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1、0Telecom & Media Convergencewith Quadruple Play StrategyFor Content, Applications and TransactionsYK Wong SVP, Research & DevelopmentNov 2008Hong Konga Leader in Technology and Competition7M population, multi-lingual, mainly Chinese speaking4 Pay-TV Operators, 5 Fixed Operators, 5 Mobile Operators-
2、ALL Facilities based, NO Broadband Unbundling2 Free to Air Broadcasters with 4 channels (2 Eng + 2 Chi)- DTT Service just launched3.8 million Telephone LinesMobile penetration over 130% with 3G launched in 2003Worlds 2nd most developed broadband market with morethan 1.6m accounts about 60% household
3、 penetrationOver 55% Pay-TV household penetrationWorld leading Informa “Converging Media (CM) Index”*1*End 3Q 2007: Hong Kong = 47.6; UK = 45.3; Japan = 40.6; USA = 36.7a Leader in Technology Innovation in AsiaFormerly known as Hong Kong TelecomLargest Fixed, Mobile and Broadband Operator in Hong Ko
4、ngWorlds Largest Commercial Deployment of IPTV 35% HomesMarket Capitalisation over US$ 4BAnnual Turnover in excess of US$ 3BSubsidiaries in Engineering, IT Systems Integration,International Projects, Global Connectivity and Property3.5Ghz Broadband Wireless Business in UK migrating to WiMax2Internat
5、ional BusinessRegional Office and Growing Business PotentialHeadquartersRegional Office/Business CoverageMoscowBeijingSan FranciscoFrankfurtSeoulLos AngelesLondonShanghaiChicagoPragueTokyoNew YorkSerbiaGuangzhouHerndon, VirginiaAthensHong KongDallasTel AvivTaiwanMiamiRabatVietnamBuenos AiresMoroccoT
6、hailandDakarPhilippinesDubaiKuala LumpurSaudi ArabiaBruneiSingaporeIndonesiaSri LankaEurope, Middle East & Africa3AsiaAmericasPCCW Business TransformationExtending Value ChainContentApplicationAccessTransactionsConduit (POTS, Basic Broadband)Own content (e.g phone calls)Separate networks and billing
7、Unlocking CapabilitiesSecure third party contentManaged high bandwidthNetwork and BillingTrusted partnerIncreased stickiness4PCCW Quadplay Quadruple Brands5BroadbandFixed LineMobileIPTV6PCCW Has A Leading Market Position in HK2.7M Fixed Lines1.2M Broadband Lines900k PayTVSubscribersSweet Spot1M Mobi
8、leSubscribers.One part of wider Telco transformation strategy for Content,Applications and TransactionsServices7Customers Access Integrated Services throughTriple Play and Quad Play on an All IP Core NetworkTelephoneTVMobilePCAccess LayerContent ApplicationsTransactionalServicesIP Core NetworkWireli
9、neMobileCellularWiredBroadbandWirelessHome/OfficeBroadbandWirelessAccess to valuable content and transaction revenues will be via multiple accesstechnologies for a number of customer situations, devices and experiences,fixed, wireless and mobileContentTransactional& TransactionalPCCWs Ubiquitous Bro
10、adband StrategyEnabling PCCWs quad play of media and other services on multiple devices,which roam seamlessly over our broadband, mobile and Wi-Fi networks3G/ WiFi dualmodeImbedded withNetvigatorEverwhereAccessNGN IP CoreContent, ApplicationsBroadbandCity wide coverageFiber DirectNetvigatoreverywher
11、eHomewireless3G/ 7.2Mbps HSDPA8Content Applications & TransactionalServicesINTERACTIVECONTENT&TRANSACTIONSHOMENETWORKINGINTEGRATEDSERVICESFull Range of Service PlatformsNow and Going Forward20032004200520062007 Going ForwardVoiceCircuit SwitchedPacketSwitchedNGNPSTNNGFLIP VoiceBroadband1.5-6Mbps 6Mb
12、ps8MbpsADSL2+18MbpsWi-FiVDSL30MbpsFTTH1000MTelevisionBasic Pay TVBasicInteractivityAdvancedInteractivityHDTVMobile2G3GHSDPAWiFi AutoRoamingMobileTV9Full Range of Service PlatformsNow and Going Forward20032004200520062007 Going ForwardVoiceCircuit SwitchedPacketSwitchedNGNPSTNNGFLIP VoiceBroadband1.5
