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1、模块四单元一第四课时活动单（3.31）【学习目标】1了解如何策划广告宣传运动2理解课文，熟悉重要短语的运用【活动方案】学生学习活动【活动一】1活动目标：熟悉两篇课文，理解基本意思2活动方式：学生听录音并朗读【活动二】1活动目标：熟悉两篇课文，理解基本意思2活动方式：学生练习，任务型阅读A（1）_ you should do in building an ad campaignWhat is an ad campaign? An ad campaign is a (2)_ program of advertisements using ads of various kinds to (3)_ a
2、 certain audience.What are three major (4)_ in building an ad campaign?Who is the audience for your ad campaign? The people (5)_ you want to reach are your target audience. How to (6)_ this question? You need do research and analysis in (7)_ to decide your audience. You need explore what the audienc
3、e already thinks. You also need (8)_ right message for right people. What do you want your ad campaign to say? You settle this question by deciding what you want the audience to know or think about. It is of importance to try to (9)_ the audience so as to get them to (10)_ in some way. How do you re
4、ach your audience? You can get your message across in different ways when you are (11)_ an ad campaign. The approach you use should (12)_ on your target audience and which ads draw their attention best.Keys:1. What 2. planned/designed 3. reach/affect/influence 4. questions 5. that/who/whom 6. settle
5、 7. advance 8. create/write 9. attract 10. react 11. organizing 12. dependBOur ad campaign (1)_ smoking(2)_ for the campaign Millions of people (3)_ the world die (4)_ smoking every year. Cigarettes contain poisonous chemicals that can lead (5)_ lung cancer and heart disease. Much money is (6)_ in s
6、moking and more dangerously, the number of smokers is increasing.Solutions to the three questionsHigh school students are our audience. We pay attention to young people and (7)_ them from smoking Our anti-smoking campaign will tell young people the bad (8)_ effect of smoking, as well as secondhand s
7、moking. We will explain the (9)_ of not smoking. We want young people to know smoking does not make them look (10)_ and people hate it when young people (11)_ in public. Smoking makes smokers smell (12)_, and gives them bad teeth, skin and fingernails. We want young people to (13)_ us in this anti-s
8、moking campaign and be aware (14)_ the damage done to their health by smoking. Smoking kills is our slogan! Our campaign (15)_ on World Tobacco Day(May 31). We plan to put big posters around the school with our logo and slogan. Our website will (16)_ students with more information about smoking. We
9、will use the school magazine to (17)_ students of the dangers of smoking, and we will organize an essay contest, (18) _.Keys:1. against 2. Reasons 3. across/around 4. from/of 5.to 6. wasted 7.discourage/prevent/stop/keep 8. physical 9. advantages 10. cool/smart/great 11. smoke 12. terrible 13. join
10、14. of 15. starts/begins 16. provide 17. inform/tell 18. too【课堂检测】根据对课文的理解，翻译下面的句子：1. 和单一的广告不同，一个广告活动是一个有组织的广告项目，它会用各种广告形式来影响特定的一批观众。2. 当你筹划一个成功的广告活动时，你心里必须有明确的目标和观众对象。3. 为了确定你的观众对象，你需要做一点研究。4. 了解你的观众是非常重要的，这样你才能为合适的人想出合适的广告词（答案省略）教师组织教学方案模块四单元一第四课时活动单（4.1）【学习目标】1复习本单元的重要词汇和短语，进行周知识整理2训练写作能力【活动方案】学生
11、学习活动【活动一】1活动目标：复习本单元的重要词汇和短语，进行周知识整理2活动方式：学生自主呈现be aware of 知道，明白，意识到 play tricks on 欺骗，捉弄 believe in信任，相信be bored with 对感到厌倦 appeal to迎合，对有吸引力 trick sb into doing sth诱使某人做某事 be satisfied with 对感到满意 be used to对习以为常，习惯于 fall for 上的当，受骗 deal with 处理，对付 commit suicide/a crime 自杀 /犯罪be intended for 为而打算
12、 for free免费的serve the public为公众服务be concerned with 对关心 get sth across 传达 be particular about 对挑剔 come up with 提出，拿出according to 根据 agree with sb. on sth.同意某人的意见hold ones breath 屏住呼吸 in public 在公共场所at ones service 听候某人吩咐，为某人服务cure sb. of a disease 治愈某人的病 be proud of 以感到自豪 even if 即使 at a low price 以低
13、价格 be popular with 受某人欢迎 be of good / high quality 高质量 be on sale 在销售中 make an announcement 宣布 keep away from 远离 No comments 不加评论，无可奉告 be similar to 和相似up to （数量，程度等）达到 in particular 尤其，特别 introduce to 向作介绍 recommend sth. to sb. 向某人介绍某物protect from 保护免于 stand for 代表，表示 be responsible for 对负责in ones
14、opinion 依某人看 warn sb. against/warn sb. not to do sth.attract/catch/draw ones attention吸引.注意力take turns to do sth. 依次做某事，轮流做某事persuade sb into doing / to do sth 说服某人做某事for the benefit of 为了.利益have/keep/hold sth. in mind 把记住be intended to/be meant to 旨在.Launch/start an ad campaign 发起一场广告活动 social concerns 社会热点问题把学生呈现的内容和老师准备的内容进行比较，要求学生朗读活动单上出现的所有短语。【活动二】1活动目标：训练写作能力，进行道德教育2活动方式：学生写作写作练习根据汉语提示写一篇120字左右的短文要点：1现在，世界上有许多人吸烟。2吸烟引起严重疾病，每年数百万烟民死亡。3政府从烟草销售中得到很多钱，但为应付吸烟引起的问题要花费很多
