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1、AbstractBusinessetiquette,abehaviorscience,isthenormsinthebusinessactivities,whichplaysanimportantroleinthebusinesscommunication.understandingChineseandwesternetiquetteandtheirdistinctionsisofgreatimportanceinpromotinginternationalbusinessexchanges.WiththechangingroleChinaplayedintheinternationalexc
2、hanges,wecommunicateandcooperatefrequentlywithforeigners.Itisthenotablepositionthatmakesushaveamorenormativeandcourteouscriteriaintheinternationalbusinesscommunication,especiallyinthebusinessactivitieswithwesterners.Thisthesis,fromtheinternationalbusinessetiquette,laysemphasisonthecomparisonbetweenC
3、hineseandwesternbusinessprotocol,itmainlydescribedthegeneraldefinitionofbusinessetiquette,characteristicsofbusinessetiquette,embodimentinbusinessinteractions,influencingfactors(Culturalfactors)ofChineseandwesternetiquetteandtherelevantsolutionsofthedifferences.Thethesisletuscomprehendandreceivediffe
4、rentstagesofChineseandwesternbusinessetiquette,“recognitionunderstandingcomprehension”,throughlotsofexamples,aimingtohelpustoapplythesetheoriesintopractice.Theconsequenceofthisstudyshowsthatinordertoavoidthemisunderstandingsinbusinessactivities,especiallyininternationalbusinessexchanges,notonlyshoul
5、dweknowsomebasicbusinessnorms,butalsoweneedtounderstandthedistinctionsofbusinessetiquettemainlycausedbydifferentculturesprofoundly.Keywords:businessetiquettenormbusinessexchange摘要商务礼仪是商务活动中的行为规范，它是一门行为科学，在商务交往中扮演着重要的角色，了解中西方的礼仪及其差异对促进国际间商务交往的顺利进行有着举足轻重的作用。随着中国在国际交往的角色发生改变，中国的对外交流和合作日益频繁，国际地位越来越明显，国际
6、间的交往，尤其是和西方国家的商务交往就更应该规范化、礼仪化；本文从国际间商务礼仪入手，对中国和西方的商务礼仪的异同点予以概述和比较，主要论述了商务礼仪的有关概念、中西方商务礼仪的主要特征、中西方礼仪在商务活动中的不同体现、影响中西方商务礼仪的主要因素（文化因素）及相关的解决办法。用大量的实例来反映礼仪差异，让读者从“初步认知初步了解了解”各个不同阶段对中西方商务礼仪进行理解和接受，并将它用于实践。研究结果表明，为了避免商务活动中，尤其在国际商务交往中的误解，除了了解一些基本的商务规范，更需要深层次地了解由不同文化间产生地商务礼仪差异。关键词：商务礼仪规范商务交往Comparisonbetwee
7、nChineseandWesternbusinessetiquette1. IntroductionBusinessetiquetteisacodeofconduct,whichembodiesmutualrespectintheday-to-daybusinessactivities.Itisalsothenormsforpeoplewhoisengagedincommercialactivitiesandbusinesscommunications,inotherwords,howtomasterbasicbusinessactivities,soyoucanmeettherequirem
8、entsforbusiness;howtomakeyourselffamiliarwiththenormsanddiscloseyourdignifieddemeanor;howtoavoidtheembarrassingquestionsyouencountered:suchasdresswrong,diningataloss;howtoeliminateasmallmatter,whichwillhavetheunexpectednegativeimagetotheindividualsorcompanies.OnlyhaveyouknowsomeknowledgeofChineseand
9、Englishetiquette,alltheseproblemscanbeeasilysolved.Thereforebusinessetiquettehelpstocreategoodpersonalimageandcorporateimage.Businessetiquetteiscoordinationandcommunicationfunctionswithcohesionemotionalrole.Withthedevelopmentofsociety,thebusinessrelationsaregettingwiderandwider,inavarietyofbusinessc
10、ontactsgraduallyformedacodeofconductandguidelines,guidanceonbusinessconductthemselvesinsociety,andasacodeofsociety,coordinatinghumanrelationsandhumanandsocialrelations,sothatpeoplearefriendlytoeachother,respecttheotherspremise,compliancewiththeprotocolnorms,inaccordancewiththeprotocolnormsrestrainit
11、self,itiseasyforpeopletohaveinterpersonalcommunication.Therefore,emotionalpoolplaystotherole,andestablishmutualrespect,mutualtrust,friendshipandcooperationrelations,whatsmore,itwillhelpthedevelopmentofvariousundertakings.Businessetiquetteisabehaviorscience,andshouldbetrainedseriouslyandsystemically.
12、Duetogeographicalandhistoricalbackground,variouskindsofdifferencesoccursbetweenthesystems,butthedesiretoreflecttheaspirationsisthesame,andtoabidebythenormsandcodesofconductisconsistent.Businessetiquetteismadeupofsignificantlymoreimportantthingsthanjustknowingwhichforktouseatlunchwithaclient.Unfortun
13、ately,intheperceptionofothers,thedevilisinthedetails.Peoplemayfeelthatifyoucantbetrustednottoembarrassyourselfinbusinessandsocialsituations,youmaylacktheself-controlnecessarytobegoodatwhatyoudo.Etiquetteisaboutpresentingyourselfwiththekindofpolishthatshowsyoucanbetakenseriously.Etiquetteisalsoaboutb
14、eingcomfortablearoundpeople(andmakingthemcomfortablearoundyou!)Peopleareakeyfactorinyourownandyourbusinesssuccess.Manypotentiallyworthwhileandprofitableallianceshavebeenlostbecauseofanunintentionalbreachofmanners.DanMcLeod,presidentofPositiveManagementLeadershipPrograms,aunionavoidancecompany,says,S
15、howmeabosswhotreatshisorheremployeesabrasively,andIllshowyouanenvironmentripeforlaborproblemsandobviouslypoorcustomersrelations.Disrespectfulanddiscourteoustreatmentofemployeesispassedalongfromthetop.(DanMcLeod：2008)Whichstronglyemphasizetheimportanceofcourtesy,therefore,itsnecessarytoknowetiquette,
16、especiallythebusinessetiquette.2. CharacteristicsofbusinessetiquetteAsregionalandhistoricalreasons,understandingsofpeoplefromdifferentregionsandethnicvaries,asthedevelopmentofwholeworld.Chinesepeoplehaveattachedgreatimportancetotheforeigners,especiallythewesterners,tradingbetweenthetworegionsisbecomingmoreandmorefrequent,establishinggoodrelationswithwesternpeopleisofgreatimportance,therefore,knowingthebusinessetiquetteisessenti