13、-6Mbps 6Mbps8MbpsADSL2+18MbpsWi-FiVDSL30MbpsFTTH1000MTelevisionBasic Pay TVBasicInteractivityAdvancedInteractivityHDTVMobile2G3GHSDPAWiFi AutoRoamingMobileTV10Stable Fixed-line Business(000)1,6671,543Fixed LinesResidential LinesBusiness LinesSolid Customer Base & ARPUMaintained solid customer base-
14、Monthly churn rate less than 1%Focus on profitability and providing valueto customers- Firm ARPU trend sustained1,4871,4231,3871,4031,407 1,407 1,4071,400- Continue to innovateFirst in the world to provide innovativehome multimedia service eye, featuringnewly enriched content1,2661,2361,175 1,1441,1
15、271,1641,176 1,180 1,183 1,183and applications tobenefit variousmembers ofthe familyH1H2H1H2H1H2H1H2H1H2200320042005200620071112Fixed Line Evolution from Basic Voice toAdvanced Integrated NGN Phone ServicesIn the PastAccess OnlyNowVoice + DataTomorrowVoice + Data + Video +Content Applications & Tran
16、sactionsColor screenFutureIntegratedServicesMonochromescreenBroadband3GFL - eyeVoWi-Fi Home networkingFixed Mobile Integrated ServicesVideo CallSecured TransactionsNGFLBasic datanow TV StreamingMMSDELSMSInteractive InformationTodayPSTNFull IPNGN DeploymentTimePCCW Services1314PCCWService - Your Broa
17、dband Phone TV / Video Entertainment Fixed-Mobile Video Calling Smart Telephony Interactive Yellow Pages Music / Audio Entertainment Banking & Payments Ticketing Secured Transactions & Betting Convenient Purchases Kids Playground Useful Infotainment “Octopus” Card Reader/Writer USB & Wi-Fi Expansion
18、 Broadband NGNNew Multimedia Service PlatformConnection DiagramBroadband NetworkADSL ModemDSLAMMulticast ContentDelivery NetworkIPTV PlatformBBPLBRASBRASBroadbandCoreBBPL ServicePPSPlatformBBPL multicast video service(now TV)BBPL data service(PPS, music streaming, wall-SBCNGNgarden based browsingEdg
19、eCoreEdgeservices, etc)RouterRouterRouterNGN Soft switch &application serversBBPL voice service16(voice, switched video call)MPLS CoreLAG/TG/VIGFull Range of Service PlatformsNow and Going Forward20032004200520062007 Going ForwardVoiceCircuit SwitchedPacketSwitchedNGNPSTNNGFLIP VoiceBroadband1.5-6Mb
20、ps 6Mbps8MbpsADSL2+18MbpsWi-FiVDSL30MbpsFTTH1000MTelevisionBasic Pay TVBasicInteractivityAdvancedInteractivityHDTVMobile2G3GHSDPAWiFi AutoRoamingMobileTV17yy- o - -y11+1 1Market Leader in BroadbandBroadband Lines Continue to GrowAchievements(000)WholesaleBusinessConsumer% y+1,2371,1761,117Broadband
21、lines grew 11% y-o-y withless than 1% churn rate62958460703635177536855879674660857807159538879899894840999521071041,0601,005Innovative applications and uniquecontent continue to drive broadbanddemandEnhanced connectivity with highspeed, mobility and the convenienceof wireless+H1H2H1H2H1H2H1H2H1H220
22、03200420052006200718PercentageofTerritorialReach(%)6MbpsEarly ramp up offiber to thebuilding/ kerbBroadband Access Development introduced85%93%Via FTTB +ADSL2+ andVDSL18 - - 25Mbps8Mbps1950%ADSL to 8MbpsTo 50% fromexchangeTodayDedicatedManagedBandwidth withQ.o.S.NOT SHARED !TimePremium service with
23、high speed, mobility andwireless convenienceHigh Speed+Most extensive fiber deploymentcovering two- thirds of HKshouseholdsWide range of high bandwidth fiberand VDSL offerings up to 1000M+Mbps, meeting demandingMobilityUbiquitous wireless platformintegrating 3G, 7.2Mbps HSDPAand WiFiAuto network sel
