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1、Euphemisms in International Business Negotiation 国际商务谈判中的英语委婉语 Contents摘要1Abstract .2.Introduction3. The Definition and linguistic of Euphemism42.1. Definition42.2. The Linguistic Features of Euphemism42.2.1.The Sense of Humor42.2.2. Vagueness4 The Pragmatic Function of Euphemism53.1 Function of Pol
2、iteness53.2 Function of Respect53.3 Function of Concealing63.4 Function of Persuasion6.Applications of Euphemism in International Business Negotiation74.1 Occasion of Rejection74.2 Asking for Suggestions74.3 Expressing Common Interest84.4 Persuading and Convincing9 Problems of Euphemisms Application
3、 in International Business Negotiation115.1 Problem Caused by Different Context115.2 Problem Caused by Different Culture12.Conclusion12Bibliography14Euphemisms in International Business Negotiation国际商务谈判中的英语委婉语摘要英语委婉语作为一种普遍而又复杂的语言现象，具有积极的交际功能。从语用学的角度分析，英语委婉语具有礼貌的语言策略。委婉的语言，不仅表示客气，缓和气氛，而且能体现说话人的文化修养，
4、从而更好的达到交际的目的；尤其是在表达不同的意见时，可以避免直接伤害对方的感情，更容易被人接受。委婉语常以模糊的形式出现，这种形式不仅可以试探彼此的意图，而且可以减轻和缓和说话人的语气，同时给自己留有余地，从而增加谈判的灵活性。 国际商务谈判实质上是各国，各地区的谈判者通过语言进行的经济活动。其成功与否在很大程度上取决于语言的运用。谈判双方既有合作的一面，又有冲突的一面。谈判的任何一方在与对方合作的同时，都力图赢得最大的利益。谈判双方无疑都需要适当的语言来表达，是己方在利益冲突比较厉害的方面占优势。语言的运用恰当与否将直接对谈判的结果产生影响。因此，使用有效的谈判策略及语言是必不可少的。而在商
5、务谈判中正确得使用委婉语将会促进谈判的有效进行，最终达到双赢的效果。关键词 英语委婉语 国际商务谈判 语用策略 作用 Abstract English euphemism is a kind of general and complicated language phenomenon, which has positive communication function. From pragmatics angle, euphemism is a kind of politeness strategies. Euphemism shows not only politeness ,softeni
6、ng the negotiating climate, but also cultural and moral worth on the part of a speaker ,so as to communicate much better .Especially in presenting different opinions, the speaker can avoid impairing others. Thus, this euphemistic presentation is more acceptable to others .Vagueness is a way of euphe
7、mism. It may help sound out each others intentions, soften the speakers tone, and leave some leeway for the speaker, thereby increasing the negotiating flexibility. International business negotiation is essentially a kind of economic activity through language, in which the negotiators come from diff
8、erent countries or regions. Whether the negotiation succeeds depends largely on the use of language. Both parties have to cooperate with each other as well as being competitive against each other. Undoubtedly, this target has to be achieved through an appropriate language to gaining advantages over
9、the other. Whether the negotiator can apply the language correctly or not will directly influence the result of negotiation. Therefore, it is indispensable for one side to choose effective negotiating strategies and language. In the course of international business negotiation. Appropriate applying
10、of euphemism will make the negotiation a successful and mutual one.key words English Euphemism International Business Negotiation Pragmatic strategy Function.IntroductionEuphemism, which is a linguistic and social phenomenon, refers to many respect of life. It naturally comes into theorists view in
11、different perspectives. We here probe into the contents of euphemism, its features, its function, and its usage. And we mainly look into it from the pragmatics angle. Anyway, roughly speaking politeness can be considerate of others in order to achieve some social goals, such as maximizing the benefi
12、t to self and other, minimizing hurting others by verbal cues, etc. The ultimate aim of euphemism is to establish good relation between interlocutors. From the pragmatics, perspective, euphemism is a kind of politeness language. It can establish, maintain and improve the social relationship with eac
13、h other as a function of language. It manifests itself not only into human daily life, but also into human political, economic, cultural and other social lives.International business negotiation is a complex human activity, which plays an important role in economic interactions. It involves a dynami
14、c interpersonal action in negotiating. As a rule, the negotiating parties have to make a decision about their respectively independent objectives. The ultimate of it dose not mean to take care of oneself at the other sides expense. A successful negotiation dose not mean “winning by defeating the oth
15、er party, but winning by getting what both parties want”. For the economic interest, both parties have to mutually complete against each other, but simultaneously have to cooperate with each other. It is worthwhile to study how negotiators get along with each other. In order to avoid the deadlock or
16、 failure of negotiation, the mediation of interpersonal relationship is one of the most important factors, which should not escape from consideration. In the course of international business negotiation, the harmonious, friendly and cooperative atmosphere can improve the negotiation conditions that keep the negotiation going on smoothly. Thus it is rewar
