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1、经贸英语经贸英语经贸英语经贸英语经经 贸贸 英英 语语ENGLISH FOR CAREERSUnit 6Packing 新职业英语新职业英语深圳职业技术学院应用外国语学院经贸英语经贸英语经贸英语经贸英语Warming-upReading AListeningSpeaking4123Reading B5Writing6Project7Vocabulary and Structure8Unit 6 Packing经贸英语经贸英语经贸英语经贸英语Task 1 Discuss with your classmates and point out the meaning of the following
2、 packing marks. Do you know other packing marks?Unit 6 PackingUse No Hooks勿用吊钩勿用吊钩Do Not Crush切勿挤压切勿挤压Keep Away From Heat远离热源远离热源This Side Up此端向上此端向上Poison有毒品有毒品经贸英语经贸英语经贸英语经贸英语Task 2 Besides the following functions of the packing, do you know others?Unit 6 Packing经贸英语经贸英语经贸英语经贸英语Reading ATextTask 1
3、Task 2Task 3Task 4Background InformationUnit 6 Packing经贸英语经贸英语经贸英语经贸英语Background Information Packing is of particular importance in foreign trade because ocean voyages may be most damaging to the goods that are not properly packed. Accident, rough weather, unloading, reloading and pilferage, everyth
4、ing on the way has to be taken into consideration to ensure the safe arrival of the goods. Different types of goodsgoods subject to breakage, goods subject to moisture, goods with still other special treatment in transitrequire different types of packing. Thats why some large export forms have a spe
5、cial department for export packing and the whole question is under regular review. Many firms employ special export packers or forwarding agents to do their packing for them.经贸英语经贸英语经贸英语经贸英语Reading ATask 1 Before reading the passage, see how much you know about packing by answering the following que
6、stions.1. What is the purpose of packing?2. How many types of packing are usually used in international trade?Unit 6 PackingPacking serves as a form of protection, facilitates loading, unloading and storage, and prevents pilferage; furthermore, it can promote sales.Packing can be divided into transp
7、ort packing (usually known as outer packing) and sales packing (usually known as inner packing). Still, there is another category of packing, called “neutral packing”.经贸英语经贸英语经贸英语经贸英语An Introduction to Packing Packing is of great importance in international trade. It may be appropriately said that p
8、acking is to goods what clothing is to men. Packing not only serves as a form of protection, but also facilitates loading, unloading and stowage, and prevents pilferage. Furthermore it can promote sales. Packing can be divided into transport packing (usually known as outer packing) and sales packing
9、 (usually known as inner packing). Transport packing is done mainly to keep the goods safe and sound during transportation. It must not only be solid enough to prevent the packed goods from any damage, but also be pilferage-proof, easy to store and convenient to load and unload. Sales packing is don
10、e mainly to push sales. It is now universally recognized as a decisive aid in selling household consumer goods. It can be realized in various forms and with different materials as long as it is nice to look at, easy to handle and helpful to the sales. Still, there is another category of packing, cal
