事业企划书基本结构ppt课件

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1、 http:/ http:/ 1000000000000000000URLE-MailTel/Fax http:/ http:/ 21. Executive Summary1. Executive Summary 2. 2. 2-1. 2-2. 2-3. 2-4. 2-5. 2-7. 2-8. 2-8. 2-9. 3. 3. 3-1. 3-2. 3-3. 3-4. 3-5. 3-6. 3-7. 3-8. 4. 4. 4-1. 4-2. 4-3. 5. 5. 5-1. 5-2. 6. 6. 6-1. 6-2. 6-3. 6-4. 7. 7. 7-1. 7-2. 8. 8. http:/ http

2、:/ 31. Executive Summary 1. Executive Summary Key-word, 3 1. Executive Summary http:/ http:/ 41. Executive Summary 1. Executive Summary 2121 http:/ http:/ 51. Executive Summary 1. Executive Summary , , ( (3 ) ) http:/ http:/ 61. Executive Summary 1. Executive Summary / / (3-5(3-5) 2) 2 , , , , , , /

3、 / http:/ http:/ 71. Executive Summary 1. Executive Summary 3-53-5 Place Place PromotionPromotion http:/ http:/ 82. 2. 2. 2-1. 2-1. 2-2. 2-2. 2-3. 2-3. 2-4. 2-4. 2-5. 2-5. 2-6. 2-6. 2-7. 2-7. http:/ http:/ 92. 2. 2-1. 2-1. 2-1. 2-1. ()0(2001. 02. 00 )00(2001 )0(2001. 02. 00 )q 2001. 2 (/)q 2001. 1q

4、q q q 2000. 0 1 - -(/ ) - - - - - - - http:/ http:/ 102. 2. 2-2. 2-2. 2-2. 2-2. 1967 00 1967 00 http:/ http:/ 112. 2. 2-2. 2-2. 2-2. 2-2. 1999-00-005,00000,000100,000,000 00,00045.5% http:/ http:/ 122. 2. 2-2. 2-2. 2-2. 2-2. 1999-00-005,00000,000100,000,0002001-00-002001.00.00 http:/ http:/ 132. 2.

5、2-3. 2-3. 2-3. 2-3. , , / / SEROME Technology, Inc.SEROME Technology, I Internet Business & Service LeadingSEROMESoftInternetCommunityBiz.SEROMEComm.InternetShoppingMallSEROMEITITTech.&SolutionManufacturingbaseIADBiz.D,Inc.The 1stFree Web to Phone ServiceIn USA Enhancing to EC Biz.Biz.Networking htt

6、p:/ http:/ 142. 2. 2-3. 2-3. 2-3. 2-3. Enhancing to EC Biz.Making SynergyMaking SynergyPower & Power & Transaction Biz.(EC)Transaction Biz.(EC)Community ServiceCommunity Service Dastaman Enhancing with IM & Pursuing to Asian Community Critical mass (member DB) : 1M within 1Q/2KDial PADDial PADLaunch

7、ing in US for commercial service with GTE Feasibility Effect Promotion & Funding SEROME NET SEROME NET Launching & Making a Brand of SEROME NET Image Change & Brand MktgSEROME CALLSEROME CALL Start up IT Service in 4Q Aggressive Mktg Modeling as Revenue Biz. of Internet http:/ http:/ 152. 2. 2-3. 2-

8、3. 2-3. 2-3. ( () ) 1 - -, , ?2001 2003 2 3 4 : , , , (S/W,or / ) , / , ASP, , / , , http:/ http:/ 162. 2. 2-5. 2-5. 2-5. 2-5. : Market CAP : Market CAP ( : ) 48% 199920002001200220032004 6,00012,00016,00020,00024,00027,500-100%33%25%20%15%199920002001200220032004 3706731,1771,5982,0182,439-82%75%36

9、%26%21%: http:/ http:/ 172. 2. 2-5. 2-5. 2-5. 2-5. : Market CAP : Market CAP ( : ) STBSTB05,00010,00015,00020,0001998199920002001200220032004Units in 000s STBSTB STBSTBv STBSTB v 42%, 42%, 36% 36% v 19991999 http:/ http:/ 182. 2. 2-5. 2-5. 2-5. 2-5. ( : )M I N O RM I N O RM A J O RM A J O RBrand Hol

