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1、毕业论文中文摘要 保定市大学生旅游消费状况及影响因素研究摘要： 大学生旅游群体因其庞大的规模、突出的青春活力及对其他旅游消费群体的巨大影响而成为一个很具潜力的客源市场，大学生旅游市场正成为旅游业发展的一个新亮点。在校大学生的知识结构、价值取向、心理特征使大学生旅游市场有别于传统的大众旅游市场。本文运用文献综述、问卷调查的方法，以保定部分在校大学生为研究对象，根据保定市大学生旅游消费行为的一手调查资料，分析他们的旅游消费状况、选择出游方式、出游时段、目的地等方面的行为特征，总结出大学生出游在旅游动机、文化水平、闲暇时间、消费结构四个方面的优势；同时从旅游企业、社会环境、旅游者角度分析了开拓大学生
2、旅游市场的限制性因素，提出开发大学生旅游市场的建议。关键词：在校大学生 保定市 旅游消费 影响因素 （2毕业论文外文摘要Title Affecting Factors and Countermeasures of Tourism Consumption by College Student in Baoding AbstractCollege undergraduates tourism market has become a focus for its huge population, the prominent youth vigor and force of impacting on o
3、ther tour groups in the tourism industry.Their knowledge structure ,values and psychological traits differ this market from traditional mass tourist market.The paper utilized documentary study and questionnaire methods,subjects some college undergraduates ,according to the first-hand survey data of
4、the undergraduate tourist consumption in baoding,analyzes their travel expenditure ,style,time and destination and concludes that they stands advantages from four perspectives:motivation,education level,leisure time and consuming structure.The paper also studies the restrictive factors for developin
5、g this market from social environment related tourism enterprises, and tourist angles and raises some thoughts and suggestion. Keywords：tourism consumption influencing factors undergraduates baoding引言Introduction 随着经济的发展和人们休闲时间的不断增多，旅游业已成为世界上发展势头最强劲的产业，其“朝阳产业”的地位可见一斑。随着我国高等教育的规模不断扩大，旅游活动同时也成为大学生课余活动
6、之余的主要活动之一，大学生旅游市场逐步成为中国旅游市场的新亮点。本文利用在保定市的高校所做的60份问卷调查进行数据分析，研究与大学生旅游消费行为直接相关的旅游心理和旅游决策行为的特点，分析大学生旅游市场的特征，对旅游企业开发大学生旅游市场提出了一些建议。With the economic development and the increase in leisure time, tourism has already become the worlds most powerful industrial,the sunrise industrystatus is remarkable.With
7、the expanding higher education in China,the tourism activity has already become one of the major activities for university students after school ,and the tourism market of university students gradually become new highlight of Chinas tourism market.In this artical,we use 60 questionnaires for data an
8、alysis in colleges and universities in baoding,research the characteristics of tourism psychology and tourism decision-making behavior directly related to the university students tourism consumption behavior,analysis of college students tourism market characteristics,put forward some suggestions of
9、tourism enterprises for the development of college students tourism market. 收回的有效问卷中男女大学生人数分别为29人与30人，男女比例29:30 。 其中调查对象中大学一年级18人，占30.5%；大二18人，占30.5%；大三13人，占22%；大四10人，占17%。(图1)There were 29 male and 30 female college students respectively in the received valid questionnaires, sex ratio 29: 30,includ
10、ing 18 freshmen,18 soph-more,13 junior students and 10 senior undergraduates, each accounting for 30.5%,30.5%,22%,17%. Fig.1 Grade distribution of sample1.保定市大学生旅游消费状况特点分析1.1保定市在校大学生旅游心理特点分析1.1.1大学生旅游动机分析 旅游动机是产生旅游需求的内在驱动力，是具体购买行为的依据。由于大学生思想活泼，热情奔放，善于猎奇，富于想象，憧憬未来，追逐新潮，所以外出旅行，去更多地接触和了解外界。Travel motiv
11、ation is to generate the internal driving force of tourism demand and is the basis for the specific buying behavior.As the ideological,lively and passionate undergraduates.They are good at adventuring,full of imagination,longing for the future,chasing fashion,so they choose to travel to understand t
12、he outside world. Fig.2 Travel motivations of undergraduates 旅游动机调查的启示:第一,54.2% 的受访大学生旅游者选择观光游览,由此可见,大学生旅游者将欣赏自然风光作为旅游的首选。第二，27.1%的大学生旅游者偏向于增长见闻,这主要是由于大学生平时生活比较单调，在适当时他们会选择去度假休闲。第三、追求刺激的选择比例有11.8%，这主要是由于高校近年来的扩招，造成一定的就业压力，而学生利用出游时间寻求刺激，挑战自己。从调查结果来看，大学生旅游者的旅游动机有多样化发展趋势，但主要还是集中在观光游览与增长见闻上，所以旅行经营企业既应该设
13、计多种旅游产品，开发出适合大学生的观光旅游与度假休闲精品。这是吸引大学生旅游者的重要手段之一。The enlightenment of investigating tourism motivation :First,54.2% of the interviewed undergraduates prefer sightseeing tour.Thus it can be seen，student tourists will enjoy the natural beauty as a preferred travel.Second,27.1% of the interviewed college
14、 students choose growth information，.This is mainly due to students studying life pressure, in order to ease the pressure, so they choose to go on vacation and leisure.Third,the proportion of choiceexcitement is 11.8 %, mainly due to college enrollment in recent years , resulting in some employment
15、pressure , college students use travel time to seek stimulation and challenge themselves. Result from the survey, students have diverse motivations of travel trends , but mainly focused on sightseeing tour and growth information , so travel enterprises should design a variety of tourism products , for students to develop tourism and leisure fine . This is an important means of attracting tourists, one of college students .1.1.2 出游制约因素 大学生旅游者虽然具有强烈的出游动机，但是有很多因素会干扰他们外出旅游。如图2所示,在“制约外出旅游的主要因素选项中,第一，42.4%的大学生旅游者(25人)选择旅游费用大学