11、led “neutral packing”. This kind of packing carries no mark of the name of the original country of the packed goods and no signs of the original trademark, with the view to elude the tariff of the import country or satisfy the buyers special requirement.Reading AUnit 6 Packing经贸英语经贸英语经贸英语经贸英语 在对外贸易中
12、，包装起了很重要的作用。恰当地来说，包装在对外贸易中，包装起了很重要的作用。恰当地来说，包装对于货物的作用就如同衣服对于人类。包装不仅起到了保护的作对于货物的作用就如同衣服对于人类。包装不仅起到了保护的作用，还对货物的装卸、存储提供了方便，并可以防止货物失窃的用，还对货物的装卸、存储提供了方便，并可以防止货物失窃的发生。此外，包装还能促进商品的销售。包装可分为运输包装发生。此外，包装还能促进商品的销售。包装可分为运输包装（通常称为外部包装）和销售包装（通常称作内部包装）。运输（通常称为外部包装）和销售包装（通常称作内部包装）。运输包装主要是为了保证货物在运输过程中完好无损。运输包装不仅包装主要
13、是为了保证货物在运输过程中完好无损。运输包装不仅仅要足够结实，从而避免货物的损坏，而且还要防盗、易于存储仅要足够结实，从而避免货物的损坏，而且还要防盗、易于存储和装卸。销售包装主要是为了促进销售。在家庭用品的销售上，和装卸。销售包装主要是为了促进销售。在家庭用品的销售上，人们现在普遍认为包装的作用至关重要。只要外表美观、易于携人们现在普遍认为包装的作用至关重要。只要外表美观、易于携带并促进销售，销售包装外表可以五花八门，材料也可以各种各带并促进销售，销售包装外表可以五花八门，材料也可以各种各样。另外还有一种包装称作样。另外还有一种包装称作“中性包装中性包装”。这种包装外表没有货。这种包装外表没
14、有货物原产国的标示，也没有原产商标，目的是逃避进口国的关税或物原产国的标示，也没有原产商标，目的是逃避进口国的关税或满足买方的特殊要求。满足买方的特殊要求。经贸英语经贸英语经贸英语经贸英语Reading A Outer packing must be strikingly marked to facilitate identification and transportation. There are three principal types of marking which may have to be done on export package:(1) The consignees o
15、wn distinctive marks including the consignees initials, usually in a square, circle, triangle or diamond, and the name of the port of destination;(2) Any official mark required by authorities. For example, some countries require the name of the original country of the goods to be marked on every pac
16、kage, and weight and dimensions may also be required;(3) Special directions or warnings. For example, various warnings are to be stenciled on the packages for the benefit of both the owner and the carrier, such as THIS SIDE UP, DO NOT DROP, and OPEN THIS SIDE. Requirement for inner packing is increa
17、singly high, with beautiful color, creative design and convenient handling as its chief concern. The primary motive for inner packing is to promote the sales of the particular goods. Details such as manner of packing, kinds of packing materials and the burden of packing cost should be unmistakably s
18、tipulated in the contract concerned and strictly observed by both the selling side and the buying side. Letter about packing issues should be concise and clear. Any changes regarding packing stipulated in the contract should be mutually discussed and determined before packing.Unit 6 Packing经贸英语经贸英语经
19、贸英语经贸英语 外部包装必须突出明显的标识以便于货物的确认和运输。出口包装主要有外部包装必须突出明显的标识以便于货物的确认和运输。出口包装主要有三种主要的标识：三种主要的标识：（1 1）收货人的标识，包括收货人首写字母，通常写在正方形、圆形、三角形）收货人的标识，包括收货人首写字母，通常写在正方形、圆形、三角形或菱形图案内，此外还要注明目的港；或菱形图案内，此外还要注明目的港；（2 2）官方要求的所有正式标示。例如，一些国家要求每件包装上都要标明货）官方要求的所有正式标示。例如，一些国家要求每件包装上都要标明货物的原产国、重量和尺寸；物的原产国、重量和尺寸；（3 3）特殊的指示或警示标志。例如
