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1、商务英语口语试题及答案1 Discuss these statements. Do you agree with them? Give your reasons. Small is beautiful is a better strategy in business than big is best Big companies should aim to gain market share rather than make profits. Companies should focus on what they do best rather than diversify.1)It is rea
2、lly hard to say whether a small or a big company is better in business. first of all, a company should have a clear understanding of its target. Just as Napolon said “ Every French soldier carries a marshals baton in his knapsack”. That is to say a person should be aggressive and ambitious if he or
3、she wants to be someone, so as to a company. A company should make a long-term goal based on its own speed of development and move toward its goal step by step without hasty. How can a company expand successfully if it cannot handle all the stuffs when it is small. Secondly, small and big companies
4、have different advantages. For example, a small company is easier for the manager to control. The senior manager knows the whole organization well and colleagues get along well with each other which will create a sound atmosphere for employees. On the other hand, a big company can gain effect of sca
5、le which makes their products cheaper compared with its competitors. Also big company enjoys reputation all over the world. Let us not forget that here are also several exceptions. For example, some high-technology companies such as Apple. They sell their ideas and creation rather than the mass prod
6、uced goods. So achieving market profit is acceptable for the customers.2)As to the second statement, I agree with it. Compared with small companies, large ones have strong production capacity and are more efficient. Also, as I just say they achieve the effect of scale. So they should pay more attent
7、ion to gain market share to sale their products. 3)I mostly agree with the last statement because of the following reasons. First of all, a company should always focus on what they do best. Because what the companies specialized in is their core competitive power. Customers will choose coco-cola whe
8、n they are thirsty and Mcdonalds when they do not have enough time to cook a meal. Second, a company should never forget to make some improvements to their core products. Through research and survey, a company can better meet their customers need and maintain strengthen in the best products. Third,
9、a company can extend its product line after keeping the above suggestions in mind. After all, customers never satisfied with the current products. They have different tastes and different demand. No matter what a company do, never forget to better meet the customers need.2.You have a shortlist of pe
10、ople for the post of Sales Manager. One of the female candidates is clearly the best qualified person for the job. However, you know that some of your best customers would prefer a man. If you appoint a woman you will probably lose some sales. What should you do? Why?In my opinion, I prefer to choos
11、e the lady because of the following reasons.First of all, I strongly against sexual discrimination in business world. I believe male and female have no difference concerning their abilities and have equal right to work, to get promotion and to lead a company. Instead, I think female is sometimes mor
12、e suitable to be a leader. A female is more patient and easy-going. She can communicate with various people in all levels and solve complex problems between employees.Second, the female candidate is clearly the best qualified person for the job. I think my decision should bring the most benefit to m
13、y company. So as to the common good of the whole company I insist to choose the best candidate. Last but not the least, I believe the lady can handle relationships with our main customers well. I think the customers are not very familiar with the new female Sales Manager at the beginning. We can gua
14、rantee our main customers that they will still have the special privilege like before. For example the preferential price, the sole agency right and presell order. And after doing business with each other for some time, our main customers will gradually find that female manager is as good as male. A
15、nd our sales is not likely to lose.3.What do you think globalization means? What global companies can you think of? What industries are they in? Do global companies do more harm than good?1) I refer to the dictionary and globalization means the idea that the world is developing a single economy and
16、culture as a result of improved technology and communications and the influence of very large multinational companies. In my view, I think companies set up affiliated group and branches in foreign countries. The world is becoming smaller and smaller. It is easier for companies to communicate with each other, to exchange technology, capital, and personal resources and to trade with each other. Companies now have more access to get to know customers fro
