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1、Module 4 Unit 1一、Word checkpoints1、 广告商,登广告者n._2、 福利事业n. _3、 问题,议题n._4、 评论 n. v. 意见,评价n. _5、 独特的,独一无二的 adj. _6、 迷人的, 令人着迷的adj. _ 7、 商业的adj.商业广告n. _8、 做出反应v. _9、 方法,途径n. _10、 时髦的,流行的adj. _11、 包装v. _12、可买到的,可得到的adj. _13、 更新,升级v. _14、非常地,极其地adv. _15、 适用的,功能的,机能的adj. _16、 目标,对象,靶子n. _17、 毛骨悚然的,发抖的adj. _
2、18、劝导性的,有说服力的adj. _19、 活动,运动n. _20、 新颖的,独创的,最初的adj. _二、Key phrases1.知道，明白，意识到 _2. 对感到厌倦_3.迎合，对有吸引力_4.自杀 /犯罪_ 5. 诱使某人做某事_6.对感到满意_7. 对挑剔 _8. 治愈某人的病_9.欺骗_10.高质量 _11. 宣布 _12. 不加评论，无可奉告 _13. 和相似_14.向某人介绍某物_15.旨在 16. r 对负责_17. 为而打算 _18 吸引.注意力_19. 说服某人做某事_20 把记住.21 发起一场广告活动_22 策划一场公益广告活动_23 为了.利益事_24 依次做某事
3、，轮流做某_三.补全句子1、A commercial advertisement is one which someone has _(付钱促销) a product or service.2、Even if an ad does not lie, it does not mean it _(说实话).3、The boss can then choose the right product to produce ,the one which _ (有望最受青睐)consumers.4、If they want to become the market leader, the company m
4、ust _(确保)that their product _(质量高).5、That is why we are_(考虑重新包装)our chocolate bar as well.6、These ads_(涉及大的社会议题).7、What they dont mention is_(这些东西对我们牙齿是多么有害)our teeth.8、Have you ever _(后悔没拍下)those unforgettable moments?9、When you start a successful ad campaign, you must _a clear goal and target audi
5、ence_(把.记住).10、What parts of this issue would they care about or be _(关心)?四、Multiple choices1、 Can I help you, madam? _.A. Yes, you can B. No, I dont need anything C. Of course, if you like D. No, thanks, Im being served2、 The foreign minister refused to _ on the rumor that he had planned to resign.
6、 A. explainB. speakC. commentD. talk3、 Im sure you did wrong to him. You know, he did _ and _ no harm.A. mean helping; meantB. mean helping ; meantC. mean to help; meant D. mean to help; mean4、 Ive found that many people are still in _ habit of writing silly things in _ public places.A. the; theB. /
7、; /C. the; /D. /; the5、 Another ad campaign is being organized by the NEC to get a bigger _ of the world market.A. partB. placeC. shareD. partner 6、 While doing shopping , people sometimes cant help _into buying something they dont rally want. A. persuadeB. persuadingC. being persuadedD. to be persu
8、aded 7、 Chinese are very generous when it comes to _their children. _about the money, parents often send their children to the best schools or even abroad. A. educating; not caringB. educate; Dont careC. educate; not caredD. educating ; Never care 8、 Tom passed the exam although he didnt study well
9、for it. The exam _difficult.A. mustnt have beenB. shouldnt have beenC. cant have been D. couldnt be 9、 A _customer is _who has no complaints.A. satisfied; peopleB. satisfying ; that C. satisfied; oneD. satisfying; one 10、 The newly published book, which refers _ basic English grammar, is_ only for b
10、eginners.A. as; meantB. for ; intendedC. to ;intendingD. to ; intended答案；一、Word checkpoints1. advertiser2. welfare3.issue4. comment5. unique6. fascinating 7. commercial8. react9. approach10. fashionable11.package12. available13. update14.extremely15. functional16. target17. thrilling18. persuasive19
11、.campaign20. original二1.be aware of 2 be bored with 3. .appeal to mit suicide/a crime 5. .trick sb into doing sth 6. .be satisfied with 7. .be of good / high quality 8.be concerned with 9. .be particular about 10. cure sb. of a disease 11. play tricks on 12. make an announcement 13. No comments 14 .
12、be similar to 15 .recommend sth. to sb. 16 .be intended to/be meant to 17 be responsible for 18 .be intended for 19 attract/catch/draw ones attention 20 .persuade sb into doing / to do 21 .have/keep/hold sth. .22.warn sb. against/warn sb. not to do sth. 23 in mind sth 24.launch an ad campaign 25 plan a public welfare campaign 26 for the benef三、Important sentences1. paid for to promote 2. it tells the complete truth 3. expected to be most popular with 4.ensure is of high quality 5. considering repac
