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1、ChinaShouldPreserveCulturalIdentityinCross-CulturalCommunicationAbstract:Globalizationcanbenefithumanbeings,butcanalsoleadtomoreclashesbetweendifferentcivilizations.Culturalcrisishasbeenarousedinsomanycountries.SodoesChina.ThispaperisgoingtoexplainwhatChinashoulddotowardsculturalidentityincross-cult
2、uralcommunicationfromthreeaspects.ThefirstoneisthatChinashouldbemorecautiouswhenfacetheimpactofforeignculture.Asforforeignculture,weshouldtaketheessenceanddiscardthedregs.ThesecondoneisthatChinashouldstrengthenourculturalidentitytomakeourcountrystandinthenationsoftheworld.Thelastoneisthatweshouldpay
3、moreattentiontoourowntraditionalChineseculturepreserveitinstantly.Thereisnotimetodelaytoprotectourcultureandkeepourcultureidentity.SomephenomenaabouttheimpactoftheforeigncultureinChinaandthecurrentsituationoftraditionalChieseculturewillbeshowedtostatethefactandtheproblems.Keywords:globalization;cult
4、uralidentity;foreignculture;traditionalChinesecultureIntheenvironmentofglobalization,weshouldtreattheforeignculturecautiouslyandcontinuetopreserveourculturalidentityunswervingly.Bydoingthis,wecanstandstrongintheglobalcompetition.Butwhatisculturalidentity?Culturalidentityistheidentityofagrouporacultu
5、reorofanindividualasfarasoneisinfluencedbyonesbelongingtoagrouporaculture.Theformationofonenationsculturalidentityneedsalongperiodoftime.Duringthisperiod,peopleshareasamehistory,religion,values,culture,language,forefatherandcustom,etc.Theyregardthemostmeaningfulthings,suchasculture,astheirmostimport
6、antthings.Thatisculturalidentity.Asforforeignculture,weshouldtaketheessenceanddiscardthedregs.ThereisanancientChineseadagesaidhastemakeswaste.WhentheMcDonaldsfirstenteredtheChinesemarket,itbroughtfast-foodculture.Thiscultureletpeoplejustpursuethespeedbutignoretheconnotation.Peoplenoweatnonnutritivef
7、astfood,readabridgedversionofthefamouswork,andparticipateinthecrashcourseinordertoimprovethemselvesinareallyshorttime.Allthesearebadforpeoplementallyandphysically.Ontheotherhand,thereisnodoubtthatMcDonaldsrepresentsthebusinessmodelthatChinahasneverdevelopedbefore.Ithasbeenmodernizinganddemocratizing
8、China.McDonaldshasbeenbringingChinaitsfranchisemodelthatcombinesandcompromisescentralizationwithdecentralization,andindividualpropertywithcollectiveproperty.Itcanletitsmemberssharetherisksandreturnsfromthediscoveryandexploitationofnewbusinessopportunities.ThesearemissingfromtheChinasoldcollectiveent
9、erprisesandcommunes.ThephilosophyprofessorZhaoXiuyihassaidthattheintentionofwesternutilitarianismcontainstwoprinciples-theprincipleofutilityandtheprincipleofjustice（陆）.Theutilitarianismhasadvantagesanddisadvantages.Ontheonehand,weshouldgiveaplaytoitsincentivemechanismwhichadvocatesinterest-driven.On
10、theotherhand,weshouldrestrainthenegativeeffectsofitsprincipleofutilitywhichcanmakestudentsvalueschangeinawrongway.Thegrowingmarketeconomyiscontinuallydeconstructingourtraditionalvaluesystem.Butanewvaluesystemisunformedyet.Facingthetrendofwesternutilitarianism,thepublichaveabsorbedsomanypositiveideas
11、,suchastheprincipleofutility,practicality.Facingthesurgingtideofmarketability,scienceandtechnology,informationandtheglobalization,modernpeoplebecomemoreandmorepracticalandmaterializing.Theyjusthighlighttheprincipleofutility,butignoretheprincipleofjustice.Whatpeopleknowaboututilitarianismgraduallyinc
12、linetothepursuitofmaterialgain.Undersuchcircumstances,theundergraduatestudentsareaffectedbytheutilitarianisminevitably.Theirvalueschangeadversely.Forexample,thereisaphenomenonthatsomecollegestudentslustafterbeingastudentleader.Thisusedtobegood.However,thereappearsautilitariantendencyinjobhuntingofun
13、iversitygraduatesinfaceofseverecompetition.Whentheyfindthatsomeenterprisesandinstitutionsappreciatetheuniversitygraduateswhowerestudentleadersbefore,theychangetheirmind.Theyseemtoforgetthatbeingastudentleaderistotoughenegoonce,raisingafairshowofego.Whattheycareaboutnowisnotimprovingtheirabilityandqu
14、ality,buttheycangetajobmoreeasilybydoingthis.TheHundredDaysReformwasacultural,politicalandeducationalreformmovementinlateQingDynastyChina.ItwasundertakenbytheyoungGuangxuEmperorandhissupporters.KangYuweiandLiangQichaobroughttheconstitutionalmonarchyintoChinaatthattime.TheysaidtoGuangxuthatonlypoliti
15、calreformcouldpreventthedownfallofthenation.Sotheemperordecidedtochangethegovernmentfromabsolutemonarchytoconstitutionalmonarchywithdemocracy.AndheinclinedtoimitateJapansMeijirestorationafterhereadsomebooksaboutothercountriescoups.Theemperorissuedaseriesofimperialedictsandorders.Heappliedprincipleso
16、fcapitalismtostrengthentheeconomy,completelychangedthemilitarybuilduptostrengthenthemilitaryandindustrializedallofChinathroughmanufacturing,commerce,andcapitalism,etc.Althoughthereformmovementwasfailed,theChinesepeoplegottoknowtheideathattheyhadneverheardbefore.AlthoughthiskindofpoliticalsystemwasnotimplementedcompletelyintheoldChina,itreallybroughtnewthoughttothenation.Themovementenabledpeopletothinkmoreaboutfreedomanddevelopmentandspreadadvancedwesternculture.Thefailu
