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1、第九章第九章 会展行业管理会展行业管理一、国际会展业管理的主要模式一、国际会展业管理的主要模式1 1、政府主导型、政府主导型 egeg：德国、新加坡：德国、新加坡2 2、市场主导型、市场主导型 egeg：英国、法国：英国、法国3 3、政府市场结合型、政府市场结合型 egeg：香港、美国：香港、美国二、政府的主要职能二、政府的主要职能1 1、制定会展业的相关法律、法规、制定会展业的相关法律、法规2 2、支配使用政府的会展预算、支配使用政府的会展预算3 3、组织国家展览，代表政府出席国际会展界、组织国家展览，代表政府出席国际会展界的各种活动的各种活动4 4、规划、投资和管理会展基础设施、规划、投资
2、和管理会展基础设施三、我国会展业的政府管理模式三、我国会展业的政府管理模式1 1、会展审批制、会展审批制v展览审批制度效率低，使展览组织者缺乏展览审批制度效率低，使展览组织者缺乏灵活的应变机制灵活的应变机制v展览审批渠道多，造成重复办展展览审批渠道多，造成重复办展v妨碍公平竞争，阻碍会展市场的培育妨碍公平竞争，阻碍会展市场的培育v导致寻租现象的产生导致寻租现象的产生三、我国会展业的政府管理模式三、我国会展业的政府管理模式2 2、政府办展、政府办展v阻碍会展市场的培育阻碍会展市场的培育非专业性非专业性垄断性垄断性地方主义性地方主义性v成本高，效益差成本高，效益差v不利于参展企业的发展不利于参展企
3、业的发展四、行业协会四、行业协会1 1、性质、性质v非营利性非营利性v民间性民间性v自治性自治性自立自立自主自主自愿自愿四、行业协会四、行业协会2 2、运作模式、运作模式v横向运作模式横向运作模式企业推动型企业推动型v纵向运作模式纵向运作模式政府推动型政府推动型v综合运作模式综合运作模式市场推动型市场推动型四、行业协会四、行业协会3 3、职能、职能v制定规则制定规则v行业监督行业监督v行业代表行业代表v行业统计行业统计v信息咨询信息咨询v资质评估资质评估四、行业协会四、行业协会v多方协调多方协调v提供培训提供培训四、行业协会四、行业协会4 4、国际知名的会展行业协会、国际知名的会展行业协会1
4、1）国际会议协会）国际会议协会ICCAICCAInternational Congress & Convention AssociationInternational Congress & Convention Associationv 创建于创建于19631963年，总部荷兰阿姆斯特丹年，总部荷兰阿姆斯特丹v 成员包括成员包括PCOPCO、旅行社、会议酒店、会展中心、旅行社、会议酒店、会展中心、航空公司、会议设施供应商等航空公司、会议设施供应商等9 9类成员类成员v 使命：创建一个全球化的会议产业共同体使命：创建一个全球化的会议产业共同体四、行业协会四、行业协会v About ICCAAbo
5、ut ICCAICCA is the global community for the ICCA is the global community for the meetings industry, enabling its members to meetings industry, enabling its members to generate and maintain significant generate and maintain significant competitive petitive advantage.四、行业协会四、行业协会ICCA was founded in 19
6、63 by a group of travel ICCA was founded in 1963 by a group of travel agents. Their first and foremost aim was to evaluate agents. Their first and foremost aim was to evaluate practical ways to get the travel industry involved practical ways to get the travel industry involved in the rapidly expandi
7、ng market of international in the rapidly expanding market of international meetings and to exchange actual information related meetings and to exchange actual information related to their operations in this market. This initiative to their operations in this market. This initiative soon proved to h
8、ave been taken at the right moment: soon proved to have been taken at the right moment: the meeting industry expanded even more rapidly than the meeting industry expanded even more rapidly than foreseen. As a result of which candidates from all foreseen. As a result of which candidates from all over
9、 the world applied for ICCA membership. Not only over the world applied for ICCA membership. Not only congress travel agents but representatives from all congress travel agents but representatives from all the various sectors of the meetings industry.the various sectors of the meetings industry.四、行业
10、协会四、行业协会ICCA now is one of the most prominent ICCA now is one of the most prominent organizations in the world of international organizations in the world of international meetings. It is the only association that meetings. It is the only association that comprises a membership representing the main
11、 comprises a membership representing the main specialists in handling, transporting and specialists in handling, transporting and accommodating international events.accommodating international events.四、行业协会四、行业协会v WhyICCA membership?WhyICCA membership?Cost-effective way to win international Cost-eff
12、ective way to win international association meetings business.association meetings business.Link up and do business on a truly senior Link up and do business on a truly senior and global networking platform and global networking platform representing all sectors of the meetings representing all sect
13、ors of the meetings industry.industry.Attend a strong, custom-designed education Attend a strong, custom-designed education programme for senior industry programme for senior industry practitioners.practitioners.四、行业协会四、行业协会Promote your organization to the Promote your organization to the internatio
14、nal meetings industry. international meetings industry. Get access to valuable resources.Get access to valuable resources. Belong to a trade association that Belong to a trade association that delivers creative solutions for each delivers creative solutions for each members unique meetings-related m
15、embers unique meetings-related objectives.objectives.http:/http:/四、行业协会四、行业协会2 2）国际协会联盟）国际协会联盟UIAUIAUnion of International AssociationsUnion of International Associationsv 创建于创建于19071907年，总部比利时布鲁塞尔，是一年，总部比利时布鲁塞尔，是一个非政府、非营利性组织个非政府、非营利性组织v 使命：收集、研究和传播国际组织的会议信使命：收集、研究和传播国际组织的会议信息息http:/http:/四、行业协会四、行业