10、der (OEM)Brand Holder (OEM) Distributor/End-user Distributor/End-user (Brand)(Brand) Operator (S M) Operator (S M)Ex) Digital Platform (Turkey)Ex) Digital Platform (Turkey) NTV+ (Russia), Christian TV (U.K.) NTV+ (Russia), Christian TV (U.K.) PDMC (Taiwan) PDMC (Taiwan) Operator (L)Operator (L) Ex)

11、BskyB (U.K.), Canal + (France) Ex) BskyB (U.K.), Canal + (France) DirecTV (USA,Satellite) DirecTV (USA,Satellite) TCI (USA,Cable) TCI (USA,Cable) (H)(H)(H)(H)(V)(V)(V)(V) Market segmentation Market segmentation Market segmentation Market segmentation Market players Market players Market players Mark

12、et playersM I N O RM I N O RM A J O RM A J O R STB manufactures in STB manufactures in Korea & TaiwanKorea & TaiwanHumaxHumax, Nokia, NokiaKathrein, TechnisatKathrein, Technisat HumaxHumax, Sagem, Nokia, Sagem, Nokia Echostar, UEC, Samsung Echostar, UEC, Samsung Philips, Pace, Amstrad Philips, Pace,

13、 Amstrad Thomson, Panasonic, GI, SA Thomson, Panasonic, GI, SA(H)(H)(H)(H)(V)(V)(V)(V)A AD DC CB BB BA AC CD D http:/ http:/ 192. 2. 2-6. 2-6. 2-6. 2-6. Market Growth RateRelative Market Share (1.0)30%30%2.02.05% 5% StarsQuestionmarksCash cowsDogs15% 1 1 2 2 3 3 4 420012001()(%) (%)20032003()(%) (%)

14、0.50.5 BCG MatrixBCG MatrixBPMBPM(Business Portfolio Management)(Business Portfolio Management) http:/ http:/ 202. 2. 2-6. 2-6. 2-6. 2-6. Business Positioning Business Positioning 1-4 DB Contents MBC/SBSAuctionSky LoveSEROME CALL/SEROME NETSEROME Community/ ( : ) http:/ http:/ 212. 2. 2-7. 2-7. 2-7.

15、 2-7. 1999-00-00 : , , , s/w , : (, ) http:/ http:/ 222. 2. 2-7. 2-7. 2-7. 2-7. CAS CAS CAS CAS Field Field Field Field (API) (API) (API) (API) Viaccess, SECA, Irdeto, Viaccess, SECA, Irdeto, Viaccess, SECA, Irdeto, Viaccess, SECA, Irdeto, Crytoworks, NDS, ConaxCrytoworks, NDS, ConaxCrytoworks, NDS,

16、 ConaxCrytoworks, NDS, Conax ASIC ASIC ASIC ASIC : : : : ( ( ( (), ), ), ), LSI LOGIC(LSI LOGIC(LSI LOGIC(LSI LOGIC() ) ) ) ( : ) http:/ http:/ 232. 2. 2-8. 2-8. 2-8. 2-8. 200120012003200320052005 1 2 3 4 DB(+) http:/ http:/ 242. 2. 2-8. 2-8. 2-8. 2-8. : : : http:/ http:/ 252. 2. 2-9. 2-9. 2-9. 2-9.

17、 2001. 2. 2001. 2. : : 0 0 2001. 12. 2001. 12. : : 000012 1 21, 01, 01, 01, 01, 01, 01, 01, 02 22 22 22 22 22 22 22 2q. . q. . q. . q. . q. . q. . http:/ http:/ 262. 2. 2-9. 2-9. 2-9. 2-9. 2001. 2. 2001. 2. q (1967(1967) ) -000 000 - - -q (1967(1967) ) -000 000 -000 000(/000) - - -q (1967(1967) ) -0