24、ector detectsthe best network available for+customersapplicationsBroadband Fixed, Wireless and Mobile2021Rapid PCCW Wi-Fi ExpansionExpanding Wi-Fi HotspotsWi-Fi usage rose 10 times since launch in Jan 07Rapid expansion to over 4,000 hotspots to enable city-wide coverage with 3G/HSDPA Integration- Pu
25、blic payphone kiosks- Partnership with various retailers- Strategic alliances with universitiesEquipped at MTR, a major transportation network withWi-Fi service. In-train service at Airport Express line isunderwayAppointed by HKSAR Government as the only partnerin creating Government Wi-Fi, a public
26、 area wirelessservice to all Hong Kong citizensTailored Wi-Fi service to public estate residents in thepipelineDeveloping Hong Kong as a Broadband Wireless City& TransactionalPCCWs Ubiquitous Broadband StrategyEnabling PCCWs quad play and other services on multiple devices, whichroam seamlessly over
27、 our broadband, mobile and Wi-Fi networks3G/ WiFi dualmodeImbedded withNetvigatorEverwhereAccessNGN IP CoreContent, ApplicationsBroadbandCity wide coverageFiber DirectNetvigatoreverywhereHomewireless3G/ 7.2Mbps HSDPA22Content Applications & TransactionalServicesIPTV Home Networking RoadmapHome Media
28、 CenterHD DTT ComboHDTVAdvancedInteractivityHD H.264720P at 8MbpsBasicInteractivityNetwork based Personal Video RecorderOn-demandInteractive AdvertisingTransactional services (e.g. Cinema Ticketing, Stock Trading, In-play eBetting)Casual gamesIPTVElectronic program guideOnline subscriptionOnline bil
29、ling23a la carte modelMPEG2IP MulticastTraffic & weather channels95 channels (ESPN, ATV, drama)Mini-packagesTodayTime24Future Digital HomeDigitalMusicPlayerMediaStorageDesktop PCDigitalPhotoFrameIP CamSmartphonePortableGame DeviceHMC /STB CompanionHome WiFiGatewayLaptopPCSet-Top-BoxConnecting to Oth
30、er AppliancesReinforcing our Quad Play Advantage25Full Range of Service PlatformsNow and Going Forward20032004200520062007 Going ForwardVoiceCircuit SwitchedPacketSwitchedNGNPSTNNGFLIP VoiceBroadband1.5-6Mbps 6Mbps8MbpsADSL2+18MbpsWi-FiVDSL30MbpsFTTH1000MTelevisionBasic Pay TVBasicInteractivityAdvan
31、cedInteractivityHDTVMobile2G3GHSDPAWiFi AutoRoamingMobileTV26ABC Asia Pacific - Reach Rate - Sep-Nov 20050.080%0.060%0.000%Platform FeaturesHigh quality picture with NICAM digital soundAbility to offer multiple language channelsAccurate ViewershipViewer reporting time of day / day of week0.120%0.100
32、%Mon-FriSat-SunOverallSecure platform network based CAUDigitial encryption0.040%No geographic overspill0.020%Firewalled from internet060708091011121314151617181920212223000102030405Zero Piracy Revenue AssuranceInstallation easy and targets feasibleOn-Line/On-Screen, Subscription, Preview, Parental C
33、ontrol and BillingEnquiryGrowing Interactivity and Integrated servicesHDTV in commercial service launched August 200727-yy%16+1-29Momentum ContinuesStrong Growth forDrivers(000)Installed basePaying basey-o -6%+818758882 Widest selection of content with over 155 local &international channels- Over 80
34、 exclusive world-class movies, sports,news and general entertainment channels361441549391608444501560628- Newest self-produced channellaunched in Oct 07 on top of 8 now Sports SDand HD channels and Enhanced HDTV viewing experience and uniqueInteractivity269271- Most comprehensive HD programming14710
35、6192including live sports events, world-classdocumentaries and entertainment content- In-game football interactive information, 4-game-H2H1H2H1H2H1H2H1H2split-screen for the Barclays Premier League, live20032004200520062007stock trading, Yellow Pages Property Search,etc.28199166114118 6287057192ARPU