16、协会v About UIAAbout UIAThe Union of International Associations The Union of International Associations (UIA) is a research institute and (UIA) is a research institute and documentation centre, based in Brussels. It documentation centre, based in Brussels. It was founded one hundred years ago, in 1907
17、.was founded one hundred years ago, in 1907.Non-profit, apolitical, independent, and Non-profit, apolitical, independent, and non-governmental in nature, the UIA has been non-governmental in nature, the UIA has been a pioneer in the research, monitoring and a pioneer in the research, monitoring and
18、provision of information on international provision of information on international organizations, international associations organizations, international associations and their global challenges since 1907.and their global challenges since 1907.四、行业协会四、行业协会3 3）国际专业会议组织者协会）国际专业会议组织者协会IAPCOIAPCOThe I
19、nternational Association of Professional The International Association of Professional Congress OrganizersCongress Organizersv 创建于创建于19681968年，总部英国伦敦年，总部英国伦敦四、行业协会四、行业协会v What is IAPCOWhat is IAPCOAn IAPCO is a Professional Congress An IAPCO is a Professional Congress Organizer or Meeting Planner wh
20、o Organizer or Meeting Planner who administers and brings to fruition the administers and brings to fruition the organization of a congress, meeting, event organization of a congress, meeting, event or convention in a professional manner. or convention in a professional manner. Such a professional m
21、anner will include Such a professional manner will include timeliness, efficiency, financial timeliness, efficiency, financial responsibility and good management. responsibility and good management. 四、行业协会四、行业协会v IAPCOs AimsIAPCOs Aims： IAPCO is committed to raising standards of IAPCO is committed t
22、o raising standards of service among its members and other sectors of service among its members and other sectors of the meetings industry by means of continuing the meetings industry by means of continuing education and interaction with other education and interaction with other professionals.profe
23、ssionals.四、行业协会四、行业协会To further the recognition of the profession To further the recognition of the profession of the congress organizerof the congress organizer. .To further and maintain a high professional To further and maintain a high professional standard in the organization and standard in the
24、 organization and administration of congresses, conferences and administration of congresses, conferences and other international and national meetings or other international and national meetings or special events.special events.To undertake and promote the study of To undertake and promote the stu
25、dy of theoretical and practical aspects of theoretical and practical aspects of international congresses.international congresses.四、行业协会四、行业协会To undertake research work concerning all To undertake research work concerning all problems confronting professional organizers problems confronting professi
26、onal organizers of international meetings and to seek and of international meetings and to seek and promote relevant solutions.promote relevant solutions.To establish and maintain effective relations To establish and maintain effective relations with other organizations concerned in any way with oth
27、er organizations concerned in any way with international meetings.with international meetings.To develop a programme of educational courses To develop a programme of educational courses through IAPCOs Training Academy.through IAPCOs Training Academy.To offer a forum for PCOs.To offer a forum for PCO
28、s.四、行业协会四、行业协会To encourage meetings convenors to seek the To encourage meetings convenors to seek the assistance of reputable PCOs.assistance of reputable PCOs.To provide members with opportunities to To provide members with opportunities to exchange ideas and experiences.exchange ideas and experien
29、ces.http:/http:/四、行业协会四、行业协会4 4）会议专业工作者国际联盟）会议专业工作者国际联盟MPIMPI Meeting Professional International Meeting Professional Internationalv 创建于创建于19721972年，总部美国达拉斯年，总部美国达拉斯四、行业协会四、行业协会v About MPIAbout MPIMPI, the meeting and event industrys MPI, the meeting and event industrys largest and most vibrant glob
30、al community, largest and most vibrant global community, helps our members thrive by providing helps our members thrive by providing human connections to knowledge and ideas, human connections to knowledge and ideas, relationships and marketplaces. MPI relationships and marketplaces. MPI membership
