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1、International Business Environment (IBE)ByDou WeilinTalk 1Introduction to IBE CourseFHave a general overview of the course FBe aware of the importance in learning international business environment Funderstand how we learn the course Learning ObjectivesFCourse descriptionFCourse Objectives FTextbook
2、sFCourse Methodology FInstructors expectation for class FPerformance Evaluation SyllabusCourse descriptionFComing into the 21st century, the world economy is diversified and complex. In order to better understand todays world economy, fundamental knowledge of global business environment is necessary
3、. FThis course aims to provide some basic concepts of business environment. Topics will include political, economic, cultural and social, legal and ethical, and technological environment facing and affecting international business. FPrerequisite: Fundamental business courses are required.Learning ob
4、jectivesFTo highlight the diverse character of the international environment and to indicate how that environmental diversity affects international business.FTo point out that international business firms face different types of problems and opportunities in each of those economic groups and to show
5、 how such firms have reached to those problems and opportunities.FTo explain the nature and basis of political risks related to international business operations and to describe the principal strategies that international companies have utilized to avoid or reduce political risks.Learning objectives
6、 (Cont.)FTo list the main types of legal systems and explain how they differ, describe the major legal issues facing international companies, and explain how home and host country laws can affect the international marketplace.FTo gain an overview of the ethical environment in international business
7、and know how operation respond to the pressure of social responsibility by establishing codes of conduct.FTo consider and illustrate the many complex ways in which culture and society can affect a firm that is doing business in several countries and to emphasize the need for cultural sensitivity and
8、 adaptability on the part of such firms.FTo show the different technical environments around the world, and appreciate the role of technological change in economic progress.TextbooksFInternational Business Environment 国际商务环境国际商务环境 ，窦卫霖，窦卫霖, ,对外经济贸易大对外经济贸易大学出版社，学出版社，20092009。 Global Business Today, 3
9、e Charles W. L. Hill, University of Washington, McGraw-Hill, 2003.Tentative Topics of LecturesFBackground of IBE: an overviewFExternal and Internal environment of business FPolitical environment facing business FEconomic environment facing business Fsocio-cultural environment facing business Flegal
10、and ethical environment facing business Ftechnical environment facing business FGlobal change and challenges of IBEThree part of the courseFTeachers topic-classified lectures to deal with the knowledge;FStudents task-based experience to learn by doing (reading, group discussion, case study, etc.) ;F
11、Team-performed outcome to share students findings and demonstrate their capabilities (group presentation)Instructors expectation for classFTo read the assigned textbooks and reference materialsFTo attend all classesFTo participate in all activitiesF To turn in assignments and papers when duePerforma
12、nce EvaluationFattendance (10%)Fclass participation & group presentation (20%)Ffinal paper (70%)FTotal: 100%Reference websites FThe Edge: the E-Journal of Intercultural Relations website: http:/www.hart-FChinese Communication Association Forum website: http:/www.cca.orgFInternational communication A
13、ssociation website: http:/www.ica.orgFAFS website: http:/www.afs.org/usaFInternational Academy for Intercultural research website: http:/ Press website: http:/FPreview Chapter 1FForm groups of 4 students ;select a group leader .FInsert the phrase “international business environment” into a search engine on the internet and report to your group what you can find out about the studies of IBE.AssignmentsThank You!