20、，有关警示标识应印在包装上，以方便收）特殊的指示或警示标志。例如，有关警示标识应印在包装上，以方便收货人和承运人，如货人和承运人，如“此端向上此端向上”、“请勿掉落请勿掉落”和和“请于此处打开请于此处打开”等。等。 对内部包装的要求越来越高，主要集中在颜色鲜艳、设计新颖和易于携带对内部包装的要求越来越高，主要集中在颜色鲜艳、设计新颖和易于携带这几个方面。内部包装的主要目的是促进特殊商品的销售。这几个方面。内部包装的主要目的是促进特殊商品的销售。 相关的合同上必须准确无误地规定包装方式、包装材料以及包装成本等细相关的合同上必须准确无误地规定包装方式、包装材料以及包装成本等细节问题，买卖双方应该严
21、格遵守。包装问题的规定应简明扼要。任何对合同规节问题，买卖双方应该严格遵守。包装问题的规定应简明扼要。任何对合同规定的有关包装问题的修改，双方都应商谈后再进行包装。定的有关包装问题的修改，双方都应商谈后再进行包装。经贸英语经贸英语经贸英语经贸英语Reading ATask 2 Read the passage. Choose from the following expressions and fill in the appropriate.Unit 6 PackingFor the purpose of export, the marks on outer packing usually i
22、nclude: consignees code name, country of origin, warning marks, weight and dimensionsGood packaging can aid market, because it has: creative design; beautiful colorContract concerning packing should include details such as: manner of packing; packing cost; packing materials经贸英语经贸英语经贸英语经贸英语Reading AT
23、ask 3 Read the passage again and tick off the facts that you have to take into consideration in outer packing.Unit 6 Packing经贸英语经贸英语经贸英语经贸英语Reading ATask 4 Besides concerns for the functions, companies must also pay attention the socialrelated issues when making decisions on packing. Discuss with yo
24、ur classmates and name some.Unit 6 Packing经贸英语经贸英语经贸英语经贸英语Task 1Task 2Task 3Task 4Task 5ListeningUnit 6 Packing经贸英语经贸英语经贸英语经贸英语ListeningTask 1 Miss Brown is talking with Mr. Grey about the packing. Listen to the conversation and fill in the blanks with what you hear.Miss Brown: Good morning, Mr. Gre
25、y. Welcome to our company.Mr. Grey: Good morning, Miss Brown. My purpose of coming here today is to talk about the 1 with you.Miss Brown: OK. So, whats your idea about it?Mr. Grey: The products we ordered from you are very 2 , so weve got to be very careful. I suggest we use 3 4 .Miss Brown: Well, I
26、 think cartons are better for goods like this.Mr. Grey: Cartons? Im afraid cartons are not strong enough for 5 6 .Miss Brown: Surely we can use wooden cases if you want us to, but the charge would be much higher.Mr. Grey: It doesnt matter how much the 7 will be. I just want to have my goods safely p
27、acked.packingUnit 6 Packingfragilewoodencasesheavyloadsfreight经贸英语经贸英语经贸英语经贸英语ScriptMiss Brown: Good morning, Mr. Grey. Welcome to our company.Mr. Grey: Good morning, Miss Brown. My purpose of coming here today is to talk about the packing with you.Miss Brown: OK. So, whats your idea about it?Mr. Gr
28、ey: The products we ordered from you are very fragile, so weve got to be very careful. I suggest we use wooden cases.Miss Brown: Well, I think cartons are better for goods like this.Mr. Grey: Cartons? Im afraid cartons are not strong enough for heavy loads.Miss Brown: Surely we can use wooden cases
29、if you want us to, but the charge would be much higher.Mr. Grey: It doesnt matter how much the freight will be. I just want to have my goods safely packed.Miss Brown: Good, then well use wooden cases.经贸英语经贸英语经贸英语经贸英语ListeningTask 2 Mr. Grey is talking to Miss Brown about changing packing materials.