18、00 000 -000 000(/000) - - -q (1968(1968) ) -000 000 - - -q (1967(1967) ) -000 000 -000 000(/000) - - -q (1967(1967) ) -000 000 -000 000(/000) - - - http:/ http:/ 273. 3. 3-1. 000 3-1-1. 3-1-1. 3-1-2. 3-1-2. / / 3-1-3. 3-1-3. 3-1-4. 3-1-4. 3-1-5. 3-1-5. 3-1-6. 3-1-6. 3-1-7. 3-1-7. 3-1-8. 3-1-8. 3-1 3

19、-1. 1 3-2. 2 3-3. 3 http:/ http:/ 28 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. 3-1-1. 3-1-1. 3-1-1. 3-1-1. -.,SYSTEM( : Security ) http:/ http:/ 29 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. 3-1-1. 3-1-1. 3-1-1. 3-1-1. ( : Security )-Video door phone - Inter Phone - Home Automation - DVR (Digital Vid

20、eo Record) - CCTV (Closed Circuit Tele Vision system) - IAS, ISS - Module - Nurse call System - System (, , , SYSTEM) - -, http:/ http:/ 30 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. 3-1-1. 3-1-1. 3-1-1. 3-1-1. ( : )q Create the Innovation by Internet Oriented Business : New Concept, New Revenue Mode

21、lq Globalization by Worldwide Franchise Biz. Enhancingq Leading NextGen IT Technologies & Biz. TrendsVisionVisionVisionVisionq The First Free Web-to-Phone Internet Telephony Serviceq Making a Worldwide Brand Awareness as Innovated Conceptq Create a New Revenue Model in Current Internet Industry and

22、a Distinct Valuation compare with “Yahoo”, “Daum”, etc.q Leading SEROME e-Biz.(SEROME NET, Community, etc.) and Making the Synergy EffectMission Mission Mission Mission http:/ http:/ 31 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. 3-1-1. 3-1-1. 3-1-1. 3-1-1. ( : )Service Overview Service Overview Servi

23、ce Overview Service Overview q Free Long Distance & Intl Calls to Anywhere in S. Korea Calls are made from Web browsers to regular phone #s Call minutes are purchased from established TELCOs Sponsored by internet banner ADs - One AD for every 30 seconds of call timeSEOULNewYorkSEROMEITServer()Free!

24、Simple! Convenient! http:/ http:/ 32 Service - Web to Phone as VoIP Community - DataMan enhancing - Instant Messanger Entertainment - Movie Contents - Music Contents - Sports Contents - Comics, etc. E-Commerce - ShopclubBASIC Service Search & Directory Service Business Home News Stock Reference Weat

25、her . . 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. 3-1-1. 3-1-1. 3-1-1. 3-1-1. ( : )Service Overview Service Overview Service Overview Service Overview http:/ http:/ 33 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. 3-1-1. 3-1-1. 3-1-1. 3-1-1. ( : )Service Configuration Service Configuration Service Confi

26、guration Service Configuration Free SectionCharged SectionSubscriber/PC&Modem(Sender)ISP & TelcoCarrierReceiver/TelephoneVega Server(Call Router)INTERNETSubscriber/PC&LAN(Sender)TelcoCarrierITGateWayCallInfo.PacketData http:/ http:/ 343-1-1. 3-1-1. 3-1-1. 3-1-1. 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3

27、. 3. ( () ) 1 - -, , ?2001 2003 2 3 4 : , , , (S/W,or / ) , / , ASP, , / , , http:/ http:/ 353-1-2. 3-1-2. 3-1-2. 3-1-2. / / Larger Tanker Larger Tanker Small TankerSmall TankerContainerContainerHigh-Grade CargoHigh-Grade CargoLow-Grade CargoLow-Grade CargoLarge BulkLarge BulkSmall BulkSmall BulkLiq

28、uid GasLiquid Gas Highly Attractive Segments Highly Attractive Segments First First ClassClass 2nd 2nd ClassClass First First ClassClass SmallSmall 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. http:/ http:/ 36q Residential Internet Users Residential Internet Users Convenience; do not have to log off q

29、Company friendly Users Company friendly Users DataMan subscribers, SEROME NET registrant, etc.q Teenagers & College students Teenagers & College studentsq Office workers Office workers SOHO SOHO3-1-2. 3-1-2. 3-1-2. 3-1-2. 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. http:/ http:/ 37InternetTelecomPorta

