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1、2022高中英语 Unit 5 Inside advertising Section Warming Up & Reading教案（含解析）新人教选修9The appeal of advertising to buying motives can have both negative and positive effects.Consumers may be convinced to buy a product of poor quality or high price because of an advertisement.For example，some advertisers have
2、appealed to peoples desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage.Some of the products work.Others are worthless and a waste of consumers money.Sometimes advertising is intentionally misleading.A few years ago，a brand of bread was offe
3、red to dieters with the message that there were fewer calories in every slice.It turned out that the bread as not dietetic，but just regular bread.There were fewer calories because it was sliced very thin，but there were the same number of calories in every loaf.On the positive side，emotional appeals
4、may respond to a consumers real concerns.Consider fire insurance.Fire insurance may be sold by appealing to fear of loss.But fear of loss is the real reason for fire insurance.The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment
5、 for most people.If consumers consider the quality of the insurance plans as well as the message in the ads，they will benefit from the advertising.Each consumer must evaluate her or his own situation.Are the benefits of the product important enough to justify buying it？Advertising is intended to app
6、eal to consumers.But it does not force them to buy the product.Consumers still control the final buying decision.True (T) or False (F)：1Advertising can persuade the consumer to buy worthless products by appealing to his buying motives.()2The reason why the bread advertisement is misleading is that t
7、hin slices of bread could contain more calories.()3Advertisements occasionally force consumers into buying things they dont need.()4A smart consumer should think carefully about the benefits described in the advertisements.()5The passage is mainly about the positive and negative aspects of advertisi
8、ng.()答案：1.T2.F3.F4.T5.TSection_Warming_Up_&_Reading.高频单词点击1billboard n布告板；广告牌2casual adj.偶然的；随意的；临时的casually adv. 偶然地；临时地3advertiser n登广告者advertise v做广告advert/advertisement n广告4inform vt.通知；告诉information n信息5association n协会；联系associate v联系6basis n基础；根据base vt.依据7technique n技术；技巧technical adj.技术的tech
9、nician n技师8feature n特征；容貌；特色；特写 vi.以为特色；特写9conscience n良心；是非感10worthy adj.有价值的；可敬的11expense n费用；代价expensive adj.昂贵的12broadcast n广播；播音 v广播；播送13generate vt.产生；发生generation n一代；一辈14response n回答；响应；反应15refresh vt.使(精神)振作；使恢复；更新.重点短语必记1if so要是这样2keep.in mind 记住3turn.into. 把变成4in other words 换句话说5fit into
10、 适合；适应6grab the attention 赢得注意7on the other hand 另一方面8rely on 依靠，依赖9have no use for 不需要；厌恶；对不耐烦10at no extra cost 没有额外成本.常用句型必备1With_so_many_messages_from_advertisers_filling_our_daily_lives，it is important to understand how advertisements work.2Television adverts are expensive to_make_and_to_show.3
11、However_good_an_advertisement_is，people are unlikely to be persuaded if the product is unsuitable for them.课文大意理解1Which kind of advertisements turn us into walking advertisements?AThe kind in train stations.BThe kind on the Internet.CThe kind on our casual garments.DThe kind in magazines and newspap
12、ers.答案：C2Which group does making puter game ads appeal to?AAdults.BAdolescent boys.CYoung women. DAll the above.答案：B3Which kind of adverts can give you more detail?ATV. BMagazine.CNewspaper. DB and C.答案：D4What do the advertisers consider?AThe expense.BTarget audience.CMedia appreciate for the produc
13、t.DAll the above.答案：D5Why does the government pay a lot of money for some ads?ATo change our opinion over time.BFor money.CFor selling the product.DNo answer in the text.答案：A.根据课文改错1Even some of the casual garments with brand names attached to them turn us to walking advertisements._答案：第二个to改为into2W
14、ith so many messages from advertisers filled our daily lives，it is important to understand how advertisements work._答案：filled改为filling3Then we can avoid to be controlled by them._答案：to be改为being4Their money would be wasted if the message didnt reach its target audience，in other word the people the advertisement intends to persuade._答案：word改为words5However，it would be no use to advertise products on radio if the ad relies on visual effects._