30、Listen to the conversation and match the people with the correct information.Unit 6 Packing经贸英语经贸英语经贸英语经贸英语ScriptMiss Brown: Good morning, Mr. Grey. Nice to meet you again.Mr. Grey: Nice to meet you, too. The main purpose of my visit today is to discuss the outer packing of our goods again.Miss Brow
31、n: Whats wrong?Mr. Grey: We agreed to pack the goods in wooden cases last time, but recently our government has prohibited wooden packing materials. Could you pack in corrugated cardboard boxes?Miss Brown: Sure. In fact our standard carton has been approved by many foreign clients.Mr. Grey: But will
32、 it be strong enough for long distance transportation?Miss Brown: Of course. We use iron straps for reinforcement. And each carton is lined with waterproof paper.Mr. Grey: That sounds good. Thanks for your detailed explanation.Miss Brown: My pleasure.经贸英语经贸英语经贸英语经贸英语ListeningTask 3 Mr. Grey is talki
33、ng to Miss Brown about a problem occurred in packing. Listen to the conversation and decide whether the following statements are true (T) or false (F).TFFTTUnit 6 Packing经贸英语经贸英语经贸英语经贸英语ScriptMr. Grey: Hello, Miss Brown. I made this special trip here to have a look at the packing of our products bec
34、ause in the last shipment we received, there were a few items damaged by dampness.Miss Brown: Im sorry for that, but its something unusual. We have taken care of them and improved the packing.Mr. Grey: Could you be more specific?Miss Brown: Although we used cartons, we had taken measures to prevent
35、them from dampness. We had lined them with plastic sheets on the inside.Mr. Grey: Oh, maybe it was caused by other factors. Ill try to find the reason. One more thing, how about putting a “Keep Dry” mark on the outside?Miss Brown: Sure, no problem.Mr. Grey: Thanks for your time and efforts.经贸英语经贸英语经
36、贸英语经贸英语ListeningTask 4 Listen to the conversation and fill in the blanks with what you hear.the marks on the outer packingUnit 6 Packing13 kg“Handle with Care”, “Fragile”“Made in China”经贸英语经贸英语经贸英语经贸英语ScriptMr. Grey: My visit today is to discuss the marks on the outer packing.Miss Brown: Well, the d
37、imension of our carton is 50 cm high, 60 cm wide and 70 cm long. The gross weight is 15 kg, while the net weight is 13 kg. Do you have other requirements?Mr. Grey: Id like you to stencil “Handle with Care”, “Fragile” and any other relative marks on the cartons.Miss Brown: Sure. No need to worry abou
38、t that.Mr. Grey: Also, will you stencil “Made in China” on the packing?Miss Brown: OK. Well do as instructed.Mr. Grey: Thank you.经贸英语经贸英语经贸英语经贸英语ListeningTask 5 Listen to the conversation and answer the following questions.1. What is the main idea of this conversation?2. What suggestion does Mr. Gre
39、y give?3. What does Miss Brown think of Mr. Greys suggestion?4. What does Mr. Grey think of the sample?To discuss about inner packing of the goods.Unit 6 PackingSince packing plays an important part in promotion, it should be able to catch the consumers eye.He is right, and it happens to coincide wi
40、th the design of her company.Its very attractive.经贸英语经贸英语经贸英语经贸英语ScriptMr. Grey: Since we have settled the outer packing, now shall we discuss the inner packing of the goods?Miss Brown: OK! We use boxes with beautiful design on them for window display.Mr. Grey: Thats good! Do you mind if I give you
41、a little suggestion about the inner packing of the products?Miss Brown: Not at all. Go ahead.Mr. Grey: Well, you know, since packing plays an important part in promotion, it should be able to catch the consumers eye.Miss Brown: Yes, you are right. It happens to coincide with our design.Mr. Grey: Goo
42、d. Have you got any samples here?Miss Brown: Sure. Here it is.Mr. Grey: Its very attractive. You are really an expert in this line.Miss Brown: Thank you.经贸英语经贸英语经贸英语经贸英语Task 1Task 2Task 3Task 4SpeakingUnit 6 Packing经贸英语经贸英语经贸英语经贸英语SpeakingTask 1 Work in pairs. Practice making conversations with the
