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1、wordMarketing Management营销管理New Products Development新产品开发 Service Industry Marketing服务业营销Advertising广告Business Negotiation商业谈判International Marketing国际市场营销Sales Channels销售渠道Public Relationship公共关系Consumer Behavior消费者行为Systems of Management Information管理信息系统Marketing Research营销调研accessibility 可进入性acc
2、essory equipment markets 附属设备市场account management policies 客户管理策略positioning定位additions to existing product lines 现有产品线的增加administered vertical marketing systems 管理式垂直营销系统market segmentation市场细分sales promotion销售促进advertising feedback 广告反响advertising frequency 广告频率advertising media 广告媒体advertising re
3、ach 广告承受人数advertising message 广告信息advertising source 广告信息来源agent middleman 代理商allowance 折让alteration 退换American Marketing Association 美国营销协会annual marketing plan 年度营销计划assurance 保证attitudes of consumers 消费者态度availability 可获得性/供货能力awareness 产品知晓度/知名度baby boomers 婴儿潮出生的一代人backward channels for recycli
4、ng 回收的后向渠道backward integration 后向垂直一体化banner advertisements 横幅标语广告bar codes 条形码barter 实物交易basic physical needs 根本生理需要BCG Grow-Share Matrix 波士顿增长-份额矩阵before tests 事前测试Behavior Scan Information Resources Inc. 行为扫描信息源公司behavioral analysis 行为分析behavioral hierarchies 行为层级benchmarking 基准benefit clusters 利
5、益群体benefits 利益Benz 奔驰billing 帐单birth rate 出生率blanket purchase order 一揽子采购合同blind-paired parison testing 双盲比拟测试blue collars 蓝领bottom line 底线/盈亏一览结算线brand awareness 品牌意识/认知brand extensions 品牌扩展brand loyalty 品牌忠诚度brand mark 品牌标志brand name 品牌名称brand positioning 品牌定位brand recognition 品牌识别brand strategies
6、 品牌战略brand 品牌branding strategy 品牌化战略branding 品牌化brands equity 品牌的价值break-even analysis 盈亏平衡分析break-even volume 盈亏平衡产量breath of product assortment 产品线的宽度breath or diversity of product lines 产品线的宽度或多样性bribery 贿赂British Airways 英国航空公司brokers 经纪人budgeting 预算bundle 捆绑Bureau of Census 人口统计局business streng
7、th rating 商业能力评分business plan 商业计划business position 经营地位business sector 商业部门business services markets 商业服务市场business strategies 经营战略business unit strategy 经营单位战略buyback allowances 回购折让buyback arrangements 产品返销buyers bargaining power 买方的讨价还价能力buyers 采购者buying behavior 购置行为buying center 采购中心buying ine
8、rtia 购置惯性buying intention 购置意图buying offices 连锁商店的进货中心buying power index (BPI) 购置力指数buying situation 采购情况/类型buying task 采购任务capital gains 资本收益capital invested in product 产品投入资本Carnival 嘉年华cash cows 现金牛类cash discounts 现金折扣catalogue sales 目录销售categorization of perception 感知分类categorization 分门别类central
9、ization 集中化chameleons/followers 变色龙/跟随者channel alternatives 可选择的营销渠道channel conflicts 渠道冲突channel decisions 渠道决策channel functions 渠道功能channel institutions 渠道组织结构channel management 渠道管理channel objectives 渠道目标channel of distribution 分销渠道channel power 渠道权力channel-control strategies 渠道控制战略channel-design
10、 decisions 渠道设计决策channel-management decisions 渠道管理决策channels of munication 传播渠道choice criteria 选择标准closing a sale 完毕销售clothing retailers 服装零售商co-branding 联合品牌code of ethics 职业道德标准coercive power 强制权cognitive dissonance 认识的不协调collection of data 数据收集collection 收款co-marketing alliances 联合营销联盟bination pe
11、nsation plan 结合式薪酬方案mitment 承诺munication channels 传播渠道munication process 传播过程munication 信息交流/沟通munications media 传播媒体pany personnel 公司员工parative advertisements 比拟广告parison of brands 品牌比拟pensation deals 补偿处理pensation plan 酬金方案pensation/rewards 酬金/奖励pensatory 补偿性的petition and industry evolution 竞争和行业演
12、变petition-orientated pricing 竞争导向定价法petitive advantage 竞争优势petitive (supply-side) evolution 竞争供方演变petitive factors 竞争因素petitive intelligence 竞争情报/信息petitive parity promotion budgeting 竞争均势促销预算法petitive strategy 竞争战略petitive strength 竞争优势/能力petitor analysis 竞争者分析plaint handling 投诉处理ponent materials a
13、nd parts markets 组成材料和零部件市场puterized ordering 计算机化的订购conclusive research 确定性研究conditions of demand 需求情况conflict and resolution strategies 冲突和解决战略conformance to specifications 与规格一致conformance 一致性confrontation strategy 对抗战略conjoint measurement 联合测度法conjunctive model 联合模型consumer decision-making 消费者购置
14、决策consumer goods channels 消费品分销渠道Consumer Goods Pricing Act, USA 美国消费品定价法案consumer goods 消费品consumer markets 消费品市场consumer needs 消费者需求consumer packaged-goods firms 消费者包装食品公司consumer promotion 消费者促销consumer tests 消费者测试consumer/household market 消费者/家庭市场consumers perceptions 消费者感知consumption 消费contests
15、 竞赛contingency planning 权变计划contract construction 契约建筑业contract manufacturing 契约制造业contraction/strategic withdrawal strategy 收缩/战略性撤退战略contractual entry modes 契约式进入模式contractual vertical marketing systems 合约式垂直营销系统contribution margin analysis 边际贡献贡献毛利分析contribution margin 边际贡献control strategies 控制战略convenience food stores 便利食品商店convenience goods 便利品convenience 服务的便利性Cool Whip 清凉维普co-operative adverti
