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1、Module 4 Unit1 Advertising教学主要内容：教学主要内容： Module 4 Unit1 Advertising教学重点：教学重点： 复习复习Reading和和Project中的重点单词、词组和句中的重点单词、词组和句型，突出为写作服务的宗旨。型，突出为写作服务的宗旨。 复习语法：直接引语和间接引语。复习语法：直接引语和间接引语。 通过给出基本句型，让学生能够用规范的句子进通过给出基本句型，让学生能够用规范的句子进行基础写作。行基础写作。教学难点：概括文章的主要意思（教学难点：概括文章的主要意思（50-60词）。词）。教学课时安排：共教学课时安排：共8课时课时 （重点单词
2、、短语、句型（重点单词、短语、句型复习复习3课时；语法复习课时；语法复习1课时；写作训练课时；写作训练1课时；单课时；单元知识检测、阅读训练和元知识检测、阅读训练和全线突破全线突破3课时。课时。第一课时Important wordsStep1.GreetingsStep2.lead inFill in blanks according to the text, and then translate each sentence .1. We are so_them that we often do not even realize how many we see and hear in a da
3、y.2. I did some research on advertisements, and have some very important information to _you. 3. PSAs are often placed for free, and are _ to educate people about health, safety, or any other issue which affects public welfare . 4. However, we still must the methods used in advertisements. 5. Even i
4、f an ad does not_, it does not mean it tells you the complete truth.used toshare withIntended tobe aware oflie6. They just hope that when you read the ad, You will feel good about their nice and remember the words “freshest food” and connect them to the food in the supermarket.7. We must not this ki
5、nd of trick!8.Not all ads _ us though .9. In order to _your audience , you will need to do a little research .10. She would like to _a book to the head librarian Mr Fan zhenbin .commentfall forplay tricks ondeterminerecommend1.advertisevi. 登广告登广告 vt. 为为.做广告做广告 I suggest you advertise on TV.我建议你在电视上做
6、广告我建议你在电视上做广告 我们决定为我们的新产品做广告。我们决定为我们的新产品做广告。 We decided to _advertise our new product. Advertisement n c广告，启事广告，启事 u 广告活动，宣传广告活动，宣传 advertiser (2008黄冈调研黄冈调研)I must _ for a new secretary. A approve B. advise C .assure D. advertise D2. share vt.&vi. 分享，分担，共有分享，分担，共有;共同使用共同使用 share sth with sb. 与某人分享某物
7、与某人分享某物 (+with/among/between)Sam and I_.山姆和我合住一间房间。山姆和我合住一间房间。share a roomChildren should be taught_.应该教育孩子们分享玩具。应该教育孩子们分享玩具。to share their toysWe should_.我们应当同甘共苦。我们应当同甘共苦。share the joys and sorrowsn. 1.一份一份 a share in/of sth. 一份一份 Here is your share of the cake. 2.股份股份;股票股票 Share in sth.共享Share ou
8、t 分摊，分配do ones share for 为尽自己的一份力量go shares 分享，分担真题1.Let Harry play with your toys as well, Clare- you must learn to .A. support B. careC. spareD. share2. Please let me have a in the expenses.A. cost B. part C. role D. share 3. All his friends his happiness when he won the match.A. shared B. shared
9、from C. shared with D. shared likeDDA3. intend想要想要;打算打算(1) intend +to do/+v-ing/sb. to doWhat do you intend to do next?_？I intend studying abroad._He _the company.他打算让他儿子经营该公司。他打算让他儿子经营该公司。你下一步打算干什么你下一步打算干什么我打算出国留学。我打算出国留学。intends his son to manage(2) be intended for sb为某人或某事物计划或设为某人或某事物计划或设The book
10、 is intended for the children The chair was intended for you, but she took it away.(3) had intended to do sth.=intended to have doneintention n. 意图，打算intended adj. 有意的； 有计划的，故意的，已订婚的。注意： Intend 后接宾语从句时谓语应用“should + V原”结构，should 可省略。类似用法的v有_suggest ,advice .insist .require .demand .intend.order .etc.
