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1、Key terms For Unit Onev进入方式进入方式v间接出口间接出口v直接出口直接出口v许可经营许可经营v合资企业合资企业v直接投资直接投资v中介人中介人, ,中间商中间商v国内出口代理商国内出口代理商v佣金佣金v贸易公司贸易公司v初级产品初级产品v销售队伍销售队伍v技术诀窍技术诀窍vMode of entryvIndirect exportvDirect exportvLicensingvJoint venturevDirect investmentvIntermediaryvDomestic-based export agentvCommissionvTrading compa
2、nyvPrimary productvSales forcevKnow-howKey terms For Unit OneMode of entryIndirect exportDirect exportLicensingJoint ventureDirect investmentIntermediaryDomestic-based export agentCommissionTrading companyPrimary productSales forceKnow-howEvaluation only.Created with Aspose.Slides for .NET 3.5 Clien
3、t Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.1Key terms For Unit Onev潜在收益v出口部v仓储v利润/展示/客服中心v销售分公司v销售代表v国外分销商/代理商v专有权;专营权力v商业展览v软件博览会vpotential returnvexport divisionvwarehousingvprofit/display/customer-service centervsales branch/subsidiaryvsales representativevforeign-based distributor/agen
4、tvexclusive rightvtrade showvsoftware expoEvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.2Key terms For Unit Onev许可协议v无形资产v(知识产权)许可方v(知识产权)被许可方v特许权使用费v专利v版权v商标v净销售收入vlicensing agreementvintangible propertyvlicenservlicenseevroyalty f
5、eevpatentvcopyrightvtrademarkvnet sales revenueEvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.3Key terms For Unit Onev所有权股份v过半数股权v主要竞争对手v白色货物(冰箱,洗衣机,被单等)v大企业 v国有企业v跨国公司v出口管理公司vownership stakevmajority sharevarch-rivalvwhite goodsvcor
6、porate giantvstate-owned companyvmultinational companyvExport management companyEvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.4Key terms For Unit Onev独资子公司v老字号企业v成本节约v原材料v投资激励措施v东道国v供应商v分销商v贬值的货币v征用v遣散费,解雇费,离职费vwholly owned subsidia
7、ryvestablished firmvcost economyvraw materialvinvestment incentivevhost countryvsuppliervdistributorvdevalued currencyvexpropriationvseverance payEvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.5Key Terms for Unit TwoMercantilism (mer
8、cantilist)Trade surplus/deficitSubsidize v.Zero-sum game/Positive-sum gameThe Wealth of NationsAbsolute advantageComparative advantage重商主义(重商主义者)贸易赢余(顺差)/赤字(逆差)补贴零和博弈/正和博弈国富论(亚当.斯密)绝对优势比较优势Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty L
9、td.6Key Terms for Unit TwovLabor-intensive goodsvcapital-intensive goodsvFactor of productionvLeontief ParadoxvConsumer preferencevHuman capitalvPhysical capitalvCapital expenditurevLess developed countryvResources endowmentvManufactured goodsvMarket economiesv劳动密集型商品v资本密集型商品v生产要素v列昂剔夫悖论v消费者偏好v人力资本v
10、实物资本v资本性支出v欠发达国家v资源禀赋v工业制成品v市场经济体Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.7Country-similarity theoryHome marketFactor endowmentsPattern of tradePrimary commodityPer capita incomeLower-income countryDemand or reaction lagImitati
11、on lagPatent lawEconomies of scaleLearning-by-doingOpportunity costHigh/low-wage economiesProduct life cycle国家相似理论母国市场、本国市场要素禀赋贸易模式/格局初级商品人均收入低收入国家需求或反应滞后模仿滞后专利法规模经济干中学机会成本高/低工资经济体产品生命周期Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.