36、 AcceleratesPaying Base Growing & ARPUStrengthensPaying base (000)ARPU DriversPaying base ARPU(HK$/ month)Mega SportsPack pick-up Highly popular $218 Mega Sports Pack withValue packs furtherenhanced ARPUMini Packslaunched140105 110501444391560increasing variety of sports programming andHD live event
37、s as premium content Up-selling of customers to $368 high value plansand Buy-All Packages continues271 Premium pricing for High-Definition channels29106 One-off installation and set-top-box rental feesfor both SD and HD applicableH2 H1H2 H1 H2H1 H2H1 H2 Advertising revenues gather momentum2003 20042
38、0052006200729The Challenges OvercomeTransforming the Telco Business From Basic Access Revenues to those from Content, Applications, transactions Squeezing the Telco Assets Stepping up and taking the game back to the competitors esp. the invading CableTV companyMaking a viable IPTV platform work effe
39、ctively.5 years ago. Broadband availability increased from 85% to 93% at 6 Mbps Developing Stable Platform, middleware and low cost Set Top Box Making it easy for Customers to use whilst developing Interactive ApplicationsAcquiring good competitive Content Protecting content Rights and revenue assur
40、ance to build confidence with ourpartners Creating Innovative Business Models with Content PartnersMaintaining/Developing Broadband Customer Base and ARPU Developing suitable competitive customer propositions, marketing them andmaintaining momentum proving Broadband is not just Internet Access30TVIn
41、novative TechnologyDigital DecoderOne Link to the HomeWorld first technologyModemFirst Patents grantedSubscription onlineView billing on TVProtection against piracyPhoneHome PCUse Internet and now TV simultaneouslyHDTV & Surround Sound31Line-upnow TV Sports ChannelComprehensive HDTV OfferExclusive s
42、ports content available onsuch as:Barclays Premier League, UEFA EURO 2008TM, Italian SerieA, NHL, NFL and K-1ContentHardwareOther world-class content& more.Introduced innovative All-In-OneHDTV and DTT STB with access toand free-to-air DTT SD andHD channelsSoftware up-gradable All-In-One STBthrough P
43、CCW network enhancescustomer value and increasestickiness toMost Extensive HD Coverage in Town!32Advanced Interactivity a Reality Sports Barker viewers can watch promotional videos of sports programming and view livematch fixtures of all now SPORTS channels Live Match Info head-to-head statistics, t
44、eam line-up, player profiles, team fixtures, livematch scores of all games available at a glance Player-of-the-Match Voting instant voting and results available33Sports BarkerLive Match InfoPlayer-of-the-Match VotingGrowing New Interactive and Transactional Services34Full Range of Service PlatformsN
45、ow and Going Forward20032004200520062007 Going ForwardVoiceCircuit SwitchedPacketSwitchedNGNPSTNNGFLIP VoiceBroadband1.5-6Mbps 6Mbps8MbpsADSL2+18MbpsWi-FiVDSL30MbpsFTTH1000MTelevisionBasic Pay TVBasicInteractivityAdvancedInteractivityHDTVMobile2G3GHSDPAWiFi AutoRoamingMobileTV35Multiple Wireless Tec
46、hnology ApproachWideAreaHot ZoneHotSpot3G/HSDPA36Wi-Fi3G FemtocellWimax3G HSDPAMobile Broadband StrategyHDMobile TVHigh QualityMusicMSCFull InternetBrowsingHLRMobileInternetMultimediaSharing3G/WiFiSeamlessAccess(2007)PCCW BackhaulE1s IP2Mbps 20MbpsADSL(2008)7.2Mbps (2007)Wi-Fi14.4Mbps (2008)3G / WiF
47、i3G Handset3G Sites3G Handset3G Femto(2008)Dual ModeHandsets3738PCCW 3G Mobile TV BroadcastUnicast Video Streaming supports 6-12 users per cell.But PCCW mobiles Cell MultimediaBroadcast (CMB) supports up to256 users per cellCell Multimedia BroadcastMobile TV Broadcast Using Huaweis CMB: Pre-MBMS Tec
