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1、Project 1Developing an ad campaign2021/3/1112021/3/112ReviewReview1.1.推销；提升推销；提升推销；提升推销；提升2.2.弄清楚；计算出弄清楚；计算出弄清楚；计算出弄清楚；计算出3.3.下决心做某事下决心做某事下决心做某事下决心做某事4.4.分析（名词）分析（名词）分析（名词）分析（名词）5.5.吸引；呼吁吸引；呼吁吸引；呼吁吸引；呼吁6.6.把把把把表达清楚表达清楚表达清楚表达清楚7.7.敦促某人做某事敦促某人做某事敦促某人做某事敦促某人做某事promotefigure outdetermine to do sth.be de
2、termined to do sth.analysisappeal toget something across urge sb. to do sth.2021/3/112021/3/113 38.8.有毒的有毒的有毒的有毒的9.9.使震惊，使惊愕使震惊，使惊愕使震惊，使惊愕使震惊，使惊愕10.have10.havein mindin mind11.be concerned with11.be concerned with12.the approach to (doing) sth.12.the approach to (doing) sth.13.due to13.due to14.shoc
3、k sb. into doing14.shock sb. into doingpoisonousshock记得某事记得某事涉及涉及的方法的方法由于；应归于由于；应归于 警醒某人做某事警醒某人做某事2021/3/112021/3/114 42021/3/112021/3/115 51. Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.EX. The audienc
4、e _(be) very excited when they saw their favorite star. were2021/3/1162. When you start a successful ad campaign, you must have a clear aim and an audience in mind. have in mind 考虑考虑/想到想到/记得记得1.你想让谁来做这项工作。你想让谁来做这项工作。2. 在那么短的时间内记住所有的新生词是很在那么短的时间内记住所有的新生词是很困难的。困难的。Who do you have in mind for the job?I
5、ts hard to have all the new words in mind in such a short time.2021/3/1173. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.figure 1 I could see a figure in the far distance, but I couldnt make out who it was.2 She has a lovely figur
6、e.3 He was one of the leading political figures of this century. 数字；数字； 图形；图形； 人物；轮廓人物；轮廓 2021/3/1183. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do .figure out 理解；想出1 I cant figure him out -hes a mystery!2 We still havent figure o
7、ut how to do it.3. 你计算这次旅行要花费多少钱了吗？你计算这次旅行要花费多少钱了吗？Have you figured out how much the trip will cost?2021/3/1194. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television.employ1 The firm employs 1000 people.2 The police had to
8、employ force to break up the crowd.3 Youd employ your free time fully. vt. 雇用；使用，利用雇用；使用，利用2021/3/1110be employed in doing something 忙于干某事翻译： All the students are employed in doing their homework in the classroom now.拓展：拓展：employer; employee; employment ; unemployment; employed; unemployed2021/3/111
9、11. He considered studying further in Beijing University. 2. He is considered to be the best person for the job.3. I am considering going abroad. 我正在考虑出国。我正在考虑出国。4. I consider it a great honor. 我认为这是极大的荣幸。我认为这是极大的荣幸。2021/3/1112We consider that the driver is not to blame. 我们认为这不是司机的过错。我们认为这不是司机的过错。We
10、 consider it (to be ) true.我们认为这是真实的。我们认为这是真实的。Have you considered how to solve this problem? 你考虑过怎样解决这问题吗你考虑过怎样解决这问题吗?2021/3/1113Charles Babbage is generally considered _ the first computer. A. to invent B. inventing C. to have invented D. having invented2021/3/1114These days ,Jack ,a recent gradua
11、te from Nanjing University, is always considering being interviewed by that company and_ a job there. A. gets B. being got C. getting D. get.2021/3/1115The students _ Mr. Yang _ the best one in teaching. A. consider; as B. consider; being C. considers; / D. considering; to beA2021/3/1116It is genera
12、lly considered unwise to give a child_ he or she wants. A. however B. whatever C. whichever D. wheneverB2021/3/11171.In order to determine your audience, you will need to do a little research and analysis in advance. In order to determine your audience, you will need to do a little research and anal
13、ysis _ _ _.Para twoaheadoftime2021/3/11181. In order to determine your audience , you will need to do a little research and analysis in advance.determine1 We determined to go at once.2 Her encouragement determined me to carry on with the work.3 We should first try to determine how much it is going t
14、o cost.4 The size of the crop is determined by the amount of the rainfall.2021/3/1119determine v.决定决定, 确定确定, 测定测定, 使下定决心使下定决心定日期：定日期：determine be determined to do sthThe size of your feet determines the size of your shoes.你两足的大小决定了你鞋的大小。你两足的大小决定了你鞋的大小。sth.to do sththat/wh-2021/3/11201. In order to d