31、is comprised of more than membership is comprised of more than 23,000 members worldwide.23,000 members worldwide.四、行业协会四、行业协会v MPIs MissionMPIs Mission To build a rich global meeting industry To build a rich global meeting industry munity. To make our members successful by building To make our membe
32、rs successful by building human connections through:human connections through:- Knowledge/Ideas- Knowledge/Ideas- Relationships- Relationships- Marketplaces- Marketplaceshttp:/http:/四、行业协会四、行业协会5 5）全球展览业协会）全球展览业协会UFIUFIThe Global Association of the Exhibition The Global Association of the Exhibition
33、 IndustryIndustryv 创建于创建于19251925年，总部法国巴黎年，总部法国巴黎四、行业协会四、行业协会v About UFIAbout UFIUFI, The Global Association of the UFI, The Global Association of the Exhibition Industry is the association of Exhibition Industry is the association of trade show organizers, fairground owners, trade show organizers,
34、fairground owners, national and international associations of national and international associations of the exhibition industry, and its partners. the exhibition industry, and its partners. As of 2011, it has more than 550 members As of 2011, it has more than 550 members from 84 countries. from 84
35、countries. http:/http:/四、行业协会四、行业协会6 6）国际展览与项目协会）国际展览与项目协会IAEEIAEEInternational Association of Exhibitons & International Association of Exhibitons & EventsEventsv 创建于创建于19281928年，总部美国达拉斯年，总部美国达拉斯http:/http:/四、行业协会四、行业协会v About IAEEAbout IAEEOrganized in 1928 as the National Association Organized in
36、 1928 as the National Association of Exposition Managers to represent the of Exposition Managers to represent the interests of trade show and exposition interests of trade show and exposition managers, the International Association of managers, the International Association of Exhibitions and Events
37、 is today the leading Exhibitions and Events is today the leading association for the global exhibition association for the global exhibition industry. Today IAEE represents over 8,500 industry. Today IAEE represents over 8,500 individuals who conduct and support individuals who conduct and support
38、exhibitions around the world.exhibitions around the world.四、行业协会四、行业协会v 使命：使命：促进全球交易会和博览会行业的发展；促进全球交易会和博览会行业的发展；定期为行业人员提供教育机会，提高其定期为行业人员提供教育机会，提高其从业技能；从业技能；发布展览业相关信息和统计数据；发布展览业相关信息和统计数据；为展览业人员提供见面机会，交流信息为展览业人员提供见面机会，交流信息和想法。和想法。四、行业协会四、行业协会v “ “注册会展经理注册会展经理”（CEMCEM）Certified in Certified in Exhibiti
39、on ManagementExhibition Management The CEM Learning Program is the cutting-The CEM Learning Program is the cutting-edge educational opportunity designed for edge educational opportunity designed for exhibition industry professionals to succeed. exhibition industry professionals to succeed. The CEM c
40、urricula, a dependable source of The CEM curricula, a dependable source of specific knowledge for all individuals, specific knowledge for all individuals, emphasize direct application to daily emphasize direct application to daily challenges. Because of the emphasis on challenges. Because of the emp
41、hasis on practical knowledge, the CEM Learning practical knowledge, the CEM Learning Program is first, an educational program, and Program is first, an educational program, and second, a certification program.second, a certification program. 四、行业协会四、行业协会7 7）世界场馆管理委员会）世界场馆管理委员会WCVMWCVMThe World Counc
42、il for Venue ManagementThe World Council for Venue Managementv 创建于创建于19971997年年四、行业协会四、行业协会8 8）国际节日和节事联合会）国际节日和节事联合会IFEAIFEAThe World Council for Venue ManagementThe World Council for Venue Managementv 创建于创建于19561956年年v CFEECerified Festival & Event Executive CFEECerified Festival & Event Executiveh
43、ttp:/http:/四、行业协会四、行业协会9 9）国际奖励旅游协会）国际奖励旅游协会SITESITEThe Society of Incentive & Travel ExecutivesThe Society of Incentive & Travel Executivesv 创建于创建于19731973年，总部美国芝加哥年，总部美国芝加哥http:/sitechicago.org/http:/sitechicago.org/四、行业协会四、行业协会v About SITEAbout SITESITE is a global network of meeting, travel SITE
44、 is a global network of meeting, travel and event professionals.and event professionals.SITESITE has over 2,100 members in 87 countries has over 2,100 members in 87 countries and was built on strong ethics and and was built on strong ethics and professional relationships since 1973professional relationships since 1973.SITESITEs vision, promise and strategic plan are s vision, promise and strategic plan are built on three core pillars:built on three core pillars: Global Connections Global Connections Motivational Experiences Motivational Experiences Business Results Business Results