43、words provided according to the example below.Unit 6 Packing经贸英语经贸英语经贸英语经贸英语SpeakingUnit 6 Packing经贸英语经贸英语经贸英语经贸英语SpeakingTask 2 Work in pairs. Suppose the manager of a packing company is receiving a client. Practice making a conversation. Some useful expressions are provided for your reference.samp
44、lesampleUnit 6 Packing经贸英语经贸英语经贸英语经贸英语Sample经贸英语经贸英语经贸英语经贸英语SpeakingTask 3 Work in pairs. An American businessman is visiting a sales manager in a packing company, enquiring about packing. Role play it according to the instructions below.samplesampleUnit 6 Packing经贸英语经贸英语经贸英语经贸英语Sample经贸英语经贸英语经贸英语经贸
45、英语SpeakingTask 4 Work in pairs. Mr. Smith of J.R. Longfellow has ordered some lotus nuts from China National Cereal. He is not sure what kind of packing would be suitable for the lotus nuts. Practice making a conversation with the help of the instructions below.samplesampleUnit 6 Packing经贸英语经贸英语经贸英语
46、经贸英语Sample经贸英语经贸英语经贸英语经贸英语TextTask 1Task 2Task 3Reading BUnit 6 Packing经贸英语经贸英语经贸英语经贸英语Reading BUnit 6 Packing Labels are often attached to the package. They may range from simple tags attached to products to complex graphics that are part of the package. They perform several functions, and the sell
47、er has to decide which ones to use. At the very least, label identifies the product or brand, such as the name “Sunkist” stamped on oranges. Label might also grade the product and describe several things about the productwho made it, where it was made, when it was made, what it contains, how it is t
48、o be used, and how it can be used safely. Finally, label might promote the product through attractive graphics. Label of well-known brands may seem old fashioned after a while and may need freshening up. For example, the label on Ivory Soap has been redone 18 times since the 1890s, but simply with g
49、radual changes in the lettering. In contrast, the label on Orange Crush soft drink was changed substantially when its competitors labels began to picture fresh fruits and pull in more sales. Orange Crush developed a label with new symbols and much stronger, deeper colors to suggest freshness and mor
50、e orange flavor.经贸英语经贸英语经贸英语经贸英语经贸英语经贸英语经贸英语经贸英语Reading BUnit 6 Packing Culture difference is another significant element in designing label. For example, sales of a highly successful brand of canned beer suddenly dropped in a certain part of Central Africa, coinciding with a change in the size and
51、shape of the can containing the beer. It turned out that the old cans were widely used as oil lamps and for a variety of other strange purpose. The new cans could not be adapted in these ways. Labeling has been affected in recent times by unit pricing, open dating and nutritional labeling. The Nutri
52、tional Labeling and Educational Act of 1990 required sellers to provide detailed nutritional information on food products, and it regulated the use of health-related terms such as low fat, light, and high fiber. Sellers must ensure that their labels contain all the required information.经贸英语经贸英语经贸英语经
53、贸英语经贸英语经贸英语经贸英语经贸英语Reading BTask 1 Read the passage and decide whether the following statements are true (T) or false (F).T TF FT TT TF FUnit 6 Packing经贸英语经贸英语经贸英语经贸英语Reading BTask 2 Match the following terms with their Chinese meanings.Unit 6 Packing经贸英语经贸英语经贸英语经贸英语Reading BTask 3 Translate the fol
54、lowing passage into Chinese. Back BackUnit 6 Packing货物价格通常包括包装费用。货物价格通常包括包装费用。“包括出口包装包括出口包装”这一用语，意即价包括这一用语，意即价包括适合出口的包装费用。如所报价格不包括包装费用，那么适合出口的包装费用。如所报价格不包括包装费用，那么“出口包装费出口包装费用由买方负担用由买方负担”一语应列入合同中。一语应列入合同中。经贸英语经贸英语经贸英语经贸英语Writing Task 1 Suppose you are a staff in Hangzhou Silk Knit Export Corp. Write
55、an email to T.G. Cooper advising the new mode of packing for its order of shirts.Unit 6 PackingYour company has made a comparative study between carton and wooden case andfound that packing in carton has many advantages. For example, it is fairly fit for ocean transportation; it is well protected ag