12、8Key Terms For Unit 3vCivil aviationvDisembodied servicevElectronic discsvEntrepot tradevFactors of productionvFree tradevForeign currency earningsvForeign direct investmentvManufacturing industriesvMerchandise tradevMigrant workervSplintered servicevStock exchangev民用航空民用航空v脱离式服务脱离式服务v电子软盘电子软盘v转口贸易，
13、中转贸易转口贸易，中转贸易v生产要素生产要素v自由贸易自由贸易v外汇收入外汇收入v外商直接投资外商直接投资v制造业制造业v商品贸易商品贸易v迁徙性（流动性）工人迁徙性（流动性）工人v分离式服务分离式服务v证券交易所证券交易所Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.9Key Terms For Unit 3vTrade in services/services tradevTrade in goods/good
14、s tradevAdvertising executivevCommercialvLaw firmvSecuritiesvRetail bankingvSubsidiaryv服务贸易服务贸易v货物贸易货物贸易v广告业务主管广告业务主管v商业广告商业广告v律师事务所律师事务所/律师行律师行v证券证券v零售银行业务零售银行业务v子公司子公司Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.10Technology tran
15、sferIndustrial competitionQuality of lifeLiving standardEmployment opportunityPublic serviceOn-the-job experiencePatent rights and licenses技术转让产业竞争力生活质量生活水平就业机会公共服务在职培训专利权和授权Key Terms 1Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.1
16、1Government aid and financing programBank lendingTransnational/multinational corporationMarket shareForeign direct investmentProduction costsIntellectual propertyDistribution networkPrivate sectorNon-governmental organizations政府援助与融资项目银行借贷跨国公司市场份额国外直接投资生产成本知识产权分销网络私营部门非政府机构Key terms 2Evaluation only
17、.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.12Key Terms 3vOfficial Development AssistancevInterest-free loansvSubsidized loanvEconomies in transitionvOrganization for Economic Cooperation and Development （OECD)vCommercial bankvInterest ratevPort
18、folio Equity Investmentv官方发展援助v无息贷款v补贴贷款v转型经济体v经济合作与发展组织v商业银行v利率v证券股权投资,国外有价证券投资 Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.13 Key Terms For Unit 5 v 贸易伙伴贸易伙伴v贸易壁垒贸易壁垒v进口关税进口关税v非关税壁垒非关税壁垒v从量关税从量关税v从价关税从价关税v关税收入关税收入v双重双重/三重关税三重关税v
19、关税税率表关税税率表 v Trading partnervTrade barriervImport tariffvNon-tariff barriervSpecific tariffvAd valorem tariffvTariff revenuevTwo-part/three-part tariffvTariff scheduleEvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.14Key Terms For Uni
20、t 5 v进口许可证进口许可证v自动许可自动许可v非自动许可非自动许可v进口配额进口配额v绝对配额绝对配额v关税配额关税配额v自愿出口限制自愿出口限制v政府采购政策政府采购政策vImport licensingvAutomatic licensingvNon-automatic licensingvImport quotavAbsolute quotavTariff-rate quotavVoluntary export restraint (VER)vGovernment procurement policyEvaluation only.Created with Aspose.Slides
21、 for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.15Terms 3 For Unit 5 通关环节壁垒通关环节壁垒出口补贴出口补贴技术性贸易壁垒技术性贸易壁垒文件文件/单证缮制单证缮制市场准入市场准入贸易保护主义政策贸易保护主义政策倾销倾销消费品消费品利益集团利益集团资源配置机制资源配置机制Red tape barrierExport subsidyTechnical barrier to tradeDocumentationMarket accessProtectionist policyDump
22、ingConsumer goodsInterest groupResource allocation mechanismEvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.16 Key Terms For Unit 6v 制成品制成品v进出口管制进出口管制v关税减让关税减让v欧洲联盟欧洲联盟v一体化一体化v新兴工业化经新兴工业化经济体济体v贸易构成贸易构成v manufactured productsvImport an
23、d export controlvTariff reductionvEuropean UnionvintegrationvNewly industrializing economiesvComposition of tradeEvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.17 Key Terms For Unit 6v出口基地出口基地v轻工制造业轻工制造业v初级产品初级产品v工业制成品工业制成品v粗加工、低附加值粗
24、加工、低附加值产品产品v深加工、高附加值深加工、高附加值产品产品vExport basevLight manufacturingvPrimary productvFinished industrial productvRoughly processed, low value-added productsvDeep processed, high value-added productsEvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose
