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1、ZAKER品牌资源合作介绍2014Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.ZAKERWHATEvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.ZAKERZAKER,是国内领先的资讯聚合与互动分享阅读客户端,它将报纸、杂志、网络媒体等众
2、多资讯内容进行聚合,并按用户进行内容选择,实现深度个性化定制。ZAKER平台不仅建立了自身的SNS交互系统,还打通了包括微博、微信、QQ、evernote、pocket等社会化交互平台,实现内容的随时随地分享。服务成长阶层传递价值资讯移动资讯软件ZAKEREvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.ZAKER订阅热点话题玩乐Evaluation only.Created with Aspose.Slides fo
3、r .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.1.3亿日活1200万月活4000万日总PV2.5亿日使用总时长1.8亿分钟26%女性用户74%男性用户性别60%60%AndroidAndroid40%40%iOSiOS系统用户信息20%专科74%本科及以上学历15%22岁以下56%23-30岁年龄22%31-40岁7%41岁以上年龄用户地区分布70.2%的用户来自发达省份和一线城市Evaluation only.Created with Aspose.Slides for .NET 3.5 Client
4、 Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.ZAKER用户社交行为2581.512720ZAKER文章点赞数万/天万/天万/天万/天万/天ZAKER文章评论数用户微博分享数用户微信分享数微信阅读量(ZAKER用户分享文章点击数)Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.ZAKERWHYEvaluation only.Created with Aspos
5、e.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.ZAKER1. 界面简洁极简设计风格,极具代表性的九宫格用户界面,独有的UI设计享有专利2. 独特的排版设计杂志化页面排版,重现杂志阅读的精美绝伦1、用户体验优势Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.ZAKEREvaluation only.Crea
6、ted with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.ZAKEREvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.ZAKEREvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Cop
7、yright 2004-2011 Aspose Pty Ltd.ZAKERZAKER在各大平台高端机用户市场占有率居同类应用之首,大量高端用户分属而行业精英人士和意见领袖。ZAKER用户67.7%为26-45岁的社会中坚人群。他们是中国的成长阶层,追求品质生活,具有很强的消费实力。ZAKER核心用户集中在20-45岁的职场人士、自由职业者、商界成功人士、范文化产业人群等。2、用户优势High-end20-45岁67.7%Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright
8、 2004-2011 Aspose Pty Ltd.ZAKEREvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.ZAKER84.4%Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.ZAKEREvaluation only.Created wi
9、th Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.ZAKER3、内容优势Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.ZAKEREvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Cop
10、yright 2004-2011 Aspose Pty Ltd.ZAKEREvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.ZAKER4、良好的广告营销环境Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.ZAKER漏斗效应Evaluation
11、 only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.ZAKERHOWEvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.ZAKER垂直频道分析男女比例:7:3用户属性:高收入、高学历特点30%在一年内有购车需求12%在一年内有换车需求频道内用户多为微博加V用户适合客户
12、:汽车品牌焦点图日均PV:90万焦点图日均点击:3万参考CTR:3.1%男女比例:8:2用户属性:科技数码产品发烧友,容易接受新事物,乐于分享互动,聚合大量科技影响力人物(如雷军、屈辰晨等)适合客户:汽车、科技类品牌焦点图日均PV:130万焦点图日均点击:3.3万参考CTR:2.5%Auto Channel汽车频道Technology Channel科技频道Sports Channel体育频道男女比例:7:3用户属性:20-30岁左右,偏爱足球、篮球等运动赛事及运动明星适合客户:运动服装、健身、汽车、快消饮料等品牌焦点图日均PV:60万焦点图日均点击:1.8万参考CTR:2.5%Evaluat
