《2022年考博英语-西南财经大学考前模拟强化练习题67（附答案详解）》由会员分享，可在线阅读，更多相关《2022年考博英语-西南财经大学考前模拟强化练习题67（附答案详解）（19页珍藏版）》请在金锄头文库上搜索。
1、2022年考博英语-西南财经大学考前模拟强化练习题（附答案详解）1. 翻译题Marketing is important to organizations and consumers alike. It touches the lives of all members of society. All the goods and services you buy, the stores where you shop and the radio and TV programs paid for by advertising are there because of marketing. Each
2、of you has been involved in marketing activities at one time or another. Perhaps you have tried to sell a used textbook back to the campus book store or to convince your parents to finance a spring vacation. You may not have known it at the time, but you were performing marketing activities. Marketi
3、ng often has special importance for students. Many of you will work in marketingwhether in sales, retailing, advertising, or another field-in a for-profit firm or a nonprofit organization. Through this chapter you will find some information in different areas of marketingin sales, advertising, marke
4、ting concept, marketing mix, marketing research, understanding buyer behavior, market segmentation(细分)and other areas.What does a business firm do in our economy? Reduced to basics, businesses have two major functions: production of goods or creation of services and marketing those goods and service
5、s. To be successful in todays competitive marketplace, people in business realize that they must first determine peoples needs and wants, and then produce goods and services to satisfy them. A company, whether it is Ford Motor Company or a small retailer, is in business to create want-satisfying goo
6、ds and services for its customers. Goods and services that do not satisfy consumers are forced out from the market, since consumers do not buy them.【答案】市场营销对组织来说很重要，对于消费者来说也同样重要。它涉及所有社会成员的生活。你购买的所有商品和服务，购物的商店，以及通过广告付费的广播和电视节目，都是源于市场营销。你们每个人都曾或多或少地接触过营销活动。也许你试图把一本用过的教科书卖给校园书店，或者说服你的父母为你的春节假期提供资金。你当时可
7、能不知道，但你确实在进行营销活动。市场营销对学生来说往往具有特殊的重要性。你们中的许多人将在营利性公司或非营利性组织从事市场营销工作，无论是销售、零售、广告推销还是其他领域。经过这一时期，你会发现不同领域市场营销的一些信息，如销售、广告、营销概念、营销组合、市场调研、消费者行为分析、市场细分等其他领域。企业在我们的经济中扮演什么样的角色呢？从根本上来说，企业有两个主要功能：生产商品或创造服务，以及对这些商品和服务进行市场营销。为了在当今竞争激烈的市场中取得成功，商界人士意识到他们必须首先确定人们的需求，然后生产商品和服务来满足这些需求。任何一家公司，无论是福特汽车公司还是一家小型零售商，都致力
8、于为客户创造满足需求的商品和服务。无法让消费者满意的商品和服务将被市场淘汰，因为消费者不会购买。2. 翻译题环境与我们的生存息息相关。越来越严重的环境污染影响了我们的生活，我们 理当应该更加重视环境保护问题。近年来，由于车辆和工厂不断增加，空气和生活品质也不断恶化。此外，许多人缺乏公德心，乱丢垃圾，以致污染了湖泊和河流。更重要的是，农民大量使用化学药物使食物中毒事件一再发生。长此下去，我们将呼吸不到新鲜的空气，喝不到纯净的水，吃不到营养的食物了。正因为问题很严重，环境污染受到了各个国家政府的关注。就拿中国政府为例，2001年，全国环境污染治理投资为1106.6亿元，比上年增加4.3%，人民也会
9、公开谈论政府对于环境污染的新举措。总的来说，环境污染加剧的情况得到了一些控制。毕竟，我们只有一个地球可以居住，保护环境非常重要。我们主张严格控制环境以保护环境。同时，不仅仅是政府，每一个人，不管你住在哪里，都应该尽力保护环境。以免其恶化。【答案】The existence of humans is directly bound with the environment in which we live. We should pay more attention to environmental protection because of the influence of more and mo
10、re serious environmental pollution on our living.In recent years, with the increasing number of cars and factories, the quality of air and living is worsening. In addition, lacking of social morality, some people litter rubbish at will, which contaminates lakes and rivers. Whats worse, farmers overu
11、sing chemical drugs lead to repeated incidents of food poisoning. If the situation goes on like this, we wont have fresh air to breathe, pure water to drink, or nourishing food to eat.Different governments attach great importance on environmental pollution due to the severity of the situation. Take
12、Chinese government as an example, in 2011, the investment for environmental pollution treatment come to 110.66 billion yuan, an increase of 4.3 percent compared with the previous year. And people talked openly about the governments new measures against environmental pollution. In short, the tendency
13、 to worsening environmental pollution has been controlled.After all, there is only one earth. It is very important to protect environment. We advocate strict control of pollution to protect environment. Meanwhile, everyone, besides the government, no matter where you are, should try ones best to pre
14、vent the environment from deteriorating.3. 翻译题Traditional history has been a history of nations. But here, for the first time since the Roman Empire, there is the possibility of creating the history of a civilization. Now is the first chance on a new basis with new technologies to create a civilizat
15、ion of unprecedented openness and pluralism（多元文化）. A civilization of the polycentric mind（多种精神中心的）. A civilization that leaves behind forever, the ethnocentric, tribal mentality. The mentality of destruction.Los Angeles is a premonition（先兆）of this new civilization.Linked more to the Third World and
16、Asia than to the Europe of Americas racial and cultural roots. Los Angeles and southern California will enter the twenty-first century as a multiracial and multicultural society. This is absolutely new. There is no previous example of acivilization that is being simultaneously created by so many races, nationalities, and cultures. This new type of cultural pluralism is completely unknown in the history of manki
