance Armstrong- 26Four Disciplines of Execution#3: Translate 30,000 foot goals into new and better front-line behaviors27#3: Translate Goals into New and Better Activities and BehaviorsThe goals of my work group are translated into my individual work goals
24、:25%My individual work goals are translated into daily tasks and/or performance standards:32%2829Translating Goals into New and Better Behaviors“The best thing about not planning is that failure comes as a complete surprise, not preceded by a period of worry and depression.”-Author unknown30TRANSLAT
25、E GOALS INTO ACTIONActivities & TasksSet up WOW displayPurchase productSet up WOW displayPurchase productRun an adRun an ad31Four Disciplines of Execution#4: Win Together32#4: Win TogetherWe hold each other accountable for doing what we commit to do:46%Individual tasks are reviewed at least monthly
26、with my manager: 12%We work in an atmosphere of trust where people can express differences of opinion freely46%33Four Disciplines of ExecutionFocus on the “wildly important” not the merely important.Build measures that motivate.Translate 30,000 foot goals into new front line behaviors.Win as a team.
27、34JFK Speech To Congress“I believe we possess all the resources and talents necessary. But the facts of the matter are that we have never made the national decisions or marshaled the national resources required for such leadership. We have never specified long-range goals on an urgent time schedule,
28、 or managed our resources and our time as to insure their fulfillment.” 35JFK Speech to Congress“This decision demands a major national commitment of scientific and technical manpower, material and facilities, and the possibility of their diversion from other important activities where they are already thinly spread. It means a degree of dedication, organization, and discipline which have not always characterized our research and development efforts.”36