11、1.- May I got to the part with you , dad?- No, dear, the party is for adults only.intend B. intendedC. intending D. to intend2. She to catch the early train, but she didnt get up in time.Intended B. was intendedC. had intended D. was intendingBC4. Lie vi. (lay,lain,lying) 躺躺,在于在于,位于位于,处于处于状态状态Japan
12、lies to the east of China.日本在中国的东面。日本在中国的东面。He lay down for a rest.他躺下休息一会。他躺下休息一会。The city lay in ruins after the earthquake.vt./vi. (lied,lied lying)说谎说谎I never thought you would lie to me.n. 谎言谎言We think it wrong to tell a lie.我们认为说谎是不对的。我们认为说谎是不对的。过去式去式过去分去分词现在分在分词意意义lie liedliedlying说谎，欺，欺骗Liel
13、aylainLying躺下，位于躺下，位于laylaidlaidlaying放置，放置，产卵卵lie to sb.对某人说谎对某人说谎 lie down 躺下躺下lie in在于，位于在于，位于 lie about凌乱地摆放凌乱地摆放.tell lies / a lie 说谎说谎a white lie善意的善意的高考高考拟题：The man on the ground that he had a big egg and it on the table.( )A. lying lied laid laid B. lied lying laid lay C. lay laid laid ling
14、D. laid laid ling lay A5. recommend 1. 推荐；推荐； 2建议建议Can you recommend me a good dictionary?_？recommend sth. to sb.= recommend sb.sth.向某人推荐某物向某人推荐某物recommend sb. to do sth. 建议某人干某事建议某人干某事recommend doing sth. 建议做建议做recommend that (should do ,should 可省略可省略)It is/was + recommended that 有人建议有人建议I wouldnt_
15、.我劝你不要孤身一人到那里去。我劝你不要孤身一人到那里去。你能为我推荐一本好字典吗你能为我推荐一本好字典吗recommend you to go there alone人们建议应在农村地区建一所现代化的医院。It is recommended that a new modern hospital (should )be built in rural areas.注意：suggest, advice, insist, require, demand, curios, intend ,order 等词所带的宾语从句以及他们对应的名词所带的表语从句，同位语从句，再加上他们的过去分词所在的It is/
16、 was 过去分词 主语从句等结构中的谓语动词必须用should do 形式，should可省略。1.He said he would_ me to Mr. Li as his assistant but he ment B. suggest.C. command D. recommend2. It was recommended that passengers_ smoking during the flight.A. not B. need not C. could not D. would not DA5. determine决定决定+to-do/+that_.我们决定立刻去火车站我们决
17、定立刻去火车站. We determined to go to the railway station at once使决定使决定,使下决心使下决心 +sb. to do My moms encouragement determined me to go on with my study._。我母亲的鼓励使我决心继续学业我母亲的鼓励使我决心继续学业He_.他决心要赢得那场比赛。他决心要赢得那场比赛。Be determined to do =make up ones mind to dowas determined to win the gameDetermine 后接引导的后接引导的that宾
18、语时，用虚拟语气宾语时，用虚拟语气 Determined adj.坚决的，决定了的坚决的，决定了的Determination n. 决心决心 determine to do sth. 决定做某事be determined to do sthdecide to do sth.make a decision to do sth.make up ones mind to do sth.determine on sth.就某事做出决定determine sb.to do sth.使某人下定决心做某事练习：1.我们还没有决定开会的日期。We havent a date for the meeting.1
19、.他们决定早点出发。They to start early They an early start.Tom 下决心学好英语。Tom learn English well.Tom learn English well.注意：determine 侧重于当时决定的动作，是非延续性动作，不与表示段时间的状语连用； determined 侧重于有决心的状态，可与表示一段时间的状语连用，其后接that 从句时谓语动词用“ should 动词原形”。练习： The doctors lecture me not to drink and smoke any more.A.decided B. determin
20、ed C. madeD. attracted BStep4.practise1. The next morning she found the man in bed ,dead. A. lying B. lie C. lay D. laying2.In a way I can see what you mean, even though I dont your point of view. A. agree B. recognize C. realize. D. share3. The significative film me to study hard and help more peop
21、le in need. A. decidedB. put C. determined D. made4. He strongly _me to his company for the job. A. suggested B. advised C. recommended D. asked5、 The newly published book, which refers _ basic English grammar, is_ only for beginners.A.as; meant B. for ; intendedC. to ;intending D. to ; intendedADCC
22、DStep5.Homework 1.Word checkpoints1、 广告商,登广告者n._2、 福利事业n._3、 问题,议题n._4、 评论 n. v. 意见,评价n. _5、 独特的,独一无二的 adj. _6、 迷人的, 令人着迷的adj. _7、 商业的adj.商业广告n. _8、 做出反应v. _9、 方法,途径n. _10、 时髦的,流行的adj. _11、 包装v. _ 12、可买到的,可得到的adj. _13、 更新,升级v._ 14、非常地,极其地adv._ 15、 适用的,功能的,机能的adj. _16、 目标,对象,靶子n._17、 毛骨悚然的,发抖的adj. _1
23、8、劝导性的,有说服力的adj._19、 活动,运动n. _20、 新颖的,独创的,最初的adj. _2.Fill in blanks according to textAn ad campaign is an _ program of advertisements using various kinds of ads to _ a particular audience. In an ad campaign, you have the chance to advertise using different kinds of _including newspapers, magazines a
24、nd televisions, etc. When _ a successful campaign , you must have a clear _and target audience in mind and consider the following.Firstly, it is _important to determine the audience you want to_, or your _ _ so that you can _the right message for the right people.Secondly, it is important to decide
25、what you want your audience to know or think about and try to _ _the way the audience will _.Lastly, to determine what_ you want to use to _your message _when putting together an ad campaign is also of great importance . The way you choose to advertise should _mainly _your target audience and which kinds of ads reach that particular group best. Thank you! Byebye !同学们来学校和回家的路上要注意安全同学们来学校和回家的路上要注意安全
