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1、LOGOBusiness English Conversation商务英语会话商务英语会话Unit 1 Establishing Relationship I. Trade FairsLearning ObjectivesvUnderstand and explain the main functions of trade fairs. vComprehend and use basic vocabulary and expressions related to trade fairs.vRecognize some famous international and domestic trad
2、e fairs.HongkongHongkong Conference & Exhibition CenterConference & Exhibition CenterSH International Conference & Exhibition CenterSH International Conference & Exhibition CenterShanghai Exhibition Center GD Modern International Exhibition CenterGD Modern International Exhibition CenterGD Modern In
3、ternational Exhibition CenterGD Modern International Exhibition CenterRed Star International Exhibition CenterRed Star International Exhibition CenterImportant & Difficult Points vThe functions of trade fairsvExpressions and patterns related to trade fairsTeaching ProceduresStep 1 Warming-up Practic
4、e Step 2 Role-playStep 3 Presentation & Comprehension Step 4 Imitation & Practice Step 5 Summarizing on the Key Points Step 6 Further DevelopmentStep 7 Consolidation PracticeStep 8 Comment & AssignmentWarming-up Practice 1) Mention some trade fairs held in your part of the country.2) What purposes d
5、oes exhibitor expect to achieve? 3) Suppose you are an exhibitor, what will you do to compete for attention in a trade fair?Role-play Suppose you are a sales representative of ABC Company. In a trade fair, you are receiving a visitor from Canada, who shows interests in your companys products. Please
6、 make a dialogue based on the given situation.Presentation & Comprehension Listen to the example of greeting visitors at a stand of a trade fair, try to fill in the blanks according to it. A: Good morning sir, welcome to our booth.B: Good morningYour booth was arranged very nicely. A: Is there anyth
7、ing ?B: Yes, _.A: Here are some samples . _.B: Could you please show me some more samples in different colors? A: OK, _ B: . Imitation & Practice Summarizing on the Key Points How do you do?Hello! Welcome to our stand.Good afternoon, Sir. What can I do for you?Nice to meet you.Greeting expression at
8、 trade fairGreeting expression at trade fairUseful expressions Summarizing on the Key Points 1. Its an honor to meet you. My name is Thomas Clinton.2. Id like to introduce myself. 3. Im Richard Carter, sales manager for Dell.4. How do I pronounce your name?5. May I have your name, please?6. How do I
9、 address you?7. Welcome to our stand.8. Please take your time and look around. Greeting & IntroducingGreeting & IntroducingUseful expressionsSummarizing on the Key Points 1. What products are you interested in?2. May I have your sample?3. May I have you illustrated catalogue?4. May I know some of yo
10、ur new products?5. During the display period, all of our products have 10% discount.6. This is our bottom price, so we cant give you any discount.7. Our price is much lower than the current market price.8. This product is result of our latest technology 9. These are our latest standard models.10. Th
11、ey are extremely popular with young people.Inquire & offer at trade fairsInquire & offer at trade fairsUseful expressionsSummarizing on the Key Points 1. Thank you for coming to our stand. You would be very welcome if you would like to visit our company and learn more about us.2. Nice meeting you. P
12、lease give us a call if you need more information about our products.3. If you want to know more about us, please visit our website at 4. Thanks for your coming /inquiring. Goodbye! Keep in touch.FarewellFarewellUseful expressionsFurther DevelopmentWork in groups to imitate the conversations in the
13、video.Receiving a visitor at the stand of a trade fair Consolidation PracticeRole Play: Mr./Ms. Liu is introducing his/her products to Mr./Ms. Coleman at a trade fair.Task Presentation & AnalysisTask Presentation & AnalysisA: You are: Mr./Ms Liu, the sales representative of Weipeng Appliances Co., L
14、td Greet and make self-introduction Ask if he or she is interested in any product Introduce your latest productsExpress your thanks and good wishesB: You are: Mr./Ms. Coleman, the purchasing specialist of SMT Company Make self-introduction Show your interests in electric fans Ask for catalogue , pri
15、ce list, samples & other relevant information Express willingness for further contact.Consolidation PracticeGroup Discussion and Collection for Group Discussion and Collection for Language MaterialsLanguage MaterialsPlease give different sentences and patterns to perform each sub-task after discussi
16、on. Consolidation PracticePreparation for the Role PlayPreparation for the Role Play Prepare for the dialogue according to your roles and each group assign a representative to do the situational dialogue. Consolidation PracticePerformance of the Role PlayPerformance of the Role Play Perform the conversation with the student from the other group.Consolidation PracticeRemark and AssessmentRemark and AssessmentComment & AssignmentHow can we consider a trade fair as a successful one?Topic SpeechTopic SpeechLOGO