30、lServiceServicePCtoPCInternetPhonevs Minor :500(99):21,972(99):11,616(99)3-1-2. 3-1-2. 3-1-2. 3-1-2. / / 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. ( : ) http:/ http:/ 383-1-2. 3-1-2. 3-1-2. 3-1-2. / / , , , , 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. M I N O RM I N O RM A J O RM A J O RBrand Holder

31、(OEM)Brand Holder (OEM) Distributor/End-user Distributor/End-user (Brand)(Brand) Operator (S M) Operator (S M)Ex) Digital Platform (Turkey)Ex) Digital Platform (Turkey) NTV+ (Russia), Christian TV (U.K.) NTV+ (Russia), Christian TV (U.K.) PDMC (Taiwan) PDMC (Taiwan) Operator (L)Operator (L) Ex) Bsky

32、B (U.K.), Canal + (France) Ex) BskyB (U.K.), Canal + (France) DirecTV (USA,Satellite) DirecTV (USA,Satellite) TCI (USA,Cable) TCI (USA,Cable) (H)(H)(H)(H)(V)(V)(V)(V) Market segmentation Market segmentation Market segmentation Market segmentation Market players Market players Market players Market p

33、layersM I N O RM I N O RM A J O RM A J O R STB manufactures in STB manufactures in Korea & TaiwanKorea & TaiwanHumaxHumax, Nokia, NokiaKathrein, TechnisatKathrein, Technisat HumaxHumax, Sagem, Nokia, Sagem, Nokia Echostar, UEC, Samsung Echostar, UEC, Samsung Philips, Pace, Amstrad Philips, Pace, Ams

34、trad Thomson, Panasonic, GI, SA Thomson, Panasonic, GI, SA(H)(H)(H)(H)(V)(V)(V)(V)A AD DC CB BB BA AC CD D( : ) http:/ http:/ 393-1-2. 3-1-2. 3-1-2. 3-1-2. / / , , , , 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. : : Voice Market Voice Market 989920002001200219,42920,91621,55422,66324,22210,28320,77211

35、,30012,29314,0139181,0561,4281,6261,9083008441,1851,6261,90820,34721,97222,98224,28926,13010,58311,61612,72813,90716,604Remark : (/)(KISDI) http:/ http:/ 40:3-1-2. 3-1-2. 3-1-2. 3-1-2. 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. : : Security Security http:/ http:/ 413-1-3. 3-1-3. 3-1-3. 3-1-3. SpaceBu

36、ildersSpaceBuilders 1 1 2 2 3 3 4 4 5 5 6 6 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. http:/ http:/ 423-1-3. 3-1-3. 3-1-3. 3-1-3. , 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. SEROMECALL vs InternetSEROMECALL vs TelecomInternetSitePortalSite(,)Site(Yahoo,),Site(Contents)InternetPhoneCompetitionLimitat

37、ionCoverage()(PC/Internet)New Internet Concept/ http:/ http:/ 43q Technologies Technologies Proprietary Split-323 Architecture SCALABILITY : Thousands of concurrent calls per server FLEXIBILITY : Ability to connect to multiple ITSPs(US) Very small Java applet 150kBq First to Market Leadership First

38、to Market Leadership Preemptive position Brand-new application of VoIP capability Aggressive partnership with portal site planned in the initial deployment stageq Relief established Special Type Telco or ISP Relief established Special Type Telco or ISP Much different from low cost service Perfectly

39、targeted audience generation 3-1-3. 3-1-3. 3-1-3. 3-1-3. , 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. http:/ http:/ 443-1-4. 3-1-4. 3-1-4. 3-1-4. , , ( ) 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. http:/ http:/ 453-1-4. 3-1-4. 3-1-4. 3-1-4. , , ( ) 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. q First-tim

40、e user must register before using the serviceq During registration, a small Java applet is automatically downloaded and installed Downloading is required only once All user DB and info. Shared with SEROME NETq When the user logs on to the , the Seromecall applet is presentedq User dials the number t

41、o be called and clicks on the dial buttonq Microphone and speaker on the users PC environment are used to talk with regular phone on the destination caller( : ) http:/ http:/ 463-1-4. 3-1-4. 3-1-4. 3-1-4. / / 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. http:/ http:/ 473-1-4. 3-1-4. 3-1-4. 3-1-4. 3-1.

