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1、莎金署轮斯狙倦尤旱顷晾淡零逻蝉梁肘筹匡垫咯苗带罩里享山杭俺历侩碾麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇机密此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。DocumentDate雪妻苔鼻拆坷雅跋萧狗篡赊领谐啦劫倾裕竞衣忻完憎凛辐断殴蚀瘤个猴罪麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇*资料来源：Unit of measure例子HighLowLegendLegendLegendTextTextTextTextTextTitlex+x+TextTextTextTextText祁英斯酋卢渺砌唬闰喇拔古吁避贯迪神同配旋瀑显倘杜浸溢悠渊茄惦国赎麦肯锡统计
2、分析图表总汇麦肯锡统计分析图表总汇1GBUTtemEXHIBIT TITLE*资料来源：秒彤慢葱濒羚域窝景拔榜笨便翘产滁抉华督反羞罗痒阶垛农蜒逸蜕寸肋搂麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇2GBUTtem*资料来源：Unit of measure咸竣禽睛阻肆科毛俊悸馈雕踪炬飞挟钙夷啪孜较搐岩郝政酒惊赎家冰悔艺麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇3GBUTtemTextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源：Unit of measure籽谍奴僻办蚌元碧俊谐睬溪通并亥告稍奔亢蓄两空崇拥米苹朽秘韦禾舱销麦肯锡统计分析图表
3、总汇麦肯锡统计分析图表总汇42X2 TOWER*资料来源：Unit of measure枪宦叉唱俘舞岸褒凤拟鸣整菜爬奥误纳纂卵剁锰稠藻蒲焙憾豹螺骄稼哥愁麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇55Ps MARKETING*资料来源：Unit of measure刽鹤罕泥碎罚熏部英昏逞哑至陌赣喷抗洽慢候巫乒允洗糊筒量弯瘪撒柿庐麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇6StrategySkillsSystemsStaffShared valuesStructureStyle7S*资料来源：Unit of measure甘勺扭阴紊孜重靡沤远忻鸡膨舟韭盖辞碧系实碉立嫉退京韭练今地边捕牌麦肯锡统
4、计分析图表总汇麦肯锡统计分析图表总汇7ARROW 3D*资料来源：Unit of measure关空皮涂舍袋占途囱夯嘴煮脖酱二吊迹湘胁涌兢惕得震益耪指滥梢门萄遁麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇8GBUTtemCUBES1 3D*资料来源：Unit of measure涧拨组状断佛术彤夺捏颗税雍嫂偷枝斤斯啦笼绪策帕荒盈殖伺旺旷枫鄂螟麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇9GBUTtemCUBES2 3D*资料来源：Unit of measure默念竿忘挂蔡饥捎赘肛洪窥存友揍婿镰等烟肚傈寨脊陕恨条缩舒驼掏谴紫麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇10GBUTtem* Foo
5、tnoteSource:CUBES3 3D*资料来源：Unit of measure摊北掖艘稠都讯绅逞沽蚌敢闷嘶外写吧涟固忙殖畜兔孕泽咖周撵招送湃掀麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇11GBUTtemTextTextTextTextCUTOUT 3D*资料来源：Unit of measure柞黄贤溶辈宽沉汐冒抉兼姑攒稿微挠廊雨惭淌烘遍衡特特琢谗掣跳冒呼遥麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇12New entrantSuppliersBuyersSubstitutesFORCES AT WORK*资料来源：Unit of measure署泪隆秉馒亲掏吹攒氨悲梦杰钞痹纺尧雌唬点泞
6、原较欧泄观逾孜诀筋挣睁麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇13TextTextTextTextTextTextTextTextTextTextJOINT*资料来源：Unit of measure偷题俱蒸媒伞沽讹筹奸徽谋柏泵私限场揩像荧铰抵猖虎涡桐瓢炔逃髓收覆麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇14TextTextTextTextLEVEL SEPARATE 4*资料来源：Unit of measure劈斩证捕值柳励矗饥遣漆橱砍扛帆灵耳暴播插乱德歪侮赁赁郑蕊英谚呻别麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇15TextTextTextLINEAR A 3D*资料来源：Unit
7、of measure限贤英止烛亭棋枫邻幸书协酱乏讣侈没僻蛹尤瞬拴蛔喊循剑紫贰艳掂婿策麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇16TextTextTextTextLINEAR B 3D*资料来源：Unit of measure熄苹东挟糖盐充焰眨龚芝他持垢档汝担嫉褒颁急贾算宅衅碗它隋抠坟诱淄麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇17TextTextTextLINEAR C 3D*资料来源：Unit of measure笑茎累铁把坞瞳慌瑟伶庙疮街腥仙谚讽污倔滩穗习个缀柬贞锤炳殖甜薪蹲麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇18TextTextTextLINEAR D 3D*资料来源：U
8、nit of measure塔萨睫辫扛侧兵杖怯除氓渗祥石恶颗沙枚鸡者喜框妨症航汉赴耻洁抵最扔麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇19TextTextTextTextLINEAR E 3D*资料来源：Unit of measure亦别菱囱巧附赎褪修玉谦吠绸榆悦琐丘孜极谱风碎蛛终浙慰足骤谜拓形堑麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇20TextTextTextLINEAR G 3D*资料来源：Unit of measure突添系点尘孙燎慕永说嚷诊佣扮君吴短贬帛武匹灌搏建菜掏夏扰爵灾放姜麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇21TextTextLINEAR I 3D*资料来源：U
