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1、外贸英语函电外贸英语函电1单元单元什么是外贸英语函电？什么是外贸英语函电？在国际商务往来中用以传递信息、处理商务事宜以及联络和沟通关系的信函信函和电讯文书电讯文书。如何学好这门课？如何学好这门课？1 1、学习模仿例文、学习模仿例文2 2、归纳常用语、句型、归纳常用语、句型 3 3、大量练习、实践、大量练习、实践本门课主要内容本门课主要内容1ModernBusinessLetters2EstablishingBusinessRelations3Enquiry4FirmOffer&Non-firmOffer5Counter-offer&Orders6Confirmation&Acceptance7
2、ASalesConfirmation8ASalesContract9Payment&LettersofCredit10ExaminationofaL/C11 Shipment12 A Bill of Lading13 Insurance14 Packing15 Complaints and Claims16 Electronic CommerceUnit1ModernBusinessLettersText AThelanguageofmodernbusinesslettersNewWords&ExpressionsEnquiryn.询购，询盘Ordern.v.订购，订单Offern.v.报价，
3、报盘Complicatev.使复杂化Askfor请求；要（价）Inconnectionwith与有关Beliableto易于的Outstandinga.未付的Putaside放在一边Newwords&ExpressionsProfusea.毫不吝啬的Facsimile（fax）n.v.传真，发传真Demisen.死亡OntheWeb在互联网上Takepleasurein乐于（做）E-commerce电子商务Indebtednessn.负债Pompousa.浮夸的Inconveniencev.n.（使）不方便NewWord&ExpressionsBegtoacknowledgereceiptof
4、承认收到Balancen.收付差额，余额Inst.(=thismonth)本月Illustratedcatalog附有插图的目录Clearonesaccount结账Timeofdelivery交货期Tracev.跟踪，查询Commitmentsn.所承担的义务Allbusinesslettershavetwomainfunctions:A)Toaskforandgiveareplytoanenquiry,offer,orderorcomplaint.B)To keep a record of all theimportantfactsforreadyreference.Thelanguageo
5、fold-stylebusinesslettersisoftenlongandcomplicated.Suchlettersareliabletoconfusethereader.Aconfusedandoverlonglettermaybeputasideuntilsomeoneexplainsitsmeaning,andthismaymeandelays.Nowadays,moreandmorepeopleliketodobusinessthroughafaxmachinebysendingfaxesorevenontheWebbysendinge-mails.Theformeristhe
6、abbreviationoffacsimile,whichisactuallyanexactcopyofadocument,apictureorapieceofwritingsentorreceivedbyanelectronicsystemusingtelephonelines.Here are two letters. One is an old-fashioned, pompous style of English, which is too long and complicates the message. The other is in a simple and clear styl
7、e. Old-fashioned StyleDearSir,Ibegtoacknowledgereceiptofyourletterofthe15thinst.inconnectionwithournotclearingouraccountwhichwasoutstandingasattheendofJune.Please accept our profuse apologies. WewereunabletosettlethismatterduetothesuddendemiseofMr.Noel,ouraccountant,and as a result were unaware of t
8、hoseaccountswhichweretobecleared.Wenow,however,havemanagedtotraceallourcommitmentsandtakepleasureinenclosingourremittancefor620whichwetrustwillsettleourindebtedness.Wehopethatthisunforeseenincidentdidnotinanywayinconvenienceyou,norleadyou to believe that our not clearing ourbalanceontheduedatewasani
9、ntentiononourparttodelaypayment.Weremain,yoursSimple and Clear StyleDearSir,Iamreplyingtoyourletterof20JulyaskingustoclearourJunebalance.Iapologizefornotsettlingtheaccountsooner, but due to the unfortunatedeathofMr.Noel,ouraccountant,wewere not able to settle any of ouroutstandingbalances.ReadingSin