56、ainst moisture by plastic liner; it is light in weight and easy to handle.经贸英语经贸英语经贸英语经贸英语Writing Task 2 The following business letter is sent to your company. Please write a reply letter to say that you can meet the requirements.Unit 6 Packing经贸英语经贸英语经贸英语经贸英语WritingUnit 6 Packing经贸英语经贸英语经贸英语经贸英语Pro
57、jectThis project aims to go through the process of packing. The whole task is divided intothree steps. Step One is about learning basic knowledge of packing. Step Two focuseson emphasizing your ability to conduct formal talks with clients to finally reach anagreement. Step Three rests on solving pro
58、blems in the process of packing.Please follow the Task Description to complete the project.Project GuidelinesProject GuidelinesUnit 6 Packing经贸英语经贸英语经贸英语经贸英语ProjectTask DescriptionStep OneStep Two Step ThreeUnit 6 Packing经贸英语经贸英语经贸英语经贸英语ProjectUnit 6 Packing经贸英语经贸英语经贸英语经贸英语ProjectUnit 6 Packing经贸英语经
59、贸英语经贸英语经贸英语ProjectUnit 6 Packing经贸英语经贸英语经贸英语经贸英语Vocabulary and StructureTask 1 Match the words or phrase in left column with their meanings in right column.Unit 6 Packing经贸英语经贸英语经贸英语经贸英语Vocabulary and StructureTask 2 Fill in each blank with the appropriate form of the word given in brackets.regulati
60、onUnit 6 Packing1. I can not make concession which is outside the (regulate).2. It was found that nearly 20% of the (pack) has been broken.3. There is a (strike) difference between the two packages.4. (inspect) must be conducted before shipment by recognized surveyors.5. Effective measures must be t
61、aken to protect this product, as it is particularly (break).packagestrikingInspectionbreakable经贸英语经贸英语经贸英语经贸英语Vocabulary and StructurestrengthenUnit 6 Packing6. I suggest you should (strength) the carton with double straps.7. Im afraid well have to charge more for the designated packing as it calls
62、for extra labor and (expend).8. Early (identify) of special educational needs of children is important.9. The exporter has to give special (consider) to the packing of the goods to beshipped abroad, and try his best to pack the goods in accordance with the instructions of thebuyer.10. The purpose of
63、 packing is to keep the transported goods in perfect condition on (arrive).expensesidentificationconsiderationarrival经贸英语经贸英语经贸英语经贸英语Vocabulary and StructureTask 3 Complete the following sentence with the words or phrases given below. Change the form if necessary.roughUnit 6 Packing1. The packing mu
64、st be strong enough to withstand handling.2. We can pack the goods in accordance with your .3. Wed better have a brief talk about the port.4. Temperature-controlled are provided for this type of goods.5. Glass bottles are likely to be in transit and their great weight would increase the freight cost
65、.instructionsloadingcontainersbroken经贸英语经贸英语经贸英语经贸英语Vocabulary and StructureshockUnit 6 Packing6. The machines must be well protected against dampness, moisture, rust and .7. They are particularly about the mode of packing for this kind of goods.8. In spite of every care in packing, it sometimes hap
66、pens that a few barrels are broken in .9. The secretary is trying to the months appointments.10. Please pack one TV set to a cardboard box, four to a wooden case, for the export.concernedtransitschedulesuitable经贸英语经贸英语经贸英语经贸英语Vocabulary and StructureTask 4 Translate the following sentences into Engl
67、ish using the words or phrases given in brackets.So that we can pack the goods immediately1. Please cable us your confirmation, (以便我方及时进行货物包装以便我方及时进行货物包装).(so that )2. If cartons are used, please pack chemicals in strong polythene bags to (确保防潮确保防潮). (protection from)3. The cartons are comparatively
68、 light, (因因此便于运送此便于运送). (handle)4. Please use normal containers (如果没有收如果没有收到我方代理的特别说明到我方代理的特别说明). (special instruction)5. The national characteristics of a people (在消费物在消费物品的包装上起很重要的作用品的包装上起很重要的作用). (play a role in)Ensure protection from dampness.Therefore they are easy to handleUnless you receive special instructions from our agents.Play an important role in the packing of goods for consumptionUnit 6 PackingThank You!经经 贸贸 英英 语语ENGLISH FOR CAREERS新职业英语新职业英语深圳职业技术学院应用外国语学院