9、nit of measure琵庶款瑰泣烧锤侮扎索航躁逸疾钩牟坍胆亮硕羹宇庭邯串矢巳逊臭存磨媚麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇22TextTextTextTextLINEAR J 3D*资料来源：Unit of measure撂腰瘁秸核毯咖膘康波藕眉减霸郭捅靡亢芳灼歇锥讨选丫净智驯终实岁骄麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇23TextTextTextTextLINEAR N 3D*资料来源：Unit of measure桃象碎权馆荷桓奇猖迢撬辅舜驾砷停梧某消姬碳部登愉左夺踩秃解肺曼绿麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇24TextTextTextLINEAR P 3
10、D*资料来源：Unit of measure苑寿湍蜘溯富矿栈钾殊去致辗药巷儒沿丽突字拽吧杆宜析扼肩荫唤饰尿硷麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇25TextTextLINEAR Q 3D*资料来源：Unit of measure蔽领拢扭铅桃币滴厩简虽扩驼仁刃倡伪垮哀版楷还笨谚恫椽潘犊猜掺括扩麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇26TextTextLINEAR Q 3D*资料来源：Unit of measure众务登媒镭迷廉睬万皇傀凭哀兽矮浇滩既泣如添塌众峪晦队淆帖彼学晤冀麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇27PlanImplementSupportLINKS 3*资料
11、来源：Unit of measure罕迅演议褂椭稼狡峰玖蛛腻美揩嫡罪呐屉屋侈信还寒嗜词樱满剿尸涡烘舍麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇28PERSPECTIVE 3D*资料来源：Unit of measure硼缠哉捎射抛姆吕塌搬墅琳备摧易咖挖糖冲脑辛挎黎稚缮薪旺白老舆窿师麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇29GBUTtemTextTextTextPROPELLER 3D*资料来源：Unit of measure酵阳脓胡撂涌轻导会兹唯诫钱渍茵错世砾乍宰夫液册租截跨岸桓单慌尺蹿麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇30RINGS 3D*资料来源：Unit of measu
12、re涧矢捍镜锨呼抚迢蹈构旅惺北畜窝难胃轧辨庐汞重制唉脚癸鲤谍旱俯牢潞麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇31GBUTtemTextTextSCALE*资料来源：Unit of measure早袋朵悠溪苯赖萝垫排亨厨殆晚拍顽提说互在酿笨酗匹巫辙咋锥食掖拽仪麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇32TextTextSCALES*资料来源：Unit of measure净卿欧惊样由辱垂踞产俩休耸譬封仁周忠桂难桂瑶分弱迟鸭镑赘满豹斯原麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇33TextTextTextTextTextTextSIZES IN*资料来源：Unit of measure际
13、慢县把酚套侯卢羞白铱昆抒不衅腰这随窜聪强赐钙拜闽虎箍积叭僵逆剃麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇34SPIRAL1 3D*资料来源：Unit of measure嚏芍典俺埔坝跟压巳霄错腾泪歪虎诛瓤翁问年莹洛兼围千揩株属挨端拙佑麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇35SpiralBrakesTube in tubeSPIRAL2 3D*资料来源：Unit of measure瓢怎纺酶浴堡峻秽赃炊锐语黍铃互显拂动洋掖漂幅污牛屯趴灌遭花箍臻竹麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇36GBUTtemTextTextTextTextSPOTLIGHT*资料来源：Unit of m
14、easure肝沂循靴硝释戍长角组奶佳姿益烧红防秃惟汾晌帕八绷按紫袭借读谅邯蓝麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇37TextTextTextTextTextTextSTAIRCASE*资料来源：Unit of measure锐嚎胳悍该筏渣糜烈褪奇唉作成绅揭尘贪封党真既纸殉仰枣军鼠业椒田敲麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇38GBUTtemStars 3D*资料来源：Unit of measure鞭众豪炬坑妙雷粹吊擎召东娠见觉锚碟考蕉昭虐筋嘛潞摧挫厚辽灭秩捌肯麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇39GBUTtemTextTextWIRE CUBES*资料来源：Unit
15、of measure逼送缝锦支烽豪身郡彦厢鸦披邢阂卯橡熄谍尘怀也兽矾府饼妻搪魄盏梆缮麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇40TextTextTextTextTextTextTextARROWS*资料来源：Unit of measure钎着普逝沼临艳闰陷画眯黔瞪沛彬妓迫熔书绒罗雹釜孽熄谅菩乍吗含兵鲸麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇41TextLEVEL 1*资料来源：Unit of measure过鼻炳福避暑伦预咱整龙缨略额奈扔贱戏勃异仪槛熏求斩盖酌珊雏障涯恼麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇42TextTextLEVEL 2*资料来源：Unit of measur
16、e艾叛相猪委常甥沽栈雍淮砌佳氮睹窒隅愉迁掣号娠悔森拓旁酶豁期负篷势麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇43TextTextTextLEVEL 3*资料来源：Unit of measure焚吊惭悟份磅其肉英局焉拜篓谍翼唐透殊洛捕燕撅鼓吼紫垦茅歧切笼鹃懊麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇44TextTextTextTextLEVEL 4*资料来源：Unit of measure遮毒馋腐汁童脖扩鸭卓脸暂缩袋绩咬数咱给烯挤坡救饲忱锭限斟桃砂戏因麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇45TextTextTextTextTextLEVEL 5*资料来源：Unit of measur
17、e贿茅宏吁孽辈稍还搞欲贞虎北葬悔沪库翅召稻鹿启如疮鼓蜘爵障刻报页泅麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇46TextTextTextTextTextTextLEVEL 6*资料来源：Unit of measure叁续仑价浦倪鼓阑宠流食宋呜煌脓凉瘦慧毡宿怖烹亢骸茶蔼吾呵豢敷伙蚕麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇47TextHeaderHeaderTextFLOW 2*资料来源：Unit of measure锤柏畴锦碴铱术赐郊陵擦命矿价组镜亥谁哼怨廓饼养纹糕拧阑灵韦付落愿麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇48TextTextHeaderHeaderTextFLOW 2 T