10、cealettershouldalwaysbewrittenforthereader,thelanguageusedshouldberelatedtohisprobableability.Thereisnopoint，therefore，inusinglanguagethatiscomplexifyouknowthatyourcorrespondentsknowledgeofEnglishisverylimited.Inthesecircumstance，whatyousayshouldbeexpressedinsimpleandstraightforward.Englishsotherewi
11、llbelittlepossibilityofbeingmisunderstood.Further，youshouldbecarefulnottousetechnicaltermsinyourletterunlessyouhavegoodreasontobelieveheisfamiliarwiththem.longparagraphsandevenlongsentencesareoftenoff-putting（令人烦恼的）（令人烦恼的）tomanyreaders，whethertheyarefamiliarwithEnglishornot.whilethereisnopointincomp
12、osingyourletterinartificiallyshortsentences,youshouldavoidusingverylongonesthatareeitherhardtounderstandorambiguous（含糊的）（含糊的）inmeaning.yourreadercouldgetinlostinthemandthereforefailtograspyourmeaningasclearasheshould.ifyouhavetowritealongorcomplexletter,youwouldalsobewelladvisedtonumbereachofyourpar
13、agraphs.thisfacilitates（使容易）（使容易）easyreferenceforyouasyouwriteandalsoforyourreader.whenhecomestoreplytoyou.(TextB)二、商务书信的组成部分二、商务书信的组成部分PartsofaBusinessLetter1、信头（、信头（TheLetterHead）2、封内地址、封内地址(TheInsideAddress)3、称呼、称呼(TheSalutation)4、事由、事由(TheSubject)5、开头语（、开头语（TheOpeningSentences)6、正文、正文(TheBodyoft
14、heLetter)7、结尾语、结尾语（TheClosingSentences）8、结束语、结束语（ThecomplimentaryClose)9、签名（、签名（TheSignature）10、附件（、附件（Enclosure）11、再启（、再启（Postscripts)1、信头、信头(The letter-head)(The letter-head)发信人发信人的名称、地址、邮编、电的名称、地址、邮编、电话号码、传真号码、电子信箱等联系话号码、传真号码、电子信箱等联系方式；方式；发信日期（发信日期（Date）信函编号（信函编号（ReferenceNumber）(1) Jameson & Son
15、s Ltd. 34 Madison Square Melbourne E.C.2. Australia Tel: (0536) 70525345 Fax: 356467132January 25, 20_Our Ref. No Your Ref. No 先名称后地址先名称后地址英语：地址先小后大英语：地址先小后大中文：地址先大后小中文：地址先大后小SinochemJiangsuImportandExportCorporationJiangsuInternationalBusinessMansion50ZhonghuaRoadNanjing210001P.R.China单位名称单位名称门牌号门牌
16、号大楼名称大楼名称邮编邮编街道街道城市城市国家国家举举 例例中化江苏进出口公司中化江苏进出口公司江苏国际商务大厦江苏国际商务大厦中国江苏省南京市中华路中国江苏省南京市中华路5050号，号，210001210001“月份月份”最好用文字，如：最好用文字，如：24thMarch,2009March24th,200924March,2009March24,2009避免用数字，如避免用数字，如24/03/2009注注 意意信函编号信函编号我方编号（OurRef.）对方编号（YourRef.）信件归档、信件归档、查找之用查找之用2、封内地址、封内地址(The inside name (The insid
17、e name and address)and address)收信人姓名和地址收信人姓名和地址一般列于信笺的左上方，一般列于信笺的左上方，信头之下空信头之下空2行处行处封内地址与信封写法相封内地址与信封写法相同。同。(2) China National Light Industrial Products Import & Export Corp. Shanghai Branch 128 Huchiu road, Shanghai, ChinaTel: (021) 64468726Fax: 644687873、称呼、称呼写信人对收信人的称呼写信人对收信人的称呼位置：位置：封内地址下，空两行，必须
18、齐头封内地址下，空两行，必须齐头写法：写法：对男士（正规）：对男士（正规）：DearSir，DearSirs,或或Gentlemen:对女士（正规）：对女士（正规）：DearMadam,DearMesdames,对关系密切的商业伙伴：对关系密切的商业伙伴：DearJack词首字母全词首字母全大写，结尾大写，结尾用逗号用逗号GentlemenGentlemen后用冒号后用冒号4、事由、事由信函主题信函主题(The subject (The subject line)line)位置：位置：1.称呼和正文之间称呼和正文之间2.齐头式靠左，缩格式居中齐头式靠左，缩格式居中3.要加下划线要加下划线例：例
19、：1.Re:YourOrderNo.463for1,000Wide-screenTVSets2.SHEEPWOOL5、开头语（TheOpeningSentences)开头语没有统一的格式，但在习惯上是用客套语先将收到的来信的日期、编号或查号、主题及简单内容加以综合叙述，使对方一目了然这封信是答复那封信来的。如果是第一次通信，也可以利用开头语作必要的自我介绍，并表明目的要求。开头语 一般要与信的正文分开，自成一节，文字要简洁明了。目前有些商业信，为避免俗套，常不用这种所谓的开头语。6、正文、正文(The body of the (The body of the letter)letter) 函件
