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1、国际商务I（双语）课程简介课程编号：A2113104 英文名称：International Business学 分：4 学 时：64授课对象：国际经济与贸易专业三年级学生课程目标：通过本课程的学习，学生将系统地了解和掌握以下内容：各国在经济和文化上的差异；国际贸易和投资中的政治经济；全球货币体制；企业战略和组织结构；企业制造、营销和研究开发等关键职能。本课程将使学生国际商务理论水平得到提升，并能够将理论与实践相结合，通过案例分析，获得分析问题和解决问题的能力以及实际动手能力。本课程采用原版英文教材和全英语授课方式，学生通过学习还将获得对英语的综合运用能力。课程内容： 经济全球化、 经济中的国家
2、差异、 文化差异、 国际贸易理论、国际贸易中的政治经济、对外直接投资、区域经济一体化、外汇市场、国际货币体系、国际企业的战略、国际商务组织、进入战略与战略联盟、出口进口与对等贸易、全球营销与研发预修课程：政治经济学、西方经济学、国际贸易、国际贸易理论与实务，国际金融教 材： International Business Charles W.L.Hill McGraw-Hill Irwin (美国) 2006 第六版国际商务I（双语）课程教学大纲（International Business）一、基本信息课程编号：A2113104 课程类别：专业必修课 适用层次：本科三年级适用专业：国际经济与贸
3、易开课学期：第五学期总学分：4分总学时：64学时（理论课64学时）考核方式：考试二、课程教育目标本课程为国际经济与贸易专业的特色课程，即采用英文原版教材和全英语授课方式的双语教学课程。通过本课程的学习，学生将系统地了解和掌握以下内容：各国在经济和文化上的差异；国际贸易和投资中的政治经济；国际企业从事业务往来所在的全球货币体制；企业在国际商务环境中进行有效竞争所采取的战略和组织结构；以及为了在国际商务环境中成功的竞争企业应如何履行在制造、营销和研究开发等关键职能。本课程将使学生国际商务理论水平得到提升，并能够将理论与实践相结合，通过对跨国企业管理和竞争策略及运行方式的典型国际商务案例进行分析，获
4、得分析问题和解决问题的能力以及从事具体国际商务业务环节的实际动手能力。本课程采用原版英文教材和全英语授课方式，学生通过学习还将获得对英语的综合运用能力，即通过英文原版报刊、书籍和网站阅读、收集和分析国际商务理论和业务信息的能力和英语的演讲与表达能力。为他们在中国与世界经济接轨的过程中成为国际商务专业人才，为他们参与未来的国际市场竞争打下良好的基础。三、教学内容与要求1.理论课教学内容Chapter One: Globalization 本章教学目的与要求：教学目的：通过本章的学习使学生掌握：The development and the trend of the globalization o
5、f markets and production；the global economy of the 21st century in the changing, the foreign direct investment , world output and world trade; and the debate in globalization 教学内容：I. What is globalization?II. Drivers of globalizationIII. The changing world order IV. The global economy of the 21st ce
6、nturyV. Anti-globalization protests 教学重点和难点：1. The globalization of market2. the globalization of production Chapter Two: National Differences in Political Economy本章教学目的与要求：教学目的：通过本章的学习使学生掌握：In different countries, why the differences exist in political systems because of the stress of whether colle
7、ctivism and individualism and democracy and totalitarianism. The three common types of economic systems as well the different legal system. 教学内容：I. Political SystemII. Economic SystemIII. Legal System IV. The Determinants of Economic Development教学重点和难点：1. Collectivism and individualism2. Democracy a
8、nd totalitarianism3market economy 4command economy5mixed economy6state-direct economy7protection of intellectual propertyChapter Three: Differences in Culture本章教学目的与要求：教学目的：通过本章的学习使学生掌握：The definition of culture and why and how each countrys culture influences its business and trade, as well as its
9、implication to international business. 教学内容：I. Opening case: GuanxiTies that BindII. What is Culture?III. Social StructureIV. Religious and Ethical SystemsV. Education and Cultural Change教学重点和难点：1values and norms 2. culture, society and national-state3. social stratification4. Christianity5. Islam6.
10、 Hinduism7. Buddhism8. ConfucianismChapter Four: International Trade Theory 本章教学目的与要求：教学目的：通过本章的学习使学生掌握：Seven international trade theories which are commonly accepted and have strong impact on international business. Understanding of the contents and how they work in its influence in making trade po
11、licies for each country. 教学内容：I. Mercantilism II. Absolute Advantage III. Comparative Advantage IV. Heckscher-Ohlin Theory V. The product Life-Cycle Theory VI. New Trade Theory VII. National Competitive Advantage教学重点和难点：1. The theories of Smith, Ricardo, and Heckscher-Ohlin2. product life-cycle3. fi
12、rst-mover advantage4. national competitive advantage5. MercentilismChapter Five: The Political Economy of International Trade本章教学目的与要求：教学目的：通过本章的学习使学生掌握：How governments intervene business by the several instruments of trade policies. The special functions of each of them. How the world trading syste
13、m developed and the efforts made by the GATT and the WTO. 教学内容：I. Opening Case: Trade TextilesThe Chinese Juggernaut II. Instruments of Trade Policy Tariffs Subsidies Import Quotas &Voluntary Export Restraints Local Content Requirement Administrative Policies Antidumping Policies III. Development of
14、 the World Trading System 教学重点和难点：1. Tariffs 2. Subsidies 3. Import Quotas &Voluntary Export Restraints 4. Local Content Requirement 5. Administrative Policies 6. Antidumping Policies Chapter Six: Foreign Direct Investment 本章教学目的与要求：教学目的：通过本章的学习使学生掌握：The different types of FDI. Why developed countries direct the world FDI, and present situation of the inflow and outflow of FDI between developed and developing countires. Chinas role as the largest recipient of FDI amon