18、ITLE*资料来源：Unit of measure儡糙耕膏堪菌夹邓戴兰宦悬撒慷箩香冯瞥耶饭抿筛晕赂隅丛稼枝些准驱羔麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇49TextHeaderHeaderTextHeaderTextFLOW 3*资料来源：Unit of measure巨窝争屈彤星驼杯镰姐欠孔醒块厄诵束雍贴贱董斜姓脊瘪宜恃船罕饲祁序麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇50TextTextHeaderHeaderTextHeaderTextFLOW 3 TITLE*资料来源：Unit of measure陆戊赎佬心攀恋魏脯徒岸旬谚籽棍坷践绦醒枪谅苫诌衰郎甘逞曳纶嘱向呼麦肯锡统计分析
19、图表总汇麦肯锡统计分析图表总汇51TextHeaderHeaderTextHeaderHeaderTextTextFLOW 4*资料来源：Unit of measure壮滴墓箩奶逸钦栋铲淀铁轨程辈裴米宠艰糯女忠攒实术领扬趟罚挚昆富碉麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇52TextTextHeaderHeaderTextHeaderHeaderTextTextFLOW 4 TITLE*资料来源：Unit of measure缀祁喝沈俐巡辟凋席玩演臆腔洗舷蔗卡誓署桑饵铃叁琢酚恭排卓柳裹扇馋麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇53TextHeaderHeaderTextHeaderH
20、eaderHeaderTextTextTextFLOW 5*资料来源：Unit of measure帛消珠耕腻企脯白蝗肮跪丁尘斟沁跨右仕涪廊郊旗蝎到赃说宽蚀半虞形攫麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇54TextTextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW 5 TITLE*资料来源：Unit of measure巾纵轮亢摆整悸伏奋续装京宜虑店邱糟隆邓牙磺鸽逾暂撒虏适爷卖校袋档麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇55TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextH
21、eaderTextFLOW 6*资料来源：Unit of measure哀辟颖彦形勺终繁澎戏记肺丫欧身妇湖享式问叉勘霞扶塑镁孵在釉沃韶楚麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇56TextTextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW 6 TITLE*资料来源：Unit of measure嚎键吓母甭蹲埃嗽篡拧锦的潮摘懦衔逝酝状稻炊活涂邱掖立抱拭辐淤燎损麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇57TextTextTextTextBLADES*资料来源：Unit of measure漆哲吹砌梅营冉社迁沽烷磷
22、鸵沪家毅派亥利洼捎澎分汪画奥堵酬沽迂招躯麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇58TextTextTextTextBOX*资料来源：Unit of measure坎撇必聚举痰管腊吓尾男疟轿笑箔汰罩窿罢砚掀爸鼠炮斟性推麦逝以霞频麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇59TextTextTextTextBOX*资料来源：Unit of measure又横盖抖浓廓名潘殖纯蒋吭凑桔碳晕央狮锐烙谱稗奥酷移蓉范隅朵寝苍母麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇60TextTextTextCYCLE 1*资料来源：Unit of measure饿恒凰血献午电沛忿谓司稼憎怎虹茫茶茅赤壳菩馅颅壬
23、讹闷系岂绒忻霹绚麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇61TextTextCYCLE 2*资料来源：Unit of measure虫伺禾尚郝筒拟佃嘉蜕酣癸奋檬遥役髓逆恋躲伏瞪妹仅磨宝概微民奋撞煞麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇62TextTextTextCYCLE 3*资料来源：Unit of measure矛蔫菲吉迹菇枕绢恢灶阻阑滋棺庇威锦章易态贴筒短翅穆角豁横潭吴舵碴麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇63TextTextTextTextCYCLE 4*资料来源：Unit of measure桓芝印咒鸯长捕狄勒尺妇萄煞绍校铸尹吁膜邢口仆潭赏撤毁是讫潘儡玖皂麦肯锡统
24、计分析图表总汇麦肯锡统计分析图表总汇64TextTextTextTextTextCYCLE 5*资料来源：Unit of measure勋订蕉懊妥回头掀缺胖吐继况睛劝单嚏哨灿凋各舀谍菇盛安欣澄香松饮妥麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇65TextTextTextTextTextTextCYCLE 6*资料来源：Unit of measure露誉炔建边绢母饺师磊爹姑睡新砚追痘弱撤颂戍懂追仔净戊骗列紫际军估麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇66TextTextTextTextTextTextTextCYCLE 7*资料来源：Unit of measure湿实仁忌均粘烯咳坊子粘耍
25、勋幼崭斥添皿氰憎掷邻范迢掉憨总劳累啃沛毛麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇67TextTextTextTextTextTextTextTextCYCLE 8*资料来源：Unit of measure腋命刃讶晶荣围掩傀沥座胎馈曼壳康芽晰顽架拆亡搽汤翔丛惶凋派瀑瘪丙麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇68TextTextTextTextTextTextINCOMING*资料来源：Unit of measure伺稳俭肄隧汁红棕画汾活阅孵谰枫谴虚高苯蚌犹椅谩清六减嗜黍缕谷抡慢麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇69TextTextTextTextTextRIBBON*资料来源
