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1、Module 4 Unit 1新课标单词advertise vi & vt (为)做广告，登广告advertisement n 广告share vt 分享，分担，共有persuasive adj 劝导性的，劝诱的，有说服力的，令人信服的product n 产品service n 服务promote vt 宣传，推广，促销，推销place vt 安排，放置intended adj（为而）打算的（或设计的）educate vt 教育issue n 问题，议题welfare n 福利，福利事业complete adj 全部的，完全的，完整的law n 法律lie vi 说谎untrue adj 不真
2、实的claim n & vt 声明，宣称，号称aware adj 知道的，明白的，意识到的toothpaste 牙膏breath n 气息，呼吸advertiser n 等广告者，广告客户，广告商cure vt 治愈，治疗customer n 顾客，消费者comment n 评论，意见，评价connect vt 联系，连接trick n 骗局，把戏，恶作剧original adj 新颖的，别致的，独创的，最初的，原来的creative adj 具有创造性的，具有独创力的public n 公众，大众lead vt 过（某种生活）；领导，引导nationwide adj 全国范围的，全国性的cam
3、paign n （社会，政治或商业等的）活动，运动drug n 毒品，药，药物deal vi 处理，对付social adj 社会的school vt 是受学校教育，培养，教育live vi 过（某种生活）smoking n 吸烟，抽烟commit vt 犯（错误），干（坏事）commit suicide 自杀smart adj 聪明的，精明的complete vt 完成satisfied adj 满意的trick vt 欺骗，哄骗publisher n 出版商，出版公司unique adj 独特的，独一无二的imagination n 想象，想象力choice n 选择recommend v
4、t 推荐bar n 条，棒company n 公司update vt 更新packaging n 包装design n 设计，图案，花样 vt 设计completely adv 完全地，彻底地unforgettable adj 难忘的，无法忘记的fashionable adj 时髦的，流行的convenient adj 便利的，方便的highly adv 非常，很，高地，高度地functional adj 实用的，有用的，功能的，机能的filling n 馅；填充物bored adj 感到厌倦的jeans n 牛仔裤available adj 可买到的，可获得的build vt 开发，建构va
5、rious adj 各种各样的，多样的particular adj 特定的；特别的audience n 受众；观众；听众；读者goal n 目标，目的target n 目标，对象，靶子media n (medium的复数)媒介，媒体determine vt 确定，决定extremely adv 非常，极其appeal vi 迎合，有吸引力，appeal to 迎合，对有吸引力react vi 做出反应，回应gather vt 搜集，收集，使聚集approach n 方法，途课文出现短语1. be used to2. do some research on3. share with4. enco
6、urage sb to do sth5. believe in6. for free7. be intended to do sth8. protect sb from sth9. public welfare10. be aware of 11. even if12. be proud of13. connect to.14. fall for15. play tricks on16. lead a better life17. live a healthy life18. commit suicide19. follow the advice20. offer sb sth21. be s
7、atisfied with22. trick sb into doing sth23.persuade sb into doing sth24. take drugs25. keep away from26. at a low price27. be tired of28. on sale29. of high quality30. be popular with31. remind sb (not to) to sth32. up to33. be bored with34. be amazed at35. appeal to36. be concerned with一单词应用根据单词的首字
8、母或汉语意思填写正确单词，注意形式变化1. If you want to sell this product well, I advise you to a_ it in the newspaper or on TV.2. All of us finally agreed to his plan because of his p_ language.3. Nearly all the a_ to the palace were guarded by the soldiers.4. The writer traveled throughout the country to p_ his late
9、st novel.5. PSAs are often placed for free, and are i_ to educate people about health, safety, or any other i_ which affects public welfare.6. China has strong laws to protect people from advertisements that lie or try to make people believe u_ claims about products or services.7. The advertisers wa
10、nt you to read the word fights and think that the toothpaste c_ bad breath, but it does not say that!8. PSAs use some of the same methods, like attractive and original images and c_ language, but they are made to serve the public.9. China began a nationwide public service advertising c_ in 1996, and
11、 since then numerous PSAs have appeared around the country.10. One of the PSAs to teach us how to live healthy lives is Smoking is _ _(自杀) slowly.11. I have c_ _(完成) my article about ads, and Im quite _ (满意) with it.12. Before our talk, I did not think very much about how an advertiser might be tryi
12、ng to t_ customers into buying a product or a service.13. The publisher also said that the readers wouldnt believe the writers u_ way of thinking and rich i_ (想象力).14. This terms main reading category for senior high students is adventures, so Travel to the Misty Country would be a good c_.15. That
13、is why we are considering r_ (重新包装)our chocolate bar as well.16. Our new packaging will be colorful and _ (引人注目).17. Have you ever _ (后悔) not having snapped those _ (难忘的) moments?18. Its _ (fashion), _ (方便的) and _ (function).19. It is _(极其) important to know your audience so you can create the right
14、 message for the right people.20. You must decide what a_ you want to use.二词形转换1. intended ( adj.) - _ ( n .) 2. educate ( v. ) - _ ( n. ) 3. connect ( v. ) -_ ( n. ) 4. advertiser ( n. )-_ ( n. )5. create ( v. ) - _ (adj.) 6. society ( n. ) - _ ( adj.) 7. imagine ( v.)-_( n.) 8. determine (v.)-_( adj.) 9. complete (adj./v.)-_(adv.) 10.satisfied (adj.)_(v.)_ (n.)三. 句型结构1.W
