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1、 . 摘 要 随着我国GDP保持持续增长，社会保险制度的改革，我国保险行业历经三十年的发展，已经形成巨大规模，与社会保障形成一个完整的社会保障体系，已经成为国民经济主要的组成部分，势必发挥越来越重要的作用。我国保险市场在从不成熟到成熟的发展过程中，整个行业大体上要经历从单纯追求保费收入规模、到追际利润、再到实现个性化服务的三个阶段。步入21世纪，面对复杂的国外经济形势，中国保险行业发展驱动因素的效应逐渐减弱，进入了周期性调整阶段，各项矛盾和问题逐渐显现，可以说，中国寿险业已经到了不得不进行改革的阶段。自治区作为中国地域最辽阔、矿产资源丰富的西部少数民族自治区，经济增速保持国领先水平，却由于自身
2、诸多不利因素的限制，导致保险行业发展方面一直处于较低水平。寿险行业发展历程代表了我国大部分欠发达地区的发展特点，可以说，研究寿险行业在转型期的发展，对我国保险行业发展具有典型示作用。 本文以国第三大寿险企业新华人寿保险股份（以下简称“新华保险”）2004年在自治区设立的二级直管分公司为例进行分析和阐述。通过剖析新华保险分公司发展现状，结合相关理论研究，利用SWOT分析方法，提出在当前经济发展形式和企业现状下的寿险发展的思路和举措，解决企业在经营管理实践中遇到的各种问题，本文对新华保险分公司的发展环境与发展条件进行分析，提出“以客户为中心”为核心的总体发展战略，与战略实施的路径。意在通过实现蒙新
3、华发展战略转型，为中西部城市型机构的未来寿险发展提供借鉴。关键词：新华保险、分公司、发展战略、客户导向、价值成长AbstractWith the reform of Chinas GDP to maintain sustained growth, the social insurance system, Chinas insurance industry after three years of development, has become a huge scale, and Social Security to form a complete social security system,
4、 has become a major part of the national economy, is bound play an increasingly important role.Chinas insurance market, from immaturity to maturity in the development process, the industry is generally go through three stages from the simple pursuit of premium income scale, to the pursuit of actual
5、profits, to achieve personalized service.Entering the 21st century, the face of complex domestic and international economic situation, the effects of Chinas insurance industry drivers gradually weakened into a cyclical adjustment phase, the contradictions and problems gradually, it can be said that
6、Chinas life insurance industry has to have carry out stage of reform.As Chinas Inner Mongolia regions most vast, mineral-rich eastern and western ethnic minority autonomous regions, economic growth remained the leading domestic level, but due to their limited number of unfavorable factors, led to th
7、e development aspects of the insurance industry has been at a low level.Development of Inner Mongolia, on behalf of the life insurance industry in most underdeveloped areas of development characteristics, we can say, the life insurance industry research and development in Inner Mongolia in the trans
8、ition period, the development of Chinas insurance industry has a typical role model. .In this paper, the third largest life insurance companies - China Life Insurance Co., Ltd. (hereinafter referred to as NCI) in 2004 in Inner Mongolia Autonomous Region, established two straight branches example for
9、 analysis and elaboration. By analyzing the development status NCI Inner Mongolia Branch, combining theoretical research, the use of SWOT analysis method, ideas and initiatives in the form of life insurance development economic development and current status of the enterprise, to solve various enter
10、prise management encountered in practice problem,In this paper, the development of the environment and conditions for the development of Inner Mongolia Branch of NCI analyzed that customer-centric as the core of the overall development strategy, and strategy implementation path. Inner Mongolia, Xinh
11、ua intended to achieve development through strategic transformation, life insurance for the future development of Midwest City-based institutions to provide reference.Keywords: NCI, Inner Mongolia Branch, development strategy, customer-oriented, value growth目录第一章 引言.8 1.1 选题背景与研究意义.8 1.2 国外研究现状.9 1.3 研究思路与方法.12 1.4 研究容简介.14第二章 新华保险分公司发展现状评述.16 2.1 新华保险简介.16 2.2 新华保险分公司发展历程与现状.19 2.3 新华保险分公司发展中存在问题.22第三章 新华保险分公司发展环境分析.29 3.1 宏观环境分析.29 3.1.1 政策法律环境分析.29 3.1.2 经济环境分析.31 3.1.3 社会文化环境分析.32 3.2 行业环境分析.33 3.2.1 行业基本特征分析.33 3.2.2 行业竞争环境分析.34
