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1、一、IntroductionWe want to open a bakery likes 85 degrees C in Taiwan Institute of Technology. First, we will introduce 85 degrees C. It is Taiwan-style catering company, mainly engaged in supplying coffee and dessert. Its name means that coffee tastes best at the temperature of 85 degree centigrade ,
2、 and its set up on the basic of five-star chef and banquets specified top-level coffee .This shop is a new form of creative, it makes shop more bright with elegant lamplight , and suits with brand image, so that it can bring the consumer different feeling in the bright open space, at the same time t
3、he consumer can enjoy the sense of beauty and temptation from the delicious dessert, which will makes your sight smelling and tasting feel brand new.85 degrees C is created in 2004, and at present, 85 degrees C has became a chain of enterprise, and has more than 340 stores in Taiwan, annual operatin
4、g income is more than RMB 1.5 billion, has exceed more than 200 Starbucks in Taiwan area.Over the years, it is becoming more and more popular among consumers, especially among the young. There are a large number of students in Anyang Institute of Technology, it can meet the demands of the students n
5、eed. So if we open a store like 85 degrees C, it will have a big market.We aim to offer our high quality products at a competitive price to meet the demands of the university students.Our bakery managed by our there partners. There are Niu Xiaoxia, Li Juan and Zhang Shanshan. Each of us has a differ
6、ent responsibility.Niu Xiaoxia is in charge of the sales, marketing and supply chain, and Li Juan is in charge of the administration and finance. Zhang Shanshan is interested in bakery, so she is in charge of the quality of our products and purchase. Our bakery also intends to hire two full-time pas
7、try bakers whose duty is making bread and we also have two part-time staff to handle customer service and day to day operations.二、Products and serviceWe offer a broad range of milk, tea, coffee in high quality, and also provide freshly prepared bakery and pastry products at all time. We cater to all
8、 the students demands by providing each student high quality products. And make our products suit the customers taste, down to the smallest detail.Our bakery provides freshly prepared bakery and pastry products at all times during business operations. Moderate batches of bakery and pastry products a
9、re prepared during the day to assure fresh baked goods are always available. Especially in the morning, we will provide the fresh, healthy, delicious bread and milk for all the students to let them have a better breakfast.We provide a comfortable place for students to have rest. We also provide free
10、 WIFI, you can come and have fun in surfing the Internet if you take your PC or mobile phone which WIFI allow.三、Promotion and market penetrationPromotion strategies will include three parts. Including Advance publicity later publicity and activities. Advance publicity will be large-scale, high stren
11、gth and invest more. Later publicity will pay more attention to the customer relationship management. In addition to these, we will hold some specific activities planning and organization, such as sponsor the school party, in order to promote our bakery, at the same time we can also remind customers
12、 awareness through the activities. For the holidays, we will carry out targeted promotion strategies such as send leaflets and give some discounts to the customer.人员推销主要是在买卖的过程中服务员提建议，成本预测300元/月 广告印制宣传单在学校发送 成本预测500元/月 网上推销信息费在团购网和打折网上宣传成本预测500元/月 营业推广6斤以上的顾客可打折 成本预测500元/月图表1四、Market analysisThe dom
13、inant target market for our bakery is university students. Personal and expedient customer service at a competitive price is the key to maintaining the local market share of this target market.Because the students in Anyang Institute of Technology have a higher demand on food, they always like fresh
14、 and good-tasted food and they also want a comfortable place to have rest. We provide fresh baked bread. You can always see our Baker in the continuous production of bread. We also provide delicious mike tea and coffee all days, especially on the breakfast time and dinner time. And the comfortable p
15、lace for you and your friends is always available.Our bakery wants to establish a large regular customer base, and we will therefore concentrate our business and marketing on Anyang Institute of Technology students, which will be the dominant target market. This will establish a healthy, consistent
16、revenue base to ensure stability of the business.五、Financial ConsiderationsOur bakery shop expects to collect about 1500,00RMB. Mainly used for the purchase of raw materials, the loan, staff training, market promotion. We anticipate sales of about 8,4000 in the first year, and 124,000 in the second year, of the plan. We should break even by the fourth month of its operation as it steadily increases its