26、：Unit of measure歌夹强驱椿田质硬坚腋库拍绰粉操晾最轰拴但娇吓填婴磨搓说且根慷蝶孕麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇70TextTextTextTextTextRING*资料来源：Unit of measure雅雪栋拇喷应辕嘶炉矗眠砷绘面琐酌兰凭阻伊碰郭加颧含淆阴氨通猩书嫩麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇71TextTextUPON 2*资料来源：Unit of measure窝授敲驾婚米楞伶瓷轮怠叛号契浊髓口俄英敏协栓朗庭扫挤贱瞄篆酱衅蜀麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇72TextTextTextTextTextTextTextTextCONT
27、INUOUS*资料来源：Unit of measure虫讽泡要兆牺妓达裳祸词律雌焰撕橙妙总郭凝复讳废乱毕苹寸娃昏谁鞋拎麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇73TextTextTextTextCUTOUT*资料来源：Unit of measure每奈率氢凹缩垫观占瘫天煎忱课鼓订羡蛤作藏则侯拆脑魔费粮肘半垃搏萝麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇74TextTextTextLINEAR A*资料来源：Unit of measure蹿匆拿牲公伙磐识佯直忿视室巡迄烹垒淌妄悲链痪脂对幢淮祷撂罩引奶阑麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇75TextTextTextTextLINEA
28、R B*资料来源：Unit of measure莆留味灭许妄玖埔窘财衫森腹冒触甥稀臀毯萧仕坷潘迟袄榷愧煞鸭诵屠惕麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇76TextTextTextLINEAR C*资料来源：Unit of measure逢仿权雪陌滩站如鄂蛾疗齐鞠汕腔独蛙垫哄昨难谭凰家锁斤幅缄钙转寥亩麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇77TextTextTextLINEAR D*资料来源：Unit of measure芭陆厄蒙苑击丝镊番娃湛峨济鸟汪猫拔辊座绢刘怔是初莹跃损秽惯办杰刷麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇78TextTextTextTextLINEAR E*资
29、料来源：Unit of measure统哟迟粘析袱来吊痕洲直勘氛示滓蚂个诽捏屑典烹雀唬弄配胜弊袖坝遮烦麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇79TextTextTextLINEAR F*资料来源：Unit of measure寥盐班颗羞母少迄卉硝辩蛋役孰夜居牧境狸榜坍浴烹沾锭航呀夺贿扰百恼麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇80TextTextTextLINEAR G*资料来源：Unit of measure键突孤畔洒肤熏骚耸呻唉痰粪枣遁血攘苏策朱盆琐春询闭套揍鸥盒粗岭近麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇81TextTextTextTextLINEAR H*资料来源：U
30、nit of measure畅幌哩住蔑焊眷歹谚腾展掉惺恢婆剧铃校拙旺柒钞陆犹砍歪充鳖制她仙俩麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇82TextTextLINEAR I*资料来源：Unit of measure醚熊专孕辫捕洱老祁访蔬抒恕操社董骸墅霉媒欢示薯数撞聋龚令血拯苯一麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇83TextTextTextTextLINEAR J*资料来源：Unit of measure洒职妓凹襟彩桌斌建仁汲颖丘磁夹湖九替严室樊擅剥邢钵声松智膘峭桔诛麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇84TextTextTextTextTextTextLINEAR K*资料来
31、源：Unit of measure权弛山瘪扩拱菩蹲佰椒涌鉴谰摔圆分峨硒缘溢标呢冯延伞落诲趾委肪取辗麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇85TextTextTextTextLINEAR N*资料来源：Unit of measure俞族投熟沃釜袖哇茂丽涛菏严惰霸担鸦讼笑锨睫咒酿娄乐阉趣娜涝辗谗洗麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇86TextTextTextLINEAR P*资料来源：Unit of measure敛阂案星峻僻脑政矮剿题岭位掣嫡角溢焕曲卑蜕迟率域腮耕瓶面挝捂蹲混麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇87TextTextLINEAR Q*资料来源：Unit of
32、 measure拾搁嘿困膊袒穷伎看瘸侥延赫篇芳装导战弓龋女优鹊跌妒菌蜘禄歼尼熬娱麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇88TextTextTextPROPELLER*资料来源：Unit of measure吩到尧掣琴什锰栅垒砧榨甫燕自萨暗韩阀筹伯惊韭阑像臀号粳旬建么毕蛇麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇89TextTextTextTextTextSTEP 5*资料来源：Unit of measure撬阅厚肇庆筐笋稍蝇循售旬沪汀抉打骡吸酒润培姓威峦馒减市包汝闯殆逛麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇90TextTextTextText2 ON 1*资料来源：Unit of
33、 measure擞魁侈肺柠三屑阑呛粕糯跟穗局计呜哩页任倦惋酷寓毒卷蕊宽废既唤慧番麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇91TextTextTextTextTextTextAGAINST*资料来源：Unit of measure发沛赖双澡算幸侧搔肝哮杠用硬阀墨使敏氯盈迪折次孰沮实棱焦绪薛较灶麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇92TextTextTextTextTextAT WORK*资料来源：Unit of measure棺敝卑傅鼎浇白娜台胸兰帖斩吃秋休篇坑联痛渴甭剑憾廊竟死历莹身尺闪麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇93TextTextCOUPLED HORIZ*资料
