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1、Passage 1 Reebok executives do not like to hear their stylish athletic shoes called footwear for yuppies . They contend that Reebok shoes appeal to diverse market segments, especially now that the pany offers basketball and childrens shoes for the under-18 set and walking shoes for older customers n
2、ot interested in aerobicsor running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers. Still, despite its
3、emphasis on new markets, Reebok plans few changes in the up market retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and depar
4、tment stores, in accordance with the panys view that consumers judge the quality of the brand by the quality of its distribution. In the past few years, the Massachusetts-based pany has imposed limits on the number of its distributors , partly out of necessity. At times the unexpected demand for Ree
5、boks exceeded supply, and the pany could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the pany is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the Uni
6、ted States. Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok ho
7、pes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. Yuky 1.Reeboks view that consumers judge the quality of the brand by the quality
8、of its distribution implies that _.A. the quality of a brand is measured by the service quality of the store selling itB. the quality of a product determines the quality of its distributorsC. the popularity of a brand is determined by the stores that sell itD. consumers believe that first-rate produ
9、cts are only sold by high-quality stores2.What lesson has Reebok learned from Nikes distribution problems?AA pany should not sell its high quality shoes in discount stores.BA pany should not limit its distribution network.CA pany should do follow-up surveys of its products.DA pany should correctly e
10、valuate the impact of a new craze on the market.3.Although the Reebok pany has solved the problem of fulfilling its orders, it _.Adoes not want to further expand its retailing networkBstill limits the number of shoes supplied to storesCis still particular about who sells its productsDStill carefully
11、 chooses the manufacturers of its products4.Reebok once had to limit the number of its distributors because _.Aits supply of products fell short of demandBtoo many distributors would cut into its profitsCthe reduction of distributors could increase its share of the marketDit wanted to enhance consum
12、er confidence in its products5.One reason why Reeboks managerial personnel dont like their shoes to be called footwear for yuppies is that _.Athey believe that their shoes are popular with people of different age groupsBnew production lines have been added to produce inexpensive shoesCyuppies usuall
13、y evokes a negative imageDthe term makes people think of prohibitive pricesPassage 1 DDCAA1. 答案:D句意理解与要点暗示题.题干引号中那部分在第二段,答案当然应在第二段,而该段主要论与高档消费群体的零售网只在精品专卖屋、体育用品专卖店与大百货商场销售.2. 答案:D细节推论题.由Nike一词确定答案位置在最后一段,市场预测与决策.Nike公司正是由于当时错误地判断了健身鞋流行的强度而导致了老产品的积压而不得不打折销售,这是市场预测不准确所导致的.3. 答案:C细节理解定位题.题干中的although与短
14、文第三段倒数第二句之but相呼应,答案则应为该句的复述,故C为正确答案.4. 答案:A要点归纳题.根据题干中limit the number of distributions确定答案.第三段论与即使产品供不应求时,也要对批发商有所选择,而过去一段时间对批发商数量的限制主要是out of necessity,因为需求量出乎意料地超过了供应能力.5. 答案:A要点推论题.题干中的managerial personnel即为第一段的executives,因此可知本题答案在第一段且为该段之主题：目标市场很大,高层领导们当然不希望自己的产品仅供应一些雅皮士.再由下文childrens shoes for
15、 the under-18 set and walking for older customers更可知其目标消费是多层次的.容易错选的选项B侧重公司的生产策略,故不妥.Passage 2We all know that the normal human daily cycle of activity is of some 78 hours sleep alternating with some 1617 hours wakefulness and that, broadly speaking, the sleep normally coincides with the hours of darkness. Our present concern is with how easily and to what extent this cycle can be modified. The question is no mere academic one. The ease, for example, with which people can change from working in the day to w