13、ion only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.23ZAKER垂直频道分析男女比例:7:3用户属性:有一定经济基础的财经媒体、企业白领、私营老板;爱炒股、投资,善理财适合客户:银行金融、汽车、手机、航空等行业品牌焦点图日均PV:60万焦点图日均点击:1.7万参考CTR:2.8%男女比例:1:9用户属性:20-35岁职场女性白领,追求潮流、时尚事物,小资情怀明显适合客户:时尚潮牌、化妆品、零食等女性用户品牌焦点图日均PV:50万焦点
14、图日均点击:1.5万参考CTR:2.8%Financial Channel财经频道Fashion Channel时尚频道Luxury Channel奢侈品频道男女比例:6:4用户属性:高收入、高学历特点享受高品质生活,追求潮流尖端新事物适合客户:时尚奢侈品品牌;航空公司品牌;高级银行产品焦点图日均PV:70万焦点图日均点击:2.0万参考CTR:2.9%Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.24ZAKER广告
15、形式 Forms of advertisingZAKEREvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.全平台(iOS、Android、WP、Win8)视觉冲击力强,精准到达每一用户,最强品牌曝光。24小时曝光用户量超1200万全屏展示:A 用户登录平台立即启动,停留时长4秒B 设有封面回访功能,操作下滑手势后自动下滑(同时可设置下滑多次“彩蛋”体验)广告价值:展示形式:投放平台:全面曝光启动页封面1ZAKEREva
16、luation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.手机终端用户(iPhone、AndroidPhone)广告展示入口大大变浅,用户活跃度最高,品牌有效大范围曝光首页置顶轮播图第二祯位展示点击可于ZAKER平台内进行图集展示、软文阅读、跳转至客户指定minisite等外部页面广告价值:展示形式:投放平台:精准营销首页焦点图2ZAKEREvaluation only.Created with Aspose.Slides for
17、.NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.全平台(iOS、Android、WP、Win8)根据用户阅读行为习惯,最快捕捉目标人群,精准匹配频道有效用户置顶图片展示:指定频道指定页面的焦点图片位点击可于ZAKER平台内进行软文阅读、跳转至客户指定minisite等外部页面广告价值:展示形式:投放平台:精准营销焦点图3ZAKEREvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 20
18、04-2011 Aspose Pty Ltd.全平台(iOS、Android、WP、Win8)以频道主题逐步引导,迅速建立品牌知名度。独占频道顶部Banner,以最小的投入获得全面深入传播的最大收益频道内顶部Banner条展示:嵌入品牌Logo或Slogan;点击可跳转至客户指定minisite等外部页面广告价值:展示形式:投放平台:品牌搭载效应频道冠名4ZAKEREvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.全平
19、台(iOS、Android、WP、Win8)杂志化体验、具有独占全屏的视觉冲击力,完美诠释品牌魅力,精准频道配对,有效转化用户全屏展示:每位用户触发订阅频道的前六篇文章,阅读文章翻页时出现广告全屏图广告价值:展示形式:投放平台:曝光营销全屏图5ZAKEREvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.全平台(iOS、Android、WP、Win8)利用软性文章植入精准频道,将品牌形象与文章内容相结合,引导用户对品牌的
20、认知置顶文字链展示:指定频道指定页面的软文植入广告价值:展示形式:投放平台:渗透转化用户文字头条位6ZAKEREvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.全平台(iOS、Android、WP、Win8)根据某一指定主题进行内容聚合展现;为客户内容定制内容专栏,进行全内容综合营销订阅频道-主题订阅-主题词展示:点击页面整屏内容为品牌的软文植入或硬广图片广告价值:展示形式:投放平台:综合营销主题订阅7ZAKEREva
21、luation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.终端用户(iPhone、AndroidPhone,Ipad)内容UGC,以用户参与内容产出,实现产品隐形营销。打造用户讨论平台,让用户对产品的使用体验、技术创新、竞品对比等形成反馈需求。广告价值:投放平台:话题UGC8情怀,我与那年的情怀,我与那年的MOTOEvaluation only.Created with Aspose.Slides for .NET 3.5 Clie
22、nt Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.京东家电梦想话题示例Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.话题参与度Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Eva
23、luation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.全平台(iOS、Android、WP、Win8)抽屉式整合文章,集合多篇文章立体展开多方位描述,深化用户印象,促进有效转化焦点图位或文字头条位展示:附有蓝色“专题”小标签广告价值:展示形式:投放平台:整合营销专题文章9ZAKEREvaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Copyright 2004-2011 Aspose Pty Ltd.