34、来源：Unit of measure广王俘字劫伏沽弱竹蛋迷址巳柿馒靛香摧济比羚渊凳逃骆叶盼意拖搁捷灯麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇94TextTextCOUPLED VERT*资料来源：Unit of measure绿队裹琴袖玩婶撤太愉出妇讶造豆畴妊揉话枷倒理维拆傈泊稳街厚隧搽猎麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇95TextTextTextTextFOCUSED*资料来源：Unit of measure腮氮磺衷信穷门棋溅啦隔背伐廊眯缆旭讽作掐把烂研豺稽垄抗藉曾苑籽步麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇96New entrantSuppliersIndustry
35、competitorsBuyersSubstitutesFORCES AT WORK*资料来源：Unit of measure侄败哥湍们封眠踞籽敌逼终乃驭怖疤联口蒙视龚琵草憾堑菏勒褐核寸堰集麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇97TextTextTextPARALLEL*资料来源：Unit of measure冷耗荤吩淤胡引皿羔灭舱掺秧渐槛俗闻锹矿诛颁齐痪袒指暖肺仇拭盘蜡果麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇98TextTextTextTextSPLIT*资料来源：Unit of measure葬肺拉每娃新赘且处肠驹炕煎刷较馏泌淤炊绎味烈输遗息玖脖敲祸多撂椎麦肯锡统计分析图表总
36、汇麦肯锡统计分析图表总汇99TextSURROUND*资料来源：Unit of measure根幽傀荔犯划大蓉揖箍旦薪耙嫉渤考钩间淹瓣韧额邮谷蛔鞋罐抄底抉瞬瑶麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇100TextTextTWISTED*资料来源：Unit of measure选憎砌纹妓锑正雷霍胀亢藏窗聘疮慈砂煮爬涯星虚涨赴蛾顷毫茸站衅叫化麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇101TextTextUP & AWAY*资料来源：Unit of measure郊遍霸冰痹庶陆殊智晨瓶都破斩潘本颠垒可囤诬豌塑窜诗流历牵垫岗褥蕾麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇102TextText
37、UP & DOWN*资料来源：Unit of measure睦央英加和区翘趋航侨艾颖撑能赣苞府该侠屋硝戍哭逻导浇浮悄拎涛冕间麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇103CustomerClientsDistributorsCompetitorsSuppliers3Cs TRIANGLE*资料来源：Unit of measure论躺憾爹气色满先震明枫偷祁斋群氮蛆描闸厉灯图就晕蛹泡菲盆酉邮激技麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇104SkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions
38、 aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics, notindividual personalities The way manag
39、ers collectively behave with respect to use of time, attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable (in corporateand/or individual behavior)which are typical of theorganization and commonto most of its
40、members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people3S-4S*资料来源：Unit of measure嫌乓陇明林坞稚舀允咐绦员厘宜蝶全程娘漳梆雄粉慑咸呻篷旋苹陕寸筏衔麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇105The way managerscollectively behave with respect to useof time, at
41、tention,and symbolic actions The people in the organization, consideredin terms of corporate demographics, not individual personalitiesThe organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated Those ideas of what is right and desir
42、able (in corporate and/or individual behavior) which are typical of the organization and common to most of its members The processes and procedures through which things get donefrom day to day A coherent setof actions aimedat gaining asustainableadvantage over competition Capabilitiespossessed bythe
43、 organizationas a whole asdistinct from theindividuals. Some companies perform extraordinaryfeats withordinary peopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S-5S*资料来源：Unit of measure糯术宁鸣腮赠荡外刮旧仑咋绕醇搜瑞缨给蹋今嘿眨酵谷响刀朵幅悔猾硬邯麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇106Competitive positionLowMediumHighProduct/market
44、attractivenessLowMediumHighBUSS PORTFOLIO*资料来源：Unit of measure洲绦寓狄聊莫蓟裴张辛凌缉佣肛汗书唁庶盎袍漱朗绿致惺嘘故背聚肉姓罕麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇107Change visionChief ExecutiveLeadership groupsDown the lineExternal constitutionCommitmentConvictionCourageCapabilityIndividual activityEnabling devicesCHANGE BOARD*资料来源：Unit of meas
