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1、本科生毕业论文（设计）(2 0 10 )届论文题目：A Brief Study on the Influence of Cultural Differenceson Business Correspondence Writing浅谈文化差异对商务信函写作的影响学院：外国语学院专业：XXX学号：XXX姓名：XXX指导老师姓名及职称：XXX讲师完成日期：2010年4月15日ContentsAcknowledgementsiAbstract in EnglishiiAbstract in ChineseiiiI Introduction11.1 Background and Objective of
2、 the Research11.2 Organization of the Thesis2IL Culture and Cultural Differences22.1 Culture22.2 Cultural Differences 3皿.Culture in Business Correspondence53.1 Definition of Business Correspondence 53.2 Culture Elements in Business Correspondence 5IV Cultural Differences in Business Correspondence 6
3、4.1 Concept of Time 74.2 Relationship and Formality 94.3 Manners and Customs 94.4 Varied Practices 104.5 High Context Versus Low Context 11V Causes of Cultural Differences 125.1 Different Living Circumstances 135.2 Different Historical Allusions and Customs 135.3 Different Religions and Beliefs 1 4V
4、I Countermeasures to Handle the Influence of Cultural Differences onBusiness Correspondence Writing 146.1 Awareness to Distinguish Different Cultures 146.2 Notes From One Culture to Another Culture 15VII Conclusion 1 5Bibliography 17AcknowledgementsFirst of all, Id like to express my deepest gratitu
5、de to my supervisor, XXXFrom the planning to the revision of the thesis, she had given me an excellent guidance and I benefited greatly from her valuable comments and suggestions. Without her efforts, it would be really hard for me to finish this essay.Meanwhile, I would like to give my thanks to Mr
6、.XXX _Ms. XXX and Ms.XXX , who had given me their valuable suggestions.At last, thanks to my classmates help and support, I could overcome the difficulties and confusion that I met during the process of writing and finally finish this essay successfully.感谢词首先，我要特别感谢XXX 老师，从论文选题到论文的写作，她都给予了 我中肯全面的指导，
7、提出了很多宝贵的意见和建议，使我受益匪浅。没有龚敏老 师的认真督促和指正，完成这篇论文将是难以想象的。同时，我也要感谢XXX老师、XXX老师和XXX老师在论文开题 和写作中给予我的宝贵建议。最后，我要感谢我的同学们，正是由于他们的帮助和支持，我才能克服一个 一个的困难和疑惑，直至顺利完成。A Brief Study on the Influence of Cultural Differences onBusiness Correspondence WritingAbstract In recent years, the influence of cultural differences on
8、international trade stands out. Business correspondence, as one of the most important means for international communication, has to face this influence. This article firstly gives a detailed introduction of culture and cultural differences, then it points out the culture elements in business corresp
9、ondence and analyzes what kind of cultural differences we can find in business correspondence and the great influence they have brought to business correspondence writing. At last it gives out the causes of cultural differences and some countermeasures to cope with the influence of cultural differen
10、ces when writing business correspondence so as to achieve accurate and effective communication.Key words Cultural differences; Business correspondence writing; Influence; Countermeasures浅谈文化差异对商务信函写作的影响【内容摘要】近些年来，文化差异的对国际贸易的影响越发地突显，商务信函作 为国际商务往来的重要途径，也不可避免地必须面对文化差异带来的影响。本文 通过分析文化和文化差异的具体概念，指出商务信函中的种
11、种文化因素，阐述商 务信函中的具体文化差异及其对商务信函写作带来的巨大影响，并指出造成这些 影响的具体原因，从而尝试着提出了在进行商务信函写作的过程中应对文化差异 影响的几项措施，以便达到准确有效的交流。【关键词】文化差异；商务信函写作；影响;措施I. Introduction1.1 Background and Objective of the ResearchInternational trade has existed throughout much of history, and its economic, social and political importance has bee
12、n on the rise in recent centuries. Industrialization, advanced transportation, globalization, multinational corporations and outsourcing are all major reasons. Given that international trade is based on trust, commitment, and cooperation, it is significant for people who are engaged in international
13、 business to have an accurate understanding of their partners. While each countrys cultural environment and value differ from others, it is apparent that the knowledge of the influence of cultural differences is one of the keys to international business success when working in the global commercial
14、environment.At the same time, business correspondence has become an important part of international communication. To communicate effectively and precisely, understanding the cultural differences is very necessary. As a result, under the background of cultural differences, how to write successful bu
15、siness correspondence has drew more and more scholars attention. In “Cultural Differences Displayed in Business Letters” (Jiang Bingyan, 2003) , the author assumes that the Six Cs Principle ,that is completeness, correctness, concreteness, conciseness, courtesy, and constructiveness, must be observe
16、d in business writing both in Chinese and English. However, the ways to do so are not always the same because of the cultural differences. It ends with a conclusion that the strict implementation of the Six Cs Principle in business letter writing depends on the understanding of the culture of the applied language
