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1、精选优质文档-倾情为你奉上Management Information Systems, 12e (Laudon)Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications1) Companies can use configuration tables provided by the enterprise software to tailor a particular aspect of the system to the way it does business.Answ
2、er: TRUEDiff: 2Page Ref: 338AACSB: Use of ITCASE: ComprehensionObjective: 9.42) Enterprise systems are typically built around one or two major business workflows.Answer: FALSEDiff: 1Page Ref: 338AACSB: Use of ITCASE: ComprehensionObjective: 9.13) Enterprise systems are designed primarily to allow co
3、mmunication between an organization and outside partners and suppliers.Answer: FALSEDiff: 2Page Ref: 337AACSB: Use of ITCASE: ComprehensionObjective: 9.14) The upstream portion of the supply chain consists of the organizations and processes for distributing and delivering products to the final custo
4、mers.Answer: FALSEDiff: 2Page Ref: 341AACSB: Reflective ThinkingCASE: ComprehensionObjective: 9.25) Supply chain inefficiencies can waste as much as 25 percent of a companys operating costs. Answer: TRUEDiff: 2Page Ref: 342AACSB: Reflective ThinkingCASE: ComprehensionObjective: 9.26) Safety stock ac
5、ts as an inexpensive buffer for the lack of flexibility in the supply chain. Answer: FALSEDiff: 2Page Ref: 342AACSB: Reflective ThinkingCASE: ComprehensionObjective: 9.27) The bullwhip effect is the distortion of information about the demand for a product as it passes from one entity to the next acr
6、oss the supply chain.Answer: TRUEDiff: 2Page Ref: 342AACSB: Reflective ThinkingCASE: ComprehensionObjective: 9.28) Supply chain execution systems enable the firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product. Answer: FALSEDiff: 2Page Ref:
7、 344AACSB: Use of ITCASE: ComprehensionObjective: 9.29) To minimize the expense of implementing an enterprise system, businesses can opt to curtail the customization of an enterprise package and instead change business processes to match the software.Answer: TRUEDiff: 2Page Ref: 356AACSB: Reflective
8、 ThinkingCASE: ComprehensionObjective: 9.410) Implementing an enterprise application typically requires organizational change as well as adjustments to existing business processes.Answer: TRUEDiff: 1Page Ref: 356AACSB: Use of ITCASE: ComprehensionObjective: 9.411) In a push-based model of SCM system
9、s, actual customer orders or purchases trigger events in the supply chain. Answer: FALSEDiff: 2Page Ref: 347AACSB: Reflective ThinkingCASE: ComprehensionObjective: 9.212) In a pull-based model of SCM systems, production master schedules are based on forecasts of demand for products.Answer: FALSEDiff
10、: 2Page Ref: 347AACSB: Reflective ThinkingCASE: ComprehensionObjective: 9.213) Wal-marts strategy of continuous replenishment of inventory based on actual customer purchases is an example a pull-based SCM model. Answer: TRUEDiff: 2Page Ref: 347AACSB: Reflective ThinkingCASE: ComprehensionObjective:
11、9.214) Total supply chain costs represent the majority of operating expenses for many businesses and in some industries approach 75 percent of the total operating budget. Answer: TRUEDiff: 2Page Ref: 348AACSB: Reflective ThinkingCASE: ComprehensionObjective: 9.215) You would expect to find PRM and E
12、RM modules in the most comprehensive CRM software packages.Answer: TRUEDiff: 1Page Ref: 351AACSB: Use of ITCASE: ComprehensionObjective: 9.316) Major CRM application software vendors include Siebel Systems, PeopleSoft, SAP, and S. Answer: TRUEDiff: 3Page Ref: 351AACSB: Use of ITCASE: ComprehensionOb
13、jective: 9.317) Cross-selling markets complementary products to customers.Answer: TRUEDiff: 2Page Ref: 352AACSB: Reflective ThinkingCASE: ComprehensionObjective: 9.318) CRM software can help organizations identify high-value customers for preferential treatments.Answer: TRUEDiff: 2Page Ref: 352-354A
14、ACSB: Use of ITCASE: ComprehensionObjective: 9.319) Analytical CRM uses a customer data warehouse and tools to analyze customer data collected from the firms customer touch points and from other sources. Answer: TRUEDiff: 2Page Ref: 354AACSB: Use of ITCASE: ComprehensionObjective: 9.320) Enterprise
15、systems require fundamental changes in the way the business operates. Answer: TRUEDiff: 2Page Ref: 355AACSB: Use of ITCASE: ComprehensionObjective: 9.421) From your reading of the Cannondale case study, the firm implemented new information systems in order to achieve which of the main six business objectives? A) customer and supplier intimacyB) survivalC) competitive advantageD) operat