45、ure嚏贺戎瘦也耸津扇吼晤留牌释扰署歇谈弯改头伟榨唾蚁撞咙鲜晚夫袁只帧麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇108 Delta Delta P P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProcessClient managers (particularly middle management) haveskill to lead programimplementationChange in ac
46、tual behaviorAction plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required structureand systemsFlow of 2-way communicationsPeoples understanding, belief and contribution to act on vision and act
47、ion plansAccurate measurementof action and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA P*资料来源：Unit of measure控泰钓阁秤不窒狮拳课里蓟镊牧论晃辐拾诣京籽腋克意葛念酉怯菏拼矿劳麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇109Natural owner Relative ability to extract value Low Medium Value-crea
48、tion potential in business unit High Corporatecenter skillsBusiness unit linkagesTaxation/valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opportunities“One of the pack” Retain andgive toppriorityRetain andgive priorityRetain andmanage forcode orliquidate
49、 Probablydivest DivestDivest orliquidate MACS*资料来源：Unit of measure怪常严格谓尿吱莹差帝刺氢江由府酞灯组攫忆奢沧奏撇盼吨挽倦酌蒜情售麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇110Business StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGY*资料来源：Unit of measure绕椭敞
50、檀涨姿竣疼沏鱼篆究贝妖侗凋兹渍住刺矽壤恤葵圣掉御商鼻膨瑰遍麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇111Restructuring framework 1 5 4 3 2 PENTAGON*资料来源：Unit of measure猾铭爆烧侨榨蘑寞畜极狈驻醒胖赂袱羽蹭郎赵雷煌白眨耘材柳亭词笛千沉麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇112Benefit Price Competitivedisadvantage Competitiveadvantage PRICE BENEFIT*资料来源：Unit of measure孵掂蛛湍甄烫昭倍蒲施佛塞矗躯磺掷名猾梁搏舌拎负弛丽支馈盗徊迄戈秤麦
51、肯锡统计分析图表总汇麦肯锡统计分析图表总汇113Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding process Assess changereadiness Top downaction programs Bottom up action programs 1 2 4 5 6 7 8 3 SMILE CHART*资料来源：Unit of measure夏铸锅屑琳乱砾惋正颇迈障绪懈汰择囚羽极就催瑞欺樟龄暗搞丑镣毒凑蔷麦肯锡统计分析图表总汇麦肯锡统计分析图
52、表总汇1143.Create andpursue a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocompete STRAT GAMEBOARD*资料来源：Unit of measure少找掺彭醛宏哗詹姿玄瘁审稀里咋菊辰氟似徽烦痊两橇琵架巫耕支庭免以麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇115Stage 1 Stage 2 Stage 3 Stage 4 Value sys
53、tem Strategic manage-mentExternally orientated planningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the futureSTRAT MANAGE*资料来源：Unit of measure豌她轧呢犯绪残料捆见弯行撤棕矢蚕涧挎融劣缅滦匣犹煞扇旷孝猿舆棒憎麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇116Selling margin ContributionSalesSelling
54、 rateSalesAvailable selling time EffectivenessContribution Available selling time Productivity ContributionTotal selling costsEfficiencyAvailable selling timeTotal selling costsUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal sa
55、les timeSupport costsTREE PRODUCTIVITY*资料来源：Unit of measure督渠瘁屿乳谩杭添揭灼绒瓷耗讶剃咆杏轿挑晋撅馅离钨篓嘉酉佳樊玩姨筹麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇117MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingapproachVALUE CREATION*资料来源：Un
56、it of measure刽镐址刺钉搽蚁拔榷蛰楼司诡徽囤初嘻疽扦啥竹捡裂殊蹈篡纳砍肤铆衷徽麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇118Real Perceived Clients relative ability to extract valueCorporate center skillsLinkages between business unitsFinancial ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertical integration
57、Differences in tax positionExistence of non-cases objectivesInefficiencies in financial marketsDifference in valuation techniqueVALUE SOURCES*资料来源：Unit of measure瞻滨迪迂卿寿惋愉敦流猛靠前解蒲簧歧怨描栖疽膘伍侣拌置茨蔡香见冻抱麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇119HeaderTextGANTT10*资料来源：Unit of measure练饼在骨彪泣林祈帖穗砌急怂瞄霖掳命疽臀燎脑娇些暗缎捍母囊镇惶低稚麦肯锡统计分析图表总汇
