《BUSINESSREPORT范文》由会员分享，可在线阅读，更多相关《BUSINESSREPORT范文（3页珍藏版）》请在金锄头文库上搜索。
1、BUSINESSREPORTTopic:BusinessreportforToyotaWrittenby:Date:;Content1. Executivesummary22. IntroductionoftheToyota.33. Issues.34. SWOTanalysis.44.1 internalanalysis.44.2 externalanalysis.55. Recommendation.66. Conclusion.77. Reference.8ExecutivesummaryTheaimofthispaperistoanalysisToyotaAutocorporation
2、strengths,weaknesses,opportunitiesandthethreatsthroughusingSWOTmethod.Atthesametime,humanresourcedevelopmentdisplayedintheprocessofcaseanalyzing.ThemajorproblemsinthisarticlearewhatnakesToyotabecometheworldfirstAutomanufacture?WhaaretheToyotasstrategies?TheprospectsoftheToyotaandsoon,themainpurposei
3、stoiToyotaproblemsandshortcomings;andfinallytofindoutthereasonscausedtheseproblems,intheendofthearticle,theauthorforwardhisownopinionsandrecommendsfortheToyotasdeveloping.IntroductionoftheToyotaToyotaisJapanslargestcarmanufacturer,whichwasfoundedin1933,andToyotaCompanyisheadquarteredinToyotaCit/.Ini
4、tiallyisoneoftheToyotaAutomaticLoomsproductioidepartments.In1937,ToyotamergedintoToyotaMotorCo.,sincethen,Toyotaestablishedseveralrelatedcompanies,includingToyotaMachineryCo.,Ltd.in1941,andToyotaBodyCo.in1945,Inthe1960sand1970s,Toyotasexpansionrapidly,thevehiclevolumeevensoldtoforeignmarkets.Andin19
5、82,thecompanyobtaineditspresentname-Toyota.Today,Toyotahasassemblyplantsanddistributorsinmanycountries,thecompanyalsohasthesubsidiarywhichproducethemotorvehicleslineandtheotherparts,rubberandcorkmaterials,steel,syntheticresin,automaticloomandthecottonwoolandsoon.(ArkadiB.,2010)IssuesofthearticleWith
6、theeconomicglobalizationdevelopment,moreandmoreautomobilemanufacturersappeared,followedbythemoreandmoreintensecompetitivepressure,inaddition,globaleconomicsinstabilityandunevenmakesagreatimpactontheautomotiveindustriesdevelopment.Economicdepressionandrisingcostsofrawmaterialsandlabor,competitioninth
7、eautomotiveindustryisalsogrowing,andsoon.Allthesequestionscausedeverycompanymustrepositionitsself,recreatethedevelopingstrategy.SWOTanalysisofToyotaInternalenvironmentStrengths:inresearchanddevelopmentsector,ToyotaCompanyinordertobetheleaderininnovationway,ithascontinuouslyinvolvedinresearchanddevel
8、opmentactivitiesandusesthispointasoneofitsstrategiestostayinthemarket.TheresearchanddevelopmentactivitydonehasbeenasuccessasToyotaisnowabletoproduceacustomercarinfivedays.Inaddition,Toyotaisalsoabletoproduceacommerciallyviablehybridcar,withthistwonewlyfoundstrategies,Toyotahascontinuedtorevolutioniz
9、etheautoindustry.(Y.Arayici,P.Coates,2011)InToyotasmanagementprocess,withToyotasproductionsystem(TPS),allworkaredoneaccordingtoschedule,employeesfollowawell-definedsequenceofstepsforaparticularjob,thisshowsthateveryemployeefollowsherulesandthisreflectsthatToyotasmanagerteamhasdoneagoodjobinmanagingt
10、heemployees.Welltrainedemployeesaremorecommittedtotheirjobsandindirectly,itwillhelptoboosttheproductionvolume.(Jo?o-P.B.,2011)Weaknesses:inyear20082009,theglobalfinancialcrisisbringagreatimpacttoToyotasalesincome,withtheweakandslow-movingeconomicaroundtheworld,hardlyenableforToyotatoabstainahigherpr
11、ofit-marginastocomparedtorecentyears,theclosingofsomeofitsplantsinChinaprovesthatToyotasfinancialorliquiditystateunabseipportitsexplanationofproductioninothercountrieslikeChina.Therefore,itwouldbeaweaknessforToyotaduringtheglobaleconomiccrisiswherebylossesofclosingitsplantandthecostofconstructionsha
12、llbebaredbyToyotawhichnaturallycausedthecorporationsfall.Breja,.Banwet,2011)ExternalenvironmentOpportunities:beforeToyotatakesonanystrategies,Toyotamusttaketheefforttounderstandtheroleplayedbythescientificprocessinitsculture,Toyotatookonestepfurthertoevaluateitsproblem-solvingprocess.Toyotamakesitse
13、lffullyunderstanditscurrentstateofaffairsandalsothenormsbeforeplanningforimprovements,thisisimportant,andneededtobedonebeforehandbecausebyimplementingthewrongplanorplanthatcontradicts,withthecultureofeitherparty(thecompanyitselforthemarket),themarketmaybeturnedoffandloseinterestaswellasconfidencetow
14、ardsToyota.(DonnaA.,2010)Withtheadvancementoftechnology,thepathwayofToyotaproductandserviceshasbecomesimplerandsimpler.TechnologyhasenableToyotatohavemoreuse-friendlymachineswhichinturnbenefitstheproductionlineatToyota,productionlineinToyotacanbesetupsoeasilyinnowdays,andhasnorfailtofollowthespecifi
15、edpath,indirectly,itwillboosttheefficiencylevelinproductiondepartment,andthus,moreproductscanbeproducedinthesameperiodasthetimebeforemoreadvancedmachineswerebroughtin.(ChuckW.,2008)Threats:Lookingatthebuyingpatternoftodayspeople,thiskindofconsumptionbecomesmoreandmoreless,andthisisduetothecurrentsit
16、uationfacedbypeopleduringrecession.Atthispointoftimewhereeconomyisnotdoingquitewellthoughimproving,peopletendtosavemoremoneyforrainydays.(PatrickV.,StijnH.,2010)Asaresult,peoplesendlessontheirwants,Toyotashouldfelltheimpactofsessionbecausepeoplenowspendlessandtheyarenotwillingtospendthousandsofmoneyjustbuyacarwhentheyalreadyhaveone.Asaneffect,Toyotassalesfigurewilldropwhileallotherfixedcostasutilitie
