casestudy体验商务英语.ppt

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1、Practical English实用英语会话ByShaoWeiweiContents:1.Resume2.Interview3.Working in Office4. Etiquette tipsResume阅读招聘广告外企公司介绍简历写作CompanyKMBActivityBased inStructureKey Points of Aldo Renatos letter to the editor of the company magazineKey points of Communications Directors e-mail to KMBs Chief ExecutiveCons

2、truction and engineeringMunich, GermanyManufacturing subsidiaries and associated companies all over the worldFeels isolated and uniformedAt recent sales conferences, other members of staff felt the same.Wants more information about new developments, e.g. the strategy behind a recent takeoverShould s

3、hare knowledge of best practice between the subsidiaries.New Communications Director should improve communications so that all staff are informed of the groups strategyRenatos complaint quite commonOverseas staff do not have enough information about developments within the group, acquisitions, etc.N

4、eed to improve communication systems so as to strengthen sense of common purposeSome general knowledge:1.Forms of communication2.Effective communication skills3.The cadinal princepal to creat the organization of communicationForms of communicationAdvantages DirectSincereGet immediate response Advant

5、agesFast Long distanceLess nervousAdvantagesConvenientMore informationTelephoneInternet Talking face to faceEffective communication skills1.沟通七要素(seven catagories in communication)-管理沟通原理与实践沟通发起人/沟通者(source/communicator)听众(audience)沟通目标(goal)背景(context)信息(message)沟通媒介/沟通渠道(media/channel)反馈(feedback)

6、2.管理沟通策略(manegarial communication strategy)-管理沟通指南沟通者策略(communicator)沟通对象策略(audience)信息策略(message)渠道选择策略(channel choice)文化背景策略(culture)沟通发起人/沟通者(source/communicator)Who: 我的听众是哪些人? 他们具有怎样的背景?What: 我与他们的关系如何?可信度分析 他们对我的信息总体态度如何?他们对我要沟通的信息已经知道多少? 我的建议是为了听众的利益吗?How: 怎样激发他们的兴趣沟通风格选择与沟通时机选择听众(audience)我的听

7、众是哪些人? 主要听众 次要听众 信息守门人 意见领袖 关键决策人我与他们的关系如何? 可信度分析管理沟通指南 身份地位 专业知识 外表形象 共同基础 良好意愿 个人/部门/单位关系基础初始可信度与后天可信度渠道选择策略(channel choice)正式面对面一对一,一对多,书面或口头文字或非文字各种沟通工具的选择文化背景分析跨文化沟通跨文化沟通 国家民族的文化、地域文化、行业文化、企业文化、团体文化 尊重文化差异 意识到文化差异可能带来沟通障碍 文化差异对沟通的影响是全方位的理解文化差异理解文化差异 关系层面:强调个人还是强调集体? 社会文化层面:高信息量文化还是低信息量文化? 时间层面:

8、对待时间的态度 权力层面:是否强调等级观念?如何与下级沟通尊重员工,以平等的心态与他们交流经常对员工的优良表现表示赞赏在众人前表扬,在私底下批评以开放的心态咨询及聆听员工的意见,尝试了解员工的立场聆听时间占80%以上尽量减少使用“你们”,经常使用“我们”以轻松的形式与员工交流用“故事”和愿景激发热情凝聚人心积极为企业内部刊物投稿影响组织,构建组织文化,让员工了解你的价值观有计划地和员工谈他们的优点和个人发展计划和员工不仅谈工作,也可以谈工作以外的事,提供必要的帮助,增进了解和感情与员工分享非机密的资料,并咨询他们的意见每次管理层会议召开后,都向员工提供有关的资料常到员工工作的地方探访,在工作场

9、所与他们会面沟通职能的组织设计基本原则1.应当能够创建个部门间的理解与协作2.应当能够保证信息的无障碍流动3.应当能够提高决策效率和执行力4.应使单位责任明确,确保各司其职又通力合作Main points in the following letter:1.More involvement and more information from head office about new development within the group.2.Share of best practice among the subsidiaries.3.All members of staffs are k

10、ept fully informed-both about overall strategy, and about news from overseas subsidiaries.Some questions:What do you think are the main obstacles in companiescommunication?What makes a good communicator? How to improve communications within the company?Try to come up with some suggestions for improv

11、ing KMBs communication system.AGENDA(DRAFT)Suggestions for improving communications:1) Introduce an employee of the month scheme2)3)4) Choose the three best ideas and add them to the agenda.AGENDA (DRAFT)Suggestions for improving communicationsi) Introduce an “employee of the month” schemeii) _iii)

12、_iv) _SuggestionRegular e-mail newsletterEmployee of the month schemeetc.Cost $.$.$Other possible means:1.A system of mentoring(帮扶制度)(帮扶制度), where more senior managers would advise junior ones about their careers and at the same time explain and discuss the companys strategy. 2. A system of reverse

13、mentoring(反向帮扶(反向帮扶制度)制度), where junior employees would “educate” senior managers in technology developments such as Internet applications.3.More frequent in-house training courses. The courses would inform managers about new developments in business and engineering, but their main purpose would be

14、to bring people together from different subsidiaries.4.More management by walking around, where senior managers would be encouraged to visit overseas subsidiaries more often and talk to managers and employees.5.Company banquet should be hold frequently and it can be regaeded as an as well as a sodal

15、ity(联谊会)informal meeting.6.Creat an intranet within the company.You can reinforce this by holding team meetings, posting team news on the bulletin board or your intranet page, and tracking team performance against team goals.Please watch part of the movieGO LaLa GO and review what we have learnd today!

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