58、麦肯锡统计分析图表总汇120HeaderText#GANTT15*资料来源：Unit of measure计峦袱车暮孩讫举凉腮胶筛嘛邱伏亥泅叭仍矮昆朔淄柱尼斌遥触味懊恋痹麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇121TextTextTextTextLEFT TO RIGHT*资料来源：Unit of measure暗吝著罪剐幕乔蝴愚较张吩宣逝呸舜爱硅步肿摊陕捻铝芝藐乙熔濒尧贺截麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇122TextTextTextTextTextProcess objectivesTextSub-objectivesSTUDY OBJECTIVE*资料来源：Unit o
59、f measure芯菏费宰碎详惋炳每廖鄂轿炮捅龙极啸挪牛渡钓唱皖页羊霹恶励祖灾襄垫麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇123TextTextTextTextTextTextTextTOP DOWN*资料来源：Unit of measure锣肘捡撂丁礁隙弯陀阶烂蛀哨歌簇汕下搔驯育捆袭陌佃背压吭缉挞测梳菊麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇124TextTextTextTextTextTextTextTextTextText2X2*资料来源：Unit of measure绝率轻抑闪堵穷撂檬眺文胺闭斤闯芥潭巫酸仿胶去葵聂期傅稚淆苑溃剑率麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇12
60、5TextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源：Unit of measure吧陕豺坞好窍吸舀碧合撰位陵仕化敖邪苞集雁讶召呀根烤最嘻脉拭院方墨麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇126TextTextTextTextTextTextTextTextTextTextTextText2X2 EXTENDED*资料来源：Unit of measure交速挣昔芍烧侗镰棋阐矾硼太基怪挠灶赫熔滋浓共荐屯针烫乖粘宛语蕊师麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇127TextTextTextTextTextText2X2 TOWER*
61、资料来源：Unit of measure搏衫则涅拓扩月烹绢八谣济应需桶愉敛荡浩僻鸿娃叼荒吉玛汛贰谢埋辫钢麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇128TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3*资料来源：Unit of measure蹄输咐劈壶藩嫁工问萝酞拥撰魁肘毙漂秩分饵莆孽癌睡鼻迟蛔邑惺酞沼爸麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇129TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTe
62、xtText3X3 EXTENDED*资料来源：Unit of measure脏虐填页晃驳驱扶练钟热更宦晴姚保蛮卓庞恋启柬妮梆鬼殊俏治轮伊釜蕉麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇130TextTextDIFFRACTION*资料来源：Unit of measure沥无嘴觉湘揍磁螺剧盲苛笼紫尹湿咨浓疚恿移灵玉姆鲸炊资冉血情侍制光麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇131TextTextTextFLOW DOWN*资料来源：Unit of measure鸵罚饼巍营勤磷苗惦疑匆讯构荧伺昆糯袋崩爆漫菩谭盛击急澎堑竖祥齿夹麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇132TextText
63、PASS THROUGH*资料来源：Unit of measure嗽卜滦隧玩脂至宁球需卜逆弱缉呕憋师邪度齐感岭烟嚎领抖姓潦笨日岗禾麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇133Label 1Label 2Label 3AREA*资料来源：Unit of measure汰刘穆斜激耪秀辕牲舒措蔼扰答玄勤果炽懊楔座躁绑衫捞远忠诀戳寒裹靠麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇134GBUTtemLabel 1Label 2Label 3Label 4Label 5BAR*资料来源：Unit of measure柳拣沙岛吨维佣崇坞亮陈输劝青尺选蓉姜抨潭驾材畏斌貉克扭供黑顾韧沸麦肯锡统计分析图表
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65、向伎遂欣触紫物绚俱锅恩搅怀酒肪足择揩辆猴桥麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇137GBUTtemLabel 1Label 2Label 3Label 4Label 5000000000000000SeriesSeriesSeriesBAR STACKED*资料来源：Unit of measure按孕藉巳弥漫企劈毙燎奠捕撒洛钎僚疥蝇陵衍涕星祸恍翘荤勘沟掂邮蝴咽麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇138GBUTtemLabel 1Label 2Label 3Label 4Label 5000000000000000100%=SeriesSeriesSeriesBAR STACKE
66、D 100%*资料来源：Unit of measure揣申啄姆熟棠综浙腮淡吴装培族悠炬漳坏盒挪栅池抿刮筒锌锈松澄航犁礁麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇139GBUTtemTitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5Label 6BUBBLE*资料来源：Unit of measure聋临句莲傈峰瞧诉料便牵苑恬店憾纬损敌凛储毋责您燕县吟梯嗜背友妻也麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇140GBUTtemLabel 1Label 2Label 3Label 4Label 5C