15、etermine your audience , you will need to do a little research and analysis in advance.determined . adj 1 She is a determined woman.2 Im determined to go and nothing will stop me.determination. n2021/3/11211. In order to determine your audience , you will need to do a little research and analysis in
16、 advance.in advance1.It is a common practice that you should pay the rent for at least half year in advance in many big cities.2. America is an advanced country, while China is a developing one.2021/3/11221.After you _ who your audience is, it is time to decide what you want the audience to know or
17、think about.A.decide B. decided C. will decide D. have decided2. When planning a public welfare campaign, you may want to ask yourself sth.When _ _ a public welfare campaign, you may want to ask yourself sthPara threeyou plan2021/3/11231. If it _tomorrow, hell come to school with an umbrella.A.rain
18、B. rains C. will rain D. has rained2. How do you usually go to work? - If it is fine, I _on foot.A.will go B. go C. have gone D. wont go3. She wont leave until she _ a better job.A. Find B. finds C. will find D. has found1.After you have decided who your audience is, it is time to decide what you wa
19、nt the audience to know or think about.2021/3/11242. It is important to always try to appeal to the audience in order to get them to react in a certain way.appeal . n1 His appeal for forgiveness went unanswered.2 Films of that sort have lost their appeal for me.3 The court(法院） rejected his appeal.20
20、21/3/11252. It is important to always try to appeal to the audience in order to get them to react in a certain way.appeal . v1.The government is appealing to everyone to save water.2. Does the idea of working abroad appeal to you?3 I intend to appeal against this verdict.2021/3/11262. It is importan
21、t to always try to appeal to the audience in order to get them to react in a certain way.appealing . adj 打动人心的；有吸引力 的； 有趣的1 What an appealing little boy!2 The idea of a free holiday is rather appealing.3 He was attracted by the dogs appealing eyes.2021/3/1127appeal to：move the feeling; attract 1.有感染
22、力；有吸引力有感染力；有吸引力Does these paintings appeal to you? 你对这些画感兴趣吗？你对这些画感兴趣吗？Bright colors appeal to small children. 鲜艳的颜色能够吸引小孩。鲜艳的颜色能够吸引小孩。2021/3/1128This music is too old-fashioned to appeal to people any longer.这首乐曲太过时，不再吸引人了。这首乐曲太过时，不再吸引人了。2.向某人恳求帮助向某人恳求帮助 appeal to sb. for help 为某事向某人发出呼吁为某事向某人发出呼吁
23、make an appeal to sb. for sth.2021/3/11293. .react in a certain way a way to do sth a way of doing a way + 定语从句（定语从句（ that/ in which / 省略）省略） Rafting is a good way to experience nature. Rafting is a good way _ _ people can experience nature.inwhich2021/3/11304. What aspects of this problem would the
24、y care about or be concerned with? be concerned with 和和有关；涉及有关；涉及e.g. The book is primarily concerned with Soviet-American relations during the Cold War. 这本书主要讲的是冷战时期的苏美关系。这本书主要讲的是冷战时期的苏美关系。2021/3/1131拓展拓展 be concerned about/for 关心关心/关注关注e.g. Nowadays more and more people are concerned about protect
25、ing environment. be concerned to do sth 认为认为(做某事做某事)重要重要e.g. She was concerned to write about situations that everybody could identify with.2021/3/11321. There are lots of different ways to get your message across when you are putting together an ad campaign.get across; get along withget down to; ge
26、t through-This morning I tried to phone you, but I couldnt get through.- Sorry, my son was talking on it all the morning.Para four2021/3/11332. This decision should depend mainly on your target audience and which kinds of ads reach that group best.depend onWhether well go camping depends on the weather in the afternoon.拓展dependent . adj dependence. nIndependent. adj independence. n 注意：rely on 依赖；信任；主语常为人。2021/3/1134Homework To do Parts B1 and B2 on page 91 in Workbook. To do parts D1 and D2 on page 93 in workbook.2021/3/1135