25、Pty Ltd.18Key Terms For Unit 6v劳动密集型产品劳动密集型产品v贸易量贸易量v家用电器家用电器v大宗商品大宗商品v贸易模式贸易模式v垂直专业化垂直专业化v补偿贸易补偿贸易v寄售寄售v包销包销vLabor-intensive productsvTrade volumevElectrical household appliancevStaple commodityvPattern of tradevVertical specializationvCompensation tradevConsignment tradevExclusive salesEvaluation
26、only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.19Key Terms For Unit 6v租赁贸易租赁贸易v公开投标公开投标v期货交易期货交易v对销贸易对销贸易v边境贸易边境贸易v加工贸易加工贸易v技术含量技术含量v对外贸易交易额对外贸易交易额v附加值附加值vLeasing tradevPublic biddingvFutures tradingvCounter tradevBorder tradevProcessing tradev
27、Technical contentvForeign trade turnovervAdded valueEvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.20Key terms For Unit 7nOrganizational objectivenMarketing mixnFinancingnGradingnStandardizationnNew product developmentnPackagingnLabe
28、lingnscreeningnCustomer satisfactionnCommercializationnTarget marketnNo-brand strategynBlanket brandnGeneric goodsn企业目标企业目标n市场营销组合市场营销组合n融资融资n划分等级划分等级n标准化标准化n新产品开发新产品开发n包装包装n贴标签贴标签/标识标识/商标商标n筛选筛选n客户满意度客户满意度n商业化商业化n目标市场目标市场n无品牌策略无品牌策略n统一品牌统一品牌n非专利非专利/普通产品普通产品Evaluation only.Created with Aspose.Slides
29、 for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.21Key terms For Unit 7nProfit maximizationnReturn on investmentnUniversal product codenTarget returnnStatus quoncost-driven pricingndemand-driven pricingncompetition-driven pricingnSkimming price strategynPenetration price strat
30、egynOdd/even pricingnMultiple-unit pricingnPrestige pricingnPrice liningn利润最大化n投资收益n条形码n目标收益n现状n成本导向定价 n需求导向定价 n竞争导向定价 n撇脂定价策略n渗透定价策略 n奇零定价策略n多重定价n声望定价 n价格排列定价法 Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.22Key terms For Unit 7nCh
31、annel of distributionnfull service wholesalernLimited-service wholesalernExtend credit nhigh-volume productnPush promotion strategynPull promotion strategynMom and pop storenRetail outletnSole proprietorshipnPartnershipnSpecialty storenCatalogue showroomnSales promotionn销售渠道n提供充分服务的批发商 n有限服务的批发商n延长信
32、贷限期/ 提供信用贷款n大量生产制品n推动促销策略 n拉引促销策略 n夫妻店, 家庭经营的小摊n零售店/摊位n独资企业n合伙企业n专卖店n目录商店/邮购商品展示厅n推销 Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.23Key Terms For Unit 8SupplierMarketing intermediaryNon-controllableMacroenvironmentPurchasing powerS
33、kyrocketAge mixEmpty nesterDiscount storeFactory outlet mall供应商供应商营销中间商营销中间商不可控因素不可控因素宏观环境宏观环境购买力购买力急升急升,猛升猛升年龄组合年龄组合空巢者空巢者折扣商店折扣商店工厂分销商店区工厂分销商店区Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.24Key Terms For Unit 8Interest ratePublic
34、 utilitiesEnvironment friendlyProduct recyclingMixed blessingCreative destructionPressure groupTrading stamp Fair tradeGovernment agency利率利率公用事业公用事业环境友好的环境友好的,环保的环保的产品回收产品回收祸福皆有祸福皆有/好坏参半的事物好坏参半的事物创造性毁灭创造性毁灭(施加政治压力的）压力集施加政治压力的）压力集团团 交易券（商店给顾客的赠交易券（商店给顾客的赠券，可换物品或现金）券，可换物品或现金）公平贸易公平贸易政府机构政府机构Evaluation
35、 only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.2526Key Terms For Unit 9Public service announcements (PSAs)Mass mediaMass communicationPersonal sellingBrand advertisingBrand identityBrand imageRetail advertisingPolitical advertising公益广告宣传大众媒体大众
36、沟通人员推销品牌广告品牌识别品牌形象零售广告政治广告Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.2627Key Terms For Unit 9AudienceDirectory advertisingAdvertising mediumDirect-response advertisingDirect mailBusiness-to-business advertisingInstitutional adver
37、tisingPublic service advertisingInteractive advertisingBanner ad受众目录广告广告媒体直接反馈广告分别向广大群众投寄的直接邮件 企业对企业广告机构广告公益广告互动广告横幅广告/旗帜广告 Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.27Key Terms 1 unit 10 International Payments and SettlementsCu
