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1、商务最常用的词汇分类Business Vocabulary P1Advertising1 ad abbr. advertisement - advert abbr. 2 advertisement n. item of publicity for a product or service, in magazine, on TV etc 3 advertising agencycompany specialising in producing and placing advertisements for clients 4 AIDA . Attention, Interest, Desire,
2、Action - the objective of all advertisement5 benefit n. advantage of a product or service, usually derived from its features 6 billboardUS n. signboard, usually outdoors, for advertising posters; hoardingUK 7 circulation n. average number of copies of a magazine sold in a particular period 8 classif
3、ied ads small advertisements in magazine or newspaper categorised by subject9 commercial n. paid advertisement on radio or TV 10 coupon n. part of a printed advertisement used for ordering goods, samples etc 11 double-page spread n. advertisement printed across 2 pages in a magazine or newspaper 12
4、eye-catcherUS n. something that especially attracts ones attention - eye-catching adj. 13 features n. special characteristics of a product, usually leading to certain benefits14 hoardingUK n. signboard, usually outdoors, for advertising posters; billboardUS 15 poster n. large sheet of paper, usually
5、 illustrated, used as advertisement 16 prime time n. hours on radio & TV with largest audience, esp. the evening hours 17 promote v. to (try to) increase sales of a product by publicising and advertising it 18 slot n. specific time in a broadcasting schedule, when a commercial may be shown 19 target
6、 n. objective; what one is aiming at - target audience n. 20 U.S.P. . Unique Selling Proposition; what makes a product different from others Business Vocabulary P2Marketing1 brand n. a particular make of product - to brand v. - branded adj. 2 consumer n. the person who buys and uses a product or ser
7、vice - to consume v. 3 cost v. cost, costed, costed to estimate the price of making a product - costing n. 4 develop v. to create a new product or improve an existing one - product development 5 distribution n. the delivering of products to end-users, inc. advertising, storing etc 6 end-user n. the
8、person, customer etc who is the ultimate (and so real) user of a product 7 image n. the concept or perception of a firm or product held by the general public 8 label n. small piece of paper, metal etc on a product giving information about it 9 launch v. to introduce a new product, with publicity etc
9、 - product launch n. 10 mail order n. the selling of goods by post - mail-order catalogue n. 11 market research n. study of consumers needs & preferences, often for a particular product 12 packagingUK n. the wrapping or container for a product 13 point of sale n. the place where a product is actuall
10、y sold to the public - point-of-sale adj. 14 product n. something made to be sold; merchandise includes services - to produce 15 public relations creation and maintenance of a good public image - public relations officer 16 registered adj. registered or officially recorded as a trademark - ® abb
11、r. - to register 17 sponsor n. firm supporting an organisation in return for advertising space - also v. 18 S.W.O.T. abbr. Strength, Weaknesses, Opportunities, Threats 19 total product the whole product, inc. name, packaging, instructions, reliability, after-salesetc 20 trademark n. special symbol,
12、design, word etc used to represent a product or firm - “ Business Vocabulary P3Meetings1 A.G.M. abbr. Annual General Meeting 2 A.O.B. abbr. Any Other Business usually the last item on an agenda 3 absent adj. not here; not at the meeting; not present 4 agenda n. a written programme or schedule for a
13、meeting 5 apologies n. item on agenda announcing people who are absent; apologies for absence 6 ballot n. a type of vote, usually in writing and usually secret- secret ballot n. 7 casting vote n. a deciding vote (usually by the chairman) when the votes are otherwise equal 8 chairman n. the person wh
14、o leads or presides at a meeting; chairperson; chair 9 conference n. formal meeting for discussion, esp. a regular one held by an organisation 10 conference call n. telephone call between three or more people in different locations 11 consensus n. general agreement 12 decision n. a conclusion or res
15、olution to do something - to decide v. 13 item n. a separate point for discussion as listed on an agenda 14 matters arising n. item on agenda for discussion of what has happened as a result of last meeting 15 minutes n. a written record of everything said at a meeting 16 proxy vote n. a vote cast by one person for or in place of another 17 show of hands n. raised hands to express an opinion in a vote 18 unanimous adj. in complete agreement; united in opinion 19 videoconference n. conference of people in different
