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1、 The analysis on market investigationof employment guidance of college students Part The basic information of informantsNumber of our research objects: 301. The rates of genderFrom the graph, we could clearly find that male research objects account for 43%, and the female account for 57%, female are
2、 a little more than male. 2. The distribution of gradeThe sampling grades include freshman, sophomore and junior. The number of sampling grade is corresponding with objective condition that freshman, sophomore and junior account for 33% respectively. Thus, our results are impartial to any grade; it
3、can delegate the whole college students group.Part The analysis of questionnaire main bodyA. External factors analysis1. Monthly cost standardRelated question: 22Look at the diagram of monthly cost standard, 13% students consumption level below 400RMB, seen as impoverished level according to present
4、 price index. 400600RMB (being adequately fed and clad) and 600800RMB(being fairly well- off) separately account for 43% and 27%, the group that monthly consumption more than 800RMB(plentiful level) only reach 13%.Thus it can be seen that most college students just stand in maintaining the basic lif
5、e state. For this group, we should pay more attention to the price we fixed. Most students prefer to the products or services value for money. Hence, we should spend our energy on high rate of capability to price training to broad our target customers.question 222. Channel to receive informationRela
6、ted question: 19question 19From the bar chart, we could clearly see that employment website, recruitment conference in the campus, students employment direction center and recruitment conference in the society are the main channels for students to receive recruitment information. Especially employme
7、nt website and recruitment conference in the campus present an increasing tendency. In my opinion, we should advertise our employment guidance situation through these channels to attract more customers in the buyers market. When students see recruitment information, they also could find our uesful g
8、uidance to help them obtain their satisfied job. These channels are useful to our promotion.B. Internal factors analysisThe view of present job- hunting situationRelated question: 1, 2question 1question 2The data of question 1 show that 83% of college students deem the present job- hunting situation
9、 is extremely hard while 17% of them think its normal, and none of them believe the present job- hunting situation is easy.I also think the present job- hunting situation is hard.The data of question 2 show that be short of professional knowledge and technical ability and lack of job-seeking tactic
10、are the top two effective elements lead to the hard situation. 20 people choose lack of job-seeking tactic while 16 people choose be short of professional knowledge and technical ability; 8 people think excessive graduates also is a main reason; 3 People choose financial crisis and 2 people choose l
11、ack of practice experience.In my opinion, our employment guidance situation can offer job-seeking psychological consultancy to the people who choose be short of professional knowledge and technical ability and lack of practice experience in order to increase their confidence; and can provide them pr
12、ofessional training for some occupation. We also could provide job-seeking psychological consultancy to the people who choose financial crisis and excessive graduates. In addition; we can offer job-seeking tactic guidance for the people who choose lack of job-seeking tactic. popular job with college
13、 students Related question: 7, 8, 21 question 7The data of question 7 show that the 27% of college students want to enter Education vocation, 17% of them want to develop in Finance security and insurance vocation; rate of IT and Telecommunication, Government mechanism and other vocation account for
14、13% respectively; 10% of college students want to enter the Fast consumer trade while the rest 7% choose Press.In graph of question 8, 46% of students think good promotion Prospect is the important reason to enter a vocation while 27% select stability of the work. Then 13% choose job fit the major.
15、High income and more opportunity to start a business account for 7% respectively in all the reasons.question 8Graph of question 21 like graph 8 also show that good promotion Prospect and stability of the work are main factors to choose a job.question 21From graphs of question 8 and question 21, it c
16、ould clearly see that the top elements to choose a job are good promotion Prospect and stability of the work. The two factors show their absolute advantage. About perplexed elements and challengeRelated question: 9, 10, In graph of question 9, be short of professional knowledge and skills account for18% is the top bother factor in job-hunting. Then la