20、只写在信纸的一面，很少两面都用。 如果正文较长，一页纸不够，第二页应至少有三行正文，不可没有正文而只有一个签名。 第一页最后一行的右边写上to be continuedto be continued。第二页信纸不用信头，第一行要写上收信者单位、 页数和日期，如： xxx Company, 2 March 24, 2009xxx Company, 2 March 24, 2009(5)One of our customers is interested in your bicycles, particularly Model No. PA-18.Please send us a copy of
21、your illustrated catalog, quoting your prices FOB Shanghai if possible. Meanwhile, please indicate the time of delivery you usually offer.7、结尾语（TheClosingSentences)结尾语一般用来总结文本所谈的事项，提示对收信人的要求，如希望来函或电传订货、答复询问或作必要的声明等，另外也附加一些略带客套的语气。它的位置在正文结束之后，另起一段。结尾语的两种写法1、有用分词短语开始的：Lookingforwardtohearingfromyou，Aw
22、aitingyourgoodnews，weare,注意：句末用逗号，不用句号2、有用完整句子的：Wewaitingyourgoodnews.Welookforwardtoyourshippingadvice.Tips关于这两种写法，近来用第二种的较多，也有个别人不用结尾语。还有只用分词短语，省去“weare,”或“weremain,”的。注意：“weremain”不能用于第一次通信。8、结束语、结束语位置：位置：齐头式靠左对齐，缩格式偏右齐头式靠左对齐，缩格式偏右正规场合下常用：正规场合下常用：1.Yoursfaithfully,2.Yourstruly,3.Faithfullyyours,4
23、.Trulyyours,第一个单词首字母大写，第一个单词首字母大写，末尾用逗号末尾用逗号称呼与结尾语的对应关系称呼与结尾语的对应关系9、签名、签名(The Writer(The Writers s signature)signature)结尾套语手写签名打印签名职务公司名称10、附件、附件(The enclosure)(The enclosure)如如信信中中有有附附件件时时，应应在在左左下下角角注注明明Encl. Encl. 或或Enc.Enc.，然后详细列明。，然后详细列明。此外还有经办人代号此外还有经办人代号 （The reference The reference notationno
24、tation）、抄送（）、抄送（The carbon copyThe carbon copy）和附）和附言（言（The postscriptThe postscript）等，可根据具体情况）等，可根据具体情况酌情列入。酌情列入。11、再启（Postscripts)信写完后，如果想起还有要紧的话要说，可以在信得末尾加P.S.引入补叙的话，然后右发言人签署本人的简笔签名（本人姓名的每一个字母，如ParkDavis,只签P.D.)。郑重的函件，一般不用P.S.，因为要说的话事前都应该想到，不应在写好之后，再加以补叙，它表示写信人办事不够周密。TextC、Superscription信封书写中文信封如
25、何书写？中文信封如何书写？邮邮编编邮票邮邮编编收信人收信人发信人发信人英文信封格式发信人（发信人（Sender）左上或背面左上或背面收信人（收信人（Receiver）信封右下信封右下格式格式1StampChinaNationalMachineryImport&ExportCorp.36,JianshanRoadDalian,116023PeoplesRepublicofChinaP&GCompany24MadisonAvenueColumbus,OH43004(Remark)U.S.A.发信人发信人Sender收信人收信人（Receiver）格式格式2StampP&GCompany24Madi
26、sonAvenueColumbus,OH43004U.S.A.收信人收信人（Receiver）正正面面英文信封格式英文信封格式2ChinaNationalMachineryImport&ExportCorp.36,JianshanRoadDalian,116023PeoplesRepublicofChina发信人发信人（Sender）背背面面RenturnAddressstampMailingDirectionsAddressRemarksRemarks附注附注航航空空邮邮件件 Via Via Air Air Mail Mail /By /By Air/Par Air/Par AvionAvi
27、on 邮包邮包 Parcel PostParcel Post 快件快件 ExpressExpress 样品样品 Samples PostSamples Post 印印 刷刷 品品 Printed Printed MattersMatters挂号挂号Registered机密机密Confidential亲启亲启Personal私人信件私人信件Private内有照片，请勿折叠内有照片，请勿折叠Photographs:PleaseDoNotBend缩行式（缩行式（Indented StyleIndented Style）平头式平头式(Block style)(Block style)改良平头式改良平头
28、式(Modified Block style)(Modified Block style)混合式混合式(Semiblock Style with Indented (Semiblock Style with Indented Paragraphs)Paragraphs) 收信人名称地址的四种格式：缩行式示例日期靠右具体收信人和事由居中段首缩格结尾敬语和落款偏右平头式示例除信头外全部左对齐改良齐头式示例案号和日期靠右落款偏右转交转交Mr.PresidentObamaKindness of/in care of/C.O.Kindness of/in care of/C.O.Mr.Bush由由Mr.
