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1、成人高等教育 毕业设计（论文）题 目珠三角中小型出口企业电子商务发展策略分析学 院 经济管理学院 专 业 国际经济与贸易 年 级 xxxx 姓 名 xxx 指导教师 xxx （20xx年x月）XX工业大学继续教育学院制IXXX中小型出口企业电子商务发展策略分析摘 要电子商务是一种新型的网上贸易模式，最具魅力之处在于突破了地域、时间、空间的局限和约束，使交易双方通过异地联系与沟通，实现交易中的信息传播与收集，进而大大便利买卖双方，降低双方的交易成本。据统计，全球平均每年因为电子商务节省的贸易成本开支高达100亿美元。广州市是全国电子商务起步较早的城市，上世纪90年代初期广州票据交换中心的成立标志
2、着电子商务在广州展露雏形，随着信息技术和国际互联网的迅速普及、城市信息通信网络不断完善，以及数字证书认证中心、银联支付网关和物流等电子商务基础设施和配套环境相继建成并投入运行，我市电子商务进入蓬勃发展阶段，金融、旅游、邮电、农产品交易、工业、新闻媒体等行业应用电子商务都取得了不同程度的进展。目前，大量成功案例表明，现在已有众多的专业电子商务网站、行业门户等都在国际贸易里发挥了极其重要的作用。国内电子商务在外贸上的应用远远领先于其他领域，出口企业在与国际接轨方面已经走在了前列，已有比较成熟的电子商务网站。业内专家预测，中国电子商务未来发展空间与潜力巨大。目前，中国中小企业数量已经达到4030多万
3、家，而使用互联网进行交易的企业仅400多万家。但珠三角也正面临着发展困扰。土地越来越紧张，人工成本不断增加。一些劳动密集型企业开始向珠三角之外迁移。而能够在珠三角生存下来的企业，又都是经历了考验的强者。如果说国内众多中小企业仍然在用还是不用电子商务中徘徊，珠三角的企业则已经完全接受了电子商务，并且利用电子商务进行着企业的变革，处于“没有电子商务企业不可想象”的状态。不同的企业层次、企业所处环境，决定着珠三角中小企业的发展方向。在实用主义的思路中，这些不同层次的企业究竟做出了哪些改变？电子商务如何呈现多元化？中小企业做电子商务最急迫的需求又是什么？关键词 电子商务；珠三角中小企业；发展困扰；发展
4、的必要性Pearl River Delta development of electronic commerce in small and medium-sized export enterprises StrategyAbstract E-commerce is a new kind of online trade patterns, the most charm lies in breaking the geographical, time, space limitations and constraints, so that the transaction between the two
5、 sides through contact and communication between different places, the realization of transactions and the collection of information, thereby greatly facilitating the buyers and sellers to reduce transaction costs between the two sides. According to statistics, the average annual global trade becaus
6、e of e-commerce cost savings of up to 10 billion U.S. dollars.Guangzhou is the city an early start in e-commerce, the last century, the early 90s clearing center in Guangzhou to set up marks to demonstrate a prototype e-commerce in Guangzhou, with the information technology and the rapidly growing p
7、opularity of the Internet, urban information and communication networks continued to be refined, as well as digital certificates and Certification Center, Bank payment gateway and logistics, such as e-commerce infrastructure and supporting the environment have been completed and put into operation i
8、n our city to enter the booming e-commerce stage of development, finance, tourism, post and telecommunications, agricultural trade, industry, news media, etc. Application of e-commerce industry has made progress to varying degrees. At present, The volume of success stories show that there is now a l
9、arge number of professional e-commerce sites, industry portals, etc. in international trade play an extremely important role. Domestic e-commerce application in the foreign trade is far ahead of other areas, the export enterprises in line with international standards has been at the forefront, has b
10、een more mature e-commerce sites. Industry experts predict that the future development of Chinese e-commerce space and has great potential. At present, the number of SMEs in China has reached more than 4030 million, and the use of the Internet to conduct business transactions over 400 million only.H
11、owever, the Pearl River Delta are also faced with problems of development. Land more and more tense, ever-increasing labor costs. Some labor-intensive enterprises in addition to the relocation of the Pearl River Delta. And be able to survive in the Pearl River Delta business, and both are experienci
12、ng a strong test. If it is said that many domestic small and medium-sized or not is still in use around electronic commerce, the PRD has been fully accepted business e-commerce and the use of electronic commerce to business changes, a no e-commerce businesses unimaginable state. Different levels of
13、the enterprise, business environment, determines the development of SMEs in the Pearl River Delta Direction. In the idea of pragmatism, these different levels of the enterprise has made what changes what? How to present a diversified e-commerce? Small and medium-sized e-commerce needs most pressing,
14、 what is it?Keywords E-commerce; PRD SMEs; development problems; the need for the development of 目 录1.绪论11.1课题背景11.2研究目的和意义21.3课题研究方法21.4论文构成及研究内容22. 电子商务发展概述42.1电子商务42.1.1电子商务的分类42.2珠三角电子商务的发展现状52.2.1广州电子商务的发展情况52.2.2广州电子商务的发展特点62.3电子商务与传统国际贸易模式62.3.1电子商务的新特点62.3.2电子商务对传统国际贸易模式的冲击73.珠三角中小企业电子商务发展的必
15、要性103.1推动国民经济的高速发展103.2能创造更多的就业机会，实现充分就业103.3能促进技术专业化和市场细分113.4是技术创新的主要力量114.珠三角中小型出口企业电子商务发展存在的问题124.1企业现代化问题124.2信息网络的环境和条件问题124.3市场成熟问题134.4网上支付问题144.5协调统一问题144.6人员素质和技能问题155.解决珠三角地区电子商务问题的对策建议165.1企业是主体165.1.1企业信息化的准备165.1.2企业内部资源的整合165.1.3企业外部资源的利用175.1.4建立电子商业社区175.1.5开展电子商务175.2政府要调控175.2.1加快网络基础设施的建设175.2.2鼓励试点，积极引导，推动企业参与电子商务195.2.3构造良好的法制环境195.2.4加强电子商务安全技术的研究和标准的制订205.2.5加强人才培养21结论22参考文献23致谢24珠三角中小型出口企业电子商务发展策略分析1.绪论1.1课题背景随着计算机和电子通讯技术的飞速发展和网络的应用越来越广泛，国内外不少的大中小企业都不约而同地意识到利用网络传递信息可以在一定的程度上提高办事效