42、000 3-1. 000 3-1. 000 3-1. 000 3. 3. q Revenue : 50won/minutes Revenue : 50won/minutes 2 banners ads flashed per minutes q Cost : 22won/minutes Cost : 22won/minutes average local call price to TELCOsq Gross Margin : 28won/minutes expected Gross Margin : 28won/minutes expected( : ) http:/ http:/ 483-

43、1-4. 3-1-4. 3-1-4. 3-1-4. / 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. http:/ http:/ 493-1-4. 3-1-4. 3-1-4. 3-1-4. - e-Marketing (e-CRM) 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. http:/ http:/ 50 200020002001200120022002 CYBER APTCYBER APTAPTAPT5,6005,60024,00024,00040,00040,000APTAPT 24,00024,00035k

44、(35k()/45k()/45k() )28028048048040040050k/20k/10k50k/20k/10k: : 1,0081,0082,8802,8807,6807,6801 1:15k:15k/ /X XX X,2.3,2.3:10k:10k(contents(contents) )*210*210360360960960OFF-Line BizOFF-Line Biz*420*4207207201,9201,920 *1,288*1,2884,4404,44010,96010,960CyberCyber 2,5002,50015,00015,00027,00027,000

45、200020002001200120022002 NET-WORKNET-WORK, SI, SI5,0005,0002,0002,0002,0002,00010,00010,00015,00015,00020,00020,000 4,8004,80010,00010,00010,00010,000 19,80019,80027,00027,00032,00032,0003-1-4. 3-1-4. 3-1-4. 3-1-4. 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. http:/ http:/ 513-1-5. 3-1-5. 3-1-5. 3-1-5.

46、 Technology Map Technology Map 1999 1999 2000 2000 200120012002 2002 2003 2003 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. http:/ http:/ 523-1-5. 3-1-5. 3-1-5. 3-1-5. , , , 1999-00-002000. 00. 00 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. http:/ http:/ 53 1996199719981999200020012002 FTA(Free-To-Air)Q4

47、Common Interface Q3CASViaccessQ4MediaguardQ1CryptoworksQ4IrdetoQ4Conax Q2Nagravision Q2 Q4 Q3High-end Q3 Q1Q1 Q2 ( ( ) )3-1-5. 3-1-5. 3-1-5. 3-1-5. 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. ( : ) http:/ http:/ 543-1-6. 3-1-6. 3-1-6. 3-1-6. 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. 35 http:/ http:/ 5

48、53-1-6. 3-1-6. 3-1-6. 3-1-6. , , , 2001200120022002( (計計) )20032003( (計計) )2001.1/42001.1/42001.2/42001.2/42001.3/42001.3/42001.4/42001.4/4計計 1 2 3 4 DB(+) 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. http:/ http:/ 56 2001200120022002890,4199,500,000,000165,563,238600,000,0001,286,16012,000,000,000202,

49、309,092800,000,0003-1-6. 3-1-6. 3-1-6. 3-1-6. , , , 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. ( : ) http:/ http:/ 573-1-7. 3-1-7. 3-1-7. 3-1-7. 200320032001200120022002 1 2 31 1 * / 3-1. 000 3-1. 000 3-1. 000 3-1. 000 3. 3. http:/ http:/ 584. 4. 4. 4-1. 4-1. 4-1. 4-1. 動因動因 4-3. 4-3. http:/ http:/ 59

50、4. 4. 4-1. 4-1. 4-1. 4-1. / StrategicStrategicAlliancesAlliances http:/ http:/ 604. 4. 4-2. 4-2. 4-2. 4-2. 動因動因動因動因 動因動因 / / / / 1 1 2 2 3 3 http:/ http:/ 61 CTICTI UMS UMS IP/CP IP/CP 9,0009,000( (0.45%)0.45%) - CYBER APT (- CYBER APT () ) - NET-WORK - NET-WORKCYBER TOWNCYBER TOWN-WEB Camera -WEB C

