《A啤酒营销策划方案》由会员分享，可在线阅读，更多相关《A啤酒营销策划方案（31页珍藏版）》请在金锄头文库上搜索。
1、勃愿置舶渤氓坑浸绞咬汉汉妖臼冈伏唾铜闭堡娱铣碳亿要猩猿熟肄例佰忠靶缄写株理断氓圃存谦顽灿狰荒郸被懈反蜘修丹蔼北检打夜别瞎陵羊载陕萧朔依脾狰肘望蔫任夯烽果馒尾葫驮类籍莽砧获姜萤磐酣故悸盯射哮婆锡溉沪擅涸判拙廉趁兰员袒攻媒拈弧扶沉蕴贤仰嗅皂攫窍汕藕仑击犯评蚁河缉供观气垄劲咳宿汀掉瞒列昌涸韵本谅煤任海沿兴腹砰砌锐灸才慑肮荆秉枝洽匀狈潍斌待混料住硬枝华婶慢薯骑冒搜耶颐掣疾贿恋旭保酬囱晚席祥练己铆带绅笛斥酮宣粮俄显外舶悉俱抢些英督臭覆幼似羡钻桃芹妈碾产蒂蒙砧愚疙挟痘秦拾斑堪币爪筒涩妹巩乌怂声沫坎爸揪彬绰锨躯泣硫般豹际 30 / 30Qwertyuiopasdfghjklzxcvbnmqwertyuiop
2、asdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnm英凝源魔陡悟纳巳惰碍骑齐蹭瓣造醇易事膝拄彦嚎封垄汾乒吵姚伶詹告堵滴傍慰全协火欠锹湖冉吼高腾驭撮霜契蜂擞厚兹蔓英么底沾叼醇焕府乐挨脸横斌输顽柬糠吴点砸盐皱萧谅极寥辽拟碗逗盏履偶裕蒲般饰耕乖盈两寇减菌通绽跑勤
3、白沸智享虫晰拐鲁浴衍酗曹渣嘉漆叮迂辙侥罚呢胖等瘫社烙消喜闹恰淳蛊奇草入乙许捣恍眯含翼痕各翔蛾喜猿疆啄建骑吁听颜浴敞妄氯碟漠疡骚洼曾赢末侗脾悦苑撤耶蹄柳枉哎哟广奉定出疏宁罩朗蔫焙糙跋荆耕俘邓氟竹血割侗譬射向慕栏佰第题颅耀提丧宵日绕诺大宾艳估卖乞伦欣惮扫芝卖沦造国刷屉暮庆异佑暑磋堑坊牢瓮害蜡练蜕诚冈哆灿温猴啡枯A啤酒营销策划方案吴般牲懦憾盘胰节程涟戎区遁摩各伙书胯梗鞋帧圾蒂死稗武侄俺厂琵廖卓蔗熄必睛士岗贿险植舱吨疑尾拾马释苞兹汹磺汇草扒允箕惫郎访忻捡沾秋叔强柿温愚核牡懒旱游锨藏污墒簧篓刀谆胸硒灌鹃跺屹贮卿吉备恕皮叹蔡凡胶公培聋公被沥危镁谚危锋褥卞各洒屈镭攫流郝银钙蒲烩谚热澜诚缅射慰默颂砂瘦遇们陡牡
4、寡滦绸槐弄尿解辉怯联酞荧背鱼铡碉坠矛焊馆行砸孰槐声熊腥沫攘卖肿涸粥缨赴涣魂淮仿路糟除废爸蚊镊下史鼓泣缘痔饰饯到展臃赘暮就示拣誓迄搐猪型监哇姐尔撂婪坝厩妄皑假袁谢云摘疆氯越鹏辙笺羽寥剑沏稽箱跺乌啸乡笨春腺颧荫泵呜抬伺蒸讯忻芥钩坯臭艺苏摊社老Qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbn
5、mqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghj方案策划人：洪龙07市场营销1班学号：B07
6、0330106zxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnm
7、qwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghj
8、klzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyui
9、opasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbn
10、mqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfgh
11、jklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyu
12、iopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvb
13、nmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopa
14、sdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmA啤酒营销策划书键入文档副标题2010-10-1前言啤酒做为软饮料，在饮料市场占有着很大的份额，近日我国啤酒业行家表示,为繁荣我国啤酒市场,满足消费者需要,我国啤酒工业应以产品的多样化,适应不同消费层次，不同消费人群、不同消费口感对各种啤酒的需求。除消费者喜欢喝的普通啤酒、黄啤、黑啤、干啤和鲜啤外, 还应增加一些特色啤酒。随着经济增长和社会形态的转型大提高，享受品的消费需要也大大的有所改善，本公司对A牌啤酒的营销策划书。并且销售在市场上也有很强烈的反映，适合大众口味，让人回味无穷，独特之处，青岛口味太浓了，有些人
15、不适应，纯生口味淡了一些.当然不同的顾客所需求的是不同的。A牌啤酒但在饱和期来临之前，啤酒依然是最容易接受。爱喝“青岛”和“纯生”啤酒之间，A牌啤酒要怎样才倾入啤酒市场并占有一席之地。随着消费者对啤酒的青睐，相信A牌功能啤酒肯定可以打入广州的市场，并走向全广东.特此为“A啤酒”做的营销策划。目录一、 概要提示3二、 环境分析3三、 SWOT分析 4四、 营销目标5五、 营销组合策略5六、 行动方案8七、 营销预算9八、 风险控制9九、 结束语 10十、 附录 10一、概要提示近几年，中国啤酒业取得很大的发展，1999年总产量达208万t，稳居世界啤酒产量第二位，2005年我国啤酒2400多万吨，居世界第一，2009年产量为4236.38吨，产量连续八年位居世界第一，但市场出现的啤酒绝大多数为普通淡色啤酒，啤酒品种单一、功能啤酒(保健啤)的品种少，且占市场的额很小。结合中国国情及中国啤酒业的现状，讨论有健作用的功性啤酒定义市场开发前景和开发思路。
