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1、湖南软件职业学院课程教案课程名称： 商务英语阅读1 主讲教师： 马雪娜 所属系部： 经济管理系 职 称： 助教 授课班级： 商英1101班、1102班 2011-2012学年第 二 学期 湖南软件职业学院课程教案（首页）课程名称商务英语阅读1课程代码授课学期2011-2012学年第一学期考核方式考试总学时数32其中实践学时0 教学目标本课程是一门专业核心课程。着重培养学生在商务活动各领域中运用英语的技巧和能力。教学内容与商务活动紧密联系，使学生在掌握语言技能的同时，了解现代国际商务的现状，提高其运用英语进行口头及书面商务交际的能力。在基础英语教学的基础上，将词汇、语法的学习和语言技能训练同商务
2、话题紧密结合，以达到在体验商务中学习语言、提高商务交际能力的目的。教材是教育部普通高等教育“十一五”国家级规划教材， 是体现高等职业教育英语教学改革成果与教学实践经验的实用型综合英语阅读教程，符合高等职业学校学生的学习特点与认知规律。教学重点以市场需求和就业为导向，体现“实用英语”这一职业英语教育特点。教学中以“日常生活中的商务”和“工作环境中的商务”为主题，内容做到浅显易懂，注重涉外语言交际的典型性、实用性、思想性、时代感、趣味性、可模拟性和可操作性。同时在教学中做到：1以任务为导向，提高学生英语运用能力2重视听说，加强表达、突出实用阅读性4学一点，会一点，用一点5精讲多练，讲为练，练为用教
3、学难点1. 熟悉和掌握各种阅读技巧，提高阅读速度2. 培养学生运用各种阅读技巧从商务文章和材料中获取相关商务信息的能力选用教材世纪商务英语阅读教程（基础篇I）(第四版) 王洗薇 任奎艳 主编 ，大连理工大学出版社，2009年6月出版教学参考用书当代商务英语阅读教程 井升华主编，华东师范大学出版社，2007年9月商务英语阅读 陈沧渊主编，厦门大学出版社，2010年8月商务英语阅读国晓立 周树玲主编，对外经济贸易大学出版社，2009年9月商务英语阅读李树红 沈银珍主编，浙江大学出版社，2009年8月湖南软件职业学院课程教案（分页）教学主题Unit 1Reading skills focusText
4、 A教案撰写马雪娜审核余兴明授课周次第三周第一次课授课时数2授课对象商英1101班、1102班教学目的1. Students grasp the new words and phrases of this part2. Students practice and improve their reading skills3. Students familiar with the related background information教学重点1. Key words, expressions and structures to be mastered2. Training students
5、reading skills.教学难点1. Improve students reading ability.2. Exercises: Task 3, Task 4教学手段Reference books, dictionaries, Multi-media, etc.教学方法多媒体演示法、任务导向法、小组讨论法教学内容及教学实施过程教学内容及教学实施过程教学内容及教学实施过程 Step 1 . Related Background Information1. Alison ThomasAlison Thomas is a professional freelance writer based
6、 in Bristol, southwest England. She has written for a wide variety of magazines and newspapers, including national broadsheets. Her work covers a broad field, from personal finance to pottery, from diving to needlework. Her specialist areas are travel, languages, education and business. 2. Europhone
7、Europhone USA, Inc. is a multi-faceted telecommunications company. Since 1991, Europhone has offered a comprehensive range of telecommunications products and services such as: Cellular Phones and Accessories Mobile partnered network-based communications services in the U.S. and Europe Prepaid Phone
8、Cards GSM easy roam pre-paid phone cards Long Distance Service Internet Service Providers / Prepaid Internet Service Laptop Computers Europhone has developed the Europhone Group of Companies (Inc.) with the following operating divisions: Northern Europe, Central Europe, Southern Europe, America, Asi
9、a Pacific, Group Products & Services, and Global platform & Internet Services. Europhone uses TDMA, CDMA, and GSM networks in various parts of the country and the globe to deliver high quality digital voice, messaging and data products. The focus is on leading the market through quality of speed and
10、 innovation.Step 2. Language PointsText A 1. English may be the language of international business but as Alison Thomas reports, its not only non-native speakers who need to learn how to use it effectively.本句是由连词but连接的并列句，后半句是强调句，强调主语non-native speakers。译文：英语是国际商务语言，但是正如艾莉森托马斯报道的，不仅仅是非英语国家的人需要学习如何有效
11、地使用英语。effectively ad. (1) in a way that produces the result that was intended有效地；生效地 The public should be educated in how to use energy more effectively. 公众应接受到合理地利用能源的教育。 Children have to learn to communicate effectively. 儿童应该学会如何进行有效交流。 (2) used to describe what you see as the real facts of the si
12、tuation sentence adverb 事实上 Effectively, their response was a refusal. 实际上，他们的答复是拒绝。 Effectively, it has become impossible for us to help. 事实上，我们几乎不可能提供帮助。2. These companies recognize and at the same time increase the dominance of English as the language of international communication.本句主语是These com
13、panies；谓语是recognize andincrease；宾语是English。译文：这些公司认识并提高了英语作为国际交流语言的统治地位。recognize v.(1) to accept or admit that something is true承认(事实) He recognized his lack of qualifications/that he was not qualified for the post 他承认自己不够条件(没有资格)担任那个职务。 The firm recognized Toms outstanding work by giving him an ex
14、tra bonus.公司发给汤姆一笔额外奖金以表彰他工作出色。(2) to know who someone is or what something is, because you have seen, heard, experienced, or learned about them in the past认出，识别；认 I didnt recognize you in your uniform.你穿着制服，我没认出来是你。Synonym realize, recognizeIf you realize a fact, you know and understand it, or begin to understand it. Do you realize how dangerous this is? 你没意识到这有多危险吗？ I realized that the job was going to take longer than I thought. 我意识到这个工作需要的时间要比我设想的长。