38、rrency fluctuationPayment in advance (advance payment)Partial payment in advanceProgressive paymentCredit / financial standingBalance sheetLiquidityWorking capitalImport/export financingExchange control国际支付与结算币值波动预付货款分期预付按（施工）进度（分批）付款信用/财务状况资产负债表流动性流动资本，周转资金进口/出口融资外汇管制Evaluation only.Created with As
39、pose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.28Key terms 2 unit 10 Open account Negotiable instrumentRemittanceRemitting bankCorrespondent bankBeneficiaryBill of exchange/draftShipping documentAt sightWith a tenor of days赊账/记帐交易流通票据汇款汇出行议付行/代理行受益人汇票装运单据即期，见票在 天的
40、期限内Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.29Key terms 3 unit 10 Documentary collectionClean collectionTitle to the goodsAcceptanceInvoiceBill of ladingInsurance policyHonor the draft跟单托收光票托收商品物权凭证承兑发票提单保险单承兑/兑现汇票Evaluation on
41、ly.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.30Key terms 4 unit 10 Bank creditLetter of credit (L/C)Terms and conditionsDocumentary creditBank guaranteeDefault PrincipalNon-performance of a contract银行信用信用证条款跟单信用证银行担保函拖欠委托人不履行合同Evaluation only.C
42、reated with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.31Key terms 1 For Unit 11oForeign exchange marketoQuoteoCurrency conversionoLegal tenderoExchange rateoLicensing agreementoMoney marketoCurrency speculationoCurrency convertibilityoConvertibleoFreely con
43、vertible currencyoDomestic currencyo外汇市场外汇市场o报价报价o货币兑换货币兑换o法定货币法定货币o汇率汇率o许可协议许可协议o货币市场货币市场o货币投机货币投机o货币可兑换性货币可兑换性o可兑换的可兑换的o自由兑换货币自由兑换货币o本国货币本国货币Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.32Key terms 2 For Unit 11oResident/nonresid
44、entoCountertradeoForeign exchange reservesoService debt commitmentoA run on oCapital flightoDepreciate v.oAppreciate v.oHyperinflationoEconomic prospecto居民居民/非居民非居民o对销贸易对销贸易o外汇储备外汇储备o偿还债息偿还债息o抢购抢购o资本逃逸资本逃逸o贬值贬值o升值升值o恶性通货膨胀恶性通货膨胀o经济前景经济前景Evaluation only.Created with Aspose.Slides for .NET 3.5 Client
45、Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.33Key terms 3 For Unit 11oForeign exchange riskoSpot exchange rateoForward exchange rateoGross profitoSpot/forward marketoAt a discountoAt a premiumoHedge fundo外汇风险外汇风险o即期汇率即期汇率o远期汇率远期汇率o毛利毛利o现货现货/远期市场远期市场o贴水贴水o升水升水/溢价溢价o避险基金避险基金,套利基金套利基金Evaluation
46、only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.34Key Terms 1 unit 12 n投资风险n一级市场n二级市场n出资人n实物资产 n个人资本 n金融市场nInvestment risk nPrimary marketnSecondary marketnCapital suppliernReal assetsnPersonal capitalnFinancial marketEvaluation only.Created wit
47、h Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.35Key Terms 2 unit 12 n私人财产 n人力资本n债权 n金融证券n私募发行n公募发行n按揭贷款n抵押债务n发行原始证券nPersonal assetsnHuman capitalnFinancial claimnFinancial securitiesnPrivate placementnPublic placementnMortgage loannMortgage-backed debtnOrigin
48、al security issueEvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.36Key Terms 3 unit 12 n现金太多n所有者权益 n共同基金n所有权要求n美国电报电话公司 nExcess cashnOwnership interestsnMutual fundsnOwnership claimnAT & T (American Telephone & Telegraph Company)Evalu
49、ation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.37Key Terms 13nLaissez FairenTax hikenTax cutsnThe New DealnGovernment spendingnThe (Great) DepressionnFederal Reserve SystemnReserve requirementsn自由放任n税收大幅上升n税收降低n新政n政府支出n大萧条n联邦储备体系n存款准备金率Ev
50、aluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.38Terms For Unit 13Open Market CommitteeDiscount rateInterest rateOpen market operationsPrime lending rateT-Bills (treasury bills)(美国联邦)公开市场委员会 贴现率利率公开市场操作基本放款利率国库券Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.39
