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1、新视野第三册第七单元Unit7 Section A A Rose Is a Rose 1. Pre-reading 1.Background information St. Valentines Day( February 14th)圣瓦伦丁节，情人节（2月14 日） Valentine was a priest in Rome at the time Christianity was a new religion. The Emperor of Rome at that time, Claudius II, ordered the Roman soldiers not to marry or
2、 become engaged. Claudius believed that as married men, his soldiers would want to stay home with their families rather than fight his wars. Valentine broke the law and secretly married the young couples. He was eventually arrested, imprisoned, and put to death. Valentine was beheaded（斩首） on Februar
3、y 14th. After his death, Valentine was named a saint, and the day of his death was named Saint Valentines Day.2. While-reading 2. 1 Global reading 2.1.1 Understand the major details of the text 1）Why is selling rose no longer a beautiful experience to the traditional flower shops in the U.S?Because
4、of the appearance of discount rose shops.2) What problems are domestic rose growers facing?Severe competition from foreign countries.3) Why do some people in the rose business long for the good old days?Changing conditions in the rose industry make them begin to lose their share in the marketplace.3
5、.Understand organization of the text 1)Main idea of the text This passage is about how rose industry can adapt to the changing situation of the need for the roses in the market.2) Text structure analysis Part One (Para. 1) The rose is always the most popular flowers as a symbol of love and any chang
6、ing conditions in rose dealings mean much to the rose industry.Part Two (Para.2-6) Roses Only was transformed from a traditional shop and found some solutions to the rose selling problem.Solution 1: Well ?Cdecorated shops attract customers and make them think they can buy roses cheap there.Solution
7、2: Encourage customers to buy in dozens instead of in ones, twos and threes by cutting down the price.Solution 3: To cut down the cost, the company grows its own roses to sell fresh roses via overnight delivery and the company also sells other items such as balloons and stuffed animals. Part Three (
8、Para.7-12) U.S. Rose Growers are going bankrupt because of severe foreign competition and Johnson Flowers have adopted measures to deal with the problem.Johnson Flowers Solutions: Working with foreign flower growers, having a few distribution centers to sell imported roses, widening their business a
9、rea and becoming a representative for overseas flower producers.Part four ( Para 13-14) Conclusion As a result of severe foreign competition, those in the rose business long for the good old days whereas ordinary people wonder about the rose price more than before.3 Detail reading 3. 1 Words and phr
10、ases 1)distribute (L.3) The company aims eventually to _.在整个欧盟发售它的产品。to distribute its products throughout the European Union. (v. supply (goods) in a particular area, esp. to shop) The groups raise money and distribute it to help those in need, mainly through social workers. 各小组筹集钱款， 然后把钱分发给那些贫困的人以
11、帮助他们，这个工作主要通过社会工作者来做。（ v. divide and give among several people, places）农民把肥料撒在田里。The farmer distributed manure over a fields.（v. spread out through an area）2 ) go out of style(L.6) 这种家具早过时了。Such kind of furniture has long gone out of style.( be out of date)3）range from to在这家商店你可以看到种类繁多的电视，价格从100美元至1
12、000美元不等。 In this store, you can find a wide variety of TV sets and their prices range from $100 to $1000.(vary or extend between certain limits)温故知新：Consciously or unconsciously, we show our true feelings with our eyes, faces, bodies and attitudes, causing a chain of reactions, ranging from comfort
13、to fear. （Unit 4 ?CA, Book 1 ）词语辨析: The prices of beer _from 50 cents to $ 4 per liter during the summer season.A) altered B) ranged C) separated D) differed4 ) circulate （L.20）首都被占领的谣言开始在当地人里流传开来。Rumors began to circulate among the local people that the capital city had been conquered.( v. (cause t
14、o ) spread widely)在这儿， 你有机会四处走动，还可以随便聊天。Here, you have a chance to circulate and chat informally. .( v. (cause to) move round or through)词语搭配: in circulation 流通的; out of circulation 不在流通的5) soar (L.28) 近年来，新的公寓及房子的价格一直在猛升。The prices of new apartments and houses have been soaring in recent years .（v.
15、 rise very quickly to a high level）老鹰在山巅翱翔。The eagle is soaring over the mountains. ( v. rise high in the air while flying without moving the wings or using power )6) bloom (L.38) 多亏了有效的管理方法，公司去年的生意兴隆。 Thanks to the effective management method, the companys business bloomed last year. (v. develop ve
16、ry good, attractive, or successful qualities.)这些花在九月初仍然像七月时那样绽放。The flowers still bloomed as brightly in early September as they had in July. (v. produce flowers, or (of a flower ) open or be open.)所有的玫瑰都在每年的这个时候开始绽放。All roses come into bloom at this time of the year.(n. a flower on a plant )He was only nineteen_但是青春年少的光彩已从他的脸上消失。