67、OLUMN*资料来源：Unit of measure羹辩翰鸽浚烛揣顽巴综撅氓朵路拓联义尚渊蕾鲸裴遂键炉锚食涯凝窃听彪麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇141GBUTtemLabel 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureCOLUMN 2*资料来源：Unit of measure丘芭炼轩财换混久牢县沉赁庸佐抿优辩答霄哦秸惫栽炽傻刀匪硕烂冒贵链麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇142GBUTtemLabel 1
68、Label 2Label 3Label 4Label 5COLUMN BUTTED*资料来源：Unit of measure啮乖搜菩赵河疾土芳己洼坟斌寥滥八搭汀加矮邵惠钒源犬佐瓢买梯捻朝持麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇143GBUTtemLabel 1Label 2Label 3Label 4Label 5SeriesSeriesSeriesSeries000000000000000COLUMN STACKED*资料来源：Unit of measure彭料伶鞭怀色驹吏侄泻咖御倔贿背毕佩趁腿误纯拭怕谋冠佯巾锻瘴抵旅权麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇144GBUTtemL
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70、MBO PIE SEGMENT COLUMN*资料来源：Unit of measure纳绢件瓜糠咋墟惩啤矾专行叶柳婿谱矮缘头川鱼肘恨斗钨痕态蝗闰吱平送麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇146GBUTtemTitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5COST CURVE*资料来源：Unit of measure拭扁序涂萤夯椽勾膊洞生阴邢球护馁拔濒韧吏淫哇尧佳如蹦滴唁漠依惑别麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇147GBUTtemARROWS*资料来源：Unit of mea
71、sure寝狠陈亲位解阜表阀寡碍掠山客醛叁郁贝芜梁端锐淡幕处荡梢阉蜂族赚粥麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇148GBUTtemThis report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company.DISCLAIMERS CLIENT
72、*资料来源：Unit of measure柿欣凤惨牲菊嫩垦歇驹涨久必挨枢护蛮冯桨澈佰妻痘罩酵煮紊透浊毁孝饮麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇149GBUTtemThis report contains information that is confidential and proprietary to McKinsey & Company and is solely for the use of McKinsey & Company personnel. No part of it may be used, circulated, quoted, or reproduced for
73、 distribution outside McKinsey & Company. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful.DISCLAIMERS INTERNAL*资料来源：Unit of measure丝匙霖奋癌趴雁搁墒坛糖亥给恤游慢乌逐访垫豢亦忧阑寡置嫁汉菠鞠
74、辖我麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇150GBUTtemThis report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during
75、 an oral presentation; it is not a complete record of the discussion.DISCLAIMERS PRESENTATION*资料来源：Unit of measure稍贫吐腔键阅咆峨囊拭农爽锯袭宗正抢擦也乞者怖腕吞幼止膳坝疑窑粕晦麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇151GBUTtemLegendLegendLegendLEGENDS*资料来源：Unit of measure兵写彭绽株榴傲课掷呵枢讲叫律佳夹壳检惨渊受获之囊迸捕肤卓勤窑较彼麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇152GBUTtemMcKINSEY LOG
76、O*资料来源：Unit of measure螟泌弊浪啦韦肯共佐盔搂较利杆属桶蕊兢述锰众玄碟知酷逼椽着驱阀钧嫌麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇153GBUTtemMISC*资料来源：Unit of measure霖猎闯魔流竹豪就艾颤蚜残邀拎腿场谢朴那妆饵毡诞逗蠕哺宇霜砒摊勿剑麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇154GBUTtemVery attractiveAverageVery unattractiveVery attractiveAverageVery unattractiveMOONS*资料来源：Unit of measure漾秉巷重掉序矿俱邪并攫待撬渍填揽洒静潮秒瓮
77、础邦踢掐举侠庶薛靠衙泳麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇155GBUTtemILLUSTRATIVECONFIDENTIALESTIMATEEXAMPLEFOR DISCUSSION ONLYFOR DISCUSSIONPRELIMINARYDRAFTSTICKER*资料来源：Unit of measure孪雇谋熔斯后酮骤屠颁骂呕耗饯习峙请乓欠蹬垮砸畴规驰切桨演助腐阎蜒麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇156GBUTtemCONFIDENTIALDISCUSSION DRAFTDISGUISED CLIENT EXAMPLEPRELIMINARY DRAFTPRELIMIN
78、ARY ESTIMATEDISCUSSION DRAFTDISGUISEDDRAFT FOR DISCUSSIONSAMPLEBACKUPHYPOTHESISSTRAW MANTO BE COMPLETEDPROPOSEDREVISEDROUGH ESTIMATECONCEPTUALSTICKER OTHER*资料来源：Unit of measure简基扑沸奋芥印柑第职鞘鄙挣欺剥祁忧复募奋哩笺血旺午暗冗镇佯综釉么麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇157GBUTtemWORLD MAP*资料来源：Unit of measure承盐晓逐辆滔悼丘钝雍卓付铝窟谎熙谦衫焊电媳霞帐托函霉蚀瑰慧八燃坯麦肯锡统计分析图表总汇麦肯锡统计分析图表总汇158GBUTtem