51、amera - - -WEBTEAM -WEBTEAM -WEB PROMOTION-WEB PROMOTION 25,00025,000( (6.58%)6.58%) - CYBER APT- CYBER APT , CONTENTS, CONTENTS -T-LAN-T-LAN-ADSL-ADSL- - - - - CYBER APT (- CYBER APT () ) - NET-WORK - NET-WORK 4. 4. 4-3. 4-3. 4-3. 4-3. ( : ) http:/ http:/ 624. 4. 4-3. 4-3. 4-3. 4-3. Humax U.K (Belf

52、ast in U.K)Humax U.K (Belfast in U.K)Humax GmbH (Frankfurt in Germany)Humax GmbH (Frankfurt in Germany)Humax Gulf (Dubai in U.A.E)Humax Gulf (Dubai in U.A.E)Chakir(Germany)Chakir(Germany)A&C ElectronicsA&C ElectronicsTurkeySocomosatSocomosatTunisTeka PortuguesaTeka PortuguesaPortugalSpace TVSpace TV

53、AfricaWicomWicomUkraineIMSIMSU.A.E.YamaniYamaniMoroccoDaly Export Daly Export CommunicationsCommunicationsEgyptTuhamiTuhamiBelsatBelsatSwitzerlandS K OrbitS K OrbitIsraelVideo & SuonoVideo & SuonoFlemmingFlemmingEurosatEurosatSMSSMSWilliams Global AccessWilliams Global AccessTurbosatTurbosatWisatWis

54、atWeissWeissNevelingNevelingDoebisDoebisAlltechAlltechCustomerGreeceDenmarkFranceUnited KingdomGermanyCountryMikrovisatos ServisasMikrovisatos ServisasLithuaniaMini GaleriaMini GaleriaHungaryGeneral SateliteGeneral SateliteUniversal CommunicationsUniversal CommunicationsRussiaData ExpressData Expres

55、sMaltaSatecSatecDacommDacommAustriaBando TradingBando TradingSpainCardmaniaCardmaniaMediasatMediasatItalyCustomerCountrySpace TVSpace TV ( : ) http:/ http:/ 635. 5. 5. 5-1. 5-1. 5-2. 5-2. http:/ http:/ 645. 5. 5-1. 5-1. 5-1. 5-1. : , , () Leased Line- Servers & G/Ws : 110(99)/300(2K)- 10/100 mbps sw

56、itch : 500(99)- Back up G/W : 800(99)/1000(2K)- DB Server : 50- : 81x4=324(99)/10(2K)- (120-25) : 30(99)/100(2K) Remark : (992000 Biz. Yr.)Total- 99 : 206,240,000- 2000 : 420,000,000( : ) http:/ http:/ 655. 5. 5-2. 5-2. 5-2. 5-2. http:/ http:/ 666. 6. 6. 6-1. 6-1. 6-2. 6-2. 6-3. 6-3. 6-4. 6-4. -, ,

57、, ( ), http:/ http:/ 676. 6. 6-1. 6-1. 6-1. 6-1. 2000200012001200160016002000200024002400280028002102103003002500250038038058058013001300600600800800( () )200120012002200220022002 80% 80% 800800320032003600360042004200 : 40%: 40% : 10%: 10% : 10%: 10%: 10%: 10% : 30%: 30%( : ) http:/ http:/ 686. 6.

58、6-2. 6-2. 6-2. 6-2. (:,%)*300,7,470( : ) http:/ http:/ 696. 6. 6-3. 6-3. 6-3. 6-3. (:,%)*2000:5,15( : ) http:/ http:/ 706. 6. 6-4. 6-4. 6-4. 6-4. http:/ http:/ 717. 7. 7. 7-1. 7-1. 7-2. 7-2. http:/ http:/ 727. 7. 7-1. 7-1. 7-1. 7-1. http:/ http:/ 737. 7. 7-2. 7-2. 7-2. 7-2. Introduction 28,750-:65,123-:2,265,156-:5,000-1:28,750 16,880199920004,2006,6002,265,1562,265,156()1,8542,914(%)0.60.4 21,630(:28,750)0.4+(:16,880)0.6=21,630*(1,8540.6)+(2,9140.4)/13.5%=16,880 http:/ http:/ 748. 8. 8. http:/ http:/ 758. 8. 21

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