48、hnology TodayDVB-H Trials with Motorola, MediaFlo with Qualcomm - Completed-y6%-39PerformanceGrowing Mobile Customer BaseImprovements Customers grew by 16% with increased market(000)3G2G Post-paid2G Prepaid921y-o+1 69571,071206share despite fierce competition- Leading net gain from mobile number por
49、tability inQ407 3G customers almost quadrupled to 206,00073878155119 Upward y-o-y ARPU trend456491516462460- 3G ARPU up 7% to $216- Blended (2G + 3G) post-paid ARPU up 4% to $153 Quadplay a true service differentiation- Market recognition on unique quad play content &282290350376405services: now TV,
50、 Barclays Premier League Live, nowSPORTS HD, “moov on mobile”, snaap! & mobileH205H106H206H107H207Wi-Fi etc.- Enabling higher data usage via Netvigator Everywhere,PUSH eMail, and BlackberryWinning Market Recognition with PCCW Mobile Innovationand Unique Quad Play ContentCompelling Content onon mobil
51、eExclusive live BPL on mobileStrongest TV content line-upStrongest mobile musicwith streaming HD quality(H.264 with double resolution)over HSDPA/ WiFi/ 3G networksseamlesslywith 13 local & internationalchannels, 4 channels being HDFirst-in-HK launch of live 24-hour local news with HDplatform in town
52、-Library currently over 110,000songs & music videos from 40 topmusic labels, local and international- now Sports users doubled in 4months after launch in August- HD now Sports with usage over400 mins per user per monthstreaming qualityService well received with 90%of mobile customers subscribingfor
53、TVOver 5.87 million songsstreamed on mobile in 2H07,up 100% h-o-h4 Talk-of-town Annual MusicAwardsStrengthened exclusive livefootball content line-up onUsage minutes per user permonth boosted up 45% in 2H07 GSMA Asia Congress - BestMobile Music Awardmobile, including Euro 2008PCCW mobile received se
54、veralawards including the Hong KongICT Award of the Year40Media Convergenceto the Quadruple PlayFor Content, Applications and Transactions41*42PCCW Quad Play Example - EPLEnglish Premier LeagueLive Rights for 100% EPL gamesEPL anytime anywhere over PCCWs fourdelivery platformsProfessional Cantonese
55、commentatorsInnovative Network Personal VideoRecording service (NPVR)now Select replay service to watchalready-played matches any time* Exclusive for 3 seasons commencing from 2007/ 2008Bringing Sports to Local Community Like Its Never BeenSeen Before43On-Line Cinema Ticket Booking via IPTVTicket De
56、livery Option via Mobile MMS Bar CodeCustomers can pick the seats and purchase tickets from UA Cinemas by clicking on the buttonson their remote controlMore customers usingMovie Ticketing than Cityline Internet Equivalent.44Advertising and Interactive ServicesTransaction ServicesDial a DinnerStock M
57、arket ExpressInteractive AdvertisingMission HillsBroadcast Ads & SponsorshipNew Fixed-lineServiceIPTVPrintMobileBroadbandInternetProviding New Revenue StreamsHD45Plus: TV Content + ISP Portal up 8 fold in 2007Quadruple Play and Media ConvergencePays DividendsComplete Platform for Integrated Services
58、Fixed-lineContinued line gainMarket share returned to 68%Pay TV850k Customers, up 35% y-o-yHDTV LaunchedBroadbandBroadband Lines, up 18% y-o-yChurn halved and ARPUMaintained throughMobile950k+ Mobile Customers3G Users Doubled, ARPU up7% since launchLaunched Mobile TV andon MobilePlus.Advertising RevenuesContent + Mobile ContentQuad Play has enabled PCCW Core Business to GrowCore Business Revenue GrowthCore Business EBITDA Growth11%12%5%6%1%FY05FY06FY07-4%FY05*FY06FY07* 2005 EBITDA normalized with non-operational one-off items46International Business SolutionsPCCW LimitedEmail: 4747