29、Bush转交给转交给Mr.PresidentObama最终收信人转交人转交人Key Wordseconomyeconomy n. n. 1. 1. 节约；节省节约；节省 They They will will have have to to practice practice strict strict economy economy if if they they are are to survive the recession.to survive the recession. 如果他们要想渡过萧条时期，就必须厉行节约。如果他们要想渡过萧条时期，就必须厉行节约。 2. 2. 经济；经济情况
30、；经济结构；经济体制经济；经济情况；经济结构；经济体制 Our national economy is growing rapidly. Our national economy is growing rapidly. 我们的国民经济发展迅速。我们的国民经济发展迅速。 The The WTO WTO (world (world trade trade organization) organization) now now represents represents about about 142 economies.142 economies. 世贸组织现在代表了大约世贸组织现在代表了大约14
31、2142个经济体。个经济体。 trade trade vi. vi. 经商；做买卖经商；做买卖 1.1.trade with trade with 与。做生意与。做生意 We We trade trade with with other other countries countries on on the the basis basis of of equality equality and and mutual benefit.mutual benefit. 我们在平等互利的基础上与别国进行贸易。我们在平等互利的基础上与别国进行贸易。 2. trade in 2. trade in 经营（
32、商品）经营（商品） They trade mainly in light industrial products. They trade mainly in light industrial products. 他们主要经营轻工业产品。他们主要经营轻工业产品。 n.1. n.1. 贸易；买卖贸易；买卖 Our foreign trade is expanding day by day Our foreign trade is expanding day by day. 我们的对外贸易日益发展。我们的对外贸易日益发展。 2. 2. 手艺；行业手艺；行业 How long did it take
33、you to learn your trade? How long did it take you to learn your trade? 你学这门手艺用了多少时间？你学这门手艺用了多少时间？ The students can be trained for many trades. The students can be trained for many trades. 对学生可以进行多种行业培训。对学生可以进行多种行业培训。market market n. n. 1. 1. 市场市场 The market determines what goods are made.The market
34、determines what goods are made. 市场决定生产什么。市场决定生产什么。 2. 2.市价；市价； 行情行情 Your price is out of line with the market.Your price is out of line with the market. 你方价格与市价不符。你方价格与市价不符。 The market is strengthening.The market is strengthening. 市价行情上扬。市价行情上扬。 3.3.销路销路 There is no market here for such goods.There
35、is no market here for such goods. 这种商品在这儿没有销路。这种商品在这儿没有销路。 4. be in the market for 4. be in the market for 想要购买想要购买 They might be in the market for sophisticated equipments.They might be in the market for sophisticated equipments. 他们可能要购买尖端设备。他们可能要购买尖端设备。5. come to ( into) the market5. come to ( int
36、o) the market 上市上市 Well Well contact contact you you as as soon soon as as the the new new crops crops come come to to the market.the market. 一旦有收成上市，我们定将与你联系。一旦有收成上市，我们定将与你联系。 v. v. 销售；推销销售；推销 This This product product is is being being marketed marketed in in all all European European countries.co
37、untries. 这种产品行销所有欧洲国家。这种产品行销所有欧洲国家。 marketing marketing n. n. 营销；营销学营销；营销学 market market (be) (be) firm firm with with an an upward upward tendency tendency 市场坚挺，有上涨趋势市场坚挺，有上涨趋势 market market (be)(be) weak weak with with a a downward downward tendency tendency 市场疲软，有下跌趋势市场疲软，有下跌趋势 market (be) briskm
38、arket (be) brisk 市场活跃市场活跃 market (be) dullmarket (be) dull 市场呆滞市场呆滞 market (be) uncertainmarket (be) uncertain 市况不定市况不定UsefulSentences 1.特此奉告：特此奉告：a. We are pleased to inform/advise you thatb. we have the pleasure of apprising you ofC. please allow us to call your attention to 2.专此奉告：专此奉告：a.The purp
39、ose of this letter is to inform you that (of) b.the object of the letter is to tell you that (about) 3.惠请告知惠请告知:a.Please inform me that (of)b.We will thank you for you informing me that (of) 4.兹确认我公司某月某日函。兹确认我公司某月某日函。a.We confirm our last letter of the 10th juneb.In confirming our e-mail of this morning本组成员制作人：彭亲亲（制作人：彭亲亲（NO.20）刘宇平（）刘宇平（NO.19）张张儒（儒（NO.35）主主讲：王群丽（讲：王群丽（NO.23）李）李灿（灿（NO.13）李炅珍（李炅珍（NO.14）资料收集：王雅晴（资料收集：王雅晴（NO.25）文）文亮（亮（NO.40）肖椀楠（肖椀楠（NO.29）何）何伟（伟（NO.7）09级国贸1班第一组谢谢观赏谢谢观赏Thankyouforyourattention
